How to find your niche with these FREE tools

UNDATABLE
30 Jun 202106:24
EducationalLearning
32 Likes 10 Comments

TLDRThe video script introduces five free data tools that can assist in transforming business ideas into profitable ventures. Google Trends is highlighted for its ability to predict market trends and identify niche opportunities by analyzing search volumes over time. Answer the Public offers a deeper dive into consumer interests by breaking down search queries into categories like questions and comparisons. Spark Toro helps identify where target audiences are active online, providing insights into their preferences and behaviors. Google Surveys, though not free, is praised for its cost-effective way to gather public opinion from a large, representative sample. Lastly, Typeform is recommended for engaging with known audiences, such as customers, with its advanced interface and logic features. The script encourages viewers to utilize these tools to enhance their business decisions and career growth.

Takeaways
  • 📈 **Google Trends** is a powerful free tool that analyzes search volumes over time and can predict market trends and business growth.
  • 🔍 **Answer the Public** helps you dig deeper into a topic by showing specific search queries, questions, and comparisons related to your interest.
  • 👥 **Spark Toro** identifies where your target audience is online by analyzing the keywords, hashtags, and social accounts they engage with.
  • 💡 **Google Surveys**, despite not being free, offers valuable market insights by surveying a broad audience quickly and affordably.
  • 📊 **Typeform** is an engaging and versatile tool for collecting information from your known audience, such as customers, with advanced logic features.
  • 🎯 Use **Google Trends** to search for topics like companies or niche trends to understand growth and seasonal demand fluctuations.
  • 🌱 Identify potential product ideas or content by analyzing search patterns and volumes on platforms like **Answer the Public**.
  • 📝 **Spark Toro** provides insights into audience behavior, which can inform product development or content creation strategies.
  • 📋 **Typeform** is ideal for customer satisfaction surveys and collaboration, offering a more engaging interface than traditional forms.
  • ⏱️ **Google Surveys** can validate your business ideas by quickly gathering opinions from a nationally representative sample.
  • 📚 Tutorials are available for both **Google Trends** and **Typeform** to help beginners get started with these tools.
  • 💰 Utilizing these data tools can greatly assist in making informed business decisions and career advancements.
Q & A

  • What are the five free data tools mentioned in the transcript that can help turn an idea into a profitable business?

    -The five free data tools mentioned are Google Trends, Answer the Public, Spark Toro, Google Surveys (which is not free but offers significant value for its cost), and Typeform.

  • How does Google Trends help in understanding market trends and predicting business growth?

    -Google Trends uses Google search volumes to plot data over time for specific topics, helping to predict stock market performance, business growth, and identifying niches to tap into.

  • What is Answer the Public and how does it help in understanding consumer interests?

    -Answer the Public is a tool that uses Google search data to show specific things people are searching for within a topic. It breaks down data into questions, prepositions, comparisons, and more, allowing users to see what is driving interest.

  • How can Spark Toro help in identifying where a specific audience hangs out online?

    -Spark Toro provides an overview of key information about a specific audience by analyzing the words they use, social accounts they follow, and other online behaviors, helping to understand where they are active online.

  • What is the cost of using Google Surveys to ask a question to 100 people?

    -Google Surveys is not free, but it offers significant value for its cost. For example, asking a question to 100 people and getting a response in as little as 24 hours costs only ten dollars.

  • What is the primary purpose of Typeform and how does it differ from Google Forms or Microsoft Forms?

    -Typeform is used to ask questions to known audiences, such as customers. It has a better user interface and is more engaging for respondents compared to Google Forms or Microsoft Forms. It also allows for more advanced features like levels of logic and can be used to create quizzes or mini chat bots.

  • How can Google Trends help in managing supply chain or inventory?

    -Google Trends can show how demand for a product fluctuates throughout the year. For example, it can indicate peak demand periods, which can help in managing supply chain or inventory.

  • What is the significance of the question tree in Answer the Public?

    -The question tree in Answer the Public allows users to explore search questions related to a topic. It shows the search volume for each question, with darker green dots indicating higher search volumes, providing insights into consumer queries.

  • How many free searches does the free plan of Spark Toro allow?

    -The free plan of Spark Toro allows for five free searches.

  • What was the market research question asked in the Google Surveys example provided in the transcript?

    -The question asked in the Google Surveys example was about the prevalence of odd socks in people's sock drawers to gauge the potential market for a solution to this common problem.

  • What does the data from the Google Surveys example indicate about the prevalence of odd socks?

    -The data from the Google Surveys example indicates that one in three people have more than four odd socks in their sock drawer, suggesting a significant issue and potential market for solutions.

  • How can Typeform be used to improve customer satisfaction or product development?

    -Typeform can be used to create surveys that measure customer satisfaction, gather feedback for product improvement, or collaborate with customers in the development process by asking targeted and engaging questions.

Outlines
00:00
📈 Utilizing Free Data Tools for Business Insights

This paragraph introduces five free data tools that can help transform business ideas into profitable ventures. It emphasizes the importance of using data to outperform competitors and provides a brief overview of how these tools can be utilized. Google Trends is highlighted as a powerful tool for analyzing search volumes over time, which can predict market trends and identify niche opportunities. Answer the Public is introduced as a tool for digging deeper into specific topics to understand what drives interest. Spark Toro is mentioned for identifying where the target audience is active online. Google Surveys, although not free, offers valuable market insights by polling a large audience quickly and affordably. Lastly, Typeform is presented as a versatile tool for engaging with known audiences through quizzes and surveys, providing insights into customer satisfaction and product development.

05:02
📊 Engaging Audiences with Typeform and Google Surveys

The second paragraph focuses on two tools for gathering insights from different types of audiences. Google Surveys allows businesses to ask questions to a broad, unknown audience, providing quick feedback on ideas or market opinions. Despite not being free, its cost-effectiveness and speed make it a valuable tool for validating ideas and creating content. Typeform is designed for engaging with known audiences, such as customers, offering a more interactive and advanced user interface compared to other forms. It is suitable for understanding customer satisfaction and collaborating with customers for product or service improvement. The paragraph also encourages viewers to watch tutorials on how to use these tools effectively and to start utilizing them for better business decision-making.

Mindmap
Keywords
💡Google Trends
Google Trends is a free data tool that analyzes the search volumes of specific topics over time. It is used to predict market trends, business growth, and to identify potential niches for business opportunities. In the video, it is mentioned as a powerful tool for understanding large data sets and for seeing trends, such as the search volume for 'Tesla' or 'keto cookbooks'.
💡Answer The Public
Answer The Public is a data tool that helps users dig deeper into a topic by showing specific search queries people are making. It breaks down data into categories like questions, prepositions, and comparisons. In the context of the video, it is used to identify market needs, such as the demand for socks without elastic that don't leave an indentation.
💡Spark Toro
Spark Toro is a tool that provides insights into the online behaviors and interests of a specific audience. It can identify the most used words in bios, hashtags, social accounts, and websites that a particular audience frequents. In the video, it is used to understand where people interested in data visualization are engaging online.
💡Google Surveys
Google Surveys is a tool that allows users to collect opinions from a broad audience. Although not free, it offers value by enabling businesses to validate ideas quickly and affordably. The video uses it as an example of how to gauge public opinion on issues like the prevalence of odd socks in sock drawers.
💡Typeform
Typeform is a user-friendly tool for creating surveys and forms to collect information from known audiences, such as customers. It is noted for its engaging user interface and advanced features like logic-based questioning. In the video, it is suggested for understanding customer satisfaction or collaborating with customers on product development.
💡Data Tools
Data tools are software applications that help analyze and interpret data. They are essential for making informed business decisions. The video emphasizes the importance of using data tools for market analysis, customer feedback, and idea validation, highlighting several free and easy-to-use options.
💡Business Brain
The term 'business brain' refers to the ability to think strategically and make sound business decisions. In the video, it is implied that anyone with a 'business brain' should be leveraging data tools to outperform competitors.
💡Data Scientist
A data scientist is a professional who analyzes and interprets complex digital data, such as big data, to aid decision-making. The video script suggests that the use of data tools has become so accessible that one no longer needs to be a data scientist to utilize data effectively.
💡Supply Chain
The supply chain refers to the process of producing and distributing a product or service, from raw materials to the end customer. The video uses the example of managing a supply chain for socks, noting how understanding seasonal demand fluctuations can be beneficial.
💡Market Validation
Market validation is the process of confirming that a product or service is something the market wants or needs. The video discusses using Google Surveys to validate the existence of a problem with odd socks, indicating a potential market for a solution.
💡User Interface (UI)
User Interface (UI) refers to the space where interactions between users and a digital device occur. In the context of the video, Typeform is praised for its superior UI, which makes it more engaging for respondents and suitable for creating interactive forms and quizzes.
💡Content Creation
Content creation involves producing material such as text, videos, podcasts, or other digital media for online distribution. The video mentions using Google Surveys as a tool for content creation by understanding audience interests and validating the topics for potential content.
Highlights

Google Trends is a powerful free data tool that can help predict stock market performance, business growth, and identify niche markets.

Google Trends allows you to search for any topic and see its search volume over time, which can indicate growth or decline.

Answer the Public helps you understand what is driving interest in a topic by showing specific search queries related to it.

Spark Toro provides insights into where your target audience is online, including the words they use, the social accounts they follow, and the websites they visit.

Google Surveys, despite not being free, offers quick feedback from a large audience for a relatively low cost.

Typeform is a user-friendly tool for creating surveys and forms, with advanced features like logic levels and integrations.

Using data tools can help non-data scientists make informed business decisions and stay competitive.

Data tools can help you understand market trends and consumer behavior, which is crucial for business strategy.

Google Trends can show you seasonal demand fluctuations, useful for supply chain management.

Answer the Public can reveal specific product features that consumers are interested in, like non-elastic socks without indentations.

Spark Toro can identify key online platforms and influencers that are relevant to your target audience.

Google Surveys can validate business ideas and save time and money by confirming market demand.

Typeform's versatility makes it suitable for a wide range of applications, from customer satisfaction surveys to product development.

The free plan of Spark Toro allows for five searches, which should be used strategically for maximum benefit.

Google Surveys provides a nationally representative sample, which can be crucial for understanding broader market trends.

Typeform's user interface is considered more engaging and advanced compared to other form tools, enhancing user experience.

Quick and easy tutorials are available for each tool to help new users get started immediately.

Using these data tools can greatly assist in making informed business decisions and can be beneficial throughout one's career.

Transcripts

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Related Tags
Data AnalysisGoogle TrendsMarket TrendsCustomer InsightsBusiness ToolsTypeformSupply ChainProduct DevelopmentGoogle SurveysAnswer the PublicSpark Toro