How To Use Canva For BEGINNERS! FULL Canva Tutorial 2023
TLDRIn this Canva tutorial for beginners, Kathy Schneider emphasizes the importance of the Pro Plan for unlimited access to premium templates and other features. She covers the significance of creating folders for organization, setting up your Brand Hub for a cohesive identity, and designing social media content. Kathy also demonstrates how to repurpose content for different platforms, use call-to-action templates, and create carousels for Instagram, showcasing efficient design processes and time-saving tips.
Takeaways
- π The importance of subscribing and being notified about new episodes for continuous learning.
- π©βπΌ Introduction to Kathy Schneider, an online entrepreneur since 2001, focused on helping solopreneurs with streamlined workflows and organized habits.
- π The recommendation to start with Canva's Pro Plan for its additional features like premium templates, stock photos, and videos.
- π The significance of creating folders in Canva from the beginning to organize designs and streamline the workflow.
- π¨ Tips on setting up a Brand Hub in Canva to store essential brand elements like logos, colors, fonts, and images for easy access and consistency.
- π Guidance on resizing designs for different social media formats, such as Facebook posts, Instagram stories, and reels, using Canva's Pro features.
- πΌοΈ Instructions on customizing templates to match personal brand colors, fonts, and logos for a cohesive brand identity across all content.
- π An example of creating a carousel post on Instagram by duplicating pages and customizing each slide with relevant content.
- π¬ Emphasis on the importance of including a call to action (CTA) in social media posts to drive engagement and conversions.
- π The strategy of reusing and repurposing existing designs to save time and maintain brand consistency.
- π₯ A brief on creating engaging short videos for platforms like Instagram Reels and TikTok by adding animations and editing the video length.
Q & A
What is the main focus of the Canva tutorial for beginners shared by Kathy Schneider?
-The main focus of the tutorial is to introduce beginners to Canva, emphasizing the importance of the Pro Plan, organizing folders, creating a brand hub, and designing social media content effectively.
Why does Kathy Schneider recommend the Pro Plan for Canva users, even beginners?
-Kathy recommends the Pro Plan because it offers unlimited access to premium templates, stock photos, videos, audio, and graphics. It also provides additional features like resizing designs, removing image and video backgrounds, and unlimited folders which can save time and enhance productivity.
How does Kathy Schneider suggest organizing folders in Canva for efficiency?
-Kathy suggests creating folders from the beginning and organizing them in a hierarchical manner with categories, subcategories, and even further subcategories. She also recommends naming and labeling folders in an alphabetical order for easy searching and time-saving.
What is a Brand Hub in Canva and why is it important?
-A Brand Hub in Canva is a centralized place where users can store and organize their brand elements such as logos, colors, fonts, and images. It's important because it ensures consistency in branding across all designs and makes it easier to locate and use brand-specific assets.
How does Kathy Schneider use the Pro Plan's features to create and repurpose content for different social media platforms?
-Kathy uses features like resizing designs and the background remover tool to quickly adapt content for various platforms. She creates a design once, then replicates and modifies it as needed for different post formats like Instagram posts, stories, reels, and Facebook banners.
What is a common practice Kathy Schneider follows when naming her designs in Canva?
-Kathy prefers to name her designs with a prefix that indicates the content or purpose, such as 'KS' for Kathy Schneider, followed by the platform or content type, and sometimes includes dates or other identifiers for easy searching and organization.
How does Kathy Schneider ensure consistency in her branding across different designs?
-Kathy ensures brand consistency by utilizing the Brand Hub to store her brand elements and by using her brand colors and fonts in her designs. She also copies and pastes previously designed elements to maintain a uniform look and feel across her content.
What is Kathy Schneider's approach to creating Call to Action (CTA) images for her social media posts?
-Kathy creates CTA images separately and saves them as templates. When she designs a social media post or a carousel, she adds the CTA image as the final slide or post to invite her audience to take a specific action, such as joining a waitlist or signing up for a program.
How does Kathy Schneider handle the creation of Instagram carousels in Canva?
-Kathy duplicates pages to add multiple quotes or images for the carousel. She updates each slide with new content while maintaining a consistent design theme. This allows her to create a series of visually cohesive posts that work together to engage her audience.
What project management system does Kathy Schneider plan to discuss in her next video?
-In her next video, Kathy Schneider plans to discuss how to use Asana, a project management system, to make content planning easier and more efficient.
What is the name of the exclusive Facebook Community that Kathy Schneider invites viewers to join?
-Kathy Schneider invites viewers to join the exclusive Facebook Community called 'Vision Mastery Accelerator membership'.
Outlines
π Introduction and Canva Tutorial for Beginners
The speaker, Kathy Schneider, introduces herself as an online entrepreneur and offers a Canva tutorial for beginners. She emphasizes the importance of hitting the Bell and subscribing for new episodes every Thursday. Kathy shares her experience in helping solopreneurs maximize productivity and create organized habits. She invites viewers to comment on their Canva usage experience and outlines the topics to be covered in the video, including Canva plans, folder organization, brand hub, social media design, and the use of templates.
π The Importance of the Pro Plan and Folders
Kathy discusses the benefits of the Canva Pro Plan, especially for beginners, highlighting features like unlimited access to premium templates, stock photos, and videos. She also talks about the importance of folders in organizing designs and the advantage of having unlimited folders with the Pro Plan. Kathy shares her personal experience with folders and explains how setting them up correctly from the start can save time and improve efficiency.
π Organizing Folders for Efficiency
The speaker delves deeper into the organization of folders within Canva, demonstrating how to create and navigate through subfolders for different categories and subcategories. She emphasizes the importance of alphabetical organization for easy retrieval of designs. Kathy also shares her method of labeling months for better alphabetical sorting and easier location of specific designs.
π Utilizing the Brand Hub and Designing Social Media Images
Kathy explains the role of the Brand Hub in Canva, where logos, colors, fonts, and other branding elements are stored. She demonstrates how to access and use these elements in designing social media images. The speaker also covers various design options available in Canva for different social media platforms and provides a step-by-step guide on creating and customizing a design using templates and personal branding elements.
π Resizing Designs and Creating Reels
The speaker shows how to resize a design for different social media formats, such as Instagram stories and reels, using the Pro Plan's resizing feature. She demonstrates the process of transforming a static image into a video by adding animations and adjusting the duration. Kathy also highlights the importance of branding and personalization in the design process, as well as the efficiency of repurposing content for multiple platforms.
π Crafting Call to Action Images and Using Templates
Kathy discusses the significance of including a call to action (CTA) in social media posts, especially in carousels. She provides an example of creating a CTA image and incorporating it into a carousel post. The speaker also talks about the efficiency of using templates, both personal and Canva's premade ones, to save time and maintain consistency in branding. She shares her method of creating a template once and reusing it for future posts, showcasing the time-saving benefits of this approach.
π Wrapping Up the Tutorial
In the concluding part of the tutorial, Kathy summarizes the key points covered, including the benefits of the Pro Plan, the importance of folder organization, and the efficient use of templates. She invites viewers to join her exclusive Facebook community and provides a link to learn more about her Vision Mastery accelerator program. Kathy reminds viewers to hit the Bell and subscribe for more content and ends the tutorial with a preview of the next episode on content planning using Asana.
Mindmap
Keywords
π‘Canva
π‘Pro Plan
π‘Folders
π‘Brand Hub
π‘Social Media Design
π‘Templates
π‘Call to Action (CTA)
π‘Resizing Designs
π‘Branding
π‘Content Planning
Highlights
Kathy Schneider introduces herself as an online entrepreneur since 2001, focusing on helping solopreneurs streamline workflows and organize habits for maximum productivity.
The tutorial emphasizes the importance of subscribing for regular updates and shares Kathy's experience and intentions for the video.
The need for the Pro Plan from Canva is discussed, highlighting its benefits for beginners and the long-term value it provides.
The significance of creating folders in Canva from the beginning is stressed, with tips on how to effectively organize and maximize time efficiency.
Kathy shares personal insights on her over 10 years of experience with Canva and how to apply that knowledge for beginners.
The Pro Plan's features, such as unlimited access to premium templates, stock photos, and videos, are detailed, explaining why they are worth the investment.
The importance of the brand hub in Canva is discussed, including how it centralizes logos, colors, fonts, and other branding elements for easy access.
Kathy demonstrates how to create a quote image using Canva, walking through the process of selecting templates, customizing text, and aligning design elements.
The process of resizing designs for different social media formats like Facebook, Instagram, Reels, and Stories is shown, highlighting the time-saving Pro features.
Kathy explains how to add personal branding elements, such as photos and names, to designs for a more personalized touch on social media posts.
The tutorial covers creating Instagram Reels, detailing how to add motion and effects to make engaging short videos.
Kathy shows how to create carousel posts on Instagram, demonstrating the efficiency of using templates and copying and pasting elements for multiple slides.
The importance of call-to-action (CTA) images in social media posts is discussed, with examples of how to integrate CTAs effectively.
Kathy shares her strategy for content planning and project management using Canva in conjunction with Asana, teasing her next tutorial on the topic.
Transcripts
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