Target Your COMPETITOR'S AUDIENCE on Facebook With THIS Simple Trick!

Ben Heath
16 Aug 202115:00
EducationalLearning
32 Likes 10 Comments

TLDRBen Heath from Lead Guru shares a strategy for identifying competitors' Facebook and Instagram ad targets. By analyzing 'Why am I seeing this ad?' features and reviewing one's own Facebook interests, advertisers can replicate their competitors' audience targeting. This method is effective but not foolproof, as it relies on seeing competitors' ads and may not capture the full range of targets used by competitors.

Takeaways
  • 🔍 Understand your competitors' Facebook and Instagram ad campaigns by analyzing their targeting strategies.
  • 🎯 Utilize the 'Why am I seeing this ad?' feature on Facebook to reveal insights about your competitors' audience targeting.
  • 📊 Monitor your own interests as categorized by Facebook to better comprehend the ads you are served and to improve your own targeting.
  • 🐾 Look for ads from unknown businesses within your niche to discover new competitors and their targeting methods.
  • 💡 Consider that you may only see a subset of your competitors' targeting options based on your own interests and online activity.
  • 📈 Test various targeting options identified from competitor ads to potentially improve your own ad campaign performance.
  • 🌐 Engage with content and communities within your industry to increase the likelihood of seeing competitor ads.
  • 🔄 Explore both interest-based targeting and lookalike audiences as potential strategies used by your competitors.
  • 🚀 Use the information gathered to create custom audiences and test their effectiveness in your own ad campaigns.
  • 🎥 Watch for retargeting campaigns from competitors, which may indicate that you have visited similar websites or shown interest in related topics.
  • 📈 Leverage the knowledge of your competitors' targeting to enhance your own Facebook and Instagram ad strategies and potentially boost your revenue.
Q & A

  • What is the main topic of the video?

    -The main topic of the video is about identifying and targeting competitors' audiences on Facebook and Instagram using ad campaigns.

  • Why would someone want to target their competitors' audience?

    -Someone would want to target their competitors' audience if they believe the competitors are having success with their ad campaigns and they offer a similar product or service.

  • How can one find out who their competitors are targeting on Facebook?

    -One can find out who their competitors are targeting by clicking on the 'Why am I seeing this ad?' option on Facebook ads and analyzing the information provided about the target audience.

  • What is a 'look-alike' audience on Facebook?

    -A 'look-alike' audience on Facebook is a group of users who share similar characteristics with a business's existing customers, and the business targets these users to expand their reach.

  • How can you ensure you're seeing your competitors' ads on Facebook?

    -To ensure you're seeing your competitors' ads, you need to be active in your industry on Facebook, engage with content related to your field, and visit competitors' websites or content to signal your interest to the platform.

  • What is retargeting in Facebook advertising?

    -Retargeting in Facebook advertising is a strategy where ads are shown to users who have previously interacted with a business's website or content, with the aim of converting them into customers.

  • How can you replicate your competitors' targeting strategies?

    -You can replicate your competitors' targeting strategies by analyzing the interests, look-alike audiences, and retargeting campaigns they use, and then applying similar targeting options in your own ad campaigns.

  • What are the limitations of using this method to understand competitors' targeting?

    -The limitations include the fact that this method doesn't provide a complete picture of all targeting options used by competitors, and it relies on the competitor's ads being served to you, which may not always be the case.

  • How can you adjust your Facebook interests?

    -You can adjust your Facebook interests by reviewing the interest categories Facebook has categorized you under and removing or adjusting them as needed.

  • What additional resources does Ben Heath offer for Facebook advertising?

    -Ben Heath offers a free webinar called 'Three Killer Facebook Ad Strategies to Double or More Your Revenue' and his company, Lead Guru, provides Facebook and Instagram advertising services for businesses.

  • What is the recommended minimum monthly budget for working with Lead Guru's Facebook advertising services?

    -The recommended minimum monthly budget for working with Lead Guru's services is $3,000.

Outlines
00:00
🔍 Discovering Competitor's Facebook Audience

Ben Heath, from Lead Guru, outlines a strategy for identifying competitors' target audiences on Facebook and Instagram, and leveraging this knowledge for one's own ad campaigns. He introduces a simple yet effective method using Facebook's 'Why am I seeing this ad?' feature, allowing advertisers to infer competitors' targeting criteria. This insight, although not foolproof, can be pivotal for replicating successful targeting strategies. Ben emphasizes the necessity of being a part of the competitor's target demographic to employ this method effectively and encourages engaging with the industry's content to increase the chances of being targeted by competitors' ads. He also stresses the importance of subscribing to his channel for regular updates on Facebook advertising tactics.

05:02
🐾 Analyzing Specific Ad Targeting Examples

This segment dives deeper into practical examples of how to dissect competitors' ad targeting strategies on Facebook, illustrated with pet-related ads. Ben explains how clicking on 'Why am I seeing this ad?' reveals the targeting criteria, such as interest in pets or specific demographics. He further explores how advertisers can utilize this information, like identifying interests in pets or dog walking, to refine their own targeting strategies. Additionally, Ben touches on reviewing one's Facebook interests to understand how the platform categorizes users and suggests this can help advertisers in targeting more accurately. The section concludes with advice on leveraging competitors' targeting strategies, particularly focusing on interests and lookalike audiences, to potentially enhance campaign performance.

10:03
🎯 Applying Insights to Your Advertising Strategy

In the final segment, Ben Heath discusses practical steps for applying discovered insights into one's own Facebook ad campaigns. He categorizes potential competitor ads into those utilizing interest targeting and lookalike audiences, illustrating with examples from his own experiences. Ben advises visiting competitors' websites sparingly to avoid skewing the data with retargeting ads and instead focus on interest and lookalike targeting. He suggests aggregating data from multiple competitors to identify common targeting trends and emphasizes testing these insights to improve campaign efficacy. The video concludes with an invitation to a free webinar on Facebook ad strategies, promoting Lead Guru's services for businesses seeking professional ad management with a focus on substantial advertising budgets.

Mindmap
Keywords
💡Competitors' Targeting
Competitors' targeting refers to the practice of identifying and understanding the specific audience or market segments that rival businesses are focusing their advertising efforts on. In the context of the video, this concept is crucial as it forms the foundation of the strategy being discussed. The presenter outlines a method to discover whom your competitors are targeting on Facebook and Instagram, implying that by understanding this, businesses can potentially replicate their competitors' success by targeting similar audiences.
💡Facebook Ads
Facebook Ads are paid messages from businesses that are written in their voice and can be targeted to reach a particular audience set on Facebook and Instagram platforms. The video focuses on leveraging Facebook Ads to effectively target audiences that competitors are also targeting, aiming to achieve or surpass the success of competitors' campaigns. It highlights the utility of Facebook Ads in conducting competitive analysis and strategic targeting.
💡Instagram Ad Campaigns
Instagram Ad Campaigns are advertising efforts carried out on the Instagram platform, utilizing its various ad formats to reach potential customers. These campaigns are often linked with Facebook Ads due to the integrated ad management across both platforms. The presenter mentions Instagram Ad Campaigns alongside Facebook Ads, indicating that the strategy discussed applies to both platforms, offering viewers insights into targeting competitor's audiences on Instagram as well.
💡Target Audience
The target audience refers to a specific group of consumers identified as the intended recipient of an advertisement or message. In the video, understanding and identifying the target audience is central to replicating the success of competitors' advertising campaigns. The presenter discusses how to use Facebook's tools to uncover the characteristics of the audience targeted by competitors, such as interests and demographics, allowing businesses to tailor their campaigns similarly.
💡Interest Targeting
Interest targeting is a feature in Facebook Ads that allows advertisers to direct their campaigns to users based on their interests, hobbies, and pages they like. The video elaborates on this feature by demonstrating how businesses can infer their competitors' interest targeting strategies. This is achieved by analyzing the 'Why am I seeing this ad?' information provided by Facebook on ads, thereby understanding the interests competitors are targeting.
💡Lookalike Audiences
Lookalike Audiences is a Facebook ad targeting feature that allows advertisers to reach new people whose interests are similar to those of their existing customers. In the video, the presenter explains how businesses can detect if they are part of a competitor's Lookalike Audience by examining the reasons provided by Facebook for why they are seeing a particular ad. This insight can help businesses to explore creating their own Lookalike Audiences based on their customer profiles to match or exceed competitor strategies.
💡Retargeting Campaigns
Retargeting campaigns are a form of online advertising that allows businesses to keep their brand in front of bounced traffic after they leave their website. The video discusses how viewers can identify if they are being retargeted by a competitor through Facebook ads. This is highlighted as part of the broader strategy to understand all facets of competitors' advertising efforts, including those aimed at recapturing the interest of potential customers who have previously interacted with their digital assets.
💡Ad Set Level
The ad set level in Facebook advertising is where advertisers define their targeting criteria, budget, schedule, bidding, and placement of their ads within a campaign. The video references this term while discussing how to implement the newfound knowledge about competitors' targeting strategies, such as interest targeting and Lookalike Audiences. By adjusting settings at the ad set level, businesses can test and refine their own campaigns to target similar audiences as their competitors.
💡Custom Audience
A Custom Audience on Facebook is a type of audience you can create made up of your existing customers. It's typically generated from an advertiser's customer data such as email addresses or phone numbers. The video mentions Custom Audiences in the context of exploring different targeting options based on competitive analysis. Businesses can use information about competitors' targeting strategies to refine or expand their Custom Audiences, ensuring more precise ad delivery.
💡Engagement on Platform
Engagement on platform refers to the interactions and activities that users undertake on social media platforms, such as liking, commenting, sharing, and viewing content. In the video, the presenter explains how Facebook categorizes users into interest groups based on their engagement on the platform, which in turn influences the ads they see. By understanding one's own engagement patterns, businesses can gain insights into how they might be targeted by competitors and adjust their strategies to target similar users.
Highlights

Ben Heath from Lead Guru shares a method to identify competitors' Facebook and Instagram ad targets.

The strategy is particularly useful for businesses wanting to replicate successful competitor ad campaigns.

Facebook provides a feature that allows users to see why they are seeing a particular ad.

By analyzing 'Why Am I Seeing This Ad', one can understand the target audience of competitors.

The method is not foolproof but is effective for understanding target market engagement.

Interests and demographics such as location and age can be deduced from the ad targeting.

The presenter uses an example of an ad from 'Johnny's Sister' selling personalized dog bones to illustrate the process.

Competitors need to be targeting you to see their ads and apply this strategy.

Facebook often classifies users as interested in certain topics based on their online activity.

The presenter's interests on Facebook include digital marketing and dog-related categories.

Facebook's interest categories can be reviewed and adjusted by users.

Look-alike audiences based on customer data are a common targeting strategy used by competitors.

Retargeting campaigns are also identified, where users who have visited a competitor's website may be targeted.

The presenter suggests using a mix of competitor targeting strategies to enhance one's own ad campaigns.

Testing various targeting options based on competitors' strategies can improve ad campaign performance.

The presenter offers a free webinar on Facebook ad strategies for business growth.

Lead Guru, the presenter's company, provides Facebook and Instagram ad management services.

The minimum monthly budget for Lead Guru's services is £3,000.

The presenter encourages viewers to engage with the content and subscribe for more Facebook advertising tips.

Transcripts

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FacebookAdsCompetitiveAnalysisMarketingStrategyAudienceTargetingSocialMediaTipsAdCampaignsDigitalMarketingPetProductsLookalikeAudienceRetargeting