How To Know If a Dropshipping Product is Saturated or Not

OnHOW
29 Jan 202309:09
EducationalLearning
32 Likes 10 Comments

TLDRIn this informative video, Ennis guides viewers on how to determine if a product is saturated or not by utilizing Google's search engine. He emphasizes the difficulty in identifying losing products, as opposed to the abundance of tools that highlight winning products. Ennis debunks the myth that these tools provide more than educated guesses and encourages viewers to use Google to find Shopify stores selling a specific product. By entering a tailored search query, one can filter results to see if the product has been recently added or has been around for a while, thus indicating saturation. He demonstrates this process live, using 'neon glasses' as an example, and shows how to adjust the search timeframe to assess the product's market presence over time. The video concludes with a reminder that while this method offers valuable insights, the true test of a product's success comes from actual promotion and market response.

Takeaways
  • 🔍 Use Google search engine to find Shopify stores selling a specific product to determine if it's saturated.
  • 🛒 Search for 'power by Shopify' to filter for Shopify-powered websites.
  • 📈 Add 'products/' to the search query to target pages specifically listing products.
  • 🔑 Include the product keyword in the search to find stores that have added that product.
  • 📅 Use Google's 'Tools' under the search bar to filter results by date to see when the product was added.
  • ⏳ Select a custom date range to check for the product's presence over time, indicating saturation.
  • 🚫 Be cautious of spy tools that claim to find winning products but may not account for losses.
  • 🤔 Consider the number of results and the dates they were added to assess saturation levels.
  • 💡 The presenter emphasizes the importance of live demonstrations and not just relying on scripted or pre-prepared information.
  • 📝 Note that saturation is not an exact science and actual promotion results will provide better insights.
  • 📢 Engage with the audience by asking for questions or video requests to tailor content to their needs.
Q & A

  • What is the main topic of the video?

    -The main topic of the video is teaching viewers how to determine if a product is saturated or not using Google search engine.

  • Why is it difficult to identify losing products online?

    -It is difficult to identify losing products because many tools and platforms focus on promoting winning products, and there is a lot of guesswork involved in predicting which products will not be successful.

  • What is the role of Google search engine in finding out if a product is saturated?

    -Google search engine is used to scrape data online, and in this video, it is utilized to search for Shopify stores that sell a specific product to determine if the product has been recently added or if it's been around for a long time, indicating saturation.

  • How does the presenter suggest using Google search engine to find Shopify stores selling a specific product?

    -The presenter suggests using specific search queries with in-text, two dots, and two quotation marks to find Shopify stores. The queries include 'power by Shopify', 'products', and the product keyword to filter results.

  • What is the significance of checking the date when a product was added to Shopify stores?

    -Checking the date helps to understand how long the product has been on the market. If the product was added recently, it might not be saturated. If it was added a long time ago and is still being sold by many stores, it could indicate saturation.

  • How does the presenter demonstrate the process in the video?

    -The presenter demonstrates the process live, without scripting, by accessing Google search engine and inputting the suggested queries to find Shopify stores selling neon glasses as an example.

  • What is the presenter's opinion on the reliability of online tools that list winning products?

    -The presenter believes that these tools are just guessing and that they do not take responsibility for any losses incurred from promoting the listed products. He suggests that if these tools can guess, viewers can also learn to make educated guesses.

  • Why does the presenter discourage copying the design of a particular Shopify store found in the video?

    -The presenter discourages copying the design because it appears to be poorly designed, and he advises viewers not to make their stores look like that.

  • What is the purpose of using the 'Tools' option and selecting a custom date range in the Google search engine?

    -The purpose is to filter the search results to a specific time frame. This helps to see if the product has been recently added to Shopify stores or if it has been around for a longer period, which can indicate saturation.

  • How many results would indicate to the presenter that a product is saturated?

    -While the presenter does not give an exact number, finding more than 20 results of Shopify stores selling the product could suggest that the product is saturated.

  • What is the final advice the presenter gives to viewers regarding determining if a product is saturated?

    -The presenter advises that the best way to understand if a product is saturated is by starting to promote the products and observing the results, as this will give a clearer idea of whether the product is a winning or losing one.

Outlines
00:00
🔍 Identifying Saturated Products with Google Search

In this paragraph, the speaker Ennis introduces the topic of the video: how to determine if a product is saturated in the market. He discusses the challenges of finding reliable information on winning products and the lack of tools to identify losing ones. Ennis humorously points out the disclaimers of such tools, which absolve them of responsibility for any losses incurred. He then proposes using Google Search Engine as a powerful tool to guess if a product is saturated, emphasizing that many tools scrape data from Google. The demonstration will focus on 'nion glasses', using a live approach without scripting.

05:01
🛒 Analyzing Shopify Stores for Product Saturation

The speaker explains a method to check if a product like 'nion glasses' is saturated by searching for Shopify stores that sell the product. He details a specific Google search query using 'intext:"power by Shopify"' to find Shopify-powered websites and 'intext:"products"' to filter for product pages. The goal is to see if the product has been recently added or if it's been around for a while, which could indicate saturation. Ennis then guides viewers on how to use Google's search tools to filter results by date to find out when the product pages were indexed. By checking the dates, one can infer if the product has been heavily promoted and might be saturated. He concludes by emphasizing the importance of this method in understanding product saturation levels, which is not widely discussed online.

Mindmap
Keywords
💡Product Saturation
Product saturation refers to a state in a market where a product is so widely available that it has reached its peak in terms of potential sales and customer interest. In the video, the concept is central as it discusses methods to determine if a product, such as neon glasses, is saturated or not, which is crucial for businesses to avoid investing in potentially unprofitable products.
💡Google Search Engine
Google Search Engine is a powerful tool for gathering data and information on the internet. In the context of the video, it is used to find Shopify stores and assess the recency of product listings, which helps in determining the saturation level of a product. The video demonstrates how to use specific search queries to filter results effectively.
💡Shopify Stores
Shopify is an e-commerce platform that allows for the creation of online stores. The video uses Shopify stores as a case study to find out if a product has been recently added or if it's an older listing, which is a key indicator of product saturation. The script mentions searching for 'powered by Shopify' to find relevant online stores.
💡Winning Products
Winning products are items that have high sales potential and customer demand. The video discusses the challenge of identifying these products and contrasts them with losing products. It emphasizes that while many tools claim to identify winning products, they often cannot accurately predict which products will fail in the market.
💡
💡Losing Products
Losing products are those that do not perform well in the market, often due to over-saturation or lack of demand. The video aims to help viewers determine if a product is a losing product by checking its presence and age across various Shopify stores, which can indicate if it's no longer a viable option for new investments.
💡Spy Tools
Spy tools in the context of the video refer to online tools that claim to identify winning products for sale. The speaker humorously suggests that while these tools can guess at winning products, they often cannot accurately predict losing ones, which is a significant aspect of market analysis.
💡Data Scraping
Data scraping is the process of extracting data from websites, which is a common method used by bots and AI-powered tools. In the video, it is mentioned that most tools use Google's search engine for data scraping to guess if a product is winning or not. The script implies that such scraping is based on available online data and not foolproof.
💡Neon Glasses
Neon glasses are a specific product used as an example in the video to demonstrate how to determine product saturation. They are a type of eyewear with integrated lights, and the video's methodological approach to evaluating their market presence helps illustrate the broader concept of product saturation.
💡Jigsaw Platform
The Jigsaw platform is mentioned as a place where products can be discovered. In the video, it's used as a reference point to find products like neon glasses, which are then analyzed for saturation. The platform is part of the broader discussion on how to find and evaluate product viability.
💡Custom Range
Custom Range is a feature within Google's search tools that allows users to filter search results by a specific date range. In the video, it's used to narrow down the search to a particular time frame, such as products added to Shopify stores in the past year, to assess the saturation level of a product.
💡Promoting Products
Promoting products involves marketing and advertising efforts to increase a product's visibility and sales. The video discusses the risks associated with promoting saturated products, as they may not yield a good return on investment. It emphasizes the importance of understanding product saturation before embarking on promotional activities.
Highlights

The video discusses methods to determine if a product is saturated or not in the market.

Ennis, the presenter, emphasizes the difficulty in identifying losing products as opposed to winning ones.

Many tools can list winning products but are less effective in identifying unsaturated or losing products.

The presenter jokes about the limitations of spy tools in accurately predicting market success.

The video will demonstrate how to use Google Search to assess product saturation.

Google Search is described as a powerful tool when used effectively for market research.

The presenter explains that most tools use bots to scrape data from Google due to its extensive data.

The video provides a live demonstration of using Google Search to find Shopify stores selling a specific product.

A specific search query technique is introduced to filter Shopify stores by product.

The presenter uses 'neon glasses' as an example product to demonstrate the process.

The video shows how to use Google's 'Tools' feature to filter search results by date.

Looking at how recently a product has been added to Shopify stores can indicate saturation levels.

The presenter warns against designing a store like 'the tech trendy' as shown in the video.

The video emphasizes that the method is a guide and actual market performance will provide more accurate insights.

The presenter concludes by encouraging viewers to apply these methods to understand product saturation.

The video ends with an invitation for viewers to ask questions or request future video topics.

Transcripts

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Related Tags
Product SaturationGoogle SearchOnline MarketingShopify StoresProduct DiscoveryWinning ProductsLosing ProductsSearch Engine TricksDigital PromotionE-commerce StrategyContent Marketing