How Credit Cards Work In The U.S. | CNBC Marathon

CNBC
1 May 202351:25
EducationalLearning
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TLDRThe video script provides an in-depth analysis of the credit card industry in the United States, focusing on the dominance of Visa and the unique position of American Express and Discover. It discusses the flaws in the current credit scoring system and its impact on Americans, particularly the disparities in credit scores among different racial groups. The script also delves into the business models of these companies, their revenue streams, and the legal challenges they face. It highlights Visa's market power, Amex's affluent customer base and closed-loop system, and Discover's focus on the middle class and its reputation for customer satisfaction. The discussion also touches on the importance of credit scores in financial life, the role of credit reporting agencies, and the potential for industry changes with increased regulation and the introduction of alternative data in credit scoring.

Takeaways
  • πŸ“‰ The current credit scoring system is considered flawed, with misalignments causing significant issues for many Americans.
  • πŸ’³ Visa dominates the payment card industry, with over 60% of all card transactions in the U.S. being on Visa cards.
  • πŸ’° In 2019, Americans spent $6.7 trillion using debit or credit cards, with Visa capturing a significant portion of this volume.
  • πŸ“ˆ Visa's market value and revenue have grown substantially, being valued at over $480 billion as of October 2021.
  • 🀝 Visa operates on a four-party model, involving the customer, the issuing bank, the merchant, and Visa as the middleman.
  • πŸ›οΈ Visa makes money from data processing fees, service revenues, and international transaction revenues.
  • πŸ“Š Visa's profit margins are high, with incremental margins increasing as the network scales.
  • πŸ’΅ American Express (Amex) differentiates itself with a closed-loop system and focuses on serving affluent customers with premium perks.
  • 🌐 Amex has a loyal customer base and has experienced growth, with its revenue increasing over 32% since 2017.
  • 🏦 Discover positions itself for the masses, focusing on no annual fee and cashback rewards, and has won customer satisfaction surveys.
  • πŸ“‰ Despite its success, Discover's stock has underperformed in recent years, and the company faces challenges from market volatility and changing consumer behaviors.
Q & A
  • What are the major criticisms of the current credit scoring system?

    -The major criticisms of the current credit scoring system include its fundamental misalignment, which can have significant ramifications for millions of Americans. Critics argue that it can perpetuate systemic discrimination and does not always accurately reflect an individual's creditworthiness.

  • How does Visa's dominance in the payment card industry affect merchants?

    -Visa's dominance often forces merchants to rely on their payment services, leading to complaints about high swipe fees. Merchants argue that the lack of competition results in unfair fees, which can be particularly burdensome for smaller businesses.

  • What is the four-party model in the context of Visa's business operations?

    -The four-party model refers to the entities involved in a transaction using a Visa card: the customer making the purchase, the bank holding the customer's money, the merchant selling the product, and Visa itself, which acts as a middleman connecting all three.

  • How does American Express (Amex) differentiate itself from Visa and MasterCard?

    -American Express operates in a closed-loop system, functioning as both the issuer and the network. This allows Amex to have more detailed data on customer spending and to offer tailored rewards and services, distinguishing it from Visa and MasterCard, which operate as open-loop networks.

  • What are the main sources of revenue for Visa?

    -Visa's main sources of revenue include data processing fees, service revenues charged to card issuers like banks, and international transaction revenues. Additionally, Visa invests in other types of payments, such as B2B payments and person-to-person transactions, to diversify its revenue sources.

  • How has the credit card industry evolved to become more inclusive?

    -The industry has started using alternative data to improve accuracy and inclusion, such as incorporating how consumers pay their utilities and the information from their checking and savings accounts. Innovations like the FICO Score XD and the ultra FICO score use this alternative data to provide a more comprehensive view of creditworthiness.

  • What is the impact of credit scores on access to financial products and services?

    -Credit scores significantly impact an individual's ability to access financial products and services, such as credit cards, mortgages, and car loans. They also affect the interest rates offered and can be used by landlords and insurance companies in their decision-making processes.

  • How does Discover's business model differ from that of American Express?

    -Discover focuses on a lend-focused model, targeting consumers who will borrow and revolve a balance every month. It offers no annual fee and simple rewards like cashback, aiming to serve a more middle-class demographic compared to the more affluent customer base targeted by American Express.

  • What are some of the legal challenges that Visa has faced?

    -Visa has faced multiple legal challenges, including antitrust lawsuits from the Department of Justice. Issues included rules that prevented banks from issuing cards from other networks like Discover or American Express, and tying credit cards with debit cards, which forced merchants to accept both types of cards.

  • What are the potential future threats to American Express's business model?

    -The biggest threats to American Express's business model include increased competition from Visa and MasterCard, advancements in data analytics and AI that could allow open-loop card programs to replicate Amex's closed-loop advantages, and the potential for alternative premium cards to offer similar benefits.

  • How does the credit scoring system potentially perpetuate discrimination?

    -The credit scoring system can potentially perpetuate discrimination because it relies on past credit history, which can reflect and amplify historical inequalities and structural racism. Additionally, errors in credit reporting can disproportionately affect certain groups, leading to miscalculated scores and reduced access to credit.

Outlines
00:00
πŸ’³ Dominance and Criticism of the Credit Card Industry

The paragraph discusses the flaws in the current credit scoring system and its impact on Americans. It highlights Visa's dominance in the payment card industry, with over 60% of card transactions in the U.S. being on Visa cards. The paragraph also touches on the legal challenges Visa has faced, including antitrust issues and litigation from the Department of Justice. The high swipe fees imposed on merchants are a point of contention, with merchants arguing that these fees are excessive and due to a lack of competition.

05:02
πŸ“ˆ Visa's Financial Success and Business Model

This paragraph delves into Visa's financial success, noting its consistent revenue growth and stock performance that has outpaced the S&P 500. It explains Visa's business model, which includes a four-party system involving the customer, issuing bank, merchant, and Visa as the middleman. The paragraph breaks down the sources of Visa's revenue, including data processing fees, service revenues, and international transaction revenues. It also discusses Visa's expansion into new payment methods and the potential for future revenue growth.

10:03
🀝 Visa's Legal Challenges and Market Practices

The paragraph covers the various legal cases and investigations Visa has faced over the years. It mentions past antitrust issues, such as rules that prevented banks from issuing cards from competitors like Discover or American Express. The paragraph also discusses a significant settlement with merchants over excessive fees and the abandonment of Visa's takeover of Plaid due to antitrust concerns. It highlights the ongoing debate over swipe fees and the impact on small businesses, as well as the arguments from supporters who believe Visa's structure benefits merchants.

15:06
πŸ’Ό American Express's Market Position and Strategy

This paragraph focuses on American Express (Amex) and its position in the credit card industry. It contrasts Amex's closed-loop system with the open-loop systems of Visa and MasterCard, highlighting Amex's role as both a lender and a card network. The paragraph discusses Amex's focus on premium perks and rewards to cater to high-spending customers, its historical growth, and its strategy for future success. It also touches on Amex's efforts to diversify its customer base and the potential threats from the rise of alternative premium cards and buy now, pay later services.

20:07
πŸ” The Importance of Credit Scores in America

The paragraph explores the significance of credit scores in determining an individual's financial life in the U.S. It explains how credit scores, which range from 300 to 850, are used to assess creditworthiness. The paragraph outlines the components that contribute to a FICO score and the benefits of having a streamlined credit scoring system. It also addresses criticisms of the current system, including its potential to perpetuate discrimination and the impact of historical structural racism on credit scores.

25:08
πŸ“‰ Errors in Credit Reporting and Their Impact

This paragraph discusses the issue of errors in credit reports and the challenges consumers face in correcting them. It highlights the high number of complaints related to incorrect information and the difficulty in getting errors fixed. The paragraph contrasts the industry's claim of data reliability with consumer experiences and the need for regulatory oversight. It also mentions the use of alternative data to improve credit scoring accuracy and the potential for more regulatory changes.

30:10
πŸ’‘ Tips for Maintaining Good Credit Scores

The paragraph offers advice on how to achieve and maintain good credit scores. It emphasizes the importance of timely bill payments and avoiding excessive credit card debt. The paragraph also addresses the misconception that credit management is solely indicative of personal responsibility, noting that external factors like job loss or illness can negatively impact credit scores. It provides a simple strategy for building good credit: make on-time payments and avoid maxing out credit cards.

35:11
🌐 Discover's Market Strategy and Customer Focus

This paragraph examines Discover's position in the credit card industry, its business model, and its customer satisfaction strategies. It discusses Discover's focus on no annual fee cards, cashback rewards, and online customer service. The paragraph also covers Discover's history, including its launch by Sears, its legal battles with MasterCard and Visa, and its growth into a major player in the credit card market. It touches on Discover's customer base, which is primarily middle-class, and its reputation for customer satisfaction.

40:12
πŸ“‰ Discover's Stock Performance and Future Prospects

The paragraph discusses the performance of Discover's stock and the company's approach to building long-term value. It notes the fluctuation in stock prices and the focus on growth and stability. The paragraph also addresses the challenges faced by Discover, including a decline in revolving debt and the potential need for acquisitions or mergers for future growth. It concludes with a note on the company's confidence in its business model and position in the market.

Mindmap
Keywords
πŸ’‘Credit Scoring System
The credit scoring system is a method used to evaluate a person's creditworthiness based on their credit history. It plays a pivotal role in the video as it affects nearly every aspect of an American's financial life, including access to loans, credit cards, and even apartments. The system is criticized in the video for being fundamentally flawed and misaligned, leading to disparities and discrimination against certain demographics.
πŸ’‘Visa
Visa is a dominant payment card network that is central to the video's discussion on the payment card industry. It is noted for its market power and the high swipe fees it charges merchants, which has led to litigation and calls for relief. Visa's business model is based on a four-party system involving customers, banks, merchants, and Visa itself as the intermediary.
πŸ’‘American Express (Amex)
American Express, often abbreviated as Amex, is a significant player in the credit card industry, known for its premium services and rewards programs. The video discusses Amex's closed-loop system, which allows it to function as both a lender and a card network, distinguishing it from other networks like Visa and MasterCard. Amex targets affluent customers and offers high-quality services, which positions it as a quality compounder in the market.
πŸ’‘Market Power
Market power refers to the ability of a company to influence market conditions, such as prices and supply, to its advantage. In the context of the video, Visa's market power is highlighted as a legal term that signifies its dominance in the payment card industry. This dominance has led to various legal challenges and discussions about fairness and competition in the market.
πŸ’‘Swipe Fees
Swipe fees are the charges that merchants pay to card networks like Visa and American Express to process credit and debit card transactions. The video emphasizes theε•†ζˆ· (merchants') dissatisfaction with these fees, which they argue are too high and negatively impact their businesses. Swipe fees are a significant source of revenue for card networks and a point of contention in the industry.
πŸ’‘Debit and Credit Cards
Debit and credit cards are payment instruments used by consumers for transactions. The video provides statistics on the volume of spending through these cards, highlighting the dominance of Visa in the debit and credit card market. These cards are essential to the daily lives of consumers and are a primary focus of the companies discussed in the video.
πŸ’‘Four Party Model
The four party model is a system used in payment card transactions involving four main entities: the customer, the issuing bank, the merchant, and the card network like Visa. This model is central to how Visa operates and earns revenue, as it acts as a middleman facilitating the transaction between these parties. The video explains that this model contributes to Visa's profitability and dominance.
πŸ’‘Antitrust Lawsuits
Antitrust lawsuits are legal actions that address issues of anti-competitive practices. The video discusses multiple instances where Visa has faced such lawsuits, including from the Department of Justice, for practices that allegedly limit competition in the payment industry. These cases highlight the legal challenges faced by dominant companies in maintaining their market position.
πŸ’‘Consumer Financial Protection Bureau (CFPB)
The Consumer Financial Protection Bureau is a U.S. government agency responsible for protecting consumers in the financial market. The video mentions the CFPB in the context of regulating credit bureaus and ensuring the accuracy of credit reports. The agency's role is to provide oversight and ensure fairness and transparency in the credit reporting industry.
πŸ’‘Credit Reports and Scores
Credit reports are detailed records of an individual's credit history, while credit scores are numerical representations of a person's creditworthiness. The video explains the difference between the two and discusses the importance of credit scores in determining access to financial products. It also touches on the controversy surrounding the accuracy and fairness of credit reporting and scoring.
πŸ’‘Discover Card
Discover Card is a financial services company that operates both as a card issuer and a network. The video discusses Discover's market position, its focus on customer satisfaction, and its strategy of offering cashback rewards and no annual fees. Discover is portrayed as catering to the middle class and aiming to provide value to its customers, which has contributed to its high ranking in customer satisfaction surveys.
Highlights

The current credit scoring system is fundamentally flawed, with significant ramifications for millions of Americans.

Visa dominates the payment card industry with over 60% of all transactions in the U.S. being on Visa cards.

Visa's market power has led to litigation, including from the Department of Justice, affirming its legal dominance.

Visa's revenue model generates a quarter of a percent for every $100 spent on a Visa card globally.

Merchants express concerns over high swipe fees charged by Visa, which they argue is due to a lack of competition.

Visa's growth and dominance began with its launch by Bank of America in 1958, targeting middle-class consumers and small to medium-sized merchants.

Visa's corporate restructuring in 2007 and public offering in 2008 raised $17.9 billion, one of the largest in U.S. history.

Visa's business model relies on the four-party model, which includes the customer, issuing bank, merchant, and Visa as the intermediary.

Visa's revenue comes from data processing fees, service revenues, and international transaction revenues.

Visa has been investing in B2B payments and other forms of payment, indicating future revenue diversification.

Legal cases against Visa include antitrust issues and excessive fee settlements, with the Department of Justice intervening.

American Express (Amex) operates on a closed-loop system, distinguishing it from Visa and MasterCard's open-loop systems.

Amex's success is attributed to its focus on affluent customers, high spending, and premium perks, leading to impressive growth.

Amex's revenue is primarily from discount fees charged to merchants, targeting big spenders and generating significant income from interest.

Discover positions itself for the masses, focusing on customer satisfaction and offering cashback rewards with no annual fees.

Discover's strategy post-2008 recession includes conservative lending, focusing on consumers with a FICO score of 660 and above.

The credit scoring system in the U.S. is criticized for its potential to perpetuate discrimination and structural racism.

Efforts to improve the credit scoring system include the use of alternative data and legislative changes for more oversight and consumer protection.

Transcripts
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