How to Start a Kickstarter Tutorial - Start to Finish

Salvador Brigman welcomes viewers to his YouTube channel, focusing on crowdfunding. He offers a comprehensive guide on launching a Kickstarter campaign, emphasizing the variety of projects that can be funded. Salvador shares his mission to document the crowdfunding process through his podcast and blog, and encourages viewers to study other campaigns for inspiration. He outlines the initial steps for setting up a campaign, including choosing a category and subcategory, which are crucial for campaign visibility and success on the platform.

This paragraph delves into the essential rules and guidelines for Kickstarter projects. Salvador explains the importance of adhering to Kickstarter's policies, which mandate that projects must create a shareable product and cannot be used for charity or equity offerings. He also warns against offering prohibited items and making unrealistic claims about products. Salvador provides a detailed explanation of the rules to ensure creators have a solid foundation for a successful campaign.

Salvador discusses the significance of choosing the right category and subcategory for a Kickstarter project, which affects its discoverability and ranking. He also addresses the importance of selecting an eligible location for the campaign, considering residency and business entity requirements. Salvador touches on the common question of whether the campaign's location impacts its success, suggesting that while it can influence brand perception, it's not a critical factor.

The speaker provides a detailed walkthrough of setting up a Kickstarter campaign, including the initial steps after logging in and creating a new campaign. He discusses the importance of selecting a category and subcategory, as well as the location, which dictates eligibility for launching the campaign. Salvador also advises on the best practices for campaign creation, such as considering the target audience and the project's relevance to the chosen category.

In this section, Salvador emphasizes the importance of storytelling in a Kickstarter campaign, explaining that a compelling narrative can significantly enhance a project's appeal. He suggests using multimedia elements, such as images and videos, to make the campaign page engaging and informative. Salvador also discusses the use of graphical images to make the campaign stand out and provides insider tips on creating an impactful campaign page.

Salvador explains the concept of reward tiers and add-ons in Kickstarter campaigns, detailing how they are central to a campaign's success. He discusses the psychology behind pricing and the importance of creating attractive reward packages for backers. The speaker also outlines the process of setting up rewards, including titling, pricing, and describing each reward tier, as well as adding images and details about the items included.

The speaker discusses the importance of collaboration in Kickstarter campaigns, suggesting that working with teammates can enhance the campaign's success. He mentions the option to add collaborators to the campaign and customize the campaign's URL. Salvador also touches on the promotional aspect, highlighting the need for a digital marketing strategy and the use of tools like Google Analytics and meta pixels to track the campaign's performance.

In the concluding paragraph, Salvador summarizes the process of setting up a Kickstarter campaign, emphasizing the importance of preparation, learning, and action. He encourages viewers to become students of the crowdfunding game, highlighting the transformative potential of a successful campaign. Salvador ends with a call to action for viewers to subscribe to his channel for more educational content and expresses his passion for helping creators launch successful campaigns.