How To Build An Email List From Scratch

Alex Cattoni
29 Mar 202309:42
EducationalLearning
32 Likes 10 Comments

TLDRIn this informative video, Alex emphasizes the profitability of an email list for businesses and provides a step-by-step guide on how to start one from scratch. The process involves selecting an email marketing service, creating a valuable freebie or lead magnet, designing a landing page, setting up a day zero autoresponder and welcome sequence, promoting the freebie, and consistently delivering value through regular emails. The video highlights the importance of engagement and trust-building in email marketing.

Takeaways
  • 📈 Email marketing is crucial for business profitability, often outperforming social media in revenue generation.
  • 💌 Start by signing up for an email marketing service such as MailChimp, ConvertKit, or ActiveCampaign to manage your email list.
  • 🎁 Create a valuable freebie or lead magnet to incentivize people to join your email list, offering something useful in exchange for their email address.
  • 📝 Design a landing page to collect email addresses, with a clear call-to-action and benefits outlined for the offered freebie.
  • 🚀 Write a day zero autoresponder and a welcome sequence to engage new subscribers and set the tone for future communications.
  • 🔄 Consistency is key in email marketing; establish a regular sending schedule and stick to it to build trust and rapport with your audience.
  • 📊 Use a mix of promotion strategies, including website placement, social media, blog posts, and personal networks, to grow your email list.
  • 📈 Focus on delivering value in every email, whether it's educational content, promotional offers, or industry insights.
  • 📂 Organize your email list for better segmentation and targeted messaging to increase engagement and conversion rates.
  • 📆 Plan your email content in advance, considering the types of emails needed for effective communication and sales generation.
  • 💡 Leverage tools like Canva for designing visually appealing lead magnets and landing pages to attract and retain subscribers.
Q & A

  • What is the primary focus of the video?

    -The video focuses on guiding individuals, particularly copywriters, marketers, and business owners, on how to start and grow their own email list from scratch.

  • Why is email marketing considered important for businesses?

    -Email marketing is crucial because it allows businesses to communicate regularly with their audience, and it can be a significant driver of profits, as evidenced by the speaker's own experience of generating nearly six figures from their first launch with a relatively small email list.

  • What are some of the email marketing services mentioned in the video?

    -The video mentions several email marketing services including MailChimp, ConvertKit, ActiveCampaign, Flow Desk, and Clavio, highlighting that there are many options available and suggesting that one should choose based on their specific needs and budget.

  • What is a 'lead magnet' and why is it necessary?

    -A 'lead magnet' is a valuable free offering used to entice people to subscribe to an email list. It's necessary because it provides something of value in exchange for an email address, which helps in growing the email list.

  • How does the speaker describe the process of creating a lead magnet?

    -The speaker describes creating a lead magnet as a process of offering something valuable for free, such as a guide, template, masterclass, webinar, training video, mini course, coupon code, free sample trial, or giveaway, depending on the business and the knowledge the creator has to share.

  • What is the purpose of a landing page?

    -A landing page, also known as an opt-in page or squeeze page, is a standalone web page designed to capture visitors' email addresses. Its sole purpose is to encourage visitors to provide their email in exchange for the lead magnet.

  • What are the components of an effective landing page?

    -An effective landing page includes a headline that outlines the benefit of the free guide, a call-to-action (CTA) that is above the fold, credibility indicators, benefits of the free guide, an authority bio, and another CTA that prompts a sign-up through a popup.

  • Why is it recommended to set up a 'day zero autoresponder' and a welcome sequence before building the email list?

    -Setting up a 'day zero autoresponder' and a welcome sequence is recommended to immediately engage new subscribers, deliver the lead magnet, and provide a memorable brand experience. This helps to nurture new leads and keep them engaged right from the start.

  • How can one promote their freebie and landing page?

    -One can promote their freebie and landing page by featuring it prominently on their website, using social media platforms, writing blog posts related to the freebie, and asking friends and family to share the word. It's also suggested to collaborate with others who might be willing to promote the freebie to their audience.

  • What is the significance of consistency in email communication?

    -Consistency in email communication is crucial for building trust, rapport, and engagement with the audience. It ensures that subscribers come to expect and look forward to the emails, which can lead to higher open and click-through rates, ultimately contributing to long-term sales.

  • What types of emails should be sent to an email list according to the speaker?

    -According to the speaker, various types of emails should be sent to an email list, including content emails, sales emails, and other types in between. The speaker offers a free email marketing cheat sheet that provides insights into the seven types of emails needed for effective email marketing.

Outlines
00:00
📈 The Power of Email Marketing and Starting Your List

This paragraph emphasizes the importance of email marketing in driving profits for businesses. The speaker, Alex, shares his personal success with email marketing, having made nearly six figures from his first launch despite not having a large social media following. He attributes this success to his engaged email list of 2300 people. Alex believes that every brand, business, freelancer, and service provider should have an email list for regular communication. He introduces the video's purpose, which is to guide copywriters, marketers, and business owners on building their email lists from scratch, and encourages viewers to subscribe for more content.

05:00
🚀 Establishing Your Email Marketing Service and Freebie Creation

The paragraph outlines the first two steps in starting an email list: signing up for an email marketing service and creating a valuable freebie. Alex suggests several email marketing platforms such as MailChimp, ConvertKit, ActiveCampaign, and others, advising viewers to choose one based on their needs and budget. He shares his experience with MailChimp and the intention to switch to a platform with more advanced features as his business grows. The next step is creating a lead magnet, a valuable free offering, to entice people to join the email list. Alex suggests various forms a freebie can take, such as guides, masterclasses, or coupons, and mentions a tutorial for creating effective lead magnets. He also recommends using Canva for designing PDFs and emphasizes the importance of building a landing page to capture email addresses.

Mindmap
Keywords
💡Email List
An email list refers to a collection of email addresses from individuals who have agreed to receive communications from a particular sender. In the context of the video, it is emphasized as a crucial tool for generating profits in a business, allowing for direct and personalized communication with potential customers.
💡Email Marketing
Email marketing is a form of direct marketing that involves sending commercial messages to a group of people via email. The video highlights its importance as a method to engage with an audience and promote products or services, emphasizing its effectiveness even for those without a large social following.
💡Lead Magnet
A lead magnet is something valuable that you give away for free in exchange for an email address. It serves as an incentive for people to join your email list. The video explains that this is a key strategy to grow one's email list, as it provides value to potential subscribers.
💡Landing Page
A landing page is a standalone web page, designed specifically for the purpose of capturing leads. It is where potential customers 'land' after clicking a link, with the primary goal of obtaining their contact information. The video describes the importance of creating an effective landing page to collect email addresses in exchange for a lead magnet.
💡Autoresponder
An autoresponder is an email that is automatically sent to subscribers in response to their actions, such as signing up for an email list. The video emphasizes the use of a day zero autoresponder to immediately engage new subscribers and a welcome sequence to nurture and indoctrinate them into the brand.
💡Engagement
Engagement in the context of email marketing refers to the level of interaction and involvement that subscribers have with the content sent to them. The video stresses the importance of consistent engagement through regular emails to build trust, rapport, and ultimately lead to sales.
💡Content Emails
Content emails are messages sent to subscribers that provide valuable and relevant information, often with the goal of educating or entertaining the recipient rather than directly selling a product or service. The video suggests that these types of emails are essential for maintaining engagement and delivering ongoing value to the audience.
💡Social Media
Social media refers to the platforms that allow users to create and share content or participate in social networking. In the video, social media is presented as a channel for promoting one's email list and freebies, suggesting that even a small following can be leveraged to grow the email list.
💡Brand
A brand represents the identity and reputation of a business, its products, and services. The video underscores the importance of aligning the email marketing strategy with the brand's identity to create a memorable experience for new subscribers and foster a sense of belonging.
💡Consistency
Consistency in email marketing refers to the regular and predictable frequency of sending emails to subscribers. The video emphasizes that maintaining a consistent email cadence is crucial for building subscriber trust and habituating them to expect and engage with the emails.
Highlights

Email marketing is the number one driver of profits in the speaker's business.

The speaker made nearly six figures on their first launch with the help of an engaged email list of 2300 people.

Despite having a larger social media following, the speaker's email list remains the most significant revenue source during promotions.

The five steps to start an email list from scratch are discussed in the video.

The first step is to sign up for an email marketing service like MailChimp, ConvertKit, or ActiveCampaign.

The second step involves creating a valuable freebie or lead magnet to attract people to the email list.

Designing a PDF for the freebie can be done using Canva, as mentioned by the speaker.

A landing page is crucial to collect email addresses and is often the first point of contact with new leads.

The third step is to write a day zero autoresponder and a welcome sequence to engage new subscribers.

Promoting the freebie on social media platforms, blog posts, and through collaborations can help build the email list.

Consistency in sending emails is key to maintaining engagement and building trust with the audience.

The speaker recommends starting with a regular email cadence and sticking to it.

The ultimate goal of email communication is to nurture leads and turn them into long-term customers.

The speaker offers a free email marketing cheat sheet that outlines the seven types of emails to send.

The video provides a comprehensive guide for copywriters, marketers, and business owners to start building their email lists.

Transcripts

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