15 Niches to Pursue in Graphic Design

Jesse Nyberg
5 Dec 202234:56
EducationalLearning
32 Likes 10 Comments

TLDRThe video outlines 15 graphic design niches and related career paths, providing tips and suggested resources for each. It starts with general graphic design fundamentals before covering more specialized areas like 3D, UI/UX, typography, illustration, motion design, and others. For each niche, talented designers to follow for inspiration are suggested, along with online tutorials, books, agencies, and more tailored resources. The video also discusses adjacent industries like music, esports, and streetwear where graphic design crossover occurs. Finally, it touches on the rise of design-focused social media content creation, highlighting creators who make engaging videos and reels around graphic design and creativity.

Takeaways
  • ๐Ÿ˜Š The video outlines 15 graphic design niches and provides tips and resources for each one
  • ๐ŸŽจ Illustration, 3D design, and motion design incorporate more artistic elements compared to other niches
  • ๐ŸŽน Working in music and entertainment niches seems very rewarding but pay can be low
  • ๐Ÿ’ป UI/UX design pays very well nowadays and can be learned via online courses
  • ๐Ÿ–‹ Creating fonts and selling design assets is an emerging niche with lots of potential
  • ๐Ÿ™ Poster design is accessible for beginners and can lead to selling prints
  • ๐Ÿ‘• Streetwear/merch design is popular but benefits from knowing printing skills
  • ๐Ÿ“ฑ Content creation through social media helps connect with others in design field
  • ๐ŸŽž Motion design takes normal design skills into the world of animation
  • ๐Ÿ’ก Having broad design skills opens up more niche opportunities down the line
Q & A
  • What are some of the graphic design niches mentioned in the video?

    -Some of the graphic design niches mentioned are: general graphic design, 3D design, UI/UX design, type/font design, illustration, album art, music industry design, esports design, poster design, streetwear/fashion/merch design, logo and brand identity design, design products/assets/software, punk/DIY design, motion design, and content creation.

  • What tools and skills are useful for UI/UX design?

    -Useful tools and skills include: Figma, Adobe XD, wireframing, user research, usability testing, psychology, prototyping, and design thinking. Knowing HTML/CSS and basic coding can also be helpful.

  • What is some advice given for creating fonts and typefaces?

    -Some advice includes learning lettering and typography basics first, checking out type foundries like Oh No Type Co. and New Form Type for inspiration, using tools like Illustrator to create letterforms, and starting simple by making custom lettering for logos before attempting full fonts.

  • Who are some of the album art designers mentioned as inspirations?

    -Some inspirational album art designers mentioned include: Victor Hammerberg, Reid Miles from Blue Note, ROKIT, Dewey Saunders, Mahalo, Robert Beatty from Tame Impala, and Peter Saville for Joy Division.

  • What resources are recommended for learning 3D design?

    -Recommended resources include Blender (free 3D software), Cinema 4D, YouTube tutorials from channels like Ross Mason and Internet Girl, animation and 3D art university programs, and following 3D artists like Archfiend, MadebyMotel, Japari, and Cadium.

  • What advice is given regarding content creation in design?

    -The advice is that content creation through YouTube, writing, social media, etc. is becoming an important part of art and design. Embracing it rather than rejecting it can help designers promote their work, connect with others, develop skills, and stay relevant.

  • What punk/DIY design styles are mentioned?

    -Xerox/photocopy poster design, collage work, screen printing, zines, and scanned illustrations are some of the punk/DIY styles mentioned as inspirations.

  • What advice is offered regarding the music industry design niche?

    -The advice includes being prepared for lower pay compared to other design niches, but also more rewarding work creating things like band merch and posters. It has potential to collaborate with cool artists and see your work physically printed.

  • What are some logo design inspirations named?

    -Some top logo designers named for inspiration are Aaron Draplin, Ilya Naishuller, John Contino, LAND, Katrina Romulo, Ethan Fender, and James Kaufman.

  • What resources are recommended for learning motion design?

    -After Effects is the top recommended software. Some motion designers named for inspiration are Matt Voice, Imani LaRussa, Geo, Marcus Magnuson, Tony Babel, and Ben Marriott on YouTube.

Outlines
00:00
๐Ÿ˜Š Overview of graphic design and its different niches

The first paragraph provides an introduction to graphic design and the goal to give an overview of 15 different types of graphic design niches or career paths. It mentions how graphic design has many niches to go into and how the video will provide tips, resources, books, and designers to follow for each one.

05:02
๐Ÿ–ฅ๏ธ 3D design niche opportunities

The second paragraph discusses the 3D design niche, stating it's a good one to get into now due to high demand. It covers paths to learn 3D art including self-teaching with Blender or Cinema 4D tutorials, going to school for animation or visual arts degrees, and combining with traditional graphic design. Some recommended 3D artists to follow are listed.

10:04
๐Ÿ’ป UI/UX design niche overview

The third paragraph provides an overview of the UI/UX design niche, stating it's a popular one with opportunities to work on web and app design. It covers learning through online courses and bootcamps and working remotely now being more possible. Some resources and people to check out for UI/UX design are shared.

15:05
๐Ÿ…ฐ๏ธ Type and font design niche

The fourth paragraph looks at the font and type design niche, stating that creating fonts and type has become more popular as digital tools have advanced. It mentions opportunities like custom lettering, fonts for sale, and providing assets designers need. Some type designers and foundries to check out are listed.

20:05
โœ๏ธ Illustration design niche opportunities

The fifth paragraph covers the illustration niche, positioning it as more art-driven but still complementary to design. It states illustration expands design opportunities and that you can go to art school, teach yourself, or collaborate with designers. Some illustrators to check out are listed.

25:07
๐ŸŽต Album cover art niche overview

The sixth paragraph provides an overview of the album cover art niche, stating there are opportunities to work with large labels and small artists. It positions vinyl and prints as rewarding outputs and discusses pros and cons like low pay but rewarding creative opportunities.

30:09
๐ŸŽธ Music industry design niche opportunities

The seventh paragraph looks at the broader music industry design niche beyond just album art, covering areas like merch and poster design. It states the pay may be lower but the rewarding creative aspects make up for it, and lists some designers in this space.

๐ŸŽฎ Esports design niche overview

The eighth paragraph gives an overview of the Esports design niche, stating it skews young but has growth opportunities by connecting online and with gaming. It lists some designers to check out for inspiration and states skills from other niches apply here.

๐Ÿ–ผ๏ธ Poster design niche overview

The ninth paragraph covers poster design, stating it's very popular to share online and can be a successful freelance career or way to sell prints. It positions it as an accessible form of design with opportunities for all skill levels and shares some poster designers to check out.

๐Ÿ‘• Streetwear and merch design niche

The tenth paragraph looks at streetwear, fashion, and merch design, covering opportunities like working on your own brand or for brands and artists. It states printing and production skills are helpful and lists some designers and resources in this space.

๐Ÿ”€ Brand identity and logo design niche

The eleventh paragraph examines brand identity and logo design, stating it's a popular niche with high paying clients and ongoing design systems work possible. It recommends learning Adobe Illustrator and provides some logo designers to check out for inspiration.

๐Ÿ’ฝ Design assets and software niche

The twelfth paragraph looks at providing design assets and software like textures and plugins as a niche, stating you can supply products designers need either as a job or side business. Some creators in this space are called out like Black Market and their assets.

๐Ÿค˜ DIY punk-inspired graphic design niche

The thirteenth paragraph examines a punk DIY aesthetic graphic design style that steps outside traditional design. It positions this as an accessible style anyone can do and calls out some designers to check out embracing this aesthetic.

๐ŸŽฌ Motion design niche opportunities

The fourteenth paragraph covers motion design, stating it takes normal design skills into animation and is in demand across areas like social media. It states After Effects is popular and lists some motion designers to check out for inspiration in learning.

๐Ÿ“น Content creation niche for designers

The fifteenth paragraph looks at content creation stating alongside design it can be a career or side opportunity with designers already creating content to share. It recommends embracing it and lists some designers creating YouTube videos, newsletters and more.

Mindmap
Keywords
๐Ÿ’กGraphic design
Graphic design refers to the art and practice of combining text, images, and ideas to communicate messages. It is considered a foundation for getting into other design niches. The video recommends learning graphic design basics even if specializing later, since the skills apply broadly and allow working on diverse client projects.
๐Ÿ’กNiche
A niche refers to a focused area of specialization within the graphic design field. The video outlines 15 different niches designers can pursue. Niching down creates specific opportunities but being versatile across niches also has advantages for getting client work.
๐Ÿ’กIllustration
Illustration is a more artistic niche where designers create custom drawings and images, often by hand. It has strong links to graphic design as illustrators collaborate with designers or take on specialized illustration projects. The skills can expand design opportunities.
๐Ÿ’กUI/UX design
UI/UX design focuses on user interfaces and user experience for digital products like websites and mobile apps. It combines design skills with user research and psychology. There is high demand and pay potential but it diverges from visual graphic design.
๐Ÿ’กEsports design
Esports design involves creating graphics, branding, and advertising for competitive, organized video gaming. As esports grows hugely in popularity, especially among young people, related design opportunities are emerging. Connection through online communities seems crucial.
๐Ÿ’กAlbum art
Album art refers to the graphic design of LP, CD, cassette, or online album covers. It's a romanticized niche seen as rewarding despite downsides like low pay. Opportunities range from small artists to major record labels. Seeing finished products is highly motivating.
๐Ÿ’กMotion design
Motion design means graphic design in motion - animated graphics and visuals. After Effects is a leading software. Opportunities include social media posts, title sequences, adverts, etc. It is an in-demand skill for regular designers to expand into.
๐Ÿ’กBrand identity
Brand identity and logo design help companies develop visual identities and branding. It is much needed, high-paying work with potential for ongoing client relationships. Skills in typography and vector graphics are essential. Both freelance and agency opportunities exist.
๐Ÿ’กStreetwear design
Streetwear design covers fashion, merch, and gear for youth-oriented urban clothing brands. Overlaps significantly with music and culture. Very appealing niche but pay can be uneven. Printing and production skills useful but not always necessary.
๐Ÿ’กContent creation
Content creation means generating online content as a designer - video tutorials, podcasts, blog posts, reels, etc. Helps connect with audiences and promote skills. As remote work rises, being an engaging "content creator" is increasingly viable alongside design.
Highlights

There are 15 different types of graphic design niches and careers to pursue and some tips or general advice for each

Graphic design teaches you the foundation to pursue other specific niches

Mixing 3D art and design can create a lot of cool possibilities

UI/UX design pays really well, especially with remote work

Creating fonts and type has become more popular as digital tools have developed

Illustration plays into the design field with many illustrators working with designers

Album art is very romanticized and sought after to work on

Working in the music industry alongside artists seems very rewarding

Esports design skews young but has a lot of growth opportunities

Poster design can be a successful freelance career

Streetwear and merch design seems very rewarding to work in

Brand identity and logo design will always be needed and pays very well

Designing products and assets for other designers is infinitely scalable

Punk DIY design shows anyone can create cool stuff without formal training

Motion design takes normal design skills into animation

Transcripts
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