How to use Google Trends
TLDRThe video script offers a concise guide on utilizing Google Trends to identify popular topics and understand search volume trends. It begins by highlighting the 'recently trending' section for immediate insights into current popular searches. The focus then shifts to analyzing the search volume for a specific topic, using 'socks' as an example. The guide explains how to adjust the time frame and region for more accurate data, noting the growth and seasonality of sock searches since 2008. It emphasizes the importance of considering seasonal trends for business planning. The script also covers how to examine related topics and queries, and the value of comparing topics, like 'men's socks' versus 'women's socks,' to gauge market demand. It further demonstrates how to use Google Trends to compare brands within a category, such as 'Stance' and 'Happy Socks,' and how to filter by category and region to gain a global perspective on search trends. The summary concludes with a call to action for viewer engagement.
Takeaways
- 🔍 Start by exploring the 'Recently Trending' section on Google Trends to find the most popular topics for content creation or article sharing.
- 📈 Use the search bar to find search volume trends for a specific topic, like 'socks', to understand interest over time and by region.
- 🌍 Change the default time range to the maximum available (2004 to present) to get a comprehensive view of the trend.
- 📊 Observe the trendline to identify growth periods and market saturation, such as the rise and plateau of the sock market since 2008.
- 🎄 Notice seasonal peaks in search volume, like the spike in sock searches around Christmas, indicating a strong seasonal aspect to the business.
- 📝 Scroll down to 'Related Topics' and 'Related Queries' to see what's gaining popularity and consider niche markets or content pivots.
- 🔄 Change the default 'Rising' filter to 'Top' to see the most popular topics and queries, not just the ones increasing in popularity.
- 🆚 Add a comparison topic, like 'women's socks', to the search to compare search volumes and gauge market demand between different segments.
- 🏆 Look at specific brands within the industry, like Stance and Happy Socks, to understand their market performance and seasonality.
- 🌐 Use the 'Categories' filter to narrow down the search to a specific industry, such as 'Apparel', for more focused insights.
- 📉 Recognize that some brands may have redundant data or multiple meanings, and refine the search to get accurate insights.
- 🌍 Assess the global search volume distribution by color-coded country maps to understand regional preferences and market dominance.
Q & A
What is the first step to using Google Trends effectively?
-The first step is to scroll down to the 'recently trending' section on the Google Trends homepage to identify the most popular topics that people are currently searching for.
How can one understand the search volume related to a specific topic on Google Trends?
-You can understand the search volume by entering the topic into the search bar at the top of the Google Trends page. This will provide a trendline and search traffic data for the past 12 months in your country.
What is the significance of changing the country and time period on Google Trends?
-Changing the country allows you to focus on the region of interest, and selecting a longer time period, such as from 2004 to the present, gives you a comprehensive view of the search trend for your topic over time.
What does the trendline on Google Trends indicate for the topic of 'socks'?
-The trendline for 'socks' shows that searches started growing around 2008-2009, indicating the rise of more outrageous sock trends and the founding of major sock companies. It also shows that growth has slowed down in recent years, suggesting a flattening market.
How do the peaks and troughs in the Google Trends graph for 'socks' relate to seasonality?
-The peaks and troughs indicate that 'socks' are a seasonal product, with the highest search volume occurring around Christmas time each year, followed by a significant drop in searches for the rest of the year.
What is the purpose of looking at related topics and related queries on Google Trends?
-Looking at related topics and queries helps you understand what trends are increasing in the area you're interested in. It can inform your decision on whether to be more niche or what other topics you can potentially create content about or pivot towards.
How does adding a comparison topic on Google Trends provide additional insights?
-Adding a comparison topic allows you to see how two different terms compare in terms of search volume. This can help you make informed decisions about market demand, such as whether to focus on men's or women's socks.
Why is it important to consider the seasonality of a product when starting a new company?
-Considering seasonality is important because it affects marketing and sales strategies. Knowing the peak and off-peak periods can help a company plan its operations, inventory, and promotional activities more effectively.
What does the search term 'stance' reveal about the sock brand's market performance?
-The search term 'stance' reveals that the brand does not suffer from the same seasonality as generic sock searches. However, it's important to refine the search to ensure that the data is specific to the sock brand and not other meanings of 'stance'.
How can the categories filter on Google Trends help in analyzing a specific industry?
-The categories filter allows you to narrow down your search to a specific industry, such as apparel. This provides a more focused analysis and comparison of different brands within that industry.
What global insights can be gained from the color-coded global search volume map on Google Trends?
-The color-coded map shows which regions are searching more for one brand over another. For example, if a region is colored blue, it means more people are searching for 'stance', while red indicates more searches for 'happy socks'. This can help in understanding global market preferences and making strategic decisions.
How can the information from Google Trends be useful for potential investors or partners?
-Google Trends data can act as a proxy for sales and performance, helping potential investors or partners to evaluate a company's market presence and popularity. It can also inform decisions on which company to invest in or partner with based on search volume trends.
Outlines
🔍 Understanding Google Trends for Content Creation and Market Analysis
This paragraph provides a step-by-step guide on how to utilize Google Trends to identify trending topics and analyze search volume for a specific subject. It begins with navigating to the recently trending section on the Google Trends homepage to find popular topics for content creation. The focus then shifts to using the search bar to investigate the search volume for 'socks,' adjusting the time frame and region for a comprehensive view. The guide highlights the importance of observing the trendline, noting the growth in searches since 2008 and the seasonal nature of sock searches, peaking around Christmas. It also discusses the significance of related topics and queries, and how they can indicate areas of growing interest. The comparison feature is introduced to assess the popularity and demand between different topics, such as men's versus women's socks. The example of 'Stance' is used to demonstrate how to ensure the search term refers to the intended brand and to analyze seasonal trends. The paragraph concludes with a strategy for adding a competitor, 'Happy Socks,' to the comparison to evaluate market performance and make informed business decisions.
🌍 Global Market Insights from Google Trends: Stance vs. Happy Socks
The second paragraph delves into the global market insights derived from Google Trends by comparing two sock brands, Stance and Happy Socks. It explains how to view the global search trends to determine which brand is more popular in different regions. The analysis shows that while Happy Socks has a global lead, Stance dominates in the US, Canada, and Brazil. Conversely, Happy Socks has a strong presence in Europe, Russia, India, Australia, and South Africa. This geographical breakdown helps to understand the market penetration and popularity of each brand across various countries. The paragraph concludes with a prompt for viewers to engage with the content by giving a thumbs up if they found the video helpful, reinforcing the interactive nature of online content and analysis.
Mindmap
Keywords
💡Google Trends
💡Recently Trending
💡Search Volume
💡Seasonality
💡Related Topics and Queries
💡Comparison Topic
💡Stance
💡Happy Socks
💡Global Picture
💡Underwear Company
💡Apparel Industry
Highlights
Google Trends can be used to identify the most popular topics currently being searched for on Google.
The recently trending section on Google Trends provides insights into the current interests of searchers.
Understanding search volume related to a specific topic is a powerful feature of Google Trends.
Changing the country and time period can provide a more relevant trendline for your area of interest.
For the topic 'socks', search volume has grown since 2008, indicating a trend for more outrageous socks.
The growth of sock searches has slowed down in recent years, suggesting a flattening market.
Socks show a strong seasonal trend, with peaks in searches around Christmas.
Related topics and queries can indicate new areas of interest within a selected time period.
Switching the view to 'top' shows the most popular related topics and queries.
Adding a comparison topic like 'women's socks' can provide context and highlight differences in search volume.
Men's socks show higher search volume than women's socks, indicating greater demand.
Stance, a sock brand, does not seem to suffer from the same seasonality as generic sock searches.
Search term specificity is important; filtering by category can help isolate a brand's performance.
Comparing brands like Stance and Happy Socks can provide insights into market performance and seasonal trends.
Investment or partnership decisions can be informed by analyzing search volume trends of different companies.
Global search trends can reveal regional preferences for certain brands, such as Stance in the US, Canada, and Brazil.
Happy Socks appears to have a global search volume advantage over Stance, except in certain regions.
Google Trends is a valuable tool for market research, content creation, and strategic business planning.
Transcripts
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