Do THIS Instead of KDP Low Content Books!

Jungle Scout
23 Aug 202227:05
EducationalLearning
32 Likes 10 Comments

TLDRThe video script outlines a strategic approach to creating and selling medium content books on Amazon, a concept that lies between low content and high content books. It emphasizes the importance of differentiating one's work in a saturated market by moving beyond the simplicity of low content books, which are discouraged by Amazon due to their repetitive nature and lack of unique content. The speaker provides a step-by-step guide on identifying best-selling book niches, analyzing demand, competition, and potential royalties. It also covers how to use tools like the Jungle Scout Chrome extension for market research and Canva for designing book covers and interiors without incurring costs. Additionally, the script explains the process of publishing on Amazon's KDP platform, including crafting titles and subtitles with high-volume keywords to improve searchability and visibility. The video is aimed at aspiring authors and sellers looking to enter the competitive Amazon marketplace with a more thoughtful and data-driven approach.

Takeaways
  • πŸ“š Low content paperbacks are popular on Amazon because they are easy to create, require no initial investment, and you don't need to be a traditional author to publish one.
  • πŸ” The market for low content books is saturated, with many sellers creating repetitive content, leading to Amazon discouraging this practice and no longer providing free ISBNs for such books.
  • 🚫 Without an ISBN, your book is ineligible for expanded distribution and lacks the 'Look Inside' feature, which can affect sales and conversion rates.
  • πŸ’‘ An alternative to low content books is creating medium content books, which require slightly more effort but still don't necessitate being an author or artist.
  • πŸ“ˆ To find a good niche for a medium content book, analyze demand, competition, and potential royalties using tools like the Jungle Scout Chrome extension.
  • 🎨 You don't need to hire a professional designer to create your book's cover and interior pages; free tools like Canva can be used effectively.
  • 🌐 For the interior of a coloring book, use line art or illustrations that are available for free on platforms like Canva, and ensure they are unique to avoid copyright issues.
  • πŸ“‰ Consider the competition's pricing strategies and position your book's price close to the average price of successful books in your niche to maximize sales and royalties.
  • πŸ“ˆ Use high-volume keywords from your competitors in your book's title and subtitle to improve searchability and ranking on Amazon.
  • πŸ“ˆ In addition to the title and subtitle, write a detailed description using your competitors' keywords and select the most relevant Amazon categories to increase discoverability.
  • πŸ“ˆ Remember to track your findings for at least ten different niches to compare and contrast the potential success of each before committing to one.
  • πŸ’° By following these steps, you can create medium content books that stand out in a competitive market and generate income without significant upfront costs.
Q & A
  • What is a low content paperback and why are they popular on Amazon?

    -A low content paperback is a type of book with minimal or repetitive content on the interior pages, often designed to be filled in by the user, such as notebooks, planners, and journals. They are popular on Amazon because they are easy to create, require no initial monetary investment, and do not necessitate the creator to be a traditional author.

  • Why is Amazon discouraging the creation of low content books?

    -Amazon is discouraging low content books because there is an oversaturation of such books, with many being repetitive and offering little original content. This has led to a dilution of quality and a negative impact on the user experience.

  • What is the difference between low content and medium content books according to Amazon?

    -Low content books have minimal or no content on the interior pages and are repetitive, designed to be filled in by the user. Medium content books, on the other hand, require slightly more effort to create than low content books but still do not necessitate the creator to be an author or artist.

  • Why did Amazon stop providing free ISBNs for low content books?

    -Amazon stopped providing free ISBNs for low content books as part of an effort to discourage the creation of such books. ISBNs are essential for expanded distribution and certain features like 'Look Inside', which are important for book sales and visibility.

  • What is the cost of buying an ISBN outside of Amazon?

    -Buying an ISBN outside of Amazon can be expensive. A single ISBN costs around $125, but if you purchase ten at once, the cost reduces to $30 per ISBN.

  • How can one find the best-selling books on Amazon to identify potential niches for medium content books?

    -To find the best-selling books, one can start with a list of medium content ideas and look them up on Amazon. By narrowing down the search to specific niches and analyzing the competition and sales numbers, one can identify potential niches for medium content books.

  • What tool can be used to analyze the level of demand, competition, and potential royalties for a niche on Amazon?

    -The Jungle Scout Chrome extension can be used to analyze the level of demand, competition, and potential royalties for a niche on Amazon. It provides data on estimated sales, reviews, and other insights that can help in making informed decisions.

  • What is the significance of the number of reviews or ratings for a book on Amazon?

    -The number of reviews or ratings indicates the level of competition and the potential market penetration of a book. A lower number of reviews may suggest less competition, but it's also important to consider the sales volume to ensure there is sufficient demand.

  • How can one determine if a niche is worth exploring for creating a medium content book?

    -To determine if a niche is worth exploring, one should analyze the average monthly sales, ensure sales are evenly distributed across products, check the level of competition by looking at the number of reviews, and consider the potential royalties by assessing the pricing strategy.

  • What is the recommended approach for pricing a medium content book on Amazon?

    -The recommended approach is to aim for a price point between $2.99 and $9.99 to qualify for the 70% royalty rate on Amazon's KDP platform. This price range typically results in higher sales volumes and helps to build up reviews more quickly.

  • How does Canva.com help in creating the cover and interior pages of a book without any design experience?

    -Canva.com offers free design software and templates that can be used to create both the cover and interior pages of a book. It provides a wide range of graphics and design elements that can be customized and made unique without requiring professional design skills.

  • What are the key factors to consider when publishing a book on Amazon's KDP platform?

    -Key factors include creating a title and subtitle with high-volume keywords, writing a description using competitor keywords, selecting appropriate categories based on competitor listings, and ensuring the book's dimensions and page count align with industry standards or competitor products.

Outlines
00:00
πŸ“š Low Content vs. Medium Content Books on Amazon

The video discusses the popularity of low content paperbacks on Amazon, which are easy to create and require no initial investment. However, due to their repetitive nature, Amazon is discouraging their creation. The speaker introduces the concept of medium content books, which involve slightly more effort but still do not require authorship or artistic skills. Amazon's definition of low content books is provided, emphasizing their repetitiveness. The video also covers the disadvantages of not having an ISBN, such as limited distribution and lack of the 'look inside' feature. The process of creating a medium content book is introduced, starting with researching the best-selling books in a niche and narrowing down to a more specific category.

05:00
πŸ” Analyzing Niche Potential on Amazon

The speaker explains how to analyze a niche's potential by looking at estimated sales, reviews, and royalty percentages using the Jungle Scout Chrome extension. The process involves identifying high-demand products with a balanced distribution of sales across the top products and a competitive landscape with products that sell well despite having fewer reviews. The video demonstrates how to filter Amazon search results to find products that sell a significant number of units with low review counts, indicating less competition. The importance of pricing strategy is highlighted, with a focus on achieving a balance between low price and high sales volume to maximize royalties.

10:01
🎨 Creating a Book Cover and Interior Without Spending Money

The video provides a step-by-step guide on creating a book cover and interior pages using free resources, specifically Canva.com. It emphasizes the importance of checking competitors' book dimensions and page count. The process includes downloading a cover template, creating a document with the correct dimensions in Canva, and using transparency to overlay the template for accurate placement. The speaker demonstrates how to find and use free graphics and suggests ways to make the design unique. The video also covers how to handle the barcode and bleed areas on the cover and directs viewers to additional resources for further assistance.

15:04
🚫 Understanding Print Restrictions and Designing the Cover

The video explains the restrictions for book printing, such as avoiding certain areas that could cause errors during the printing process. It details how to use the transparency feature in Canva to see and work within these restrictions. The speaker then demonstrates how to add design elements and text to the cover, suggesting the use of simple designs for a minimalist look. The process of exporting the cover as a PDF for high quality is also covered, along with the importance of designing the back cover and interior pages with consideration for bleed-through when printed.

20:06
🌐 Sourcing Images and Creating Unique Book Pages

The video addresses the question of using images from Canva for resale, confirming that it is permissible as long as the designs are made unique. It shows how to search for line art or illustrations within Canva and customize them to create unique pages for a coloring book. The importance of adding extra pages to avoid bleed-through from one page to the next is emphasized. The video also encourages viewers to look at competitors' listings for inspiration and to use the 'see inside' feature on Amazon for further insights.

25:10
πŸ“ˆ Publishing on KDP and Optimizing for Discovery

The final steps involve publishing the book on the Kindle Direct Publishing (KDP) platform. The video focuses on creating an effective title and subtitle using high-volume keywords found in competitors' rankings. It also covers the importance of writing a detailed description and selecting appropriate categories based on competitors' listings. The process of entering keywords and choosing categories on the KDP dashboard is explained, with an emphasis on using a mix of high-volume and unique keywords. The video concludes by encouraging viewers to explore additional income opportunities through Amazon and to watch further videos on the channel.

Mindmap
Keywords
πŸ’‘Low Content Paperback
A low content paperback refers to a type of book that has minimal content on its interior pages, which are often repetitive and intended to be filled in by the user, such as notebooks, planners, and journals. In the context of the video, these books are popular on Amazon because they are easy to create and do not require a significant investment or authorship skills. However, the video suggests moving towards 'medium content' books as a smarter way to create products in this category.
πŸ’‘Medium Content Books
Medium content books are similar to low content books but require slightly more effort to create. They do not necessitate the creator to be an author or artist and can be made without monetary investment. The video emphasizes that unlike low content books, which Amazon is discouraging new sellers from creating, medium content books offer a better opportunity for sellers to stand out and are not limited by the same restrictions, such as the lack of a free ISBN.
πŸ’‘ISBN
An ISBN (International Standard Book Number) is a unique numeric commercial book identifier. In the video, it is mentioned that Amazon no longer provides free ISBNs for low content books, which can limit distribution and features like the 'look inside' option that customers use for purchasing decisions. ISBNs are important for expanded distribution beyond Amazon, such as in bookstores and libraries.
πŸ’‘Niche Markets
A niche market is a specific segment of the market that has particular needs or interests that the product or service can satisfy. The video script discusses the importance of finding a niche within the broader market of books, such as 'adult coloring books' or more specifically 'relaxation coloring books,' to target a more focused audience and reduce competition.
πŸ’‘Competition Analysis
Competition analysis involves evaluating the competition within a market to understand their strengths, weaknesses, and strategies. In the context of the video, the presenter uses competition analysis to determine the demand, sales volume, and potential profitability of a niche. This includes looking at the number of reviews, sales distribution across products, and the age of the products that are doing well.
πŸ’‘Royalties
Royalties are the payments made to the creators or owners of a product, such as authors or artists, based on the revenue generated from its sales. The video explains that with Amazon's KDP (Kindle Direct Publishing), the royalty rate can be 70% if the book is priced between $2.99 and $9.99, which is crucial for medium content books to maximize earnings while building up reviews.
πŸ’‘Canva
Canva is an online design tool used for creating visual content, such as book covers and interior pages. In the video, it is highlighted as a free resource that allows users to design professional-looking book covers and interiors without needing to hire a designer. Canva provides templates and a wide range of design elements that can be customized and used to create unique book designs.
πŸ’‘Bleed
In printing, bleed refers to the area of the image that extends beyond the trim edge of a page, ensuring that the design reaches to the very edge of the paper when it's bound. The video mentions using a template with bleed for the book's pages to allow images to stretch across the full width of the page.
πŸ’‘Keyword Research
Keyword research is the process of identifying and researching specific words or phrases that people use in search engines. In the context of the video, it is used to find the most effective keywords to include in the book's title, subtitle, and description to improve its visibility in Amazon's search results. The presenter uses tools like Jungle Scout to find high-volume keywords that competitors are ranking for.
πŸ’‘Amazon KDP
Amazon KDP (Kindle Direct Publishing) is a platform that allows authors and publishers to make their books available for the Kindle and in print. The video provides a step-by-step guide on how to use KDP to publish a medium content book, emphasizing the importance of using effective titles, subtitles, and keywords to enhance the book's discoverability.
πŸ’‘Book Cover Design
Book cover design is the process of creating an outer page or dust cover that wraps around a book to provide a protective layer and aesthetic appeal. The video script describes how to use Canva to create an eye-catching cover that can be compared visually with competitors' covers and customized with text and graphics to attract potential readers.
Highlights

Low content paperbacks are popular on Amazon due to their ease of creation, requiring no initial investment and not needing the authorship skills.

Despite their popularity, low content books are becoming saturated with many sellers creating repetitive content.

Amazon discourages low content creation by no longer providing free ISBNs for these books.

Without an ISBN, books are ineligible for expanded distribution and lack the 'Look Inside' feature, impacting sales.

Medium content books require slightly more effort than low content but still don't necessitate authorship or artistic skills.

Medium content books offer a balance between high content (like fiction) and low content (like journals), providing more value to consumers.

Amazon defines low content books as having minimal or no varied content on interior pages, designed for user input.

To create a successful medium content book, one should analyze market demand, competition, and potential royalties.

Using tools like Jungle Scout can help gather data on sales, reviews, and pricing strategies for competitive analysis.

Niche selection should be based on sales volume, distribution across products, and competition levels with a focus on new sellers' success.

Pricing strategy is crucial; a lower price can significantly increase sales volume, as demonstrated by sales data analysis.

Royalties for books priced between $2.99 and $9.99 on KDP qualify for a 70% royalty rate, which is ideal for medium content books.

The process of creating a book cover and interior pages can be done for free using design software like Canva.

When designing, it's essential to use templates that show margins and bleed areas to adhere to KDP's publishing requirements.

Graphic selection for the book's interior should focus on line art or illustrations that are suitable for the intended activity, like coloring.

To avoid bleed-through, especially with markers, it's recommended to leave a blank page after each colored page in a coloring book.

After designing, the book's cover and pages should be exported as a PDF in the highest quality for uploading to KDP.

For publishing on KDP, using high-volume keywords in the book's title and subtitle can improve search ranking and visibility.

Competitor analysis is vital for selecting the right categories and keywords to enhance the book's discoverability on Amazon.

Transcripts
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