Everything you always wanted to know about culture | Saba Safdar | TEDxGuelphU

TEDx Talks
30 Dec 201217:36
EducationalLearning
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TLDRThe speaker, an Iranian-Canadian, explores cultural manifestations in communication, focusing on insults and humor. Culture is defined as the human-made environment, encompassing both tangible and subjective aspects. The concept of individualism versus collectivism is highlighted, with examples of insults from different cultures. The speaker discusses how insults reflect cultural values and how humor, often challenging to translate across cultures, is influenced by incongruent elements and cultural assumptions. The talk concludes by emphasizing the importance of understanding cultural diversity in communication.

Takeaways
  • πŸ˜„ The speaker uses cultural identifiers to set the tone for their talk, highlighting the importance of understanding cultural nuances in communication.
  • 🌐 Culture is described as a complex and multifaceted concept, akin to 'water to fish,' which is difficult to define and is deeply ingrained in our socialization process.
  • πŸ› Henry Triandis' definition of culture as both the tangible and subjective aspects of our environment is used to emphasize the pervasive influence of culture on our lives.
  • πŸ” The concept of cultural values as preferences and tendencies that are instilled in us from an early age is discussed, highlighting their role in shaping what is considered important and valuable in a culture.
  • 🌟 The distinction between individualistic and collectivistic societies is explored, with Canada being an example of an individualistic society that emphasizes personal autonomy and uniqueness.
  • πŸ‘₯ Collectivist societies, in contrast, prioritize the 'we' over the 'I,' valuing tight social frameworks and family obligations, as illustrated by the Italian regional study on insults.
  • πŸ—£οΈ Insults are used as a window into cultural values, showing how verbal abuse can reflect the aspects of a person that a culture deems important or offensive.
  • 😑 The study of insults in different Italian regions reveals a stark contrast between individualistic and collectivistic insults, with the latter often involving the target's family and social connections.
  • πŸ˜‚ Humor is identified as a challenging form of communication that is often culturally specific, with jokes relying on incongruent elements that may not translate well across cultures.
  • πŸ€” The importance of cultural assumptions in humor is underscored, as what is considered funny can be highly dependent on shared cultural knowledge and expectations.
  • 🌍 The speaker concludes by emphasizing the reflection of cultural orientation in communication, suggesting that understanding and appreciating cultural diversity is crucial in our globalized world.
Q & A
  • What is the speaker's approach to starting their talk based on their cultural background?

    -The speaker, being Iranian Canadian, starts with a wildly exaggerated claim to represent their Iranian side and then apologizes for it to represent their Canadian side.

  • What is the main topic of the speaker's presentation?

    -The main topic is how culture manifests itself in everyday life through communication, specifically in terms of insult and humor.

  • How does the speaker define culture?

    -Culture is defined as both the tangible and subjective aspects of our environment, including how we perceive our social environment, function in families, perceive the notion of self, social norms, marital laws, educational frameworks, and legal systems.

  • What is the significance of cultural values in understanding culture?

    -Cultural values are significant because they are preferences and tendencies instilled in us from an early age, indicating what is important and valuable in a culture.

  • What is individualism according to the speaker?

    -Individualism is a cultural value where the 'I' is highly emphasized, with a loose social framework that values personal uniqueness, autonomy, and looking after oneself and immediate family.

  • What is collectivism according to the speaker?

    -Collectivism is a cultural value with a tight social framework where the 'we' is highlighted, and the preference is for individuals to contribute to family obligations and connections.

  • How does the speaker illustrate the difference between individualistic and collectivistic insults?

    -The speaker illustrates this difference by explaining that individualistic insults often target personal characteristics like intelligence and appearance, while collectivistic insults involve relational aspects, affecting the individual and their family or social connections.

  • What study does the speaker reference to highlight differences in insults?

    -The speaker references a study by Italian researchers who examined insults in three regions of Italy, finding that individualistic insults were more common in the northern part, while collectivistic insults were more prevalent in the southern part.

  • What example does the speaker use to explain the challenges of humor translation across cultures?

    -The speaker uses a Far Side cartoon and a joke about the Dalai Lama to illustrate that humor often relies on cultural assumptions and language nuances, which can make translation across cultures difficult.

  • What conclusion does the speaker reach about cultural diversity and communication?

    -The speaker concludes that communication reflects cultural orientation, including what is offensive or funny, and that understanding cultural diversity is important as it will continue to be relevant.

Outlines
00:00
🌐 Cultural Manifestation in Communication

The speaker begins by humorously addressing cultural stereotypes and introduces the concept of culture as both tangible and subjective, emphasizing its influence on our social environment and behaviors. Culture is learned through socialization and is deeply ingrained in our values, shaping our perceptions and interactions. The speaker highlights the importance of understanding cultural values, particularly individualism and collectivism, as defined by Hofstede, and how these values impact societies like Canada, which is notably individualistic, versus more collectivistic societies.

05:00
πŸ—£οΈ Cultural Impact on Insults and Humor

This paragraph delves into how culture influences communication styles, specifically focusing on insults and humor. The speaker discusses a study comparing insults in different regions of Italy, revealing a distinction between individualistic and collectivistic insults. In individualistic societies, insults target personal attributes, while in collectivistic societies, they target relationships and family. The speaker also explores how insults are perceived differently across cultures, with collectivistic societies finding relational insults more offensive. This section underscores the cultural nuances in verbal communication and the importance of understanding these differences.

10:03
πŸ˜‚ The Cross-Cultural Challenge of Humor

The speaker examines the complexities of humor across cultures, noting that jokes often do not translate well due to the cultural context required for understanding incongruity, a key element of humor. Using a Far Side cartoon as an example, the speaker illustrates how humor relies on shared cultural assumptions that may not be universal. The paragraph also touches on the language-bound nature of humor, making it even more challenging to cross cultural boundaries. A video example of a joke about the Dalai Lama is provided to highlight these challenges.

Mindmap
Keywords
πŸ’‘Culture
Culture refers to the shared values, norms, and practices that characterize a group of people. In the video, culture is described as a 'fuzzy concept' that encompasses both tangible and subjective aspects of our environment. The speaker discusses how culture influences communication, including humor and insults, and how it is learned through socialization.
πŸ’‘Individualism
Individualism is a cultural value that emphasizes the importance of the individual and personal independence. The speaker describes how individualistic societies, like Canada, value uniqueness, autonomy, and the 'I' over the 'we.' This concept is contrasted with collectivism in the context of communication styles and societal norms.
πŸ’‘Collectivism
Collectivism is a cultural value that emphasizes the importance of groups and community over individual interests. In the video, the speaker contrasts collectivistic societies with individualistic ones, noting that collectivism highlights family obligations and social connections. The speaker provides examples of how insults differ in collectivistic cultures, focusing on relational and communal aspects.
πŸ’‘Insults
Insults are offensive or derogatory remarks directed at individuals or groups. The video explores how insults reflect cultural values, with individualistic societies focusing on personal traits and collectivistic societies targeting relational and communal aspects. Examples include 'slacker' and 'idiot' in individualistic contexts versus family-related insults in collectivistic cultures.
πŸ’‘Humor
Humor is the quality of being amusing or entertaining, often through jokes or funny situations. The speaker discusses how humor varies across cultures due to differences in what is considered incongruent or unexpected. The video highlights the difficulty of translating jokes across cultures and provides examples, such as the 'Far Side' cartoon and a joke about the Dalai Lama.
πŸ’‘Communication
Communication is the process of exchanging information, ideas, or feelings. The video focuses on how culture shapes communication, particularly through insults and humor. The speaker explains that cultural norms and values influence what is considered appropriate or offensive in communication.
πŸ’‘Socialization
Socialization is the process by which individuals learn and adopt the norms, values, and behaviors of their culture. The speaker notes that culture is not innate but learned through socialization, which shapes our perceptions and interactions. This concept is key to understanding how cultural values are transmitted and maintained.
πŸ’‘Values
Values are deeply held beliefs about what is important and desirable in a culture. The speaker discusses cultural values, such as individualism and collectivism, and how they influence behavior and communication. Values determine what a culture considers significant, such as autonomy in individualistic societies or family connections in collectivistic ones.
πŸ’‘Cross-cultural psychology
Cross-cultural psychology is the study of how cultural factors influence human behavior. The speaker references the work of Henry Triandis and Geert Hofstede in this field, using their concepts to explain differences in communication styles and values between cultures. This discipline helps in understanding the impact of culture on psychological processes.
πŸ’‘Geert Hofstede
Geert Hofstede is a Dutch social psychologist known for his research on cultural dimensions. The speaker cites Hofstede's work on individualism versus collectivism to illustrate how cultural values shape communication. Hofstede's model is used to compare and contrast different societies' approaches to individual and group dynamics.
Highlights

The speaker's introduction humorously contrasts different cultural approaches to starting a talk: Americans with a joke, Japanese with an apology, and English with an apology for not having a joke.

To represent his Iranian Canadian identity, the speaker starts with an exaggerated claim and then apologizes, combining cultural traits from both backgrounds.

The talk will focus on how culture manifests in everyday life through communication, particularly in terms of insult and humor.

Culture is a complex concept, often likened to water for fish, hard to define especially from within one's own cultural context.

Henry Triandis' definition of culture includes both tangible aspects (like buildings and parks) and subjective aspects (like social norms and legal systems).

Cultural values, instilled from an early age, guide what is considered important and valuable in a society.

Geert Hofstede's concept of individualism vs. collectivism is a significant cultural dimension. Canada ranks high on individualism, emphasizing autonomy and personal achievement.

In collectivist cultures, the focus is on family and group obligations, with a tighter social framework emphasizing the 'we' over the 'I'.

Examining insults reveals cultural values: individualistic cultures often use insults targeting personal traits, while collectivist cultures use relational insults affecting the person's social connections.

A study in Italy showed regional differences in insults, reflecting varying degrees of individualism and collectivism.

In Hong Kong, insults that targeted a person's social group were found to be more offensive than those targeting the individual alone.

Humor is culturally bound and challenging to translate. What is funny in one culture may not be in another due to different cultural assumptions.

Visual humor like Mr. Bean can cross cultural boundaries, while language-bound humor often does not.

A joke involving the Dalai Lama at a pizza shop highlights how cultural context and specific language usage can make humor difficult to translate.

The way people communicate, including what they find offensive or funny, reflects their cultural orientation and socialization.

Understanding cultural diversity is crucial as it continues to be an integral part of our world, and recognizing this diversity can enhance communication and mutual understanding.

Transcripts
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