How To Identify Trending Products To sell on Jumia - Using Google Trends

OnlineBizz Buddy
8 Aug 202207:42
EducationalLearning
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TLDRThe video script introduces Google Trends as a valuable tool for e-commerce sellers and buyers to predict and understand product trends. The host demonstrates how to use Google Trends by focusing on Jumia, an e-commerce platform, to identify popular products such as electronics. The example given is Jumia Electronics, where specific items like smart TVs and refrigerators are highlighted as trending products. The script emphasizes the importance of geographical location settings for accurate trend analysis. By using Google Trends, sellers can make informed decisions on which products to invest in, increasing the likelihood of attracting potential buyers. The video encourages viewers to utilize the tool for their e-commerce ventures and subscribe for more insights.

Takeaways
  • 🌐 Google Trends is a free tool that can help predict what products people are searching for online.
  • 🛒 It's particularly useful for e-commerce platforms like Jumia to determine the best products to sell or purchase.
  • 📈 The tool can analyze trends over time, providing insights into what's currently in demand.
  • 🔍 Users can filter results by selecting specific categories, like electronics, to find out what people are looking for.
  • 📊 The script demonstrates how to use Google Trends by searching for 'Jumia products' and analyzing the results.
  • 📈 Currently, electronics are trending on Jumia, with smart TVs and refrigerators being popular items.
  • 📍 The importance of geographical location is highlighted; selecting Kenya as an example for more accurate results.
  • 📱 The tool can be used to explore trends on other e-commerce platforms beyond Jumia.
  • 💡 Investing in trending products like smart TVs and refrigerators could increase the chances of sales.
  • 📝 It's recommended to monitor trends regularly and make informed decisions based on the data provided by Google Trends.
  • 📝 Subscribing to the channel can help users stay updated with useful information and insights.
Q & A

  • What is the main topic of the video script?

    -The main topic of the video script is the introduction and use of Google Trends as a tool for determining the best products to sell or purchase online, specifically on e-commerce platforms like Jumia.

  • Why is Google Trends considered a legitimate tool for product research?

    -Google Trends is considered legitimate because it is a free tool provided by Google, which allows users to analyze search trends and understand what products or services people are looking for online.

  • What is the significance of selecting the correct geographical location in Google Trends?

    -Selecting the correct geographical location in Google Trends is significant because it ensures that the search trends and insights are relevant to the specific region or market the user is interested in.

  • How can sellers on Jumia use Google Trends to their advantage?

    -Sellers on Jumia can use Google Trends to identify the types of products that are in high demand, understand consumer behavior, and make informed decisions about what to stock and promote on their online stores.

  • What are some of the product categories that the speaker identifies as trending on Jumia?

    -The speaker identifies electronics as a trending category on Jumia, with specific products like smart TVs and refrigerators being popular among consumers.

  • How does the speaker suggest using Google Trends to predict future trends?

    -The speaker suggests typing in the name of a product or service in Google Trends, observing the search trends over time, and using this data to predict which products are likely to be in demand in the future.

  • What is the importance of understanding consumer search behavior for e-commerce businesses?

    -Understanding consumer search behavior is crucial for e-commerce businesses as it helps them identify potential market opportunities, tailor their product offerings, and optimize their marketing strategies to attract and retain customers.

  • How can Google Trends help in making informed investment decisions for e-commerce?

    -Google Trends can help in making informed investment decisions by providing insights into the popularity and demand for specific products or services, allowing investors to focus on items with high search volumes and upward trends.

  • What is the role of the Google account in accessing Google Trends?

    -A Google account is required to log in and use Google Trends, which allows users to access the tool's features and customize their searches based on their specific needs and interests.

  • Can Google Trends be used for analyzing trends on e-commerce platforms other than Jumia?

    -Yes, Google Trends can be used to analyze trends on various e-commerce platforms. The tool is not limited to Jumia and can provide insights into consumer search behavior across different online marketplaces.

  • What is the potential benefit of focusing on high-demand products like smart TVs and refrigerators?

    -Focusing on high-demand products like smart TVs and refrigerators can increase the chances of attracting potential customers, generating sales, and achieving a higher return on investment for e-commerce businesses.

  • How can businesses keep up with changing consumer preferences using Google Trends?

    -Businesses can keep up with changing consumer preferences by regularly monitoring Google Trends, which provides real-time data on the popularity of different products and services, allowing them to adapt their offerings and strategies accordingly.

Outlines
00:00
🔍 Introducing Google Trends for E-Commerce Insights

The speaker introduces Google Trends as a free and legitimate tool developed by Google. It is used to help determine the best products to sell or purchase online, specifically mentioning its application for the e-commerce platform Jumia. The tool allows users to predict trends and understand the types of services or products people are searching for online. The speaker guides the audience on how to use Google Trends, emphasizing the importance of selecting the correct geographical location and demonstrates a search for 'Jumia products' to identify popular categories such as electronics.

05:01
📈 Analyzing E-Commerce Trends with Google Trends

The paragraph discusses how Google Trends can be utilized to understand which products are in demand on e-commerce platforms like Jumia. The speaker identifies two major items that are widely searched for: refrigerators and 'Vitro' smart TVs. By using Google Trends, the speaker suggests that one can make informed decisions about which products to invest in for dropshipping or selling online. The speaker encourages the audience to use Google Trends to search for any product or service and monitor the trend to make data-driven decisions, highlighting the potential benefits of investing in refrigerators and specific smart TV models.

Mindmap
Keywords
💡Google Trends
Google Trends is a free tool provided by Google that allows users to see the popularity of search queries over time and by region. It's used in the video to analyze search trends for products on e-commerce platforms. The host uses Google Trends to determine what products are currently in demand on the Jumia platform, which is a key part of the video's theme on making informed decisions for e-commerce.
💡E-commerce
E-commerce, short for electronic commerce, refers to buying and selling goods or services using the internet, and the transfer of money and data to execute these transactions. In the video, e-commerce is the context in which the tool Google Trends is applied to predict product trends and make business decisions, specifically on the Jumia platform.
💡Product Selection
Product selection is the process of choosing which products to sell in a retail environment. The video emphasizes the importance of product selection for sellers on e-commerce platforms. Using Google Trends, the host demonstrates how to identify trending products, such as electronics, to make informed decisions about what to sell on Jumia.
💡Trends
Trends refer to the general direction in which something is developing or changing. In the context of the video, trends are used to identify what consumers are currently interested in purchasing. The host uses Google Trends to analyze the popularity of different product categories and specific items, like smart TVs and refrigerators, to predict future demand.
💡Jumia
Jumia is an African e-commerce platform that operates in a number of countries across the continent. It is used as a case study in the video to demonstrate how Google Trends can be used to understand consumer behavior and make better business decisions. The host searches for 'Jumia products' to see what categories and items are currently trending.
💡Smart TV
A smart TV is a television set with integrated internet connectivity and interactive features that allow users to access digital media and various internet services. In the video, smart TVs are identified as a trending product category within Jumia, demonstrating how Google Trends can help sellers focus on popular electronics.
💡Refrigerator
A refrigerator is a home appliance used for storing food at low temperatures to prevent spoilage. The video highlights refrigerators as another product that is searched for frequently on Jumia, indicating a potential market for sellers to consider when selecting items to stock.
💡Investment
Investment in the context of the video refers to the strategic allocation of resources, such as money or time, into products with the expectation of a profitable return. The host suggests that by investing in products like refrigerators and smart TVs, sellers on Jumia can capitalize on current trends and potentially increase sales.
💡Consumer Behavior
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, or experiences to satisfy their needs and wants. The video uses Google Trends to analyze consumer behavior on Jumia, helping the host to predict which products are likely to be in high demand.
💡Drop Shipping
Drop shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using the drop shipping model, it purchases the item from a third party and has it shipped directly to the customer. The video mentions drop shipping as one of the purposes for which sellers might use Google Trends to understand product trends.
💡Geographical Location
Geographical location refers to a specific place on Earth, which can be important for targeting and understanding consumer behavior in different regions. In the video, the host emphasizes the importance of selecting the correct geographical location in Google Trends to get accurate and relevant data for the analysis.
Highlights

Introduction to a free and legitimate Google product that can help determine the best products to sell or purchase online.

The tool can be used to predict trends on various e-commerce platforms, with a focus on Jumia in this case study.

Google Trends allows users to understand the types of products or services people are searching for online.

For sellers on Jumia, the tool can indicate which products are in demand or being sought after by consumers.

The demonstration of using Google Trends by searching for 'Jumia products' to analyze trends.

Observation that Jumia electronics are currently trending upwards.

Identification of electronics as a popular category within Jumia, specifically smart TVs and refrigerators.

The tool provides options for further exploration into specific product trends, such as different types of electronics.

Demonstration of filtering out a category of products that people are interested in, using the example of electronics on Jumia.

Highlighting the importance of geographical location selection for accurate trend analysis.

The potential for making informed business decisions by monitoring product trends on Google Trends.

The suggestion that investing in fridges and specific smart TVs, like Vitro, could yield high consumer interest and sales.

The ability to explore trends on other platforms besides Jumia using the same tool.

Emphasis on the practical application of Google Trends for drop shipping purposes across various e-commerce platforms.

The recommendation to subscribe for further insights and updates on utilizing Google Trends for business advantages.

The overall message that Google Trends can be a valuable tool for understanding consumer demand and making strategic business choices.

Transcripts

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Related Tags
Google TrendsE-commerceProduct SelectionMarket TrendsConsumer BehaviorElectronicsSmart TVsJumiaTrend AnalysisOnline ShoppingBusiness Insights