How to Use Google TRENDS To Find a Profitable NICHE (in Only 3 MINUTES!)

Matt Giaro
10 Apr 202104:42
EducationalLearning
32 Likes 10 Comments

TLDRIn this informative video, Matt Giaro teaches viewers how to leverage Google Trends to identify profitable niches quickly. He emphasizes the importance of understanding current trends without solely basing a business on them. Using the fitness niche as an example, he demonstrates how to explore related queries for the term 'diet' and investigates specific diets like the 'Pagan diet' and the 'Surf food diet'. He then suggests using Amazon to gauge interest in these trends by looking at book sales and customer reviews. Matt also shows how to analyze long-term trends, such as the popularity of the keto diet over the past five years, to find a balance between short-term spikes and sustained interest. He concludes by encouraging viewers to use this knowledge to attract new audiences to their core business. For further insights on building a business around passion and expertise, Matt offers daily emails and a free course, both accessible via links in the video description.

Takeaways
  • 🔍 Use Google Trends to identify profitable niches by observing what people are searching for.
  • 🚀 Don't build a business solely on trends, but use them to create content or videos for traction.
  • 🔑 Look for 'Related Queries' on Google Trends to find specific topics within a broader niche.
  • 🔑 Research niche topics like 'Pagan diet' or 'Surf food diet' to understand their appeal and content.
  • 📚 Check Amazon for books and info products related to trending diets to see what people are buying.
  • 📈 Analyze search volume over time to identify long-term trends, like the keto diet, for potential business opportunities.
  • 📈 Compare different diets' search trends over the past few years to gauge their popularity and sustainability.
  • 💡 Utilize insights from trends to create products or video series that align with your core business offering.
  • 📈 Google Trends can help attract new audiences interested in current trends and guide them towards your main services.
  • 💌 Subscribe to Matt Giaro's channel for daily tips on building a business around passion and expertise.
  • 📘 Access free resources like Matt's emails and online courses for additional guidance on creating and selling online courses.
Q & A

  • What is the main topic of the video?

    -The video is about using Google Trends to find profitable niches for online business in just five minutes.

  • Who is the presenter of the video?

    -The presenter is Matt Giaro, who helps online creators and knowledge workers build a business around their passion and expertise.

  • Why is Google Trends considered a useful tool in the video?

    -Google Trends is a useful tool because it allows users to see what people are searching for, indicating interest in certain topics which can be leveraged for content creation and business traction.

  • What is the fitness-related topic that Matt uses as an example in the video?

    -Matt uses the topic of 'diet' as an example in the fitness niche, specifically focusing on helping people lose weight.

  • What section on Google Trends is Matt interested in to find profitable niches?

    -Matt is interested in the 'related queries' section on Google Trends to find profitable niches.

  • What are the two specific diets that Matt researches in the video?

    -The two specific diets that Matt researches are the 'Pagan diet' and the 'Surf food diet'.

  • How does Matt suggest using the information from Google Trends to benefit a business?

    -Matt suggests using the information from Google Trends to create content, videos, or products that align with current trends to attract new customers to a business.

  • What does Matt demonstrate when he searches for the 'Surf food diet' on Amazon?

    -Matt demonstrates how to search for books related to the 'Surf food diet' on Amazon to see what info products and books people are buying, which can inform the creation of a product or video series.

  • What is the significance of the 'top' sorting option in Google Trends?

    -The 'top' sorting option in Google Trends focuses not only on what's currently rising but also provides a more long-term analysis of trends, which can be useful for identifying sustained interests.

  • How does Matt use the search volume of the 'keto diet' to inform business decisions?

    -Matt uses the strong search volume of the 'keto diet' over the past five years as an indicator that creating content or products related to the keto diet could be profitable.

  • What advice does Matt give regarding building a business around trends?

    -Matt advises against building an entire business around a trend but suggests it can be a good way to get new people interested and then transition them to your core business offerings.

  • What additional resources does Matt offer to those interested in building a business around their passion or expertise?

    -Matt offers a link to his daily private emails with tips for building a business and a free course on creating an online course that can be sold.

Outlines
00:00
🔍 Leveraging Google Trends for Niche Discovery

Matt Giaro introduces viewers to the use of Google Trends as a tool for identifying profitable niches quickly. He emphasizes that while trends shouldn't form the basis of an entire business, they can be beneficial for creating content that gains traction. The video demonstrates how to search for related queries on Google Trends, using 'diet' as an example from the fitness niche. Giaro then explores specific diets like the 'surf food diet' and 'pagan diet', and suggests looking into Amazon to see what products are selling related to these trends. He illustrates how to use this information to create a product or video series, thereby attracting new customers to one's core business.

Mindmap
Keywords
💡Google Trends
Google Trends is a free tool provided by Google that allows users to see the popularity of search queries over time. In the context of the video, it is used to identify profitable niches by observing what topics people are currently interested in searching for. It's a valuable resource for content creators and business owners to understand market trends and consumer behavior.
💡Profitable Niches
A profitable niche refers to a specific market segment that has a high demand and low competition, making it potentially lucrative for businesses that cater to that segment. In the video, Matt Giaro discusses using Google Trends to find such niches, which can be a strategic move for online creators and knowledge workers to build their businesses around.
💡Online Creators
Online creators are individuals who produce digital content such as videos, blogs, podcasts, or other forms of media, and share them on the internet. They often aim to build a business around their passion and expertise. The video is targeted at this audience, providing them with strategies to leverage Google Trends for identifying trends that can help grow their online presence.
💡Knowledge Workers
Knowledge workers are professionals who use their intellectual or creative skills to create value in their work, often involving the creation, distribution, and application of knowledge. In the video, Matt Giaro is addressing this group, offering insights on how to use Google Trends to find trends that align with their expertise and can be monetized.
💡Related Queries
Related queries on Google Trends are search terms that are closely associated with the term or topic you've entered. They can reveal emerging trends or subtopics within a broader niche. In the video, Matt uses related queries to find specific diets like the 'surf food diet' and 'pagan diet', which are then further researched for potential business opportunities.
💡Surf Food Diet
The surf food diet is a specific diet plan mentioned in the video that consists of three surface-rich green juices, a rich meal, and dark chocolate. It is used as an example of a niche trend that Matt discovers through Google Trends. The diet is then researched further to understand its popularity and how it can be leveraged to create content or products that align with this trend.
💡Pagan Diet
The pagan diet, as described in the video, discourages eating conventionally farmed meats or eggs. It is another example of a niche diet trend identified through Google Trends. The mention of the pagan diet illustrates how specific dietary trends can be used to create targeted content or products that cater to a particular audience interested in such dietary practices.
💡Amazon
In the context of the video, Amazon is used as a platform to research what products people are buying related to specific diets, such as the 'surf food diet'. It serves as a way to gauge the market demand for certain diet-related books and info products, which can inform the creation of new content or products that cater to these interests.
💡Info Products
Info products are informational goods that are sold online, such as e-books, courses, guides, or software. In the video, Matt Giaro uses Amazon to look for info products related to specific diets, which can indicate potential areas for content creation or business opportunities within those diet niches.
💡Keto Diet
The keto diet is a popular low-carb, high-fat diet that has been a subject of significant interest over the years. In the video, Matt uses Google Trends to analyze the search volume of the keto diet over the past five years, demonstrating how the tool can be used to assess the long-term popularity and potential of a diet trend for business purposes.
💡Time Frame
A time frame in the context of Google Trends refers to the duration over which search data is analyzed. Matt uses different time frames, such as the past five years, to compare the search volume and trends of various diets like the keto diet and the third food diet. This helps in understanding the sustainability and relevance of a trend over time for strategic business planning.
Highlights

Google Trends is a free tool to discover what people are searching for, indicating interest in certain topics.

Using trends to create content can help gain traction in a business without necessarily building a business around the trend.

Entering a term like 'diet' in Google Trends reveals related queries which can be a source of niche ideas.

The 'Pagan diet' and 'Surf food diet' are examples of niches discovered through related queries in the fitness category.

The Surf food diet consists of three surface-rich green juices, a rich meal, and dark chocolate.

Amazon can be used to find what books and info products people are buying related to these niche diets.

Analyzing customer reviews and interests on Amazon can provide insights for creating a product or video series.

Google Trends allows sorting by 'top' to focus on long-term trends rather than just rising ones.

Long-term trends like the keto and Mediterranean diets have maintained strong search volumes over the years.

Comparing different diets on Google Trends over a five-year period can reveal their popularity and potential for business.

Trends should be used to attract new people to a core business, rather than building a business solely on the trend.

The process of finding profitable niches using Google Trends takes less than five minutes.

Subscribing to the channel provides daily tips for building a business around passion and expertise.

A free course is available on creating an online course that can be sold.

Engagement through likes and subscriptions is encouraged for more content on leveraging Google Trends for business.

The presenter, Matt Giaro, offers daily private emails with tips for business development.

The video concludes with an invitation to the next video in the series.

Transcripts

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Related Tags
Google TrendsProfitable NichesContent CreationOnline BusinessTrend AnalysisFitness IndustryDiet TrendsKeto DietMediterranean DietAmazon ResearchInfo ProductsOnline CoursePassion to Business