How To Use Google Trends - Google Trends Tutorial For Beginners

Surfside PPC

22 Nov 202228:37

EducationalLearning

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TLDRThe video script is an informative tutorial on utilizing Google Trends for various purposes. It covers how to enter search terms or topics to explore trends, analyze interest over time, and examine related topics and queries. The presenter discusses the significance of topics versus search terms, the importance of using specific topics for more accurate results, and how to leverage seasonal trends like Thanksgiving to understand regional interests. The tutorial also delves into real-time search trends, adjusting search engine filters, and comparing different search terms or topics to gauge their popularity. Additionally, it highlights the 'Year in Search' feature to review past trends and the option to subscribe to topic-based updates. The script emphasizes Google Trends as a valuable tool for marketers to identify rising search terms and optimize marketing strategies accordingly.

Takeaways

🔍 **Entering Search Terms**: Start by entering a search term or topic to explore trends on Google Trends, which will show different related topics and search terms.
📈 **Interest Over Time**: Analyze trends over time to understand seasonality and shifts in public interest related to your search term or topic.
📊 **Interest by Sub-Region**: Identify where the highest level of interest is located geographically for a given search term or topic.
🔗 **Related Topics and Queries**: Discover related topics and queries to gain insights into what people are searching for in relation to your term or topic.
🚀 **Rising Topics**: Keep an eye on rising topics to identify new trends and potential areas of interest that are increasing in search popularity.
📰 **Latest Stories and Insights**: Utilize the latest stories and insights feature to find out what's currently making headlines and how it relates to your search interests.
⏰ **Trendy Searches**: Monitor recently trending and real-time search trends to stay current with the most up-to-date topics being searched globally.
🌐 **Adjust by Search Engine**: Customize your search by filtering through different Google search engines like web, image, news, shopping, or YouTube.
📅 **Seasonality**: Understand seasonality effects on search trends, which can be particularly useful for topics like holidays or seasonal products.
📉 **Advanced Search and Filters**: Use advanced search features and filters to refine your search results by location, time, category, and type of search engine.
🆚 **Compare Search Terms**: Compare two or more search terms or topics to see which one is more popular or trending over a specific period or in certain regions.
📆 **Year in Search**: Explore what was trending in previous years by using the 'Year in Search' feature to discover historical trends and cultural shifts.

Q & A

What is the primary function of Google Trends?
-Google Trends allows users to explore search trends and see patterns of search interest in different regions and categories over time for specific search terms or topics.
How can Google Trends be used for marketing purposes?
-Marketers can use Google Trends to identify rising search terms and popular topics related to their industry, which can guide their marketing strategy, content creation, and keyword optimization.
What are some specific features of Google Trends that can help in understanding consumer behavior?
-Features like interest over time, interest by sub-region, related topics, and related queries can provide insights into consumer behavior, helping to identify trends and shifts in search patterns.
How can one find the latest stories and insights on Google Trends?
-Latest stories and insights can be found on the Google Trends homepage, which provides information on major topics and news, including shopping trends and real-time search trends.
What is the significance of the 'Year in Search' feature on Google Trends?
-The 'Year in Search' feature allows users to look back at what was trending on Google for specific years, providing a retrospective view of popular search terms, events, and trends.
How can Google Trends help in identifying seasonal trends for a particular topic?
-By examining the interest over time, users can identify when search queries for a particular topic peak, indicating seasonality. This can be useful for planning marketing campaigns or understanding consumer behavior during specific periods.
What are some of the categories that can be adjusted in Google Trends to refine a search?
-Categories that can be adjusted include location, time period, category (such as sports, business, etc.), and search engine (like web search, image search, news search, etc.).
How can Google Trends help in comparing the popularity of two different search terms or topics?
-Users can input two search terms or topics and compare their search interest over time, by sub-region, and through related queries to determine which one is more popular or trending.
What is the benefit of subscribing to Google Trends notifications?
-Subscribing to Google Trends notifications allows users to receive regular updates on trending topics related to their interests, helping them stay informed and ahead of trends.
How can Google Trends be used to find information on a specific event like the World Cup?
-By entering the event as a search term, users can explore related topics, rising searches, and interest by region or sub-region, providing a comprehensive view of how the event is being searched for and discussed.
What are some of the different types of insights that can be gained from the 'Recently Trending' and 'Trending Searches' sections on Google Trends?
-These sections provide information on the latest and most popular search trends, which can be useful for journalists, marketers, and anyone looking to understand current events and public interest.

Outlines

00:00

🔍 Introduction to Google Trends

The video begins with an introduction to Google Trends, a tool for understanding search trends. The host explains that the tool is user-friendly and not overly complex. The primary function of Google Trends is to allow users to enter search terms or topics to explore what is currently trending. The example used is 'cars,' which leads to a variety of related topics and search terms. The host emphasizes the importance of using specific topics over general search terms for more accurate results. Google Trends compiles data from various Google search engines, including web, image, news, shopping, and YouTube, to provide a comprehensive view of search interests by sub-region and related topics and queries.

05:02

🚗 Utilizing Google Trends for Market Research

The host demonstrates how to use Google Trends for market research, specifically for luxury SUVs. By entering 'luxury SUV' as a topic, the viewer can observe trends over time, with a particular drop during the COVID-19 announcement in March 2020. The video also covers how to find related topics and queries, which can inform marketing strategies. The host suggests using rising search terms to optimize websites and create content that resonates with current trends. The segment also touches on the utility of Google Trends for identifying popular keywords and guiding marketing efforts.

10:02

📰 Latest Stories and Insights from Google Trends

The video moves on to discuss the 'latest stories and insights' feature of Google Trends, which provides information on major topics and news stories. The host illustrates this by searching for 'Halloween' and '2022 shopping trends,' showing how this feature can be useful for marketers to identify trending topics across different categories. The segment also covers how to find real-time search trends, which is particularly beneficial for journalists or those covering current events. The host explains how to filter these trends by category and adjust them by country to cater to specific audiences.

15:05

📈 Adjusting Search Parameters in Google Trends

The host explains how to adjust search parameters in Google Trends to refine results. Using the example of 'Thanksgiving,' the video shows how to filter by different Google search engines like web search, image search, news search, Google shopping, and YouTube search. Each search engine returns distinct results, offering a multifaceted view of the topic's popularity and relevance. The host also discusses how to view interest over time and by sub-region, which can highlight seasonality and regional preferences.

20:05

🌐 Advanced Search Techniques in Google Trends

The video delves into advanced search techniques available in Google Trends. The host guides viewers on how to use filters to narrow down search results by category, region, and time frame. By using the FIFA World Cup as an example, the host shows how to compare different regions' interest levels and break them down into sub-regions for a more granular analysis. This section emphasizes the tool's flexibility in allowing users to tailor their searches to specific needs.

25:06

🏆 Comparing Search Terms and Year in Search Feature

The host introduces the feature for comparing two or more search terms or topics, using the popularity of baseball versus basketball in the United States as an example. The video also covers how to compare different car manufacturers to see which is more popular over time and in specific regions. Lastly, the 'Year in Search' feature is explored, which allows users to discover what topics were trending in previous years. The host mentions the ability to subscribe to topic-based updates, ensuring viewers can stay informed about trends related to their interests.

Mindmap

Keywords

💡Google Trends

Google Trends is a tool that analyzes the popularity of top search queries in Google Search across various regions and languages. It helps users to understand search patterns and spikes in interest for specific topics over time. In the video, it is used to demonstrate how to track and analyze search trends for topics like cars, luxury SUVs, and holidays like Thanksgiving.

💡Search Term

A search term is a word or phrase that people type into search engines to find what they are looking for. The video explains how entering a search term into Google Trends allows users to see trends, related topics, and how interest varies by region and over time. For instance, the search term 'SUV' yields different insights compared to 'luxury SUV'.

💡Topic

A topic in the context of Google Trends refers to a broader subject area that encompasses multiple search terms. The video emphasizes using topics over individual search terms for more focused and relevant trend data. For example, 'NFL league' as a topic provides more specific insights than just 'NFL' as a search term.

💡Interest Over Time

Interest Over Time is a feature in Google Trends that shows how search queries have varied in popularity over a specified period. It helps identify seasonality and significant spikes in search interest. The video uses this feature to analyze trends for luxury SUVs and how they were affected by events like the COVID-19 announcement.

💡Related Topics and Queries

These are additional subjects and search terms closely associated with the original search term or topic. The video discusses how related topics and queries can provide insights into what people are searching for and can inform marketing strategies. For example, rising topics related to luxury SUVs can indicate emerging consumer interests.

💡Seasonality

Seasonality refers to the patterns of increased or decreased search interest that recur at regular intervals, usually related to holidays or events. In the video, seasonality is evident in the search trends for Thanksgiving, where interest peaks around the holiday each year.

💡Real-Time Search Trends

Real-Time Search Trends is a feature that displays the most popular search queries in the last 24 hours. It's useful for identifying immediate shifts in public interest. The video mentions this feature in the context of monitoring current events like the World Cup.

💡Advanced Search and Filters

Advanced Search and Filters allow users to refine their Google Trends searches by time period, region, category, and search engine type. The video demonstrates how these filters can provide a more detailed analysis, such as focusing on worldwide interest for the FIFA World Cup or breaking down interest by sub-regions within a country.

💡Compare Search Terms or Topics

This feature enables users to compare the search interest of two or more terms or topics side by side. The video uses this feature to compare the popularity of baseball and basketball in the United States, showing how basketball has been rising in interest over time while baseball has remained more static.

💡Year in Search

Year in Search is a feature that compiles the top trending searches for a specific year. It provides a retrospective look at the cultural and societal interests of that year. The video uses this to explore what was popular in 2013, offering insights into past trends across various categories.

💡Subscriptions

Google Trends allows users to subscribe to get updates on specific topics of interest. The video mentions signing up for a subscription to receive weekly emails about trending topics related to Google ads, which can be beneficial for marketers wanting to stay informed about industry trends.

Highlights

Google Trends allows users to enter a search term or topic to analyze trends and patterns in search data.

Interest over time and sub-region data can reveal seasonality and regional popularity for specific search terms.

Related topics and queries show what people are searching for in relation to the entered term, which can be useful for marketers and content creators.

The tutorial demonstrates how to use Google Trends to find rising topics and optimize marketing strategies.

Latest stories and insights on the Google Trends homepage provide current and trending information on various subjects.

Real-time search trends and daily search trends are valuable for journalists and those needing up-to-date information on popular searches.

Adjustments can be made to search parameters by web search, image search, news search, Google shopping, and YouTube search for a more refined analysis.

Interest over time and by sub-region can show seasonality trends and the popularity of a topic in different regions or cities.

Advanced search and filters enable users to compare different regions, categories, and time frames for a deeper understanding of search trends.

Comparing two search terms or topics allows users to see which one is more popular or trending over a specified period.

Year in Search provides a retrospective look at what was trending annually, which can be insightful for historical context or trend analysis.

Google Trends can be used to build keyword lists and generate content ideas for SEO and marketing purposes.

Subscriptions can be set up to receive regular updates on trending topics related to specific areas of interest.

The explore section of Google Trends is a powerful tool for adjusting location, time period, categories, and search engine types.

Users can click on related topics to get more detailed information and further insights into trending searches.

Google Trends is a versatile tool that can help marketers stay ahead of trends and create timely and relevant content.

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Related Tags

Google Trends Market Insights Keyword Research Content Strategy SEO Tips Trend Analysis Data Visualization Consumer Behavior Search Engine Optimization Digital Marketing