MAILCHIMP TUTORIAL 2024 (For Beginners) - Step by Step Email Marketing Guide

The speaker, Mike, welcomes viewers to the channel and introduces the topic of email marketing, highlighting its significance in reaching an already interested audience at no cost. He emphasizes the organic nature of email marketing and shares his excitement about demonstrating the powerful features of MailChimp, including its evolution since 2014. Mike guides viewers on setting up a MailChimp account, choosing a plan based on contact numbers, and emphasizes the benefits of the paid plans over the free one.

Mike discusses the audience management features in MailChimp, explaining how to add contacts, segment audiences using tags, and utilize sign-up forms to grow the email list. He details the process of creating and customizing forms, the importance of collecting relevant customer information like birthdays for targeted promotions, and demonstrates how to build and design signup forms for better audience engagement.

The paragraph focuses on the survey feature within MailChimp, which allows users to gather insights directly from their email list. Mike explains how to create and customize surveys, automate tagging based on survey responses, and utilize these tags for powerful audience segmentation. He also touches on the benefits of using surveys to understand customer preferences and behaviors, leading to more targeted and effective marketing campaigns.

Mike introduces the analytics aspect of MailChimp, where users can track various metrics such as revenue, order rate, and customer engagement. He emphasizes the importance of understanding campaign performance over time and using this data to inform marketing strategies. He then guides viewers on how to create a new campaign, detailing the steps involved in setting up the recipient list, customizing email content, and scheduling the campaign.

The speaker discusses the automation capabilities of MailChimp, showcasing how to set up automated email sequences based on customer actions or dates, such as birthdays. He explains the process of creating a 'daily welcome sequence' and demonstrates how to use tags and customer interactions to tailor the email content and recipient selection. Mike also touches on the importance of personalization in email marketing and how it can improve customer engagement.

Mike introduces MailChimp's website builder, explaining how users can create a fully functional website within the platform. He covers the process of setting up pages, choosing themes and styles, and embedding forms for sign-ups. He emphasizes the convenience of having a website integrated with MailChimp for seamless marketing efforts and provides tips on optimizing the website for mobile users.

In the final paragraph, Mike explores additional features of MailChimp, such as setting up an online store and managing appointments. He suggests using platforms like Shopify for more complex e-commerce needs but shows how to quickly set up a basic store within MailChimp. He also discusses the appointment scheduling feature, highlighting its usefulness for businesses that offer services requiring booking or reservations, and mentions the integration with email and SMS reminders for customers.