Email Marketing Secrets For 2023 - EXPERT Tips for Beginners
TLDRThe transcript discusses the enduring power of email marketing amidst evolving marketing strategies. It emphasizes building an engaged email list through valuable lead magnets and avoiding purchased lists. The importance of nurturing the list with a mix of valuable content and promotional emails is highlighted, using the 'jab jab jab right hook' model. The significance of storytelling in emails is also discussed, as well as tips for crafting effective subject lines and plain text emails for better engagement.
Takeaways
- 📈 Email marketing remains a profitable strategy, with an average return of $44 for every $1 spent.
- 🔄 Building a strong email list is crucial; avoid buying lists and focus on organic growth through lead magnets.
- 🎁 Create compelling lead magnets that promise transformation and align with your paid offerings.
- 🚫 Avoid generic newsletters as lead magnets; instead, offer specific, result-oriented content.
- 🌐 Ensure your lead magnet is relevant and highly desired by your target audience, as seen with Rachel Gaines Brew's success story.
- 📊 Use both organic and paid traffic to promote your lead magnet and increase opt-ins.
- 🛠️ Utilize dedicated landing pages and site-wide opt-in opportunities, including exit intent pop-ups, to capture leads.
- 💌 Nurture your email list with a mix of promotional and valuable, non-promotional content to build trust and engagement.
- 📖 Incorporate storytelling in emails to make them more relatable and to humanize your brand.
- 📧 Keep emails simple and easy to skim, using plain text, short paragraphs, and clear formatting for better engagement.
- 🎯 Craft subject lines with care, as they are crucial for determining whether recipients open and engage with your emails.
Q & A
What changes are expected in marketing in 2023?
-In 2023, marketing is expected to evolve with the integration of platforms like Tick Tock and the use of micro influencers. Additionally, artificial intelligence will play a significant role in creating ad campaigns from scratch.
Why is email marketing considered a classic strategy?
-Email marketing is considered a classic strategy because it has remained effective and profitable over time, despite changes in other marketing platforms and algorithms. It provides a predictable and reliable way to reach customers and generate revenue.
What is the average return on investment (ROI) for email marketing?
-The average return on investment for email marketing is $44 for every $1 spent, highlighting its profitability as a marketing strategy.
Why is it important to build an email list?
-Building an email list is crucial because it allows businesses to reconnect with their audience, nurture leads, and drive traffic back to their website and social media platforms. It also increases the value of returning traffic, which is worth eight times more than first-time traffic.
What should be avoided when building an email list?
-When building an email list, it is important to avoid buying email addresses, as these contacts may be out of date and have not given consent to receive emails. This can lead to low open rates and high spam reports, negatively affecting the sender's reputation.
What is a lead magnet and why is it crucial for email list growth?
-A lead magnet is a valuable piece of content that entices people to provide their email address in exchange for it. It is crucial for email list growth because it offers something of value that can lead to a transformation, making people more likely to subscribe to the email list.
How should a lead magnet relate to the business's paid offerings?
-A lead magnet should have a strong overlap with the business's paid offerings, serving as a lower-level version or introduction to the main product or service. This helps bridge the gap between the free content and the paid offer, increasing the likelihood of conversion.
What is the significance of the topic chosen for a lead magnet?
-The topic of a lead magnet is significant because it directly impacts opt-in rates and the effectiveness of the lead magnet. It should address a specific question or problem that the target audience is interested in, making it more compelling and relevant.
How can businesses drive traffic to their lead magnet opt-in page?
-Businesses can drive traffic to their lead magnet opt-in page by using both organic and paid methods. This includes posting about the lead magnet on social media, using dedicated landing pages, and incorporating opt-in forms on their website and exit intent pop-ups.
What is the recommended approach to nurturing an email list?
-The recommended approach to nurturing an email list is the 'jab jab jab right hook' model, which involves sending valuable content or 'jabs' before asking for a sale or 'hook'. This helps build goodwill and a relationship with the subscribers, making them more receptive to future offers.
How can storytelling be effectively used in email marketing?
-Storytelling in email marketing can be used to share relatable experiences, solve problems, or teach valuable lessons. It helps to lower the guard of subscribers, making them more open to the information being shared and more likely to engage with the content.
What are some best practices for email design and tone?
-Best practices for email design include using plain text, short paragraphs, line breaks, bold key phrases, and emojis to make the email skimmable and visually appealing. For tone, emails should be conversational, friendly, and one-to-one, reflecting authenticity and a personal touch.
Why is the subject line important in email marketing?
-The subject line is crucial in email marketing because it determines whether the email will be opened or not. A compelling subject line can significantly increase the chances of the email being read and the content being engaged with.
Outlines
📈 The Evolution of Marketing and the Power of Email
This paragraph discusses the changing landscape of marketing in 2023, highlighting the emergence of platforms like Tick Tock and the use of micro influencers and AI in campaigns. Despite these new strategies, email marketing remains a classic and highly effective tool. The paragraph emphasizes the reliability and profitability of email, with a potential return of $44 for every dollar spent. It stresses the importance of building and nurturing an email list, as returning traffic is significantly more valuable than first-time visitors. The speaker shares their experience with a comprehensive email marketing plan that has significantly grown their business, and they aim to guide the audience through this process from start to finish.
🚫 Avoiding Common Mistakes in Building Your Email List
The speaker advises against purchasing email lists due to issues like outdated addresses and lack of consent from recipients. Instead, they advocate for creating valuable content, or a 'lead magnet', to entice people to willingly subscribe. The effectiveness of a lead magnet is crucial for building a strong, engaged list. The speaker also discusses the importance of choosing a lead magnet related to the business's paid offerings and shares the story of Rachel Gaines Brew, who initially struggled with a general, non-transformational lead magnet but later succeeded by focusing on a highly relevant and data-driven topic that directly addressed her audience's primary question.
🔍 Optimal Strategies for Promoting Your Lead Magnet
The paragraph outlines strategies for promoting a lead magnet, emphasizing the balance between organic and paid traffic. The speaker suggests having a dedicated landing page and incorporating opt-in forms on every page of the website, including exit intent pop-ups to increase opt-in rates. They also recommend using social media to drive traffic to the landing page and running paid ads to boost conversions. The speaker shares their experience with a lead magnet that, despite its simplicity, has been highly effective in generating leads and revenue.
💌 Crafting Engaging and Effective Emails
This section focuses on nurturing the email list with the right kind of emails. The speaker argues against solely promotional emails and advocates for a 'jab jab jab right hook' model, which involves providing value three times before asking for a sale. They emphasize the importance of storytelling in emails, as it makes the content more relatable and engaging. The speaker shares examples of effective and ineffective email strategies, highlighting the importance of providing helpful content and maintaining a conversational tone. They also discuss the value of plain text emails over fancy HTML templates for better visibility and engagement.
📝 Tips for Writing High-Impact Emails
The speaker shares tips for crafting emails that stand out and engage the audience. They advise against using complex HTML templates and recommend plain text emails that blend in with personal messages. The speaker provides formatting tips such as using short paragraphs, line breaks, bold phrases, emojis, and bullet lists to make the email skimmable. They also emphasize the importance of a conversational tone and the use of personalized touches to add authenticity and emotion. The speaker stresses the significance of the subject line in getting the email opened and promises to share nine proven subject line formulas for better engagement.
Mindmap
Keywords
💡Email Marketing
💡Lead Magnet
💡Opt-in
💡ROI
💡Content Marketing
💡Social Media
💡Personalization
💡Segmentation
💡Engagement
💡Conversion Rate
Highlights
Email marketing remains a powerful and reliable tool for businesses despite the emergence of new marketing platforms like TikTok.
For every dollar invested in email marketing, businesses can expect an average return of forty-four dollars.
Building an email list is crucial as returning traffic is worth eight times more to a business than first-time traffic.
Avoid buying email lists as they are often outdated and the recipients did not consent to receive emails from you, leading to low open rates and potential marking as spam.
Create valuable content, known as a lead magnet, to entice people to willingly subscribe to your emails.
Choose a lead magnet that promises transformation and has a specific result attached to it, rather than just providing information.
Ensure the lead magnet topic overlaps significantly with your paid offerings to bridge the gap between the freebie and the paid service.
Rachel Gaines Brew's initial lead magnet failed because it provided general information and did not address a specific question her audience was interested in.
After adjusting her strategy, Rachel's new lead magnet on the top cities for investment led to a significant increase in leads and revenue.
To build your list, have a dedicated landing page for your lead magnet and include it on every page of your website to increase opt-in rates.
Use both organic social media posts and paid ads to drive traffic to your lead magnet's landing page.
Once you have built your list, nurture your leads with the right kind of emails on the right schedule.
Employ the 'jab jab jab right hook' model to provide value through helpful emails before asking for a sale.
Incorporate storytelling in your emails to make them more relatable and engaging, which helps build a relationship with your audience.
Keep emails looking clean and easy to read by using short paragraphs, line breaks, bold phrases, and bullet points.
Write your emails in a conversational and friendly tone to establish authenticity and a personal connection with your subscribers.
Select the right subject line for your emails, as it is crucial for getting your emails opened and read by your subscribers.
Transcripts
Browse More Related Video
🔥 Email Marketing Full Course 2023 | Email Marketing Course for Beginners | Simplilearn
10 Email Marketing Tips for Beginners | How to Get Started With Email Marketing
How To Build An Email List From Scratch
6 Great Email Marketing Campaigns Examples (As Chosen By Experts)
How to Master Email Marketing (2024)
Email Marketing Full Course In 2 Hours | Email Marketing Tutorial For Beginners 2022 | Simplilearn
5.0 / 5 (0 votes)
Thanks for rating: