How To Become A Full-Time Artist With NO SOCIAL MEDIA FOLLOWING

Pat Kay

13 Jul 202228:07

EducationalLearning

32 Likes 10 Comments

TLDRThe video discusses how creatives can pursue their passions full-time through blending art with commerce. It emphasizes getting skilled at your craft, presenting it professionally, monetizing through services or products, and promoting without relying on social media. The four steps covered are: perfecting your skills, packaging your work in a sellable way, making money through services or products, and selling by getting your work seen. Overall it argues creatives should take a business mindset, using various income streams, calculating ROI, and systematically meeting income goals.

Takeaways

😃 Getting great at your craft through deliberate practice over years is crucial before trying to monetize it
💡 Present your work professionally in an online portfolio you control to showcase your skills
💰 Offer services trading time/skills for money or products reaching more scale
🤝 The more value you provide, the more money flows your way
🐙 Use the 'octopus method' with many small revenue streams that ebb and flow
🌎 Without social media, get clients through local outreach, ads, marketplaces, etc.
📈 Think in ROI, systems and business terms when monetizing creative skills
🔭 Objectively benchmark your skills against professional standards
🎯 Financial freedom enables the creative freedom to produce what you want
⚖️ Comfort with uncertainty about inconsistent income streams is key

Q & A

What are the four main steps outlined for becoming a successful full-time creative?
-The four main steps outlined are: 1) Getting great at your craft, 2) Packaging your craft in a sellable fashion, 3) Monetizing your craft, and 4) Getting your work in front of people and selling.
What does the author mean by 'packaging your craft in a sellable fashion'?
-This refers to presenting your work professionally in an online portfolio that showcases your skills and offerings. The goal is to have a polished destination that represents you and your work.
What are the two main ways discussed for monetizing your craft?
-The two ways are: 1) Service-based work where you trade your time and expertise for money, and 2) Product-based work where you create digital products that customers can purchase.
What is the 'octopus method' mentioned for earning revenue?
-This refers to having many different income streams to diversify your revenue sources. It allows you to put more effort into streams that are working well and less into ones that aren't.
What percentage of the author's own revenue comes from social media vs ads?
-The author states that while social media gets him some sales, about 95% of his revenue actually comes from ads across platforms like Google, Instagram, and Facebook.
What initial income goal does the author suggest aiming for?
-The author suggests aiming for $50,000 USD per year initially as a full-time creative. This breaks down to $4,167 per month or $959 per week.
What does the author mean by being 'objectively good' at your craft?
-This means your skill level meets the general standard for what most people consider good quality work in your field, not just what your friends and family think.
Why does the author recommend building your own website portfolio?
-To retain full control in case social media platforms change their algorithms or terms, rather than relying solely on sites you don't own.
What tactics does the author suggest for getting clients with no social media presence?
-Tactics like cold emailing/visiting local small businesses, running localized ads, advertising on freelancer sites, and leveraging friends and family.
How can having more income streams help you become more financially successful?
-The more streams, the more potential avenues to earn money from. This provides flexibility to put effort where it's most fruitful and creates multiple opportunities.

Outlines

00:00

😀 Understanding that art and commerce are different things

The paragraph discusses the misconception that being good at your creative craft means you will be successful. It emphasizes that art and commerce are very different, and creatives need to understand commerce and business to support their art and avoid being a 'starving artist'.

05:03

😀 Get objectively good at your craft before trying to monetize it

The paragraph advises that you need to spend significant time (at least 2 years) developing your skills before trying to monetize your work. Your skill level needs to meet the general public's standard of 'good', not just your friends and family.

10:04

😀 Present your work professionally in an online portfolio

The paragraph stresses the importance of having a professional online portfolio to showcase your work. This gives you control and credibility. Learn web design to make your portfolio visually appealing.

15:06

😀 Consider service-based or product-based approaches to monetize

The paragraph outlines two common ways creatives make money: selling services (trading time/skills) or products (packaged value). Each approach has pros and cons to weigh up.

20:06

😀 Use diverse tactics to get your work in front of people

The paragraph provides various tactics to find new clients/customers without social media, e.g. ads, freelancing sites, contacting local businesses. Be tenacious about promoting yourself.

25:06

😀 Multiple streams of income help you reach your earnings goal

The paragraph gives an example income breakdown to reach $50k annually as a creative. Having diverse income streams creates stability and allows your earnings potential to be uncapped.

Mindmap

Keywords

💡craft

The term 'craft' refers to one's creative skill or pursuit, such as photography, music, design, etc. It is a core concept in the video, which focuses on creatives monetizing and building successful careers around their crafts. The speaker emphasizes developing mastery and skill in one's craft as the foundation before considering the business and commercial aspects.

💡commerce

Commerce refers to the business, sales, marketing and financial aspects of a creative career. The video highlights the importance of blending art with commerce in order to achieve financial freedom and sustainability as a full-time creative. The speaker warns against viewing art and commerce as completely separate.

💡portfolio

A portfolio is a curated collection of one's best creative work and achievements, packaged professionally and accessibly, usually in an online website. The speaker stresses the importance of having a strong portfolio as a core asset for any creative seeking to monetize their work. It acts as a showcase and calling card to potential clients and customers.

💡product

In the context of the video, a creative product refers to packaging one's skills, knowledge and experience into a sellable offering, such as an online course, templates, presets, ebooks etc. The speaker advocates creating products as a powerful way for creatives to generate revenue in a scalable way.

💡service

Offering creative services involves trading one's time and expertise to clients in return for payment, such as photography commissions or design projects. The video outlines pros and cons of service-based work versus product-based work for creatives seeking income streams.

💡streams

Revenue streams refer to the different channels through which a creative can generate income. The speaker recommends having multiple diverse streams, like service-based work, products, affiliates etc, describing it as an 'octopus' approach.

💡ads

Advertising and paid campaigns on platforms like Google, Facebook and Instagram are presented as effective ways for creatives to get their services and products in front of potential new customers and clients, especially when starting out without an existing audience or following.

💡pitching

Pitching refers to proactively approaching potential clients and customers with tailored proposals and offerings, as a strategy for creatives without an existing network or audience. Examples include emailing agencies and local businesses.

💡uncertainty

The speaker notes how pursuing creative work often involves income uncertainty, fluctuating month-to-month. Adapting to this uncertainty, especially in the early stages of building career momentum, is noted as an essential mindset.

💡business mindset

Having a business mindset is portrayed as key to succeeding as a full-time creative. This involves systematically building career assets, being strategic about providing value, thinking in terms of ROI, and acquiring business skills like marketing.

Highlights

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Creating highlights requires carefully extracting the essence from verbose content.

Highlight generation aims to summarize and distill key points for easy skimming.

The selection of highlights provides an indicative sampling of the most important content.

A balance between concision and inclusion is necessary when choosing highlights.

The number of highlights should be proportional to the length and complexity of the source material.

Highlights allow readers to rapidly gather knowledge before deciding to read further.

Quality highlights accurately convey the core ideas and essence of the full content.

Generating highlights requires carefully identifying and extracting key points.

The highlighting process compresses verbose content into concise, engaging snippets.

Highlights provide an abridged version to orient readers to the material efficiently.

Transcripts

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