Your social media account gone. Pooff!!! This is why we need PeakD - True Ownership

Anders Larsson
20 Jan 202411:35
EducationalLearning
32 Likes 10 Comments

TLDRThis video explores the importance of owning your audience through email lists, especially for online marketers who may lose access to social media platforms. It introduces decentralized social media and offers tips for creating posts and sharing content effectively. The creator emphasizes the journey of digital entrepreneurship, discussing the challenges, including self-doubt and the importance of consistency. It’s not just about making money but building a brand and achieving personal growth. The video wraps up with an offer for a free digital marketing video training and encourages viewers to take actionable steps towards their goals.

Takeaways
  • 📝 Social media platforms have the power to remove or ban accounts, highlighting the importance of owning an email list as a more secure way to connect with your audience.
  • 🔐 Building an email list allows for direct communication with subscribers who have given permission to receive content, providing a level of ownership that social media platforms cannot offer.
  • 🚫 Avoiding spamming is crucial to maintain a good reputation and avoid being blocked by spam filters.
  • 🌐 The speaker is interested in decentralized social media platforms that offer true ownership and plans to join such communities.
  • 🔑 When creating an account on a decentralized platform, it's important to securely store recovery information as no one can recover your account if lost.
  • 📝 The process of creating a post on a decentralized platform involves using markdown language for formatting, which is simple but effective.
  • 🖼️ Adding images to posts can improve their appearance and engagement, and the platform allows for easy integration of images with links.
  • 🏷️ Tags or hashtags are used to categorize posts, and it's important to understand how the platform handles them for better visibility.
  • 📈 The journey of entrepreneurship involves building a brand, subscriber base, and email list, which is a gradual process rather than an overnight success.
  • 🛠️ Overcoming self-doubt and fear of failure are significant mental barriers that must be addressed in the entrepreneurial journey.
  • 🔄 Shifting mindset and continuous learning are essential for personal and business growth in the field of digital marketing.
Q & A

  • Why do online marketers create an email list?

    -Online marketers create an email list to have a direct line of communication with their audience, which they truly own and can't be taken away by centralized platforms unlike social media accounts.

  • What is the significance of having a sign-up page for an email list?

    -A sign-up page for an email list is significant because it allows people to opt-in to receive educational content, such as video training or email sequences, directly to their inbox.

  • What are the consequences of spamming in email marketing?

    -Spamming in email marketing can lead to a bad reputation and potential blocking by spam filters, which can significantly hinder the reach and effectiveness of email campaigns.

  • Why is it important to be genuine, honest, and transparent in email marketing?

    -Being genuine, honest, and transparent in email marketing is crucial to build trust with the audience, ensuring that the emails are not blocked and that the relationship with the subscribers remains positive.

  • What is the appeal of decentralized social media platforms for users like the speaker?

    -Decentralized social media platforms appeal to users like the speaker because they offer true ownership over their content and accounts, without the risk of being removed or banned by a centralized authority.

  • How does the process of account creation on a decentralized platform like PD differ from traditional platforms?

    -On decentralized platforms like PD, users need to verify their accounts and are responsible for saving their own account information, including private keys and PIN codes, which are not recoverable by the platform.

  • Why is it necessary to save the posting key and PIN code when creating an account on a decentralized platform?

    -Saving the posting key and PIN code is necessary because they are the only means to access and manage the account on a decentralized platform, and losing them could result in permanent loss of access.

  • How does the speaker plan to use the decentralized platform PD for their content?

    -The speaker plans to use PD to post content similar to what they would on platforms like Reddit, including video links and descriptions, to reach a new audience and potentially grow their brand.

  • What is the importance of pinging a blog post on platforms like PD?

    -Pinging a blog post on platforms like PD is important because it helps search engines like Google find and index the post, increasing its visibility and the chances of it being discovered by a wider audience.

  • How does the speaker view the journey of entrepreneurship and digital marketing?

    -The speaker views the journey of entrepreneurship and digital marketing as a long-term process that involves building a brand, overcoming mental barriers like self-doubt and fear of failure, and making consistent efforts to achieve success.

  • What is the speaker's advice for balancing life and work goals in the context of entrepreneurship?

    -The speaker advises that balancing life and work goals is not about separating them but making them work in sync, staying strong and determined, and recognizing that business decisions have effects beyond financial implications.

Outlines
00:00
📬 Social Media Ownership and Email Marketing

This paragraph discusses the lack of true ownership over social media accounts, as platforms can remove or ban accounts at will. It emphasizes the importance of online marketers creating an email list for direct communication with their audience, as this list is something they truly own. The paragraph also touches on the concept of decentralized social media, where users have true ownership, and the process of creating an account on such a platform. It highlights the need for saving recovery information and the importance of being genuine and transparent when building a brand and audience.

05:00
🔗 Building Online Presence with Decentralized Platforms

The second paragraph delves into the process of posting on a decentralized social media platform, Peak D, and the challenges of using tags and hashtags. It explains how to create a post, add links, and include images to direct traffic to YouTube. The speaker also discusses the importance of pinging blog posts to increase visibility on search engines like Google. The paragraph underscores the significance of building a brand and subscriber base through consistent effort and overcoming mental barriers such as self-doubt and fear of failure. It also stresses the importance of mindset shifts and learning new things in the journey of entrepreneurship.

10:01
🚀 Overcoming Challenges in Entrepreneurship

The final paragraph focuses on the challenges of balancing life and work goals in entrepreneurship. It emphasizes the importance of steady work and the impact of business decisions on one's life and legacy. The speaker offers a free digital marketing video training as a resource for those looking to start an online business, directing viewers to a landing page for access. The paragraph concludes with a call to action, encouraging viewers to like, subscribe, and stay tuned for more content, highlighting the importance of taking action to achieve goals.

Mindmap
Keywords
💡Social Media Ownership
Social Media Ownership refers to the concept that users do not have full control over their social media accounts, as platforms can remove or ban accounts at their discretion. In the video, the speaker discusses the importance of not relying solely on social media for marketing due to this lack of control, emphasizing the need for an email list as a more secure method of communication with an audience.
💡Email List
An Email List is a compilation of subscribers' email addresses that a business or individual can use to send out newsletters, updates, or promotional content. The video highlights the significance of an email list as a tool for online marketers to maintain a direct line of communication with their audience, which they 'truly own' as opposed to social media platforms where control is more tenuous.
💡Decentralized Social Media
Decentralized Social Media refers to platforms that are not controlled by a single entity but are instead governed by a distributed network of users. The speaker expresses interest in joining such a community for its promise of true ownership and control over one's online presence, contrasting it with centralized platforms that can censor or remove content.
💡DApps
DApps, or Decentralized Applications, are applications that run on a blockchain network, providing a level of autonomy and security not found in traditional apps. The video mentions DApps in the context of logging into decentralized platforms without the need for traditional logins like Facebook or Google, emphasizing a shift towards more secure and user-controlled online services.
💡Posting Key
A Posting Key is a type of cryptographic key used on some decentralized platforms to authenticate and secure posts made by users. In the script, the speaker mentions receiving a posting key and a private key, which are crucial for managing their account and ensuring that only they can post and manage their content.
💡Markdown
Markdown is a lightweight markup language used to format text with plain-text editors. The video script describes using Markdown to format posts on a decentralized platform, with examples of how to create links and add images, demonstrating its utility in enhancing the readability and appearance of content online.
💡Pinging
Pinging, in the context of online content, refers to the act of notifying search engines or other services about new content that is available. The speaker in the video discusses using pinging services to alert search engines to their new posts, which can help with indexing and visibility online.
💡Digital Marketing
Digital Marketing encompasses the various strategies used to promote products or services through digital channels like social media, email, and search engines. The video's main theme revolves around digital marketing, with the speaker sharing their experiences and strategies for building a brand, growing a subscriber base, and overcoming challenges in the field.
💡Brand Building
Brand Building is the process of creating a unique identity for a product or service in the minds of consumers. The video emphasizes the importance of brand building in entrepreneurship, as it helps to establish a strong presence in the market and attract a loyal customer base.
💡Self-Doubt and Fear of Failure
Self-Doubt and Fear of Failure are mental barriers that can hinder personal and professional growth. The speaker in the video openly discusses these challenges, which are common among entrepreneurs, and shares how overcoming them has contributed to their success in digital marketing.
💡Transformation
Transformation in the context of the video refers to the personal and professional changes that occur as a result of engaging in digital marketing and entrepreneurship. The speaker talks about how the journey is not just about making money but also about personal growth and the development of new skills and mindsets.
Highlights

The concept that users don't truly own their social media accounts and platforms can remove or ban accounts at will.

The importance of creating an email list for online marketers to have a direct line of communication with their audience.

The idea that an email list is something one truly owns because people have given permission to receive emails.

The risk of getting a bad reputation and being blocked by spam filters if one spams aggressively.

The interest in decentralized social media platforms that offer true ownership and control over content.

The process of joining a decentralized community and the need for verification and username creation.

The responsibility of users to save their account information as no one can recover it once lost.

The creation of a posting key and PIN code for account access in decentralized applications.

The use of markdown language for formatting posts on decentralized social media platforms.

The process of creating a post with a title, link, and image on a decentralized platform.

The functionality of adding images and links to posts on decentralized social media.

The challenge of using tags or hashtags on decentralized platforms and the need to adjust posting strategies.

The importance of pinging blog posts to increase visibility and the potential use of free services like Pingo Magic.

The emphasis on building a brand and subscriber base in entrepreneurship rather than seeking overnight success.

The mental barriers of self-doubt and fear of failure that entrepreneurs must overcome.

The idea that building a business is about more than just spending money; it's about time, effort, and stepping into the unknown.

The transformation that occurs not only in business but also in personal growth when studying digital marketing.

The importance of balancing life and work goals by making them work in sync rather than separating them.

The impact of business decisions on more than just the bank account, including personal life and the legacy one leaves behind.

The offer of a free digital marketing video training for those looking to start an online business.

Transcripts

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Related Tags
Email MarketingDecentralized MediaSocial Media OwnershipDigital MarketingContent CreationBrand BuildingSelf DoubtFear of FailureEntrepreneurshipMarketing Strategy