5 Google Trends Keyword Research and Content Strategy Tips
TLDRIn this informative video, the presenter from the Surfside PPC YouTube channel demonstrates how to use Google Trends to generate a comprehensive keyword research list for SEO and content strategy. Starting with the main keyword 'Beach Decor', the video guides viewers through the process of identifying related topics and queries, and then refining these into long-tail keywords. The presenter emphasizes the importance of understanding search intent and creating content that outperforms competitors or at least meets the search intent of users. The video also suggests repurposing old content by refreshing it for new keywords. By the end, viewers are equipped with a strategy to not only find keyword ideas but also to create content that can potentially rank higher in search results, driving more traffic and sales.
Takeaways
- 🔍 Use Google Trends to enter your main keyword (e.g., Beach Decor) and explore related topics and queries for keyword research.
- 📈 Start with rising related topics to find fresh and potentially less competitive keywords for your content strategy.
- ✍️ Discard irrelevant topics (like gaming headsets in the example) and focus on those closely related to your business niche.
- 📝 Note down specific locations, styles, and colors related to your main keyword that can be used to create more targeted content.
- 🔗 Understand the search intent behind different keywords and create content that satisfies what users are looking for.
- 🚀 Create content around subcategories of your main keyword, like 'retro Beach Decor', and optimize it for search engines.
- 🎨 Look at what competitors are ranking for related keywords and identify opportunities where you can create better or more comprehensive content.
- 📈 Use long-tail keywords to create more specific and detailed content that can help you rank higher in search results.
- 🌱 Generate content ideas by sub-categorizing your keywords further and creating lists or guides that cover those topics in-depth.
- ♻️ Refresh old content with new keywords to improve its relevance and search engine ranking, ensuring it stays up-to-date with the latest trends and algorithms.
- 📋 Maintain a keyword map to keep track of your content, ensuring each keyword has a dedicated, optimized page on your website.
Q & A
What is the main purpose of using Google Trends for keyword research as described in the script?
-The main purpose is to create a comprehensive keyword list for SEO strategy by identifying popular search terms and topics related to the main keyword 'Beach Decor', and to use this list to guide content creation and refresh old content.
How does the presenter suggest entering the main keyword into Google Trends?
-The presenter suggests entering the main keyword as a search term in Google Trends to specifically look at trends and related queries for that keyword.
What is the significance of looking at 'Rising' related topics in Google Trends?
-Looking at 'Rising' related topics can help identify new and emerging trends that are gaining popularity, which can be beneficial for creating timely and relevant content.
Why might the presenter discard certain related topics like 'Turtle Beach'?
-The presenter discards 'Turtle Beach' because, after a quick search, it is identified as a gaming headset, which is not relevant to the topic of beach home decorations.
How can specific locations be useful in keyword research for 'Beach Decor'?
-Specific locations can be useful as they allow for the creation of targeted content for those areas, such as 'Jensen Beach decor', potentially attracting a more focused audience interested in beach decor for those specific locations.
What is the process for narrowing down a broad keyword like 'Beach Decor' into more specific subcategories?
-The process involves using Google Trends to identify related topics and queries, then creating a list of long-tail keywords. These long-tail keywords are then searched again to break them down further and find even more specific keywords.
How does the presenter suggest using the identified keywords to improve website ranking?
-The presenter suggests creating high-quality, specific pages on the website that satisfy the search intent for each keyword, which can help the website rank higher and drive more traffic.
What is the importance of understanding search intent when going through related topics and queries?
-Understanding search intent helps to ensure that the content created aligns with what users are actually looking for, which is crucial for SEO and user engagement.
How can the presenter's method of keyword research help in creating content ideas?
-The method helps in creating content ideas by identifying popular and relevant subcategories of the main keyword, which can then be used to generate targeted and potentially high-performing content pieces.
What is the role of 'retro' and 'vintage' in the context of the keyword 'retro Beach Decor'?
-The words 'retro' and 'vintage' are used interchangeably in the context of 'retro Beach Decor'. Google seems to associate 'retro' with 'vintage', indicating a potential content opportunity focusing on vintage-style beach decorations.
Why is it beneficial to refresh old content with new keywords?
-Refreshing old content with new keywords ensures that the content remains relevant and up-to-date with current trends and search behaviors, which can improve its performance in search results.
How does the presenter propose to leverage Google Trends for ongoing keyword discovery?
-The presenter proposes to continuously use Google Trends to discover new keyword ideas, understand what is ranking for those keywords, and create content that is better than or at least satisfies the search intent of the competitors.
Outlines
🔍 Using Google Trends for Keyword Research
The speaker introduces the process of using Google Trends to generate a keyword research list for SEO strategy. They start with the main keyword 'Beach Decor' and demonstrate how to navigate Google Trends to find related topics and queries. The focus is on identifying rising topics and keywords that are not directly related to the main business but could be used to expand content strategy. The speaker emphasizes the importance of understanding search intent and filtering out irrelevant topics, such as 'Turtle Beach' which turned out to be a gaming headset, not related to beach home decorations. The goal is to create a comprehensive keyword list that can inform content creation and potentially improve SEO rankings.
📝 Developing Content Strategy with Keywords
The speaker continues the discussion on keyword research by illustrating how to use the identified keywords to create content that could rank higher in search results. They highlight the discovery of 'retro' as a related keyword to 'vintage' and suggest creating content that satisfies this search intent. The process includes searching for the keyword, analyzing what is currently ranking, and identifying opportunities to create better or more relevant content. The speaker also discusses the importance of sub-categorizing keywords, such as breaking down 'beach wall decor' into more specific themes like 'beach sea glass wall decor', to further refine content strategy.
🚀 Creating Content with Long-Tail Keywords
The speaker explains how to use the long-tail keyword list generated from Google Trends to develop new content ideas. They suggest taking a keyword like 'retro vintage' and creating content that outperforms competitors or at least meets the search intent. The speaker proposes creating product pages for identified keywords and crafting blog posts that compile ideas from other sources, like DIY projects, to create valuable content without having to generate all ideas from scratch. They also recommend refreshing old content with new keywords to maintain relevance and improve SEO.
📈 Optimizing Website with Google Trends Insights
The speaker concludes the video by emphasizing the utility of Google Trends in finding keyword ideas to guide content strategy. They encourage viewers to ask questions in the comments section if they have any and to subscribe to the Surfside PPC YouTube channel. The process outlined involves identifying non-competitive keywords, ensuring that the website has relevant pages for these terms, and using Google searches to see what content is ranking. The aim is to create comprehensive pages that cover specific niches within the broader topic of beach decor, such as 'retro and vintage beach decorations', to attract more clicks and potentially increase sales.
Mindmap
Keywords
💡Google Trends
💡Keyword Research
💡SEO Strategy
💡Content Strategy
💡Rising Topics
💡Long Tail Keywords
💡Search Intent
💡Beach Decor
💡DIY (Do It Yourself)
💡Vintage
💡Refresh Old Content
Highlights
Using Google Trends to create a keyword research list for SEO strategy.
Starting with a main keyword 'Beach decor' to generate a large keyword list.
Entering the main keyword in Google Trends to find related topics and queries.
Identifying irrelevant topics like gaming headsets and focusing on beach home decorations.
Noting the importance of location-based keywords such as 'Jensen Beach decor'.
Incorporating style keywords like 'retro' under the main keyword for more specific searches.
Documenting keyword ideas in a notepad for further analysis and content creation.
Utilizing both rising and top related topics in Google Trends for comprehensive research.
Recognizing the correlation between 'retro' and 'vintage' in search results for content alignment.
Creating content that satisfies search intent by understanding what ranks for specific keywords.
Sub-categorizing keywords like 'beach wall decor' to generate more specific content ideas.
Using long-tail keywords to find new content ideas and stay ahead of the competition.
Linking out to other creators' DIY ideas to compile a comprehensive blog post.
Refreshing old content with new keywords to improve SEO and content relevance.
Maintaining a keyword map for easy reference and updating of existing content.
Identifying less competitive keywords like 'teal Beach Decor' for better ranking opportunities.
Creating specific pages for long-tail keywords to potentially rank higher in search results.
Using Google Trends as a free tool to generate keyword ideas and guide content strategy.
Transcripts
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