6 Ways To Use Google Trends For Your Marketing Strategy

Surfside PPC
17 Nov 202214:04
EducationalLearning
32 Likes 10 Comments

TLDRThe Surfside PPC YouTube channel presents six actionable strategies for marketers to leverage Google Trends. The video covers how to identify recently trending searches, explore topics and search terms, and compare their popularity over time. It also delves into understanding seasonality and location trends to optimize marketing campaigns. Additionally, the presenter explains how to utilize related topics and search queries to uncover new content ideas and subcategories. Finally, the video introduces Google Trends' subscription feature, allowing users to receive updates on selected topics or keywords. This comprehensive guide is particularly beneficial for those in news, sports, or entertainment sectors, aiming to stay ahead in content creation and marketing strategies.

Takeaways
  • 🔍 **Google Trends Homepage**: Start by visiting trends.google.com to access trending searches and explore different topics and search terms.
  • 📈 **Recently Trending Searches**: Google Trends shows the top 10 trending topics daily and 20 for each day, offering insights into current popular trends.
  • 🏞️ **Seasonality and Location Trends**: Use Google Trends to understand when and where certain topics are most popular, aiding in planning marketing campaigns.
  • 🔑 **Topic and Search Term Research**: Explore and compare different topics and search terms over time to find content ideas and see which are more popular.
  • 📊 **Geographic Breakdown**: Analyze interest by sub-region to target specific areas effectively, especially useful for location-based marketing.
  • 📅 **Seasonality**: Identify peak times for certain topics, like beach decor peaking in summer, to schedule content and marketing efforts accordingly.
  • 📝 **Related Topics and Queries**: Look at rising and top-related topics and queries to find subcategories and specific angles for content creation.
  • 📢 **Real-Time Search Trends**: Monitor real-time trends in specific categories, like sports or business, to stay current with what's hot in your niche.
  • 📧 **Subscriptions**: Set up Google Trends subscriptions for topics or keywords to receive regular updates on noteworthy events and trends.
  • 📈 **Trend Analysis for Marketing**: Use trend data to guide marketing decisions, such as when and where to focus ad budgets for maximum impact.
  • ✍️ **Content Creation Inspiration**: Google Trends can provide inspiration for content topics when you're unsure what to write about, ensuring relevance to current trends.
Q & A

  • How can marketers use Google Trends to generate content ideas?

    -Marketers can use Google Trends to identify recently trending searches, explore topics and search terms, understand seasonality, and analyze location trends to generate content ideas that are timely and relevant to their audience.

  • What is the first thing marketers should look at on Google Trends for content ideas?

    -The first thing marketers should look at is the 'recently trending searches' section on the Google Trends homepage, which provides a list of the most current trending topics.

  • How can Google Trends help in real-time search trend analysis for specific categories like sports or business?

    -Google Trends allows users to select specific categories like sports or business to see the top trending searches in real-time over the past 24 hours, helping marketers to cover the most relevant and timely topics.

  • What does the explore section of Google Trends offer for topic and search term research?

    -The explore section of Google Trends enables users to explore different topics and search terms, compare them against each other, and analyze interest over time, geographic breakdowns, and related search queries.

  • How can marketers adjust the time period for analyzing search trends on Google Trends?

    -Marketers can adjust the time period for analyzing search trends by selecting different options such as past hour, past 4 hours, past 7 days, 30 days, past 5 years, or a custom time range.

  • What is the significance of understanding seasonality in Google Trends for a marketer?

    -Understanding seasonality in Google Trends helps marketers to identify the best times to focus their marketing efforts, such as when to run campaigns or when to allocate budget based on the popularity of certain topics or products.

  • How can location trends on Google Trends assist in targeting marketing campaigns?

    -Location trends on Google Trends assist marketers by showing where the interest in a topic is highest, allowing them to target their marketing campaigns more effectively to specific regions or metro areas.

  • What is the benefit of using related topics and search queries in Google Trends for content creation?

    -Related topics and search queries in Google Trends can provide insights into what users are searching for and help marketers identify subcategories or specific angles to cover, ensuring their content is relevant and in-demand.

  • How can subscriptions in Google Trends help marketers stay updated on specific topics?

    -Subscriptions in Google Trends allow marketers to select topics or keywords and receive regular updates, such as monthly emails with the most noteworthy events related to those topics, keeping them informed about trending content.

  • Why is Google Trends particularly useful for certain niches like sports or celebrity news?

    -Google Trends is particularly useful for niches like sports or celebrity news because it provides real-time data on what is currently trending, allowing marketers to quickly adapt their content strategy to match audience interests.

  • What is the role of Google Trends in helping marketers plan their advertising and marketing campaigns?

    -Google Trends helps marketers plan their advertising and marketing campaigns by providing insights into location and seasonality trends, allowing them to determine where and when to focus their ad spend for maximum impact.

  • How can Google Trends assist in identifying and understanding why certain topics are trending?

    -Google Trends can assist in identifying trending topics and provide context for why they are trending by showing related search queries and offering a historical view of interest over time.

Outlines
00:00
🔍 Utilizing Google Trends for Marketing Insights

The first paragraph introduces the topic of using Google Trends for marketing purposes. It outlines six different ways marketers can leverage Google Trends to generate content ideas and ensure they are covering relevant topics. The focus is on recently trending searches, which can be accessed from the Google Trends homepage at trends.google.com. The video demonstrates how to find the most trending topics and how to use real-time search trends to identify what's currently popular in specific categories, such as sports or business.

05:02
📈 Topic and Search Term Research with Google Trends

This paragraph delves into using the explore section of Google Trends for topic and search term research. It explains how to compare different search terms and topics over time, observe geographical interest, and analyze related search queries. The importance of understanding seasonality and location trends for marketing campaigns is highlighted. The paragraph also discusses how to refine searches by category and location to uncover rising topics and search terms within a niche, using 'insurance' and 'beach decor' as examples.

10:03
📊 Analyzing Seasonality, Location Trends, and Subscriptions in Google Trends

The third paragraph emphasizes the value of analyzing seasonality and location trends when planning marketing strategies. It provides insights on focusing advertising budgets effectively by understanding when and where to allocate resources based on interest in specific topics. The paragraph also introduces the concept of Google Trends subscriptions, which allow users to receive updates on selected topics or keywords. The video concludes with a reminder of the utility of Google Trends for those covering news, sports, or entertainment, and an invitation for viewers to ask questions and engage with the content.

Mindmap
Keywords
💡Google Trends
Google Trends is a tool that analyzes the popularity of top search queries in Google Search across various regions and languages. In the video, it is used to demonstrate how marketers can leverage this tool to discover trending topics, understand search patterns, and derive content ideas that resonate with current interests.
💡Recently Trending Searches
This refers to the feature within Google Trends that highlights the most popular search queries at the moment. The video explains that marketers can use this to identify what's currently capturing the public's attention and create content around these topics.
💡Explore Section
The 'Explore' section in Google Trends allows users to delve into various topics and search terms, and even compare them. It's a way to uncover insights about different subjects over time, as well as to see how they relate to one another, which is crucial for content planning and strategy in the video.
💡Topic and Search Term Research
This involves using Google Trends to research different topics and search terms to understand their popularity and relevance over time. The video emphasizes its importance for marketers to ensure their content strategy is aligned with what the audience is actively searching for.
💡Seasonality
Seasonality in the context of the video refers to the patterns of search interest that fluctuate based on the time of year. For instance, 'Beach Decor' peaks in interest during warmer months. Marketers can use this information to plan their content and marketing campaigns to coincide with these trends.
💡Location Trends
Location trends highlight how search interests vary by geographic region. The video uses this concept to suggest that understanding where specific topics are most popular can help tailor marketing efforts to those areas, such as focusing on coastal towns for beach decor.
💡Related Topics and Queries
These are additional subjects and search terms that are closely associated with the main topic or keyword being researched. In the video, it's shown that examining related topics and queries can help identify broader themes and subcategories that might be valuable for content creation.
💡Real-Time Search Trends
This feature provides data on what's currently trending in searches over the past 24 hours, categorized by different topics. The video illustrates how this can be particularly useful for niche bloggers or journalists looking to cover the most recent and relevant topics.
💡Subscriptions
Google Trends allows users to set up subscriptions to receive updates on specific topics or keywords. The video demonstrates how this feature can keep marketers informed about the most noteworthy events related to their chosen topics on a regular basis.
💡Content Ideas
Content ideas are suggestions for topics that can be turned into articles, blog posts, or other forms of digital content. The video emphasizes using Google Trends to generate content ideas that are timely and relevant, ensuring they attract an audience interested in current trends.
💡Marketing Strategy
A marketing strategy is a plan that outlines how a company will reach its marketing objectives. The video discusses how Google Trends can inform various aspects of a marketing strategy, including timing of ad campaigns, budget allocation, and content creation based on trending topics.
Highlights

Google Trends can be used to find recently trending searches for content ideas.

Marketers can access Google Trends at trends.google.com to explore various topics.

Trending searches are updated daily with 20 different topics.

Real-time search trends allow filtering by categories such as sports or business.

Explore section on Google Trends enables comparison of topics and search terms over time.

Geographic breakdown and related queries provide insights into topic popularity by region.

Seasonality can be analyzed for different search terms to plan marketing campaigns effectively.

Location trends help in understanding where the interest in a topic is highest, aiding targeted marketing.

Related topics and search queries can inspire new content ideas and subcategories.

Rising search terms can indicate emerging trends and potential new areas of interest.

Top search queries are useful for ensuring coverage of popular subtopics within a niche.

Google Trends subscriptions allow users to receive updates on chosen topics or keywords.

Subscriptions can be tailored to specific regions and frequencies for targeted insights.

Google Trends is particularly useful for those covering news, sports, or celebrity niches.

Trends can guide marketing decisions and help content creators when they lack inspiration.

Google Trends can identify why certain topics are trending, providing context for marketers.

Marketers can use Google Trends to discover trending products and adjust their strategies accordingly.

The Surfside PPC YouTube channel provides insights on using Google Trends for marketing.

Transcripts

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Related Tags
Google TrendsMarketing InsightsTrending SearchesContent IdeasSeasonalityLocation TrendsSearch Term ResearchDigital MarketingPPC AdvertisingInternet MarketingReal-Time Analysis