The 2020 Email Marketing Statistics You Need to Know

John Chow dot Com

6 May 202081:25

EducationalLearning

32 Likes 10 Comments

TLDRIn this informative online class, the presenter delves into the world of email marketing, discussing the importance and effectiveness of strategies through statistics and expert insights. The session covers topics such as open and click-through rates, list growth, content personalization, and design impact. The presenter also shares tips on optimizing email lists, crafting engaging content, and leveraging images and tags for better subscriber interaction. The class concludes with a Q&A segment, addressing various queries from participants.

Takeaways

📈 Email marketing is considered important or very important by 79% of small businesses, with 48% rating it as 'very important'.
📊 14.5% of businesses report their email marketing strategy as 'very effective', while 45.6% rate it as 'effective'.
🎯 To improve email marketing effectiveness, focus on personalization, targeting, and understanding the objectives and objections of the subscribers.
📱 The average open rate for emails is around 20-30%, with segmented and triggered emails like welcome emails having much higher open rates.
🚀 To increase open rates, optimize subject lines, build a strong relationship with subscribers, and clean the email list regularly to remove inactive subscribers.
🔗 The average click-through rate (CTR) for emails is between 0-10% for 46% of businesses, with 30.5% achieving CTR between 6-10%.
📝 Effective email copy is crucial for high engagement; 61% of businesses with effective or very effective copy have CTR of 6% or higher.
🎨 Good email design correlates with higher engagement; 60% of businesses with effective or very effective design have CTR of 6% or higher.
🖼️ Images in emails enhance the message and are used by 86% of small businesses, with those always including images having higher click-through rates.
📧 HTML emails are the norm, with 49.2% of businesses using them exclusively, while 16.1% still send plain text emails.

Q & A

What is the main focus of the 20/20 email marketing statistics discussed in the class?
-The main focus of the 20/20 email marketing statistics discussed in the class is to understand the latest email marketing trends, how other businesses are running their email marketing strategies, and how to assess the performance of one's own email marketing strategy.
How long is the class and what is the plan for Q&A?
-The class is scheduled to last one hour or less, with the instructor willing to stay longer for Q&A if needed. There will be time allocated at the end for questions, and the instructor will also email a replay of the class to all participants.
What is the importance of email marketing to small businesses according to the Weber's new small business email marketing statistics report?
-According to the Weber's new small business email marketing statistics report, 79% of small businesses said email marketing is important or very important to their business strategy, indicating a high level of significance.
What are some ways to increase email open rates?
-Some ways to increase email open rates include optimizing subject lines, optimizing preview text, building a strong relationship with subscribers, and cleaning the email list regularly to remove inactive subscribers.
What does John Jantsch, the founder of Duct-Tape Marketing, suggest is necessary for email marketing to be effective?
-John Jantsch suggests that for email marketing to be effective, it must be personal, targeted, and crafted with the prospective readers' objectives and objections in mind.
What is the average open rate for emails according to the businesses surveyed?
-The average open rate for emails, as reported by the businesses surveyed, varies with 25.7% of people having an open rate between 0 and 10%, 36% between 11 and 25%, 28.6% between 26 and 50%, 7.1% between 51 and 75%, and 2.4% having open rates greater than 76%.
What are some methods to grow an email list?
-Methods to grow an email list include using lead magnets or freebies on signup forms and landing pages, partnering with other companies for cross-promotion, testing out social media ads, and promoting signup forms on various platforms including social media channels and through guest blogging.
How does email copy effectiveness correlate with open and click-through rates?
-Effective email copy significantly impacts open and click-through rates. 61% of small businesses with effective or very effective email copy have click-through rates of 6% or higher, and 45% have average open rates of 26% or higher.
What is the recommended frequency for sending emails?
-The recommended frequency for sending emails is at least once a month. If resources allow, sending once a week or even daily can be beneficial. The key is to send as often as quality emails can be created and to match the frequency with available resources.
What does the survey at the end of the class aim to achieve?
-The survey at the end of the class aims to gather feedback from participants to understand what aspects of the class went well and what could be improved. It also helps the instructor to understand what additional topics or areas participants would like to learn about in future classes.
How can businesses ensure their emails are not sent to the spam folder?
-Businesses can ensure their emails are not sent to the spam folder by maintaining a good sender reputation, keeping their email list healthy, and avoiding links to blacklisted or harmful sites within their emails.

Outlines

00:00

📚 Introduction to Email Marketing Webinar

The speaker introduces the topic of the webinar, which is about 20/20 email marketing statistics. They express excitement about covering the topic and provide housekeeping notes, such as the class duration, Q&A session, and how to access replays and resources. The importance of audience interaction is emphasized, with encouragement to participate in the chat and share thoughts. The speaker also introduces themselves and their credentials in the field of email marketing.

05:02

📈 Email Marketing Importance and Effectiveness

The discussion shifts to the importance of email marketing for business strategies, citing statistics from a survey of over a thousand small businesses. The speaker shares insights on how various businesses rate the effectiveness of their email marketing and introduces the concept of email marketing being personal, targeted, and crafted with the reader's objectives and objections in mind.

10:02

📊 Open and Click-Through Rates Analysis

The webinar continues with an analysis of average open and click-through rates in emails. The speaker presents data from over a thousand businesses and provides advice on what open rates to aim for. Tips on how to increase open rates are given, such as optimizing subject lines, building a strong relationship with subscribers, and cleaning the email list regularly.

15:05

💌 Enhancing Email Open Rates

The speaker delves deeper into strategies to enhance email open rates. Suggestions include optimizing subject lines and preview text, building a strong relationship with subscribers, and regularly cleaning the email list to remove inactive subscribers. The importance of understanding subscribers' pain points and providing valuable content is highlighted.

20:05

🔗 Increasing Click-Through Rates (CTR)

The focus turns to increasing click-through rates, with the speaker presenting data on average CTRs from a survey. Techniques to boost CTR are discussed, such as using a single call-to-action, making the email content engaging, and ensuring the email is valuable and relevant. The speaker also addresses questions from the audience regarding cleaning email lists and the impact on ISP deliverability.

25:07

📅 Email Frequency and Best Practices

The speaker discusses the optimal frequency of sending emails, sharing survey results on how often businesses send emails and recommending a minimum of once a month. The importance of sending valuable content is emphasized, with advice on tailoring email frequency to business resources and audience expectations. The speaker also highlights the benefits of consistency and transparency in email communication.

30:09

📈 List Size and its Impact on Email Marketing

The impact of list size on the effectiveness of email marketing strategies is discussed, with data showing that larger lists tend to have more effective email marketing. Strategies for growing the email list, such as using lead magnets and partnering with other companies, are suggested. The speaker also emphasizes the importance of understanding the audience and using customer feedback to improve email content.

35:09

🎨 Email Design and its Role in Engagement

The speaker talks about the role of email design in engaging the audience. The effectiveness of email design is discussed, along with tips for designing better emails, such as using brand colors subtly, including logos, and utilizing white space. The speaker also addresses the difference between HTML and plain text emails, emphasizing the benefits of using images when they enhance the message.

40:11

📩 Managing Subscribers and Tags

The webinar concludes with a discussion on managing subscribers and using tags to segment them based on their preferences. The speaker explains how to import multiple lists into a main list and use tags for segmentation. They also address questions about confirmation emails, handling unconfirmed subscribers, and the best practices for sending broadcasts.

Mindmap

Keywords

💡Email Marketing

Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of people via email. In the video, the speaker discusses the importance of email marketing for businesses, sharing statistics and tips on how to improve email marketing strategies.

💡Open Rates

Open rates refer to the percentage of recipients who open an email out of the total number sent. It is a key performance indicator in email marketing that helps measure the effectiveness of an email campaign. The video emphasizes aiming for an open rate of 20% or higher and provides strategies to increase open rates.

💡Click-Through Rates (CTR)

Click-through rate is the percentage of email recipients who click on one or more links within the email. It is another important metric in email marketing that indicates the level of engagement with the email content. The video discusses ways to increase CTR, such as using clear call-to-action and providing value to the subscribers.

💡List Building

List building in email marketing involves growing the number of subscribers on your email list. It is crucial for expanding reach and increasing the potential for conversions. The video provides strategies for list growth, such as using lead magnets and partnering with other companies.

💡Segmentation

Segmentation is the process of dividing an email list into smaller groups based on shared characteristics, such as interests or behaviors. This allows for more targeted and personalized communication, which can improve engagement and conversion rates. The video touches on the importance of using tags to segment lists for better email deliverability.

💡Engagement

Engagement in the context of email marketing refers to the level of interaction and involvement subscribers have with the content of the emails. High engagement typically indicates that the emails are resonating with the audience and are effective in achieving marketing goals. The video discusses tactics to increase email engagement, such as personalization and relevant content.

💡Reengagement Campaigns

Reengagement campaigns are targeted efforts to reactivate subscribers who have become inactive or disengaged. These campaigns often involve sending specific communications to remind subscribers of the value of the emails and encourage them to continue receiving them. The video suggests using reengagement campaigns as a strategy to clean the email list and maintain good deliverability.

💡Content Personalization

Content personalization involves tailoring the content of emails to meet the individual needs and preferences of each subscriber. This can increase the relevance and appeal of the emails, leading to higher open and click-through rates. The video emphasizes the importance of understanding the audience and using that knowledge to create personalized messages.

💡Email Deliverability

Email deliverability refers to the ability of an email to be successfully delivered to the recipient's inbox. Factors such as sender reputation, email content, and list quality can impact deliverability. The video discusses strategies to improve deliverability, including cleaning the email list and maintaining high-quality content.

💡Surveys

Surveys are tools used to collect data from a group of people by asking for their opinions or feedback on specific topics. In the context of email marketing, surveys can help businesses understand their subscribers' preferences and improve their strategies. The video encourages the use of surveys to gather valuable insights from the audience.

Highlights

The importance of email marketing and its impact on business strategies is discussed, with statistics showing that 79% of small businesses find it important or very important.

The effectiveness of email marketing strategies is explored, revealing that 14.5% of people found their strategies very effective, while 45.6% found them somewhat effective.

The role of personalization, targeting, and understanding the reader's objectives and objections in crafting effective emails is emphasized.

The average open rate for emails is examined, with the recommendation to aim for 20% or higher.

Tips to increase open rates include optimizing subject lines, building a strong relationship with subscribers, and cleaning the email list regularly.

The significance of click-through rates is discussed, with 77% of small businesses having average email click rates between 0 and 10%.

Using one call-to-action can increase click-through rates, as can writing short sentences and paragraphs with clear value propositions.

The frequency of sending emails is examined, with 86% of small businesses sending at least once a month and 54% sending at least once a week.

The impact of list size on email marketing effectiveness is highlighted, with larger lists tending to have more effective strategies.

Effective email copy significantly impacts open and click-through rates, with 61% of small businesses with effective or very effective email copy achieving click-through rates of 6% or higher.

Email design is crucial for engagement, and using brand colors, logos, and ample white space can improve email effectiveness.

The use of images in emails is common, with 86% of small businesses using them sometimes or always, and a correlation between using images and having effective email marketing strategies.

The difference between HTML and plain text emails is explained, with HTML emails offering more styling options and better visual appeal.

The importance of understanding the audience and using surveys and engagement to craft emails that resonate with their needs and interests is emphasized.

The webinar offers a 30-day free trial for Aweber, allowing users to experience the platform and its features.

The Q&A session addresses various questions about email marketing, including video inclusion, list management, and deliverability.

Transcripts

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Related Tags

Email Marketing Statistics Aweber Engagement Open Rates Click-Through Rates Subscriber List Content Strategy List Segmentation Marketing Optimization