I Tried Selling NOTEBOOKS on Amazon KDP for 1 Year... (Here Are The Real Results)

Chris Raydog

24 Jan 202435:37

EducationalLearning

32 Likes 10 Comments

TLDRIn this comprehensive video, the creator provides an insightful update on their experience selling notebooks on Amazon over a year. They discuss the competitive nature of the niche, the importance of keyword implementation for visibility, and the strategy of using automatic advertising campaigns for low-content books. The video offers practical tips for beginners in Amazon KDP, emphasizing the need to manage expectations and the potential of mixing niches for broader search term rankings. It also outlines a progression plan for those new to self-publishing, suggesting a start with low-cost notebooks and journals, then moving towards more specific niches and eventually higher-content books. The creator shares their personal journey, from selling notebooks to focusing on early education and coloring books, highlighting the value of building a brand and the potential of TikTok for future marketing. The video concludes with the option of selling one's publishing account as an exit strategy, providing a well-rounded guide for aspiring Amazon KDP authors.

Takeaways

📈 The speaker sold 1,543 units of notebooks on Amazon in a year, with around 1,200 of those being organic sales, demonstrating the potential of online marketplaces for such products.
💰 The profit from these sales is estimated to be between $1,000 and $2,000, providing a clear financial incentive for selling on Amazon.
🔍 Despite the competitive nature of the notebook niche, strategic keyword implementation and advertising can lead to successful sales, emphasizing the importance of SEO and marketing.
📉 The cost per click (CPC) for advertising was reduced to as low as 15 cents, showing that with time and optimization, advertising costs can be significantly lowered.
🚀 The speaker used automatic advertising campaigns, suggesting that for beginners or those with low-content books, simpler campaign strategies can be effective.
🎯 A ranking plan was implemented to monitor and adjust the book's performance on Amazon, highlighting the need for continuous tracking and optimization.
🧐 The importance of setting up a book correctly from the start, with proper keywords and a clear value proposition, was stressed to ensure success in a competitive market.
🎁 The potential for notebooks and journals to be purchased as gifts was mentioned, advising creators to consider this aspect when designing their covers and content.
📝 The speaker shared a progression plan for those new to Amazon KDP, suggesting starting with low-content books, then moving to more niche-specific and higher-content books over time.
📈 The use of software to create higher-content books was proposed as a way to reduce costs and increase efficiency, especially for those looking to scale their Amazon KDP business.
✅ The possibility of selling a well-established Amazon KDP account as an exit strategy was discussed, showing that there's potential for a financial return on the investment of time and effort in building a successful author profile.

Q & A

How long has it been since the video creator sold 112 notebooks in 13 days?
-It has been a whole year since the video creator sold 112 notebooks in 13 days.
What is the video creator's main focus for the video?
-The video creator's main focus is to provide an update on the results from selling notebooks on Amazon over a year, including costs, advertising campaigns, and sales strategies.
What type of advertising campaigns did the video creator find most successful for notebook sales?
-The video creator found automatic advertising campaigns to be the most successful for notebook sales.
What is the estimated profit from selling notebooks on Amazon over a year?
-The estimated profit from selling notebooks on Amazon over a year is between $1,000 and $2,000.
What is the video creator's stance on selling low-content books like notebooks?
-The video creator is not passionate about selling low-content books like notebooks and prefers to focus on more competitive niches with higher content books.
What is the video creator's strategy for managing advertising costs?
-The video creator's strategy for managing advertising costs involves monitoring clicks versus orders, adjusting cost per click, and ensuring the cost per click does not exceed 80 cents.
What is the significance of using keywords in the title and subtitle of a book?
-Using keywords in the title and subtitle of a book is crucial for improving the book's visibility and searchability on Amazon, which can lead to better organic rankings and sales.
How does the video creator approach the competitive niche of notebooks on Amazon?
-The video creator approaches the competitive niche of notebooks by thoughtfully implementing keywords, running automatic advertising campaigns, and focusing on getting the books ranked on the first page of search results.
What is the video creator's opinion on the use of niche research tools for Amazon KDP?
-The video creator believes that while niche research tools can provide inspiration, the most effective research should be done directly on Amazon, using tools like DS Amazon Quick View to assess book sales ranks (BSR).
What is the recommended approach for beginners starting with Amazon KDP?
-For beginners, the video creator recommends starting with low-content books like notebooks and journals, managing expectations, and focusing on learning the platform and advertising strategies before moving on to more competitive niches.
What is the video creator's view on the future of selling books through social media platforms like TikTok?
-The video creator believes that platforms like TikTok will become increasingly important for book sales, suggesting that learning video editing and short-form content creation could be valuable skills for authors in the future.

Outlines

00:00

📈 Amazon Notebook Sales Update

The speaker discusses their experience selling notebooks on Amazon over the past year, including the number of units sold, advertising campaigns, and the competitive nature of the niche. They provide an overview of the costs associated with the sales, the types of advertising that were successful, and their strategy for making the books sell in a crowded market. The speaker also mentions their upcoming 'KDP progression plan' to help viewers save money and be more effective in their publishing efforts.

05:01

🎯 Effective Advertising Campaigns for Low Content Books

The speaker delves into the specifics of running advertising campaigns for their low content books on Amazon. They emphasize the importance of using automatic campaigns for low-priced books and share their strategy for optimizing cost per click (CPC). The speaker also discusses the effectiveness of their longest-running campaigns and counters common misconceptions about the sustainability of such campaigns, providing insights into how to set up books correctly from the start for better ad performance.

10:03

📝 Strategies for High-Competition Niches

The speaker outlines their approach to selling in highly competitive niches, particularly focusing on keyword implementation and creating a ranking plan for new books. They discuss the importance of monitoring clicks, orders, and cost per click to assess a book's potential on Amazon's marketplace. The speaker also shares their method for reducing CPC and balancing advertising efforts with organic sales to ensure profitability.

15:05

📚 Tips for Publishing Low Content Books in 2024

The speaker offers practical tips for those looking to publish low content books on Amazon. They advise on managing expectations, mixing niches for broader search term rankings, and considering the gifting potential of certain books. The speaker also recommends using logical search terms in titles and subtitles to guide customers and suggests running 'lottery' campaigns for beginners to test the waters without a significant financial commitment.

20:06

🚀 Progression Plan for Amazon KDP Publishers

The speaker presents a progression plan for individuals new to self-publishing or struggling to make sales on Amazon KDP. They suggest starting with notebooks and journals to gain experience and then moving on to more specific niches with targeted advertising. The speaker also talks about the importance of tracking keywords and sales to understand how they affect rankings on Amazon. They further discuss their personal progression into creating higher content books and the potential of using software to reduce costs in book creation.

25:06

🌟 Final Thoughts and Future Plans

The speaker concludes with their final thoughts on low content books and their future plans in the publishing industry. They discuss the potential of TikTok for book marketing and the importance of video editing skills. They also mention the possibility of selling a publishing account as an exit strategy for those inclined. The speaker emphasizes the importance of a long-term approach and continuous learning to succeed in the Amazon KDP market.

Mindmap

Keywords

💡Amazon KDP

Amazon KDP (Kindle Direct Publishing) is a platform that allows authors and publishers to make their books available for the Kindle and in print. In the video, the speaker discusses their experience with selling notebooks on Amazon KDP, highlighting the competitive nature of the niche and the importance of advertising and keyword optimization for visibility and sales.

💡Advertising Campaigns

Advertising campaigns on Amazon KDP are paid promotions used to increase a book's visibility and sales. The speaker mentions using automatic campaigns, which are basic and allow Amazon to target keywords and products for the author. These campaigns are crucial for the speaker's strategy in selling notebooks and are detailed as a key component of their success.

💡Cost Per Click (CPC)

Cost Per Click (CPC) is the amount spent on advertising for each click on an ad. The speaker focuses on reducing CPC to a minimum while still generating clicks and sales, which is a critical aspect of maintaining profitable advertising campaigns. The video discusses strategies for achieving low CPCs, such as adjusting bids and monitoring campaign performance.

💡Organic Sales

Organic sales refer to sales that occur naturally through search and discovery on Amazon, without the use of paid advertising. The speaker emphasizes the importance of distinguishing between sales generated by advertising campaigns and those that come from organic searches. High organic sales indicate that a book is well-ranked and appealing to customers.

💡Low Content Books

Low content books are typically simple, often with minimal text and more visual elements, such as journals, notebooks, or coloring books. The video's theme revolves around the speaker's experience selling these types of books on Amazon, noting the competitive market and the need for strategic marketing to succeed in this niche.

💡Niche Markets

A niche market is a specific segment of the market that has particular preferences, needs, or characteristics. The speaker discusses the importance of identifying and targeting niche markets, such as specific themes or designs for notebooks, to stand out in a crowded marketplace and attract a dedicated audience.

💡Keyword Optimization

Keyword optimization involves the strategic use of specific words and phrases in a book's title, subtitle, and description to improve its searchability on Amazon. The speaker underscores the significance of keyword optimization in achieving high rankings in search results, leading to increased visibility and sales.

💡Content Creation

Content creation refers to the process of producing the material that goes into a book, such as text, images, and design. The speaker contrasts low content creation, which is easier and quicker, with high content creation, which is more time-consuming and may require more investment. The video outlines a progression from low to high content creation as a strategy for growth on Amazon KDP.

💡Ranking Plan

A ranking plan is a strategy for monitoring and improving a book's position in Amazon's search results. The speaker describes their personal ranking plan, which includes setting a budget, monitoring clicks and orders, and adjusting advertising strategies to improve a book's standing and increase sales.

💡High Content Books

High content books are more detailed and typically require more effort to create, such as comprehensive guides, novels, or educational materials. The speaker mentions high content books as a progression from low content books, suggesting that they can offer greater potential for income and reader engagement.

💡Exit Strategy

An exit strategy in the context of the video refers to the potential for selling a successful Amazon KDP publishing account. The speaker briefly mentions this as a possible end goal for some publishers, indicating that a well-established account with a strong catalog and sales history can be a valuable asset.

Highlights

The speaker sold 112 notebooks on Amazon in 13 days and provides a one-year update on their performance.

Over a year, 1,543 units of six different notebooks were sold, with around 1,200 of those being organic sales.

Profits from the notebook sales are estimated to be between $1,000 and $2,000.

The speaker emphasizes the competitive nature of the notebook niche on Amazon.

Advertising campaigns for the notebooks were successful, with two campaigns selling 158 and 162 copies each.

The importance of keyword implementation for early visibility and ranking on Amazon is discussed.

The speaker shares their strategy for monitoring and adjusting advertising campaigns to optimize cost per click.

A ranking plan is essential for every book published, which includes monitoring spend, keywords, and sales.

The speaker recommends starting with low-content books like notebooks for beginners to self-publishing.

Mixing niches can help gather more rankings for search terms and increase visibility.

Considering notebooks and journals as potential gift items can lead to impulse buys and increased sales.

The use of logical search terms in titles and subtitles is crucial for guiding customers to a book on Amazon.

The speaker suggests running low-budget advertising campaigns as a starting point for new authors.

Niche research should be conducted on Amazon, using tools like DS Amazon Quick View for better understanding.

The progression from low-content to high-content books is outlined as a strategy for growth on Amazon KDP.

The potential of TikTok for book marketing is highlighted, suggesting it as a skill to learn in 2024.

The possibility of selling a publishing account as an exit strategy after building it up is mentioned.

Transcripts

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Related Tags

Amazon Sales Notebook Marketing Advertising Campaigns KDP Strategy Profit Analysis Niche Competition Content Niche E-commerce Book Publishing Amazon KDP