What is this Expectation Shift called? It's Pretty Damn Powerful

Anders Larsson

5 Mar 202410:05

EducationalLearning

32 Likes 10 Comments

TLDRIn this video, the creator shares insights from their journey in coaching online business startups. They emphasize the value of a $7 course called the 15-Day Business Builder Challenge, hosted on a platform called Legendary Marketer. The video highlights how this low-cost course provides immense value, transforming initial skepticism into empowerment, reducing refund requests, and negative reviews. The speaker explains how effective pricing can shift expectations and drive action. Viewers are invited to explore the course through links in the video description, with additional free help and resources available.

Takeaways

💡 The speaker has a YouTube channel focused on coaching people on how to start an online business and has been building knowledge since 2019.
📚 The speaker learned about online business through a coaching platform called Legendary Marketer and its podcast, 'Wake Up Legendary.'
💰 The platform offers a 15-Day Business Builder Challenge for only $7, providing a low-risk entry point with a lot of value.
🎙️ Many successful entrepreneurs from the platform report that the $7 training greatly exceeded their expectations, creating an impactful shift in mindset.
📉 Selling the training for a low price helps reduce buyer resistance and minimizes refund requests and negative reviews.
💬 The speaker highlights an issue with some promoters of similar products, who mislead buyers by implying quick success, leading to unrealistic expectations.
🛠️ Legendary Marketer uses a pricing model where the affordable $7 training serves as a front-end product, with more advanced training available later as backend products.
🔄 The low price helps set modest expectations that the high-value content can exceed, creating a positive buyer experience and encouraging action without the fear of losing much.
🚀 The speaker introduces the idea of a 'bias shift' or 'expectation-to-delivery power shift,' where initial low expectations turn into a powerful feeling of value and empowerment.
📢 The speaker encourages viewers interested in starting an online business to connect, offering free guidance and resources on the 15-Day Business Builder Challenge and digital marketing.

Q & A

What is the primary focus of the YouTube channel mentioned in the script?
-The channel focuses on coaching people in starting an online business and sharing unique insights on why online businesses are beneficial.
What platform does the creator use for learning and coaching?
-The creator uses a platform called Legendary Marketer, which includes resources like training programs and the podcast 'Wake Up Legendary.'
What is the '15-Day Business Builder Challenge'?
-It’s a $7 training program offered by Legendary Marketer designed to introduce people to building a successful online business.
Why is the '15-Day Business Builder Challenge' priced at $7?
-The low price point aims to reduce 'buyer resistance,' encouraging people to try it out without expecting a large refund rate or negative reviews. The affordable price allows customers to experience the value without a high upfront investment.
What concept did the creator introduce related to buyer behavior?
-The creator discussed a 'shift in buyer mentality,' where customers start with low expectations due to the low cost but are impressed by the high value of the content, leading to greater motivation to take action.
Why does Legendary Marketer prefer low-cost entry products like the 15-Day Business Builder Challenge?
-Low-cost entry products help reduce buyer resistance and minimize refund requests and negative reviews, as customers are more likely to feel satisfied after a minimal investment with high-value returns.
How does the creator view the challenges associated with promoting high-cost products?
-The creator believes high-cost products lead to increased buyer expectations, potential refunds, and negative reviews, especially if customers are led to expect fast results without understanding the required effort.
What common mistake does the creator notice among product promoters?
-Many promoters set unrealistic expectations, implying that buyers will quickly earn back their investment, leading to disappointment and refund requests when results aren’t immediate.
What is the creator’s view on the potential drawbacks of higher expectations?
-The creator feels that high expectations can backfire, especially when customers realize that achieving success requires extended effort and commitment, leading to disappointment.
What final advice does the creator give to viewers about the 15-Day Business Builder Challenge?
-The creator encourages viewers to try the 15-Day Business Builder Challenge by visiting the link in the video description, while also offering free support to those interested in starting an online business.

Outlines

00:00

🚀 Journey to Becoming a Business Coach

In this paragraph, the speaker introduces their YouTube channel, where they coach people on starting an online business. They explain that they’ve been using a training platform since 2019 to learn from other coaches, gaining significant knowledge over time. Now, with a strong understanding, the speaker primarily shares powerful reasons for starting an online business or presents unique insights. In this video, they intend to share a novel concept about the coaching and training platform 'Legendary Marketer,' specifically focusing on patterns they’ve observed in others’ success stories.

05:01

💸 The Value of a $7 Training Course

The speaker shares observations from a podcast called 'Wake Up Legendary,' hosted by Legendary Marketer. The podcast features success stories from people who completed a $7 training called the '15-Day Business Builder Challenge.' Many participants were amazed by the value provided at such a low cost. The speaker discusses buyer resistance, or the reluctance to make purchases, and explains that the $7 price point is designed to draw people in, with further opportunities to purchase premium content later. They speculate on the benefits of such a low entry price, as it reduces barriers and encourages more people to try the product without high upfront costs.

📉 The Power of Affordable Entry Points in Online Training

The speaker compares the $7 price point to a potential $700 one, explaining that a higher price could increase customer refunds and negative reviews due to unmet expectations. They criticize the deceptive marketing practices of some promoters who promise quick returns, which can lead to disappointment and refunds. By lowering the price to $7, Legendary Marketer reduces customer resistance, allowing people to experience the value without risking a significant investment. This approach leads to higher customer satisfaction, fewer refunds, and fewer negative reviews, highlighting the strategic advantage of affordable entry products in digital training.

💡 A Mental Shift in Value Perception

The speaker explores a psychological shift they observed among participants of the $7 training: initially expecting little, customers are often 'blown away' by the training’s quality, leading to increased motivation and fewer refunds. The speaker compares this shift to buying a Lamborghini for $7, thinking it’s a toy model, only to find it’s a real car. This unexpected value creates a sense of empowerment and willingness to take action, which benefits both the customer and the company. They suggest that this phenomenon, although unnamed, could be termed something like 'bias shift power,' referring to the strong shift from low initial expectations to significant appreciation of the product.

🔗 Final Thoughts and How to Get Started

In closing, the speaker invites viewers to learn more about the 15-Day Business Builder Challenge by visiting their landing page, linked in the video description. They offer additional free digital marketing training and emphasize their willingness to support those interested in online business. The speaker encourages viewers to like, subscribe, and stay connected for future content, wishing them well and signing off with an enthusiastic farewell.

Mindmap

Keywords

💡Online Business

An online business is a commercial activity conducted on the internet. In the context of this video, the creator coaches others on how to start and succeed in online business ventures. This concept is central to the channel's content, which aims to inspire and guide individuals through various strategies and resources available for building an online business.

💡Buyer Resistance

Buyer resistance refers to the hesitation or reluctance a potential customer feels before making a purchase. In the video, this concept is used to explain the challenges of selling high-ticket products, as people might feel hesitant due to the high price or lack of trust. Lowering prices, as with the $7 offer, can reduce buyer resistance, making people more willing to try the product with minimal risk.

💡15-Day Business Builder Challenge

The 15-Day Business Builder Challenge is a $7 training program offered by Legendary Marketer, designed to provide foundational knowledge on starting an online business. The creator highlights this program as a great value, delivering extensive training at a low cost, which often surpasses initial expectations and motivates learners to engage further with advanced content.

💡Legendary Marketer

Legendary Marketer is a training platform for digital marketers and aspiring entrepreneurs. In this video, the creator discusses how they have learned extensively from this platform since 2019 and how it provides resources, including the 15-Day Business Builder Challenge, which has helped many achieve quick success. The platform's offerings serve as both inspiration and practical guidance for viewers.

💡Wake Up Legendary

"Wake Up Legendary" is a podcast associated with Legendary Marketer that features interviews with successful entrepreneurs who have achieved rapid success. In the video, the creator mentions listening to this podcast to gain insights and understand common patterns among successful participants, which they now incorporate into their own coaching content.

💡Backend Products

Backend products are additional, often more expensive, offerings presented to customers after an initial purchase. The $7 introductory course by Legendary Marketer serves as a 'frontend' product, designed to introduce customers to the brand and encourage them to invest in more advanced 'backend' products later, potentially providing a deeper business education.

💡Expectation Shift

Expectation shift describes the change in perception from expecting a minimal experience to being 'blown away' by the value provided. In this video, the creator explains how the $7 challenge exceeds initial expectations, creating a positive impression that helps reduce refunds and build customer loyalty as learners feel they received more than they anticipated.

💡Refund Problem

The refund problem arises when customers request refunds after finding that a product didn’t meet their expectations. The creator discusses how Legendary Marketer minimizes refunds by offering the 15-Day Business Builder Challenge for only $7, which lowers expectations while delivering significant value, making customers less likely to seek refunds.

💡Empowerment

Empowerment in this context refers to the confidence and motivation people feel after completing a valuable training experience. The creator mentions that the 15-Day Business Builder Challenge empowers individuals by providing practical tools and inspiration to start their own online business, which increases their likelihood of taking action and reducing feelings of buyer’s remorse.

💡Value Perception

Value perception is the way a customer perceives the worth of a product relative to its price. In the video, the $7 price tag on a highly valuable product creates a powerful value perception; customers feel they’ve received something much more valuable than they paid for, which boosts satisfaction and trust in Legendary Marketer’s offerings.

Highlights

Introduction of YouTube channel dedicated to coaching people on starting online businesses.

The speaker uses a training platform called Legendary Marketer to stay updated on the latest online business practices.

Started the channel in 2019, with an emphasis on learning initially, transitioning to more original content as expertise grew.

Speaker discusses sharing unique ideas that others might not have considered.

Podcast called 'Wake Up Legendary' highlights people achieving rapid success on the platform.

The 15-Day Business Builder Challenge offers valuable content at an affordable price of $7, making it accessible to many.

Common positive reactions from people going through the $7 training due to its high value for such a low price.

Explores the concept of 'buyer resistance' and how low-cost front-end products can attract more customers.

Mentions how backend products are used in the Legendary Marketer platform to upsell after the initial purchase.

Speaker reflects on the issues high prices can bring, such as higher refund rates and negative reviews.

Explains that many are disappointed by online courses that claim fast success but actually require long-term dedication.

Low price of $7 helps reduce refund requests, as people feel they received good value for the money spent.

Speaker draws a comparison between buying the $7 course and purchasing a high-value item like a Lamborghini at a low cost.

Discussion of how the value surprise can shift users' mindset positively and encourage them to take action.

Calls for feedback from the audience on what they think this concept could be called, referencing it as potentially a 'bias shift.'

Encourages viewers to check out the 15-Day Business Builder Challenge and offers personal support for interested individuals.

Emphasis on connecting with like-minded people who share an interest in online business.

Ending call to action: asking viewers to like, subscribe, and turn on notifications for future content.

Transcripts

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