What is Data Science?

IBM Technology
13 Jun 202207:50
EducationalLearning
32 Likes 10 Comments

TLDRThe script defines data science as the intersection of computer science, math, and business expertise used to extract insights from noisy data to guide business decisions. It outlines different types of analytics from descriptive to prescriptive based on complexity and value. It then walks through the data science lifecycle from formulating the right business questions to data mining, cleaning, analysis, and visualization. It also describes key roles like business analysts, data engineers, and data scientists and how collaboration across them is critical.

Takeaways
  • ๐Ÿ˜€ Data science involves extracting insights from noisy data to guide business actions
  • ๐Ÿ˜Š It encompasses computer science, math and business expertise
  • ๐Ÿ“Š There are four levels of analytics: descriptive, diagnostic, predictive and prescriptive
  • ๐Ÿ”Ž Descriptive analytics focuses on what is happening
  • ๐Ÿ” Diagnostic analytics identifies why something happened
  • ๐Ÿ”ฎ Predictive analytics forecasts what will happen next
  • ๐Ÿ’ก Prescriptive analytics recommends the best course of action
  • ๐Ÿ“ˆ The data science lifecycle moves from business needs to data mining, cleaning, analysis and visualization
  • ๐Ÿ‘ฅ Collaboration between business analysts, data engineers and data scientists is key
  • ๐ŸŽฏ The goal is to turn noisy data into meaningful insights and actions
Q & A
  • What are the three main disciplines that intersect to form data science?

    -The three main disciplines that intersect to form data science are computer science, mathematics, and business expertise.

  • What are the four main types of data science methods discussed, in order of increasing complexity and value?

    -The four main types of data science methods discussed are: descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

  • What is the first step in the data science lifecycle?

    -The first step in the data science lifecycle is business understanding, which involves clearly defining the business problem to solve.

  • What happens during the data cleaning phase of the data science lifecycle?

    -During data cleaning, issues like missing values, duplicate rows, and other data quality problems are addressed to prepare the data for analysis.

  • What types of advanced analytical tools can be used during the exploration phase?

    -During exploration, advanced analytical tools like machine learning can be used to uncover deeper insights and make predictions.

  • Why is collaboration important between different roles like business analysts, data engineers, and data scientists?

    -Collaboration between these roles is critical because there is overlap in their responsibilities, so they need to work together across the data science lifecycle.

  • How can properly visualized insights from data science impact a business?

    -Effective data visualizations allow the key insights uncovered to be clearly communicated to business stakeholders so they can take meaningful actions.

  • What value does diagnostic analytics provide over descriptive analytics?

    -While descriptive analytics answers what is happening, diagnostic analytics provides more value by answering why something occurred.

  • How could machine learning be leveraged for prescriptive analytics?

    -Machine learning models could be trained to recommend optimal decisions and actions for a business to take to achieve a desired future outcome.

  • Why is domain expertise important when formulating questions to analyze?

    -Domain knowledge of the business ensures data science efforts start by asking the right questions that will provide the most valuable insights.

Outlines
00:00
๐Ÿ“Š What is Data Science and its Different Types

This paragraph defines data science as the field involving extracting insights from noisy data and turning them into business actions. It covers how data science combines computer science, math, and business expertise. The paragraph also classifies different types of data science methods based on complexity and value - from descriptive (what happened) to predictive (what will happen) to prescriptive analytics (what actions should be taken).

05:00
๐Ÿš€ The Data Science Lifecycle and Roles Involved

This paragraph explains the key stages in the data science lifecycle - from formulating the right business questions, data mining, cleaning, analysis and visualization of insights. It describes the different roles involved - business analysts, data engineers and data scientists - and how they collaborate across stages, with some overlap in responsibilities.

Mindmap
Keywords
๐Ÿ’กData science
Data science is the main focus of the video. It is defined as the field involving extracting insights from noisy data to guide business decisions. Examples are given such as using data to understand sales trends. Data science requires collaboration between computer science, math, and business experts.
๐Ÿ’กDescriptive analytics
This refers to using data to understand what is currently happening in a business, such as determining if sales went up or down. It is the simplest form of data analysis covered in the video.
๐Ÿ’กDiagnostic analytics
This digging deeper into why something occurred, such as investigating why sales rose or fell. It aims to find the root causes behind observable events.
๐Ÿ’กPredictive analytics
This uses historical data patterns to forecast likely future outcomes, like predicting next quarter's expected sales.
๐Ÿ’กPrescriptive analytics
This involves using data to recommend the best course of action to achieve a desired objective, like improving sales by 10%.
๐Ÿ’กData science lifecycle
The video outlines the typical stages of a data science project, including defining the business problem, collecting data, cleaning data, analysis, and visualizing insights.
๐Ÿ’กMachine learning
Advanced analytical techniques like machine learning are needed for complex predictive and prescriptive analytics. They leverage large data sets and computing power.
๐Ÿ’กBusiness analyst
This data science role focuses on framing the right business questions, domain expertise, and visualizing findings for decision-makers.
๐Ÿ’กData engineer
Data engineers help collect, clean, and explore data to prepare it for analysis. The video notes overlap across data science roles.
๐Ÿ’กData scientist
Data scientists conduct advanced analytics and machine learning exploration. They have specialized technical skills to uncover insights.
Highlights

Data science involves extracting insights from noisy data to drive business actions

Data science combines computer science, math, and business expertise

Descriptive analytics answers what is happening in the business

Diagnostic analytics answers why something happened

Predictive analytics forecasts what will happen next

Prescriptive analytics recommends the best action to achieve a goal

Start data science projects by understanding the business problem

Data mining retrieves relevant data for analysis

Data cleaning prepares noisy data for reliable analysis

Data exploration applies analytical tools to extract insights

Machine learning enables advanced predictive and prescriptive analytics

Data visualization communicates insights to stakeholders

Business analysts frame questions and visualize insights

Data engineers access, clean, and explore data

Data scientists perform advanced analytics and machine learning

Transcripts
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