How to Choose a Profitable Blog Niche as a Beginner (2024)

The first paragraph emphasizes the importance of selecting a niche with commercial value for a successful blog. It discusses the challenges of entering a niche with little commercial activity or one that is highly competitive and requires specialized knowledge. The speaker, Jack from Rank Math, introduces himself and his channel's focus on providing up-to-date SEO knowledge. He also touches on the pronunciation of 'niche' and the common advice of starting a blog based on passion, but argues that profitability is equally important for long-term success. The paragraph concludes by suggesting that a blog should be viewed as a business and that the right niche should be chosen carefully.

Paragraph two delves into strategies for finding a profitable niche. It acknowledges that while competitiveness isn't inherently bad, one must be able to provide unique value to stand out. The speaker suggests self-reflection on personal skills and knowledge as a starting point for identifying potential niches. He shares examples of successful niche blogs in unconventional areas and encourages considering one's professional background or hobbies. The paragraph also advises on assessing how quickly one can gain knowledge in a niche of interest. Additionally, it suggests looking at product-based niches, digital products, and online courses as potential areas for a blog. Lastly, the speaker recommends using sites like Flippa and Empire Flippers to find profitable niches based on sites that are currently for sale.

The third paragraph provides additional methods for discovering niches, including looking at magazines and online publications for industry insights. It suggests that the existence of a niche magazine often indicates a profitable market. The speaker also recommends using Feedspot to find top sites in various categories, which can spark niche ideas. The paragraph concludes by advising viewers to compile a list of 10 to 15 niche ideas and to put them through a validation process involving a table with columns for search volume, profitability, ranking potential, and a YMYL (Your Money Your Life) check.

In the fourth paragraph, the focus shifts to the first step of niche validation: assessing search volume. The speaker simplifies the process by suggesting that the presence of content-heavy sites with high traffic within a niche is a good indicator of search volume. It introduces the use of SimilarWeb to estimate site traffic and advises looking for sites with at least 100,000 monthly visits. The paragraph then discusses the importance of profitability, suggesting that the availability of products to promote through affiliate marketing or ads is a key factor. It also mentions the use of Google's Keyword Planner to gauge advertiser interest and revenue potential.

The fifth paragraph continues the validation process by discussing the potential for new sites to rank within a niche. It introduces the use of Google Trends and UberSuggest to analyze keyword search volumes and domain authority of competing sites. The speaker explains that a mix of low and high authority sites in the top results is favorable for new sites. The paragraph also introduces the concept of YMYL topics, which are those that could significantly impact a person's life, and advises against entering niches dominated by such topics due to the high level of expertise required.

The sixth and final paragraph summarizes the process of niche selection and validation. It reiterates the importance of avoiding YMYL topics unless they are not the majority within the niche. The speaker advises that if a niche passes all the checks, it's a good candidate for starting a blog. It encourages viewers to watch further videos on the channel for more blogging and SEO tips and to subscribe to the channel. The paragraph ends with a call to action for viewers to like the video if they found it helpful and a sign-off from the speaker.