How to create a cheat sheet using Canva 2020

Yuno Media
11 Nov 202009:11
EducationalLearning
32 Likes 10 Comments

TLDRIn this video from Union Media, viewers are introduced to creating a single sheet lead magnet, such as a cheat sheet, using Canva. The tutorial covers setting up the design, choosing a background, adding a logo, and inserting text and shapes. Union Media offers free access to their Hub platform for the first 50 subscribers, featuring over 100 training videos and courses on marketing strategies. The video aims to inspire viewers to craft their own lead magnets to solve client problems effectively.

Takeaways
  • 😀 The video is about creating a single sheet lead magnet, such as a cheat sheet, using Canva.
  • 📈 Union Media helps companies grow with marketing techniques including websites, sales funnels, and social media content.
  • 🔔 They encourage viewers to subscribe to their YouTube channel and turn on notifications for updates on new material.
  • 🎁 An exclusive offer is presented for free access to their paid Hub platform for the first 50 people who use the link in the description.
  • 📚 The Hub platform contains over 100 training videos across 13 courses, including one on creating lead magnets, along with webinar recordings and free content.
  • 💡 The video provides a step-by-step guide on creating a lead magnet in Canva, starting with setting up an A4 landscape design.
  • 🎨 Canva offers both free and premium templates, with watermarks indicating the need for payment to remove them.
  • 🖌️ Customizing the design involves choosing colors using hex codes, adding a logo, and creating headings with specific fonts and sizes.
  • 📐 The process includes adding and resizing shapes, aligning elements, and ensuring a clean and professional layout.
  • 📝 Text can be easily copied and pasted to maintain consistent styling across different sections of the lead magnet.
  • 📁 Once the design is complete, it can be downloaded for free in various formats, such as PNG, making it easy to share or distribute.
  • 🤔 The video suggests considering the problems clients face and how the lead magnet could help solve them, emphasizing the importance of relevance and utility.
Q & A

  • What is the main topic of the video?

    -The main topic of the video is creating a single sheet lead magnet, such as a cheat sheet, using Canva.

  • Who is the target audience for the video?

    -The target audience for the video is likely marketers, business owners, or anyone interested in learning how to create lead magnets to grow their business.

  • What is UniMedia and what do they offer?

    -UniMedia is a company that helps businesses grow and thrive using the latest marketing tools and techniques. They offer services ranging from website creation to automated sales funnels and social media content.

  • What is a lead magnet and why is it important?

    -A lead magnet is a valuable resource, like a cheat sheet or an e-book, offered for free in exchange for a visitor's contact information. It's important because it helps attract potential customers and build a mailing list.

  • How can viewers access the exclusive offer mentioned in the video?

    -Viewers can access the exclusive offer by clicking on the link in the video description, which provides free access to UniMedia's paid Hub platform for the first 50 people.

  • What type of content can be found on UniMedia's YouTube channel?

    -UniMedia's YouTube channel features new material on marketing techniques, including over 100 training videos in 13 courses, webinar recordings, and other free content.

  • What is Canva and how is it used in the video?

    -Canva is a graphic design platform used in the video to create a single sheet lead magnet. It offers a variety of templates and design elements that can be customized.

  • What are the steps to create a design in Canva as described in the video?

    -The steps include setting up an account, clicking 'Create a Design', searching for or customizing dimensions, choosing a background color, uploading an image or logo, and adding text and shapes to the design.

  • How can viewers ensure they don't miss out on UniMedia's content?

    -Viewers can like, subscribe to UniMedia's YouTube channel, and turn on notifications to receive updates on new content.

  • What is the suggested file format for downloading the finished lead magnet in Canva?

    -The suggested file format for downloading the lead magnet is PNG, which can be done for free on Canva.

  • What is the purpose of creating a single sheet lead magnet in the video?

    -The purpose is to provide an example of how to create a lead magnet that can help solve problems for clients and attract potential customers.

Outlines
00:00
📘 Introduction to Creating a Lead Magnet with Canva

This paragraph introduces the video's focus on creating a single sheet lead magnet, such as a cheat sheet, using Canva. It emphasizes the importance of staying updated with UniMedia's marketing strategies and resources, including their YouTube channel for new material. The speaker also mentions an exclusive offer for free access to their paid Hub platform, available to the first 50 viewers who click the link in the description. The Hub contains over 100 training videos and 13 courses, including one on creating lead magnets. The video will demonstrate the creation process of an email marketing sheet in Canva, starting with setting up an account and choosing the right dimensions for the design.

05:02
🎨 Customizing a Lead Magnet Template in Canva

The second paragraph delves into the customization process of a lead magnet template in Canva. It explains how to select a background color using hex codes, upload a company logo, and add text elements with adjustable fonts and sizes. The paragraph highlights the ease of resizing and aligning elements, such as text boxes, to create a visually appealing layout. It also discusses the process of copying and pasting text styles for consistency and the convenience of Canva's alignment tools. The speaker guides viewers through adding white boxes to the design and inputting relevant text, ensuring the final product is both informative and aesthetically pleasing. The paragraph concludes with instructions on how to export the finished lead magnet as a downloadable file, suggesting the use of a PNG format for free.

Mindmap
Keywords
💡Lead Magnet
A lead magnet is a marketing tool used to attract potential customers by offering them something of value in exchange for their contact information. In the video, the lead magnet is a single sheet that serves as an email marketing planning sheet, designed to help clients solve problems and engage with the company's offerings.
💡Canva
Canva is an online design platform that allows users to create visual content such as logos, social media graphics, and presentations. In the context of the video, Canva is used to design the single sheet lead magnet, demonstrating its ease of use and the variety of templates and design elements available.
💡Union Media
Union Media is the company mentioned in the script that helps businesses grow using various marketing techniques. They are the creators of the video and the lead magnet, positioning themselves as experts in the field of digital marketing and offering their services to viewers.
💡YouTube Channel
The term refers to the video-sharing platform where Union Media has a channel. They use it to release new material, engage with their audience, and promote their services. The script encourages viewers to subscribe and turn on notifications to stay updated with their content.
💡Exclusive Offer
This term is used to describe a special promotion that Union Media is offering to the first 50 people who click on the link in the video description. The offer provides free access to their paid HubSpot platform, which includes training videos and other resources, as a way to attract new users and showcase their value.
💡HubSpot
HubSpot is a software platform that offers a suite of marketing, sales, and customer service tools. In the video, it is mentioned as the platform where Union Media has created over 100 training videos and 13 courses, which they are offering free access to as part of their exclusive offer.
💡A4 Paper
A4 paper is a standard paper size used in the design process. In the video, the speaker instructs how to set up an A4 landscape design in Canva, which is the foundation for creating the single sheet lead magnet.
💡Templates
Templates in Canva are pre-designed layouts that users can utilize as a starting point for their projects. The video mentions that Canva offers free templates, which can be customized according to the user's needs, as part of the process of creating the lead magnet.
💡Watermark
A watermark in the context of Canva refers to a label or mark on a template indicating that it is a premium feature and requires payment to use without the watermark. The video script explains the difference between free and watermarked templates and how to avoid the watermark by choosing free options.
💡Custom Dimension
This term is used when setting up a design in Canva with specific dimensions not available in the standard list. The video describes how to create a custom A4 landscape design by inputting the width and height in centimeters or pixels, which is essential for designing the lead magnet correctly.
💡Hex Codes
Hex codes are used in design software to specify colors. In the video, the speaker selects a light blue color for the background using its hex code, which is necessary for users to recreate the exact color scheme in their designs.
Highlights

Introduction of a single sheet lead magnet concept, like a cheat sheet.

UniMedia's role in helping companies grow using the latest marketing techniques.

Encouragement to subscribe to UniMedia's YouTube channel for new marketing material.

Exclusive offer of free access to UniMedia's paid Hub for the first 50 people.

Overview of the 100+ training videos and 13 courses available on UniMedia's Hub.

Demonstration of creating a single sheet lead magnet using Canva.

Step-by-step guide on setting up an account and starting a design in Canva.

Instructions on customizing dimensions for A4 paper layout in Canva.

Explanation of Canva's template availability and the distinction between free and paid options.

How to upload and resize an image, such as a logo, within Canva.

Adding and customizing text elements like headings in Canva.

Using shapes and elements to create structured sections in the lead magnet.

Tips on aligning and copying elements for a clean design in Canva.

Adding text into the designed boxes with consistent styling.

Finalizing the lead magnet design and preparing it for download.

Downloading the lead magnet as a PNG file from Canva for free.

Encouragement to create custom single sheet lead magnets addressing client needs.

Transcripts

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