Low Competition Niches with High Profit Potential
TLDRThe video script discusses five niche markets with high earning potential and low competition, backed by market and keyword research. The niches include test preparation for graduate and professional schools, snowboarding equipment, golf equipment, baby products, and sports picks for daily fantasy sports. Each niche is analyzed for market size, monetization methods, search market potential, and the strength of competing websites. The presenter suggests monetization strategies such as online courses, membership programs, affiliate marketing, and info products. The summary emphasizes the potential for profitability in these niches, especially for those with limited resources or new to SEO, and invites viewers to engage with the content by sharing their interests and thoughts in the comments.
Takeaways
- 📈 **High Earning Potential Niches**: The speaker identifies five niches with high earning potential and low competition, based on market and keyword research.
- 🔍 **Market and Keyword Research**: The selection of niches is justified with data, examples, and personal strategies for monetization.
- 💡 **Defining a Niche**: A niche is a specific segment of an industry with its own community and needs, which can be competitive or less so.
- 💰 **Revenue Potential**: Even low-competition niches can be profitable, especially for those with limited resources looking to build authority before expanding.
- 🎯 **Choosing Niches Criteria**: The speaker looked for market size, clear monetization methods, low competition keywords, and low-authority sites with significant traffic.
- 🔑 **Keyword Research Method**: A maximum keyword difficulty filter of 20 was used, along with modifiers based on the business model for effective keyword research.
- 📚 **Test Preparation Niche**: There's a significant market for test preparation for graduate and professional schools, with various monetization methods including online courses and membership programs.
- ❄️ **Snowboarding Equipment Niche**: An affiliate site is suggested for this expensive and seasonal niche, with a focus on low-difficulty keywords.
- ⛳️ **Golf Equipment Niche**: The golf equipment market is sizable and losing or replacing equipment is common, making it a good niche for an affiliate website.
- 🍼 **Baby Products Niche**: With a large market size and a mix of high-ticket items, this niche offers opportunities for both affiliate marketing and information products.
- 🏆 **Daily Fantasy Sports Niche**: Despite being part of a competitive industry, daily fantasy sports has a large market with less direct competition, suitable for experienced SEOs with resources to build an editorial team.
Q & A
What are the key characteristics of a niche with high earnings potential and low competition?
-A niche with high earnings potential and low competition should have a decent market size, a clear-cut way to monetize, low competition keywords that are achievable to rank for, and low-authority websites with significant search traffic for relevant topics.
How does the speaker define a 'niche' in the context of the script?
-A niche is defined as a segment or a smaller part of an industry that has a community with their own specific needs.
What is the strategy suggested for entering competitive industries with lower resources?
-The strategy suggested is to start in a sub-niche with lower competition, build authority to the site, and then 'niche up' when ready to compete.
What are the four criteria the speaker used to choose the niches discussed in the script?
-The four criteria are: decent market size with market stats, a clear way to monetize the site, a rough idea of the search market for low competition keywords, and finding low-authority websites with significant search traffic for relevant topics.
How did the speaker conduct keyword research to evaluate the search market?
-The speaker conducted keyword research by searching for a seed keyword in Ahrefs Keywords Explorer, setting a maximum keyword difficulty filter of 20, and adding keyword modifiers based on the business model in mind.
What is the market size for test preparation for graduate and professional schools according to the script?
-According to Forbes, students and parents spent over a billion dollars in 2020 on test prep, with a significant portion of this money going towards graduate and professional test preparation.
How does the speaker propose to monetize a site in the test preparation niche?
-The speaker proposes monetizing through online courses or a membership program where students can access educational material for tests like the LSAT, GMAT, MCAT, and GRE, along with potential upsells like consulting, tutoring, and practice exams.
What is the market size for snowboarding equipment according to the report mentioned in the script?
-The market size for snowboarding equipment was around 500 million dollars in 2020.
Why does the speaker recommend starting an affiliate site for snowboarding equipment?
-The speaker recommends starting an affiliate site because it is cost-effective to start, and there is no need to deal with stocking inventory for a seasonal niche.
What are the two main monetization methods the speaker suggests for the baby products niche?
-The two main monetization methods suggested are affiliate marketing and info products, due to the variety of products available and the demand for educational resources from new parents.
How does the global sports betting market size compare to the script's discussion on daily fantasy sports?
-The global sports betting market was valued at around 67 billion dollars in 2020, indicating a huge market potential for daily fantasy sports, which is a part of this larger industry.
What are the challenges associated with penetrating the daily fantasy sports niche according to the script?
-The challenges include high competition from big players, seasonality of sports which affects revenue consistency, and the need for regularly updated content due to the freshness-dependent nature of the topics.
Outlines
🎓 High Earning Potential Niches: Test Prep for Graduate and Professional Schools
The video introduces five niches with high earning potential and low competition. The first niche discussed is test preparation for graduate and professional schools. The presenter has conducted market and keyword research to support the selection of these niches. The script explains the concept of a 'niche' and emphasizes the importance of market size, clear monetization methods, low competition keywords, and the presence of low-authority websites with significant search traffic. Monetization in this niche could be through online courses or a membership program, offering educational material for tests like the LSAT, GMAT, MCAT, and GRE, along with potential upsells like consulting and tutoring.
❄️ Snowboarding Equipment: A Lucrative Seasonal Niche
The second niche highlighted is snowboarding equipment, which had a market size of around 500 million dollars in 2020. Given the high cost of snowboarding equipment, the presenter suggests starting an affiliate site as it is cost-effective and eliminates the need to manage inventory. The keyword research yielded 198 low-difficulty keywords with significant monthly search volumes. Example sites like E-gmat.com, Brightlinkprep.com, and LSAT clarity are discussed, noting their Domain Rating and monthly search visits to illustrate the potential of this niche, even for those new to SEO or passionate hobbyists.
🏌️♂️ Golf Equipment: A Swing at a Profitable Market
The third niche is golf equipment, with a global market size of 6.5 billion dollars in 2018. The presenter, identifying as a 'professional hacker of golf courses,' notes the high costs associated with golf and the frequent need for replacement items. The strategy proposed for this niche is to create an affiliate website due to the high price of equipment and the frequent introduction of new models. Keyword research identified approximately 150 keywords with a substantial search volume, and the presenter discusses the potential of affiliate marketing in this niche, citing the example of Southampton Golf Club and Top Rank Golf, and their significant monthly search traffic.
🍼 Baby Products: A Growing Market with High-Ticket Items
The fourth niche is baby products, with a global market size of 11.7 billion dollars in 2020. The presenter, being a parent, acknowledges the high expenditure on baby products and suggests two main monetization methods: affiliate marketing and info products. The search market analysis focused on informational and product list keywords, revealing a significant search volume. The presenter points out the opportunity for building a brand in this space, citing Travel Car Seat Mom.com and Experiencedmommy.com as examples of successful affiliate sites in the baby products niche.
🏆 Sports Picks for Daily Fantasy Sports: A Controversial but Promising Niche
The final niche discussed is sports picks for daily fantasy sports, which is considered controversial due to its association with sports betting and gambling. Despite this, the presenter sees potential in this niche due to the growing accessibility of online sports betting and the rapid legalization of sports betting in the US. The global sports betting market was valued at around 67 billion dollars in 2020, and the presenter believes the industry is in its early stages. Monetization strategies include affiliate marketing and software as a service (SaaS). Keyword research identified a substantial search volume, and the presenter discusses the success of sites like thegameday.com and pgagolfbets.com, noting the challenges of penetrating this niche due to high competition, seasonality, and the need for fresh content.
Mindmap
Keywords
💡Niche
💡Market Size
💡Monetization
💡Keyword Research
💡Domain Rating (DR)
💡Test Preparation
💡Snowboarding Equipment
💡Golf Equipment
💡Baby Products
💡Daily Fantasy Sports
💡Search Engine Optimization (SEO)
Highlights
The presenter has identified 5 niches with high earnings potential and low competition based on market and keyword research.
The concept of a 'niche' is defined as a segment of an industry with a community that has specific needs.
The importance of starting in a sub-niche with lower competition to build authority before moving into more competitive areas is emphasized.
Four criteria were used to select the niches: market size, monetization potential, search market for low competition keywords, and low-authority websites with significant traffic.
The method for evaluating the search market involved keyword research in Ahrefs Keywords Explorer with a focus on low difficulty topics.
The first niche discussed is test preparation for graduate and professional schools, with a significant market size and monetization through online courses or membership programs.
Snowboarding equipment is the second niche, with a market size of around 500 million dollars and potential for affiliate marketing due to the high cost of equipment.
Golf equipment is highlighted as the third niche, with a global market size of 6.5 billion dollars and a strategy for affiliate marketing given the frequent need for replacement items.
Baby products are the fourth niche, with a global market size of 11.7 billion dollars, and a focus on affiliate and info products due to the high volume and variety of products.
The fifth and most controversial niche is sports picks for daily fantasy sports, with a global market size of around 67 billion dollars and potential for affiliate and software as a service monetization.
The potential for growth in the daily fantasy sports niche is attributed to the accessibility of online betting platforms and the increasing legalization of sports betting.
E-gmat.com, a site for GMAT preparation, is highlighted as an example of a low-authority site with significant traffic and monetization potential.
Brightlinkprep.com and LSAT Clarity are mentioned as additional examples of low-authority sites successfully ranking for relevant keywords in their respective niches.
SnowboardingProfiles.com and SnowGearTracker.com are given as examples of affiliate sites in the snowboarding equipment niche with substantial organic traffic.
Southampton Golf Club and Top Rank Golf are showcased as examples of golf equipment affiliate sites with significant search traffic.
TravelCarSeatMom.com and ExperiencedMommy.com are highlighted in the baby products niche for their focus on specific product types and high search traffic.
TheGameDay.com and PGAGolfBets.com are mentioned as examples of sites successfully targeting the daily fantasy sports niche with low competition.
The presenter advises that while the daily fantasy sports niche has potential, it may be challenging for new SEOs due to the competitive nature and need for fresh content.
Transcripts
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