How to Launch a Successful Kickstarter in 2024

Salvador Briggman

19 Feb 202424:22

EducationalLearning

32 Likes 10 Comments

TLDRSalvador Brigman's video offers a comprehensive guide on evaluating whether launching a Kickstarter campaign is suitable for your project in the current year. He discusses the platform's strengths, such as funding without equity and global audience reach, and its weaknesses, including the necessity of hard work and competition. Brigman also highlights opportunities like leveraging PR and user-generated content, and warns of threats such as idea theft and scams. He emphasizes the importance of understanding the opportunity costs associated with crowdfunding and aligning a campaign with your business goals.

Takeaways

😀 Salvador Brigman is a crowdfunding expert who aims to demystify the world and help creators reach their full potential.
🚀 The video discusses whether launching a Kickstarter campaign is the right move in the current year, considering various factors like personal goals and market conditions.
💡 Brigman emphasizes the importance of understanding where you are in your life and business before deciding to launch a Kickstarter campaign.
🌐 A key strength of Kickstarter is the ability to raise funds without giving away equity, allowing creators to retain full ownership of their projects.
🌟 Another advantage is the global reach, enabling creators to connect with a worldwide audience and receive feedback on their projects.
🔥 Brigman highlights the opportunity to build a community around your project, turning customers into evangelists who help spread the word.
💪 However, he also warns that success on Kickstarter requires hard work, dedication, and a strategic approach to marketing and promotion.
💰 The video points out that having a budget for marketing materials and promotional efforts is crucial for a successful Kickstarter campaign.
🏆 Brigman discusses the potential for using Kickstarter as a stepping stone to other forms of crowdfunding and business growth, such as Patreon and equity crowdfunding.
⚠️ He warns about the threats of idea theft, scams, and the need for transparency and trust-building with backers to avoid damaging your reputation.
🤔 The concept of opportunity cost is introduced, reminding viewers to consider what they might be giving up by focusing on a Kickstarter campaign.

Q & A

What is the main topic of Salvador Brigman's video?
-The main topic of Salvador Brigman's video is whether launching a Kickstarter campaign is the right move for someone in the current year, considering various factors such as strengths, weaknesses, opportunities, and threats.
What are some of the strengths of launching a Kickstarter campaign according to Salvador Brigman?
-Some of the strengths include getting funding for your project without giving away equity, using the power of the internet to reach a global audience, receiving feedback on your project, assembling a crowd and building a community, and the ability to fail and learn without damaging your brand.
What is the significance of using a SWOT analysis in deciding to launch a Kickstarter campaign?
-Using a SWOT analysis helps in logically assessing the strengths, weaknesses, opportunities, and threats associated with launching a Kickstarter campaign, which aids in making a clear and informed decision.
How does Salvador Brigman describe the process of launching a Kickstarter campaign in the current year?
-Salvador Brigman describes the process as requiring significant work, including learning about crowdfunding, creating a compelling video and campaign page, and engaging in a pre-launch strategy to generate excitement.
What are some of the weaknesses Salvador Brigman identifies in launching a Kickstarter campaign?
-Some weaknesses include the need to invest time and effort, the necessity of having some budget for marketing and promotional materials, dealing with competition, and managing logistics for delivering perks and rewards.
What opportunities does Salvador Brigman see in launching a Kickstarter campaign in the current year?
-Opportunities include leveraging PR and media attention, influencers, and user-generated content to drive funding, as well as using the initial success on Kickstarter to launch additional campaigns on other platforms like Patreon and equity crowdfunding.
What are some of the threats Salvador Brigman warns about in relation to Kickstarter campaigns?
-Threats include the risk of idea theft, skepticism from backers due to past scams, the need to prove the functionality of the product, and the potential for encountering fraudulent services promising easy funding.
How does Salvador Brigman suggest using the success of a Kickstarter campaign to further business goals?
-He suggests using the initial success to launch additional campaigns on other platforms, start a Patreon for regular support, and even conduct equity crowdfunding to raise investment capital.
What is the role of user-generated content (UGC) in the context of a Kickstarter campaign as discussed by Salvador Brigman?
-UGC plays a crucial role in generating real-world feedback and promoting the project through social media, which can help in building credibility and attracting more backers.
What advice does Salvador Brigman give to those considering a Kickstarter campaign regarding the opportunity cost?
-He advises considering whether the time and effort invested in a Kickstarter campaign align with the broader business goals, such as funding, community building, brand exposure, and feedback, and whether these align with the opportunity cost of not pursuing other business activities.

Outlines

00:00

🚀 Launching a Kickstarter Campaign: Assessing Feasibility and Potential

Salvador Brigman introduces the topic of whether launching a Kickstarter campaign is the right move for creators and business owners in the current year. He emphasizes the importance of understanding where you are in your life and business to make an informed decision. Salvador, with experience in crowdfunding since 2012, offers insights into the benefits and considerations of using Kickstarter, suggesting a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats associated with such a campaign.

05:01

💪 Strengths of Kickstarter: Funding, Global Reach, and Community Building

This paragraph outlines the various strengths of Kickstarter campaigns, including the ability to secure funding without giving away equity, leveraging the internet for a global audience, receiving valuable feedback on projects, and building a community of supporters. Salvador highlights the opportunity to fail smartly and learn from each campaign, which can lead to eventual success, and the potential for assembling a crowd that can act as brand evangelists.

10:02

🔑 Weaknesses and Challenges of Kickstarter Campaigns

Salvador discusses the weaknesses of Kickstarter campaigns, such as the necessity of hard work and dedication, the need for a budget to create marketing materials and promotional content, the competitive nature of the platform, and the logistical challenges of delivering rewards to backers. He stresses that success on Kickstarter is not guaranteed and requires a significant time investment and strategic planning.

15:05

🌟 Opportunities in Kickstarter: PR, Influencers, and Viral Content

The paragraph explores opportunities available through Kickstarter campaigns, such as utilizing PR and media attention, leveraging influencers, and creating user-generated content (UGC) to gain exposure and funding. Salvador mentions the effectiveness of short-form content on platforms like TikTok, YouTube, and Instagram, and how these can be combined with organic sharing to create a viral effect and attract a large audience.

20:06

⚔️ The Multi-Platform Approach to Crowdfunding Success

Salvador introduces the concept of using Kickstarter as a starting point to build momentum and then expanding to other platforms like Patreon for regular support, equity crowdfunding for investment capital, and other sales channels. He illustrates how a successful Kickstarter campaign can be a catalyst for further growth and funding opportunities, leading to long-term business success.

⚠️ Threats in Crowdfunding: Idea Theft, Skepticism, and Scams

The final paragraph addresses potential threats in crowdfunding, such as the risk of idea theft, the skepticism of backers due to past scam campaigns, and the need to be transparent and build trust with the audience. Salvador also warns about individuals promising unrealistic outcomes for a small investment, emphasizing the importance of caution and discernment when seeking advice or assistance for a crowdfunding campaign.

Mindmap

Keywords

💡Kickstarter

Kickstarter is a crowdfunding platform where creators can raise funds for their projects from the public. It is central to the video's theme as the speaker discusses whether launching a Kickstarter campaign is a suitable action for creators in the current year. The script mentions Kickstarter as a platform for funding projects without giving away equity and as a tool for community building and feedback gathering.

💡Crowdfunding

Crowdfunding refers to the collective effort of individuals who network and pool their resources together, usually via the internet, to support initiatives of others. In the context of the video, crowdfunding is the method by which creators can fund their projects through platforms like Kickstarter, and it is the main subject of discussion regarding its benefits, challenges, and strategic use.

💡Equity

Equity in a business context represents ownership interest. The script mentions that one of the strengths of using Kickstarter is that creators can raise funds without giving away any equity, meaning they retain full ownership of their project or business.

💡SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used to identify and analyze the key internal and external factors that can impact a business or project. In the video, the speaker uses SWOT analysis to evaluate the feasibility of launching a Kickstarter campaign.

💡Community

Community in this context refers to a group of people who share common interests or goals. The script discusses the ability to build a community around a project as one of the strengths of using Kickstarter, highlighting how this can lead to a group of dedicated supporters who can help spread the word about the project.

💡Digital Marketing

Digital marketing involves the use of digital channels to promote products or services. The video mentions digital marketing in the context of leveraging user-generated content (UGC) and social media platforms to gain exposure and support for a Kickstarter campaign.

💡Influencer Marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers—a person with a strong following on social media. The speaker mentions it as an opportunity for driving funding to a Kickstarter campaign by leveraging influencers to reach a wider audience.

💡Logistics

Logistics refers to the detailed organization and implementation of a complex operation or the management of the flow of things between the point of origin and the point of consumption. In the script, logistics is discussed as a challenge when it comes to delivering perks and rewards to backers of a Kickstarter campaign.

💡Scams

Scams are fraudulent schemes to make money dishonestly from people. The video discusses the threat of scams in the crowdfunding space, cautioning creators to be transparent and build trust with their backers to avoid being perceived as fraudulent.

💡Opportunity Cost

Opportunity cost is an economic concept that represents the potential benefit an individual, investor, or business misses out on when choosing one alternative over another. The speaker mentions opportunity cost as a consideration for creators deciding whether to launch a Kickstarter campaign, suggesting that the time and effort could be spent on other activities.

Highlights

Salvador Brigman discusses the potential of Kickstarter for creators and business owners looking to ethically impact the world positively.

Assesses whether launching a Kickstarter campaign is the right move in the current year, considering personal and market factors.

Brigman's experience since 2012 in crowdfunding platforms like Kickstarter and Indiegogo is highlighted, emphasizing his podcast 'Crowdfunding Demystified'.

Strengths of Kickstarter campaigns include funding without giving away equity, global audience reach, and obtaining real feedback on projects.

The power of the internet allows creators to share their projects worldwide and build a community around their brand.

User-Generated Content (UGC) can significantly contribute to a project's marketing and provide valuable insights for improvement.

The ability to fail smartly and learn from mistakes without damaging one's brand is a significant advantage of Kickstarter campaigns.

Weaknesses include the necessity of hard work, having a budget for marketing, and dealing with competition in the crowdfunding space.

The importance of a budget for quality marketing materials and initial promotion to get a campaign off the ground is emphasized.

Competition in Kickstarter requires unique ideas and angles to stand out and capture the public's imagination.

Logistical challenges of delivering perks and rewards to a large number of backers are discussed as a campaign weakness.

Opportunities include leveraging PR, media attention, and influencers to drive funding to Kickstarter campaigns.

The rise of short-form content on platforms like TikTok and IG Reals presents an opportunity for organic discovery and viral sharing.

Combining Kickstarter's success with other crowdfunding methods like Patreon and equity crowdfunding can create a multi-platform funding strategy.

Threats such as idea theft, skepticism from backers due to scams, and the opportunity cost of focusing on a single crowdfunding campaign are outlined.

The importance of transparency and building trust with backers to mitigate the impact of past scams in the crowdfunding industry.

Brigman offers individual coaching calls for those looking for guidance in launching and managing a successful Kickstarter campaign.

The video concludes with a reminder of the need for creators to consider their goals and the opportunity cost before deciding to launch a Kickstarter campaign.

Transcripts

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Related Tags

Kickstarter Campaign Crowdfunding Advice Product Launch Entrepreneurship Online Business Marketing Strategy Community Building Project Funding Digital Marketing Creative Projects