Etienne Mineur : using complementary intelligences in design / KIKK Festival 2023

19 Dec 202337:05
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TLDRThe speaker, a French graphic designer, shares his journey with artificial intelligence in design. Initially skeptical, he became fascinated by AI's rapid evolution, particularly in voice recognition and image generation. He explores the creative potential of AI through workshops, collaborating with students and architects to generate innovative designs. The designer emphasizes the importance of human creativity in guiding AI, resulting in projects that blend traditional craftsmanship with modern technology, including a speculative design book on the future of a Swiss region.

  • ๐ŸŽจ The speaker is a graphic designer who has embraced the integration of artificial intelligence into their work, despite initial skepticism.
  • ๐Ÿš€ Over the past few years, AI has made significant advancements, outperforming humans in tasks like voice recognition and image creation.
  • ๐Ÿ“ˆ The speaker's son, a mid-career graphic designer, is more proficient in design than him, highlighting the rapid generational shift in skills due to AI.
  • ๐ŸŒ The speaker conducts workshops worldwide to explore the possibilities of AI in design, indicating a global interest and application of AI in creative fields.
  • โฑ๏ธ AI's speed in generating content is impressive, with the speaker noting the time it takes to produce images has drastically reduced.
  • ๐Ÿค– The speaker's experiences with AI have led to a belief that humans now act more as curators or art directors rather than traditional graphic designers.
  • ๐Ÿ“š A project involving AI and architecture created numerous variations of a famous villa, showing AI's potential in design exploration.
  • ๐ŸŽญ The speaker's work with students demonstrates AI's ability to inspire new design directions and encourage creative experimentation.
  • ๐Ÿ–ผ๏ธ AI's generative images start from a random 'noisy' picture, which the speaker refers to as 'hallucination', and evolve over time based on the input prompt.
  • ๐Ÿ”Š The speaker values the human ability to create silence in design, which AI cannot replicate, emphasizing the irreplaceable role of human emotion and intent in creative work.
  • ๐Ÿ“– The speaker's projects with AI range from immersive video shows to speculative design fiction, showcasing the versatility and experimental nature of AI in creative endeavors.
Q & A
  • What is the speaker's profession and how has it evolved with the introduction of artificial intelligence?

    -The speaker is a graphic designer who has been working with both digital and physical media. With the introduction of artificial intelligence, the speaker has started to explore and experiment with AI in their work, leading to new creative possibilities and a shift in the way they approach design.

  • How does the speaker describe their initial attitude towards artificial intelligence?

    -Initially, the speaker was skeptical and even sarcastic about AI, comparing it to other trends like NFTs and cryptonets that they didn't pay much attention to.

  • What significant change did the speaker observe in the use of AI over the past two years?

    -The speaker noticed a significant increase in the capabilities and adoption of AI, especially in areas like voice recognition, image detection, and language understanding. They were particularly struck by how quickly AI has advanced and how it has outpaced human capacity in certain areas.

  • How has the speaker's son influenced their perspective on AI in graphic design?

    -The speaker's son, who is a mid-jour (presumably a junior or mid-level graphic designer), has demonstrated greater proficiency in graphic design than the speaker, which has made the speaker reflect on the impact of AI on the profession and the need to adapt.

  • What did the speaker do to understand the potential of AI in their field?

    -To understand the potential of AI, the speaker conducted numerous workshops, approximately 14 per month, in various locations where French is spoken. These workshops aimed to explore what was possible with AI in the context of graphic design.

  • How has the speed of AI-generated images changed over the past year according to the speaker?

    -The speaker observed a significant increase in the speed of AI-generated images. While it took 1 to 2 minutes to generate an image last year, it now takes only 40 to 50 seconds, and in some cases, just 5 seconds.

  • What was the outcome of the speaker's experiment with AI in creating a book about the future of shamoni?

    -The speaker created a speculative design fiction book about the future of shamoni, which included AI-generated images trained on old pictures of the region. The book was designed to be a role-playing game with a focus on the future of various aspects of life in shamoni, such as architecture, tourism, and culture.

  • How did the speaker use AI to create a music festival poster for the year 2042?

    -The speaker trained an AI with old pictures from the 18th and 19th centuries of shamoni and asked it to create a poster for a music festival in 2042. The AI-generated images were then refined and used to depict a speculative future design for the festival.

  • What is the speaker's view on the role of human creativity in the age of AI?

    -The speaker believes that human creativity remains essential even in the age of AI. They see themselves and other designers as more of curators or art directors, using AI as a tool to generate ideas and images, but ultimately relying on human intuition and emotion to refine and finalize the work.

  • How does the speaker describe the process of working with AI in their workshops?

    -The speaker describes the process as a dialogue between the human and the AI. They use AI to generate ideas and images, which are then further developed and refined by hand. This process often involves experimenting with different prompts and techniques to achieve the desired results.

  • What was the speaker's approach to creating a book cover for a post-punk, post-rock experimental music band?

    -The speaker used AI to generate the initial material for the LP cover, focusing on engravings and lithographs from the 16th and 17th centuries. They then physically manipulated the printed AI-generated images by scratching, cutting, folding, and destroying them by hand to create a final cover that combined digital and handmade elements.

๐ŸŽจ Introduction to AI in Graphic Design

The speaker, a graphic designer, introduces themselves and their journey into exploring artificial intelligence in their work. Initially skeptical, they found AI's rapid advancements impressive, especially in areas like voice recognition and image creation. They discuss the shift in their role from a creator to a teacher and facilitator, embracing AI's potential in workshops across different locations.

๐Ÿš€ Evolution of Design Profession with AI

The speaker delves into how AI is reshaping the design profession, sharing insights from workshops with students. They discuss the creative potential unlocked by AI, such as generating thousands of design variations and exploring new design paths triggered by AI-generated prompts. The speaker highlights the importance of human creativity in guiding AI and the emotional depth that humans alone can bring to design.

๐ŸŒ Multilingual AI and Creative Experiments

The speaker explores the impact of language on AI-generated images, noting how different languages in prompts can lead to varied outcomes. They share examples of students using AI to create unique designs, such as a fashion collection inspired by a single word and the exploration of cultural elements in AI-generated images. The speaker emphasizes the role of AI as a tool that enhances rather than replaces human creativity.

๐ŸŽญ AI in Fashion, Music, and Storytelling

The speaker discusses the application of AI in fashion, music, and storytelling. They share examples of students using AI to design costumes for opera, create emotional graphic novels, and generate music from images. The speaker reflects on the evolving role of designers, who now act more as curators or art directors, using AI to facilitate creative processes.

๐Ÿ™๏ธ AI and the Future of Design

The speaker talks about their experiences using AI to envision the future of design, particularly in the context of a city's transformation due to climate change. They describe the creation of a role-playing game book and an immersive video show using AI, highlighting the speculative yet grounded approach to design fiction. The speaker emphasizes the balance between AI's capabilities and the human touch in crafting meaningful experiences.

๐ŸŒฟ Speculative Design and AI's Role

The speaker concludes with a project on the future of a specific region, using AI to generate speculative designs for various aspects of life in the future. They discuss the creation of a book that combines scientific data with fantasy tales, using AI to illustrate stories and predict future trends in design. The speaker sees AI as a tool for divination, helping to envision and prepare for potential futures.

๐Ÿ’กArtificial Intelligence (AI)
Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the context of the video, AI is used to create designs, generate images, and even compose music, showcasing its versatility and rapid advancement. The speaker discusses their journey from skepticism to embracing AI's creative potential, using tools like DALL-E and GPT to produce works that were previously unimaginable.
๐Ÿ’กGraphic Design
Graphic design is the art and practice of creating visual content to communicate ideas, inspire, and inform through the use of typography, photography, and illustration. In the video, the speaker, a graphic designer, explores the intersection of this traditional field with AI, discussing how AI has transformed their approach to design work, from creating characters and costumes to envisioning the future of design.
๐Ÿ’กDigital Media
Digital media refers to media that are used to store, transmit, and process digital data or information. This includes a range of formats, from digital images and videos to websites and social media platforms. The speaker discusses their work with digital media in conjunction with AI, particularly in the context of workshops and projects that blend digital tools with AI-generated content.
Workshops are educational or instructional meetings or sessions where participants learn and practice a new skill or craft. In the video, the speaker conducts workshops to explore the possibilities of AI in the field of graphic design, aiming to understand and harness the new paradigm that AI represents for creative professionals.
Nostalgia is a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. The speaker mentions feeling nostalgia for the rapid advancements in AI, reflecting on how the technology has changed from being a source of skepticism to a tool that evokes a sense of longing for the pace of innovation.
Creativity is the use of imagination or original ideas to produce something new or valuable. The speaker discusses the evolving role of creativity in the age of AI, noting that designers must adapt to a new reality where AI can generate content, and humans must find new ways to express their creativity alongside these intelligent systems.
Illustration is the creation of images or drawings to decorate or explain a text or concept. In the video, the speaker's work with AI in illustration is highlighted, showing how AI can generate images based on prompts and how this technology can be used in conjunction with traditional illustration techniques to produce innovative results.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when it is set to print or displayed digitally. The speaker discusses the challenges and opportunities of using AI in typography, noting that while AI can produce interesting results, it may not yet match the nuanced understanding of human typographers.
๐Ÿ’กSpeculative Design
Speculative design is a method of design that proposes new ways of thinking about existing or future problems. It often involves creating fictional scenarios to explore potential outcomes and engage in critical dialogue. In the video, the speaker uses AI to speculate on the future of graphic design, particularly in the context of a book about the future of shamoni, creating a design speculative fiction.
๐Ÿ’กRole-Playing Games (RPGs)
Role-Playing Games (RPGs) are a type of game where players assume the roles of characters in a fictional setting and take responsibility for their actions within the game's narrative. The speaker discusses creating a role-playing game with content related to shamoni and its future, using AI to generate images and scenarios for the game.
Sustainability refers to the practice of meeting current needs without compromising the ability of future generations to meet their own needs. In the context of the video, the speaker touches on the idea of sustainable design, particularly in the creation of a book with no ink, using laser engraving and other methods to reduce environmental impact.

The speaker is a graphic designer exploring the intersection of artificial intelligence and design.

Three years ago, the speaker began experimenting with AI, initially with skepticism.

The speaker noticed a significant leap in AI capabilities, particularly in areas like voice recognition and image detection.

The speaker's son, a mid-jour designer, outperforms him in graphic design, highlighting the rapid advancement of AI.

The speaker conducts workshops to understand the potential of AI in the new paradigm.

AI's rapid generation of images, such as a picture of three boys, has greatly improved over the past year.

The speaker prefers the more creative output of AI from this year over the previous year's.

AI's generative process starts with a noisy, random image, which can lead to interesting 'hallucinations'.

The speaker's work with architects and AI led to the creation of a book with thousands of variations on a famous villa.

A single word like 'broccoli' can drastically alter the outcome of an AI-generated image.

Students working with AI and physical materials, like wool, to create new objects and designs.

A misunderstanding with AI led to an interesting and aggressive design, showcasing the potential for AI errors to produce creativity.

The role of humans in the design process is shifting towards curation and art direction, rather than just creating.

A student's emotional graphic novel about a child with Alzheimer's, created with AI, demonstrates the importance of human-guided storytelling.

The speaker's work with AI in fashion design, creating a nonbinary collection, shows AI's adaptability to specific prompts.

AI's ability to generate images from different languages, showing how language influences the output.

The speaker's project on creating the future of music with AI, blending different media and exploring new possibilities.

A unique exhibition about Alphonse Mucha, where students trained an AI specifically with Mucha's artwork.

The speaker's immersive video show project using only AI-generated content, demonstrating the vast potential of AI in large-scale projects.

The speaker's transition from traditional graphic design to embracing AI, using it as a tool for creativity and innovation.

The creation of a role-playing game and a book about the future of shamoni, using AI to speculate and design a speculative world.

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