Quick Free Competitive Analysis to Improve Your Marketing and Advertising Strategy
TLDRThe video script outlines a comprehensive guide to performing a free competitive analysis for marketing strategies, particularly for Google, Facebook, and Bing ads. The presenter shares a step-by-step process using free tools such as Google Trends, Google Keyword Planner, Google Ads Transparency Center, Facebook Ad Library, and MZ Pro's competitive research tool. The example of a chiropractor client is used to demonstrate how to identify competitors, find relevant keywords, and analyze advertising strategies. The analysis includes examining offers, ad copies, and landing pages of competitors to inform the client's marketing approach. The script emphasizes the importance of understanding the competition to create effective content and ad strategies tailored to the client's needs.
Takeaways
- 🔍 **Use Google Trends**: Start with Google Trends to find rising and top topics related to your client's industry to understand current trends and interests.
- 📈 **Identify Competitors**: Utilize tools like Moz and the Hoth to find competitors and analyze their marketing strategies, including ads and keywords.
- 💡 **Analyze Ad Strategies**: Look into Google Ads Transparency Center and Facebook Ad Library to understand what types of ads competitors are running and their offers.
- 💻 **Keyword Research**: Use Google Keyword Planner to find relevant keywords with high search volumes and bids, indicating high demand and potential value.
- 📝 **Content Ideas**: Generate content ideas from keywords, which can be turned into blog posts or articles to attract and engage potential customers.
- 📊 **Analyze Search Volume and Bids**: Focus on keywords with high monthly search volume and top page bids as they often represent immediate demand and value.
- 📌 **Transparent Pricing**: Ensure that your client's pricing is transparent and competitive, taking into account offers from larger competitors.
- 🌐 **Leverage Social Media**: Examine competitors' social media strategies to understand their posting frequency and content types.
- 📈 **Create Offers**: Develop attractive offers for new patients or customers, potentially matching or differentiating from what competitors are offering.
- 📝 **Document Findings**: Compile a report with findings from the competitive analysis to provide a comprehensive strategy to the client.
- ✅ **SEO and SEM Alignment**: Use the findings to optimize both search engine marketing and search engine optimization strategies for the best results.
Q & A
What is the primary purpose of conducting a free competitive analysis?
-The primary purpose of conducting a free competitive analysis is to identify a client's competitors, understand their marketing strategies, and find relevant keywords and advertising ideas to inform the client's own marketing strategy.
Which tools are mentioned in the script for conducting a free competitive analysis?
-The tools mentioned in the script for conducting a free competitive analysis include Google Trends, Google Keyword Planner, Google Ads Transparency Center, Meta (Facebook Ad Library), MZ Pro, and theho.com.
How can Google Trends help in a competitive analysis?
-Google Trends can help in a competitive analysis by showing the interest over time for a specific search term, related topics, and rising search terms, which can indicate trending topics and potential content ideas.
What is the significance of finding a brand name during a competitive analysis?
-Finding a brand name during a competitive analysis is significant because it can represent a key competitor. Analyzing the marketing strategies, offers, and content of these brands can provide valuable insights for developing a client's own strategy.
How can the Google Ads Transparency Center be utilized in competitive analysis?
-The Google Ads Transparency Center can be utilized in competitive analysis by searching for a competitor's brand or website to see the different ads they are running, their formats, offers, and landing pages, which can inform a client's advertising approach.
What role does the Facebook Ad Library play in competitive analysis?
-The Facebook Ad Library allows users to search for competitors' ads, view the creative assets used, and understand the offers and calls-to-action that are being promoted, providing insights into their social media advertising strategies.
How can the Google Keyword Planner assist in finding relevant keywords for advertising?
-The Google Keyword Planner assists in finding relevant keywords for advertising by providing a list of keywords related to a specific website or search term, along with their average monthly searches and top of page bid range, which can help in targeting high-value keywords.
What is the importance of analyzing a competitor's website in a competitive analysis?
-Analyzing a competitor's website is important as it can reveal their introductory offers, pricing packages, content strategies, and other marketing tactics, which can be used to inform and improve a client's own marketing efforts.
How can theho.com be used for keyword research in competitive analysis?
-Theho.com can be used for keyword research by providing free keyword research tools powered by SEMrush, which can help identify keywords that competitors are ranking for and inform a client's SEO and advertising strategies.
What is the benefit of using MZ Pro's free competitive research tool?
-MZ Pro's free competitive research tool allows users to find competitors' websites, view their domain authority, and identify keywords they are ranking for, which can be used to enhance a client's competitive strategy.
How can a list of keywords be turned into content ideas?
-A list of keywords can be turned into content ideas by analyzing the keywords with high search volume and relevance to the client's industry. These keywords can then be used to create blog articles, social media posts, or other content that addresses the topics and questions that potential customers are searching for.
What is the final step in utilizing the insights gained from a competitive analysis?
-The final step is to compile the competitive information into a report or strategy document that can be used to serve the new client, providing them with a comprehensive understanding of the competitive landscape and actionable insights to improve their marketing efforts.
Outlines
🔍 Introduction to Free Competitive Analysis Tools
The speaker introduces a method for conducting a free competitive analysis, which is particularly useful when a new client approaches. The process involves identifying competitors and industry leaders, and then using these to discover relevant keywords and advertising strategies. The tools mentioned are Google Trends, Google Keyword Planner, Google Ads Transparency Center, Facebook Ad Library, and MZ Pro's free competitive research tool through Moz. The example given is for a chiropractor looking to run ads on various platforms, and the focus is on finding a list of relevant keywords to enhance their marketing strategy.
🌐 Analyzing Competitors' Online Presence
The speaker details how to analyze competitors' online presence by starting with a brand like The Joint Chiropractic. The analysis includes visiting their website to understand their offers, such as a new patient special, and examining their content strategy. The speaker also suggests using Moz and the Hoth to find competitors and their AdWords keywords. The process involves looking at competitors' ads in the Google Ads Transparency Center and Facebook Ad Library to understand their advertising strategies, offers, and landing pages. The goal is to gather insights that can be used to improve or develop a client's marketing approach.
📈 Examining Ad Formats and Identifying Keyword Opportunities
The speaker discusses examining different ad formats that competitors are using, such as image or video ads, and how to use a list of competitors to inform ad strategy. The focus then shifts to using the Google Keyword Planner to find keywords related to the industry. The process includes looking at keywords with high bids and high search volumes, which can indicate high value for advertisers. The speaker also suggests using these keywords to generate content ideas, which can then be transformed into blog articles or other marketing materials. The starting point for this process is a search on Google Trends, which can reveal brands and rising keywords within an industry.
📝 Utilizing Google Trends for Keyword Discovery
The speaker explains how to use Google Trends to find brands and keywords related to a specific industry, such as running shoes. By entering a product or service into Google Trends, one can identify top and rising keywords, which can then be used in the Keyword Planner for further analysis. The goal is to find long-tail keywords that have commercial value and can be targeted in advertising campaigns. The speaker also recommends using competitive research tools to see what types of ads competitors are running and to get ideas for landing pages and offers. The information gathered can be used to optimize a client's SEO strategy and to develop targeted advertising campaigns.
Mindmap
Keywords
💡Competitive Analysis
💡Google Trends
💡Google Keyword Planner
💡Advertising Strategy
💡Google Ads Transparency Center
💡Facebook Ad Library
💡MZ Pro
💡Hoth.com
💡SEO Services
💡Landing Pages
💡Content Ideas
Highlights
The video introduces a free competitive analysis process using various online tools to find competitors and industry leaders.
Google Trends is utilized to analyze search trends and identify rising and top topics related to a given search term, such as 'chiropractor'.
The Joint Chiropractic is used as a case study to demonstrate how to analyze a competitor's marketing strategy.
Moz's free competitive research tool is mentioned as a resource for finding competitors and conducting market research.
Hoth.com is highlighted for its free keyword research tools powered by SEMrush.
The importance of identifying brand names and related search terms from Google Trends for content creation and marketing strategy is discussed.
The presenter demonstrates how to use Google's Keyword Planner to find relevant keywords for advertising campaigns.
Google Ads Transparency Center is used to view competitors' active ads and analyze their advertising strategies.
Facebook Ad Library is mentioned as a tool to discover competitors' Facebook advertising strategies and creative approaches.
The presenter explains how to use the identified keywords to generate content ideas and optimize SEO.
The video emphasizes the value of analyzing large companies' advertising strategies as they often have larger budgets and extensive testing.
The process of creating a comprehensive report based on the gathered data from various tools is outlined.
The use of Google Trends to find long-tail keywords for niche products is demonstrated.
The video concludes with a summary of the steps taken using Google Trends and other tools to serve new clients effectively.
The presenter suggests using AI tools like chat GPT to produce topic ideas from a list of keywords.
The importance of analyzing competitors' social media strategies, including posting frequency and content types, is discussed.
The video provides a CSV download link for viewers to utilize the competitive information for their clients.
The presenter encourages viewers to subscribe to the Surf Side PPC YouTube channel for more insights.
Transcripts
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