How to become a Digital Marketing Freelancer (the right way!)

Senator We Run Ads

17 Mar 202227:47

EducationalLearning

32 Likes 10 Comments

TLDRThe video outlines a step-by-step process for learning digital marketing skills online and using those skills to start making money. It focuses on Google's free online courses and certifications, prioritizing Google Ads search, shopping, YouTube, display, and discovery campaigns. The speaker emphasizes practicing with dummy accounts and keeping up with platform updates to get good at digital marketing. Finally, he suggests using freelancing websites like Upwork to find initial projects, highlighting certifications and sample work in proposals to stand out until establishing ratings and raising rates over time.

Takeaways

😀 The video outlines a step-by-step process to learn digital marketing skills online for free and start making money
👨‍💻 The process takes 1-2 months to start making $10-$40 per hour
📚 Step 1 is to learn fundamentals and get Google certified via Skillshop
🎥 Prioritize learning Google Ads Search, Video, Shopping, Discovery and Display
📈 Step 2 is to get good at it via YouTube videos and checking Google Ads announcements
💰 Step 3 is to start making money via freelancing sites like Upwork
🔎 Show certifications and project screenshots when applying to freelance projects
🚀 Some freelancers make over $100k specializing in just Google/Youtube Ads
🎓 Certifications also help with full-time digital marketing jobs
💡 Put your full effort for 1-2 months and you can create money making streams

Q & A

What are the key digital marketing platforms one should learn?
-The key platforms to learn are Google Ads, especially Search, Shopping, Video/YouTube ads, and Display Network. Google Analytics is also useful to learn.
What is the time frame to learn digital marketing skills before one can start making money?
-It can take 1-2 months to learn the fundamentals and get good enough to start making money. The learning curve depends on how much time and effort one puts in.
What is a realistic hourly rate for beginners on freelancing platforms?
-As a beginner on freelancing platforms, an hourly rate of $10-40 is realistic. With more experience and ratings, one can charge higher rates.
How can certifications help when starting out on freelancing platforms?
-Certifications lend credibility especially when starting out. They can be showcased to potential clients as proof of skills and knowledge.
How important is staying updated with trends in digital marketing?
-It is crucial to stay updated on new features, announcements etc. Continuous learning is key as digital marketing keeps evolving rapidly.
What resources are available to improve one's skills in platforms like Google Ads?
-YouTube has extensive tutorials by experts to gain practical skills. The Google Ads Help center provides updates on new features. Udemy also offers detailed courses.
How can one showcase their work when starting out on freelancing platforms?
-Dummy campaigns can be created and shown to clients as proof of skills. Existing client testimonials and reviews also build credibility over time.
Beyond freelancing, how can these skills be monetized?
-One can create YouTube channels, blogs, online courses etc. Provide consultancy to businesses. Look for digital marketing roles in companies.
What resources on Skillshop are most relevant for beginners?
-Focus on Google Ads certifications first, especially in Search, Shopping, Video/YouTube and Display. Analytics is also useful.
How long do the certifications on Skillshop usually take?
-Certifications take between 1-5 hours typically. They involve video lessons, knowledge checks and an exam at the end.

Outlines

00:00

😀 Introducing the video topic and goals

The video introduces the topic of learning digital marketing skills online for free and making money using those skills. It outlines the goals of the video to provide a step-by-step process for complete beginners to start monetizing their digital marketing skills in 1-2 months.

05:00

😃 Validating claims with income proof from multiple sources

To validate the claims about making money with digital marketing skills, income proof is shown from different sources like the narrator's monetized YouTube channel and blog, paid students on Udemy courses, and sample freelancing projects.

10:03

😊 Explaining the structured 3-step process

The process is divided into 3 steps: 1. Learn fundamentals and get certified using Google Skillshop 2. Become good at it through additional YouTube videos and checking Google Ads Help for updates 3. Start making money via freelancing sites like Upwork by highlighting certifications.

15:04

🧐 Linking certifications to job prospects

Getting certified not only helps in getting freelance work but also adds value to resumes and LinkedIn profiles for improved job prospects in the digital marketing field.

20:05

😎 Step-by-step freelancing money making process

The easiest way to start making money is via freelance sites like Upwork. Steps like creating a profile, finding relevant projects, using certifications in proposals, delivering good work and getting 5 star ratings for raising hourly rate are covered.

25:07

😇 Concluding with best wishes

The video concludes by wishing viewers good luck in learning digital marketing skills not just for freelancing but also for other job opportunities, with confidence that dedicated efforts for 1-2 months can lead to successful monetization.

Mindmap

Keywords

💡digital marketing

Digital marketing refers to advertising and marketing efforts that use internet-based digital technologies. It is a core theme throughout the video, as the speaker aims to show how to start a career and make money through digital marketing skills. Examples given include Search Engine Optimization (SEO), pay-per-click advertising, social media marketing, and content creation.

💡monetize

To monetize something means to generate income from it. The video focuses on how to monetize digital marketing skills - that is, how to make money from the expertise gained in areas like Google Ads, social media advertising, etc. This is a key message, as the speaker provides several examples of monetization methods from their personal experience.

💡Google Ads

Google Ads is Google's advertising platform that allows businesses to display ads on Google and partner websites. Mastering Google Ads is emphasized as a highly valuable skill that can be monetized. The speaker recommends becoming certified in Google Ads through Google Skillshop courses.

💡freelancing

Freelancing refers to self-employed work, often involving short-term contracts. Sites like Upwork allow freelancers to sell their skills and services to clients worldwide. The speaker presents freelancing as a key method for beginners to start making money from digital marketing skills.

💡certifications

Certifications demonstrate specialized knowledge in an area through passing exams. The speaker stresses the importance of getting certified in platforms like Google Ads. This signals competence to prospective clients when trying to monetize skills through freelancing.

💡YouTube

YouTube advertising, through Google Ads, is highlighted as a lucrative and high-demand area of digital marketing. The speaker recommends becoming highly competent in YouTube and Google video advertising as a priority.

💡ecommerce

Ecommerce refers to online retail activities. The speaker notes ecommerce as a growth area for digital marketing efforts, especially shopping ads and other ads targeted to online stores.

💡optimization

Optimization means enhancing efficiency. When running digital advertising campaigns, the speaker emphasizes the need for ongoing optimization so they remain profitable over time.

💡data analytics

Data analytics involves generating business insights from website, ad, and other data. Building dashboards on platforms like Google Data Studio is noted as an additional digital marketing skill that can be monetized.

💡dynamic

Dynamic means rapidly changing. The speaker notes how digital marketing is a dynamic industry with constant platform updates. Staying current is important for maximizing income potential.

Highlights

This video shows how to learn digital marketing online for free and start making money using those skills

The whole process until you start monetizing your skills can take 1-2 months. Then you can expect to make $10-$40 per hour

You only need a laptop, internet, and your efforts. No financial investment needed

Go to Skillshop by Google to access free courses on Google's advertising platforms like Google Ads

Focus first on learning Google Ads Search, then expand to other platforms like YouTube ads, Shopping ads, and Display ads

After finishing courses, practice creating Google Ads accounts and campaigns to get good at what you learned

Keep up with the latest platform updates using the Google Ads Announcements page

Add certifications to your LinkedIn and resume to strengthen your credentials

Upwork is a good starting point to find freelance contracts once you have some skills

Some freelancers make over $100k solely from Google Ads contracts on Upwork

Initially you may need to accept $10/hour contracts, but you can raise rates once you get 5-star ratings and more clients

In your Upwork proposal, mention your certifications and provide examples of campaigns you created

It takes consistent effort for 1-2 months but you can successfully monetize these skills through freelancing

These skills also make you attractive for digital marketing jobs if you don't want to only freelance

Have confidence in yourself and dedicate focused effort for 1-2 months to start making money from these skills

Transcripts

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