how I would learn digital marketing (If I could start over)

Senator We Run Ads

30 Sept 202219:52

EducationalLearning

32 Likes 10 Comments

TLDRThe video outlines a 9-step roadmap for learning digital marketing properly and building a successful career, beginning with having the right mindset and avoiding get-rich-quick schemes. It advises becoming an expert in one platform like Google Ads, then expanding knowledge into related ecosystems. Other key steps are building a portfolio, learning reporting tools, taking a big picture view of marketing stacks, exploring other channels, focusing on advanced topics like programmatic ads, developing strategic skills like media planning, and eventually consulting clients or specializing.

Takeaways

😀 Avoid shortcuts and get the right mindset - Spend time understanding marketing fundamentals instead of chasing quick money
📝 Create a website and learn HTML basics - This builds digital marketing foundations
🔬 Become an expert in one platform, like Google Ads - Master one platform before exploring others
📈 Learn analytics and reporting tools like Google Analytics - Critical for any digital marketer
🧩 Understand the broader marketing ecosystem and stacks - See how everything connects
👀 Take a step back and learn other channels at a basic level - Get the broader perspective
🔎 Focus on advanced topics like programmatic advertising - Keep learning beyond the basics
📚 Develop strategic skills like media planning - Progress towards high-level strategy
💡 Figure out specialized areas of interest - Choose a direction based on your passions
🚀 You can now chart your own course and career path - Use your skills and knowledge to advance

Q & A

What is the main purpose of the video?
-The main purpose is to give advice on the best way to learn digital marketing effectively, particularly for those just starting out or wanting to pursue it as a career.
What is the first key piece of advice given in the video?
-The first key piece of advice is to avoid shortcuts and have the right mindset. Many resources focus on making quick money with digital marketing rather than building skills, which will not set you up for long-term success.
Why does the author recommend creating your own website early on?
-Creating a basic website helps you understand the core building blocks of the internet that digital marketing relies on. It also gives you something to practice and experiment with as you learn.
What platform does the author recommend focusing on first?
-The author recommends becoming an expert in Google Ads as a starting point. He argues it is the gateway for all paid advertising and mastering it will make learning other platforms much easier later.
Why does the author suggest taking a step back at one point?
-After gaining expertise in one area, the author advises getting familiar with other digital marketing channels at a basic level to understand the broader ecosystem and how everything fits together.
What are some advanced topics suggested for later study?
-Some advanced topics include: app marketing, programmatic advertising, affiliate marketing, email marketing, data management platforms, and customer data platforms.
What strategic skills are recommended in the final step?
-In the final step, developing strategic skills like media planning and ability to create full strategies for clients based on their business objectives and budget is emphasized.
What tools are recommended for learning analytics?
-Google Analytics, Microsoft Clarity, and data visualization tools like Google Data Studio are recommended for understanding analytics and reporting.
Why does the author recommend avoiding shortcuts?
-Many online resources promise quick money making schemes, which will not provide the strong fundamental and technical skills needed for a successful long-term career.
What is the benefit of learning HTML mentioned in the video?
-Understanding basic HTML helps when implementing things like conversion tracking tags on websites, which most digital marketers need to work with.

Outlines

00:00

😀 Avoid shortcuts, have the right mindset

Start by researching marketing fundamentals for 5-7 days. Understand why companies use digital marketing and its benefits. This process will take time and effort, be prepared for frustration. Focus only on learning at this stage.

05:02

📝 Create a website and learn HTML basics

Create a simple website to understand the web. Learn enough HTML from W3Schools to be familiar with tags, functionality and conversion tags. This will help with digital marketing later.

10:03

💪 Become an expert in Google Ads

Avoid getting overwhelmed and focus deeply on one platform. Recommended to choose Google Ads as a gateway to paid media. Use free accounts, create campaigns, come up with ideas to practice while learning.

15:03

🎨 Design landing pages and learn Canva

Apply Google Ads knowledge to design landing pages for hypothetical clients and campaigns. Use Canva to learn basic design principles for display and video ads.

📊 Learn analytics and reporting tools

Analytics is essential for digital marketing. Start with Google Analytics, including demo accounts. Also learn Microsoft Clarity. Apply learnings with own website or accounts.

🔗 Understand marketing technology stacks

Learn the ecosystems of platforms like Google, Facebook etc. For Google - focus on Google Ads, Analytics, Tag Manager and Data Studio. Build expertise with hands-on experience.

👀 Take a step back and avoid noise

Get overview knowledge of other marketing channels at a basic level having mastered one area, including social media ads, affiliate marketing etc. Helps to see big picture.

🚀 Become a specialist

With wide knowledge, now deep dive into advanced topics like app marketing, programmatic advertising, dmps, cdps etc. Become a specialist consultant in an area you love.

🎯 Develop strategic skills

Finally, learn high level strategies for areas like media planning to be able to fully consult clients on budgets, objectives and planning.

Mindmap

Keywords

💡Digital marketing

Digital marketing refers to marketing products or services using digital technologies and media. In the video, the narrator talks about working with digital marketing clients like the Prime Minister's office, hospitals, telecom providers etc. He also discusses strategies for learning digital marketing effectively.

💡Avoid shortcuts

The narrator advises avoiding shortcuts and get-rich-quick schemes when learning digital marketing. He says one should instead research marketing fundamentals and develop the right mindset focused on effort and time investment.

💡Create a website

The narrator recommends creating a simple website to understand the basics of web pages and domains. This hands-on experience is crucial for digital marketing roles.

💡Learn HTML

Understanding basic HTML helps digital marketers with tasks like implementing tracking tags and customizing landing pages. The video advises learning enough HTML to get familiar with common tags.

💡Google Ads

The narrator suggests becoming an expert in one advertising platform, specifically Google Ads. Getting in-depth knowledge helps grasp other platforms faster later.

💡Landing pages

Optimized landing pages are vital for digital campaigns to convert visitors. The video discusses designing sample landing pages tailored to hypothetical ad campaigns.

💡Google Analytics

Learning reporting tools like Google Analytics is critical for measuring campaign performance. The video covers integrating and accessing analytics for websites.

💡Marketing technology stack

The narrator talks about understanding marketing software ecosystems like Google or Adobe's various interconnected products for analytics, ads, creatives etc.

💡Other digital channels

After specializing in one channel like Google Ads, the video suggests getting familiar with other avenues like social media, affiliate marketing to grasp the full digital landscape.

💡Media planning

Strategic skills like media planning, budget allocation, campaign measurement enable providing end-to-end digital marketing solutions to clients.

Highlights

Avoid shortcuts and have the right mindset when learning digital marketing

Research what marketing is and why companies use digital marketing

Create a blog or website to understand the basic building blocks of the internet

Learn the basics of HTML to become a well-rounded digital marketer

Become an expert in one platform like Google Ads before exploring others

Use free tools like Google Skillshop to supplement online courses

Design landing pages to understand how campaigns drive website traffic

Learn basic design with Canva to create display and video ads

Master reporting and analytics tools like Google Analytics

Understand the broader marketing technology ecosystem

Briefly explore other marketing channels like social ads and affiliate marketing

Dive deeper into advanced topics like app marketing and programmatic ads

Develop strategic skills like media planning and management

Gain confidence from realizing how much you have learned

Determine your career path and monetization strategies

Transcripts

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