The Only Mailchimp Tutorial You Will Ever Need (FOR BEGINNERS)

Metics Media

28 Jan 202240:53

EducationalLearning

32 Likes 10 Comments

TLDRThis comprehensive tutorial guides beginners through setting up email marketing with Mailchimp. It covers creating an account, choosing a plan, verifying your email domain, and managing your audience. The video also delves into designing pop-up forms for website signups, importing contacts, and crafting email campaigns. Additionally, it touches on the benefits of email automations, which are available with a paid plan, for streamlined and targeted marketing efforts.

Takeaways

📚 Start with a Free Plan: Mailchimp offers a free plan that allows up to 2000 email contacts and 10,000 emails per month, ideal for beginners.
🌐 Browser-Based Platform: Mailchimp is accessible through a web browser, eliminating the need for downloads.
🔧 Account Setup: The initial step involves signing up with an email, username, and password, followed by email confirmation.
📦 Plan Selection: Choose from four plans - a free one and three paid options with more features and higher contact limits.
🏢 Business Information: Provide essential business details like name, business name, website URL, and physical address for compliance with anti-spam laws.
🔒 Email Authentication: Authenticating your email domain enhances deliverability rates and builds trust with email service providers.
📋 Importing Contacts: Import existing contacts into Mailchimp using a CSV or text file, or by copying and pasting from a spreadsheet.
📄 Form Creation: Design signup forms for website integration, such as pop-up or embedded forms, to grow your email list.
💌 Crafting Email Campaigns: Use Mailchimp's email builder to create engaging campaigns tailored to specific audience segments.
📆 Automation (Paid Feature): Leverage customer journeys for automated, targeted email sequences triggered by subscriber actions or inactions.
🎁 Welcoming New Subscribers: Consider sending a welcome email with a freebie or valuable content to immediately engage new subscribers.

Q & A

What is the primary focus of this Mailchimp tutorial?
-The primary focus of this tutorial is to guide beginners through the process of setting up and using Mailchimp for email marketing, from creating an account to sending out campaigns and utilizing automation features.
What are the benefits of Mailchimp's free plan for beginners?
-Mailchimp's free plan is beneficial for beginners as it allows them to manage up to 2000 email contacts and send up to 10,000 emails per month. It also includes essential features for starting email marketing, such as creating registration forms and sending email newsletters.
How does Mailchimp handle email deliverability and inbox placement?
-Mailchimp helps improve email deliverability by allowing users to authenticate their email domain, which builds trust with email providers. It also focuses on sending valuable emails and engaging the audience to increase the chances of emails landing in the primary inbox rather than the promotions or junk folders.
What is the significance of the preference center and audience settings in Mailchimp?
-The preference center and audience settings in Mailchimp are important for customizing the subscriber experience. They allow users to set audience names, form settings like double opt-in, campaign defaults for email sender names and addresses, ensuring a more personalized and compliant communication with subscribers.
How can users import contacts into their Mailchimp account?
-Users can import contacts into Mailchimp by either copying and pasting from a spreadsheet or uploading a CSV or text file. It's important to ensure that the contacts are subscribed and correctly tagged to maintain a healthy email list.
What is the purpose of creating pop-up forms or embedded forms in Mailchimp?
-Pop-up and embedded forms are used to collect email addresses and grow the subscriber list. They serve as opt-in methods on a website or landing page, encouraging visitors to sign up for email communications in exchange for valuable content or updates.
How does the Mailchimp email builder work?
-The Mailchimp email builder is an intuitive tool that allows users to design and create email content using pre-built templates or by adding and editing individual elements like text, images, and buttons. It provides a visual editing experience, making it easy to build engaging emails for subscribers.
What is a customer journey in Mailchimp and how does it function?
-A customer journey in Mailchimp, also known as an email automation, is a series of automated emails sent to subscribers based on specific triggers and conditions. It helps in creating targeted and personalized email sequences that nurture subscribers over time, increasing engagement and conversions.
Why is it important to segment the audience in email marketing?
-Segmenting the audience is crucial in email marketing because it allows for more personalized and relevant communication with different groups of subscribers. By targeting emails to those who are genuinely interested in the content, marketers can improve open rates, click-through rates, and overall engagement.
How can users ensure their emails are engaging and valuable to subscribers?
-To ensure emails are engaging and valuable, users should focus on providing content that addresses the interests and needs of their subscribers, use appealing subject lines and preview texts, and include personalized elements. Additionally, monitoring and responding to subscriber interactions can help refine future communications.
What is the recommended approach for maintaining a clean and effective email list?
-A recommended approach for maintaining a clean email list includes regularly reviewing and removing inactive subscribers, segmenting the audience based on their interests and behaviors, and using automation features to automatically update subscriber status based on their interactions with emails.

Outlines

00:00

📚 Introduction to Mailchimp Email Marketing

This paragraph introduces viewers to a comprehensive guide on setting up email marketing with Mailchimp. It emphasizes the suitability of Mailchimp for beginners, highlighting the platform's free plan that allows up to 2000 email contacts and 10,000 emails per month. The tutorial promises to take beginners from novices to experts quickly, covering all necessary aspects of Mailchimp and email marketing without the need for prior experience.

05:01

💌 Importance of Delivering Emails to the Inbox

The paragraph discusses the critical aspect of ensuring emails land in the subscriber's primary inbox rather than the promotions or junk folders. It explains how engaging content and avoiding spam are essential for improving deliverability rates. The speaker also introduces the process of email domain authentication to build trust with email providers, which increases the chances of emails reaching the inbox. Detailed steps for verifying and authenticating a domain through Mailchimp are provided, including the necessity of having a domain and access to the email inbox associated with it.

10:03

🔄 Importing Contacts and Setting Audience Defaults

This section covers the process of importing existing contacts into the Mailchimp account, offering two methods: copying and pasting from a spreadsheet or uploading a CSV or text file. It emphasizes the importance of correct contact status and tagging for audience segmentation. The paragraph also explains how to set audience defaults, such as the audience name, form settings like double opt-in, and campaign defaults including sender name and email address. The goal is to ensure that the email list is well-organized and compliant with international anti-spam laws.

15:04

📝 Creating a Pop-Up Form for Email Sign-Ups

The paragraph guides viewers on creating a pop-up form for website visitors to sign up for the email list. It suggests using an image and offering a free incentive to encourage sign-ups. The tutorial covers designing the pop-up form, selecting a layout, adding personalization, and customizing the success message. It also explains how to connect the form to a website using HTML code, with specific instructions for WordPress sites, and how to test the form's functionality.

20:06

🎁 Sending Initial Welcome Email

This section discusses the importance of sending a welcome email to new subscribers, which was a feature available with the free plan in the past. Since the feature is now limited to paid plans, a workaround is provided using the audience and name defaults settings to send a final welcome email. The paragraph explains how to customize this email with a personalized message and a link to the promised freebie, ensuring that new subscribers receive the incentive they signed up for.

25:07

🚀 Creating and Sending a Regular Email Campaign

The paragraph outlines the steps for creating a regular email campaign in Mailchimp, starting with naming the campaign and selecting recipients based on audience interests and tags. It highlights the importance of segmenting the audience to increase open and click-through rates. The section also covers changing 'from' information, crafting an enticing subject line, and designing the email content using Mailchimp's new email builder. The process of reviewing the campaign, sending a test email, and finally sending the campaign or scheduling it for later is detailed.

30:11

🤖 Exploring Email Automations with Customer Journeys

This part of the script introduces email automations, specifically Mailchimp's 'customer journeys', which are only available with a paid plan. It explains how automations can nurture subscribers with a series of emails over time, triggered by their initial sign-up. The paragraph describes creating an onboarding sequence, tagging new subscribers based on their interests, and sending welcome emails. It also delves into using 'if else' statements to segment subscribers based on their interactions, such as opening emails or clicking links, and gives examples of how to automate follow-up emails and list cleaning for inactive subscribers.

35:13

👋 Conclusion and Encouragement for Upgrading

The script concludes by summarizing the benefits of using email automations for long-term, hands-off marketing strategies. It emphasizes the potential to set up multiple emails in advance and market to subscribers over extended periods without ongoing effort. The paragraph encourages viewers to like the video if they found it helpful and hints at the need to upgrade to a paid plan to unlock the full potential of Mailchimp's features.

Mindmap

Keywords

💡Email Marketing

Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of people via email. In the video, it is the primary focus and the main theme, with the tutorial guiding beginners on how to set up and use Mailchimp for their email marketing campaigns. The script emphasizes the importance of crafting valuable emails to subscribers to improve deliverability rates and engagement.

💡Mailchimp

Mailchimp is an all-in-one marketing platform that allows users to manage and talk to their clients, customers, and other interested parties via email. The video script details how to use Mailchimp for email marketing, including its free plan offerings and the process of setting up an account, which is central to the tutorial's content.

💡Free Plan

The free plan is an offering by Mailchimp that enables new users to start their email marketing efforts without any cost. It supports a limited number of email contacts and monthly emails, which is suitable for beginners or small-scale operations. The video emphasizes the benefits of starting with the free plan and upgrading as needed.

💡Email Contacts

Email contacts refer to the list of recipients or subscribers who have given permission to receive emails from the sender. In the context of the video, managing and growing the email contacts list is crucial for effective email marketing and is a primary task within Mailchimp.

💡Automation

Automation in the context of email marketing refers to the process of setting up a sequence of automated messages that are triggered by specific actions or events, such as a new subscription. The video discusses the power of email automations, like customer journeys in Mailchimp, which can lead to more personalized and efficient marketing campaigns.

💡Signup Form

A signup form is a web-based form that allows users to input their information to subscribe to an email list or newsletter. In the video, creating a signup form is a key step in growing an email marketing list, and Mailchimp provides various options for designing and embedding these forms on a website.

💡Deliverability Rate

Deliverability rate is the percentage of sent emails that are successfully delivered to the recipient's inbox rather than being filtered as spam or junk. The video emphasizes the importance of maintaining a high deliverability rate to ensure emails are seen by subscribers, which can be improved by engaging content and proper email practices.

💡Email Campaign

An email campaign is a targeted effort to send a series of themed emails to a specific audience to achieve a marketing objective. In the video, creating and managing email campaigns is a central activity within Mailchimp, with the tutorial guiding users through the process of setting up and sending these campaigns to their subscribers.

💡Customer Journeys

Customer journeys are the paths that customers take as they interact with a company or brand, from the initial awareness to making a purchase or becoming a loyal customer. In the video, Mailchimp's customer journeys refer to the automated email sequences that are triggered by user actions or milestones, aiming to nurture leads and improve customer engagement.

💡Personalization

Personalization in email marketing involves tailoring email content to the specific preferences, behaviors, or data of individual subscribers. The video highlights the use of personalization to improve email engagement, such as using subscriber's names or interests to create a more customized experience.

Highlights

Learn how to set up email marketing with Mailchimp in a step-by-step guide for beginners.

Mailchimp's free plan allows up to 2000 email contacts and 10,000 emails per month.

The tutorial covers creating registration forms and sending email newsletters.

Mailchimp offers four plans, including a free one and paid plans with more features and higher contact limits.

For the standard plan with 500 contacts, it's $17 per month, and it scales with the number of contacts.

It's recommended to start with the free plan and upgrade when necessary.

The guide walks through the account setup process, including confirming the email and choosing a plan.

To improve deliverability, it's important to send valuable emails and avoid spamming.

Authenticating your email domain can increase your emails' chances of reaching the inbox.

The tutorial explains how to verify and authenticate your domain within Mailchimp.

Setting up audience settings, such as the audience name and default email address, is crucial for email marketing.

Learn how to import contacts into your Mailchimp account from a CSV or text file.

Creating a pop-up form for your website is a great way to gather email subscribers.

The guide shows how to design and implement a pop-up form for your website using Mailchimp.

Email automations, or customer journeys, can be set up to nurture leads and promote products.

The tutorial provides a workaround for sending initial welcome emails without a paid plan.

Creating a regular email campaign involves choosing recipients, setting up from information, and crafting the email content.

The new drag-and-drop email builder in Mailchimp makes designing emails easy and intuitive.

Sending an initial email with a promised freebie or welcome message is key to engaging new subscribers.

The guide explores the power of email automations for long-term, automated marketing strategies.

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