Kickstarter Statistics Going Into 2024

In this paragraph, Salvador introduces the topic of Kickstarter statistics leading into 2024. He discusses the importance of understanding these statistics for those interested in launching a campaign, whether it's for a physical product, technology, comic book, card game, board game, book, or music. Salvador shares his background in statistics from George Washington University and his journey into crowdfunding, highlighting his blog, podcast, and interviews with over 400 people involved in crowdfunding. The paragraph emphasizes the aggregate statistics of Kickstarter, such as over 7.7 billion pledged and over 200,000 successfully funded projects, and introduces the concept of 'super backers' who regularly back projects on the platform.

This paragraph delves into the success rates and categories on Kickstarter. Salvador discusses the top categories for successfully funded projects, including games, music, film, art, publishing, and design. He also touches on the distribution of funding amounts, showing that many projects fall within the $1,000 to $10,000 range. The paragraph further breaks down the success rates by category, revealing that comic books, dance, and theater have the highest success rates, while technology and fashion have lower rates. Salvador emphasizes the importance of understanding these statistics to gauge the potential success of a campaign in a particular category.

Salvador continues by discussing strategies for Kickstarter success, focusing on the importance of reaching certain funding percentages early in the campaign to trigger the Kickstarter algorithm and attract super backers. He provides insights into the breakdown of funding amounts across different categories and the significance of these amounts in determining the likelihood of success. Salvador also highlights the contrast between categories like design, where projects often fall within the $1,000 to $10,000 range, and technology, where larger amounts are more common. He encourages potential campaigners to educate themselves on marketing and the Kickstarter ecosystem to increase their chances of success.

In this paragraph, Salvador addresses the challenges faced by unsuccessful Kickstarter campaigns, particularly in categories like film, video, technology, publishing, and music. He presents data on the percentage of funding achieved by these campaigns, noting that a significant number fail to reach even 20% of their goal. Salvador emphasizes the importance of preparation and marketing knowledge, suggesting that many in these categories lack the necessary skills to successfully launch and promote their campaigns. He offers resources like his free Kickstarter course to help campaigners overcome these challenges.

Salvador concludes by encouraging potential Kickstarter campaigners to think big and maximize their potential. He advises campaigners to be aware of their category's size, success rates, and common funding amounts. Salvador also stresses the importance of quickly reaching funding milestones to trigger the Kickstarter algorithm and attract backers. He offers personalized coaching calls for those ready to invest in their campaign's success, promising to apply his extensive knowledge to help campaigners achieve their goals. Salvador wraps up by inviting viewers to engage with the community through comments and subscriptions.