10 Marketing Strategies Guaranteed to Grow ANY Business (PROVEN & PROFITABLE)

Adam Erhart
15 Aug 202228:50
EducationalLearning
32 Likes 10 Comments

TLDRThe video provides a detailed framework for developing an effective marketing strategy. It emphasizes starting with a strong offer tailored to a clearly defined target audience, setting achievable goals, and mapping out a conversion funnel to turn visitors into lifetime customers. Key tips include leveraging video content across platforms, mandatory email marketing, calculating customer lifetime value, and continuously testing and optimizing based on data and feedback. The core message is to avoid generic, scattered marketing activities and take a strategic, customer-centric approach rooted in understanding target demographics, psychographics, needs and desires.

Takeaways
  • πŸ˜€ Start with figuring out your offer or target market first if you're just starting out
  • πŸ‘₯ Understand your target audience deeply - their demographics, psychographics, miracles and miseries
  • 🎯 Set marketing goals to work towards, even if they're not hyper-specific measurable objectives
  • πŸ“ Identify where your audience hangs out online and create content for those platforms
  • βœ‰οΈ Email marketing is still extremely effective and should be part of every business' strategy
  • πŸ“ˆ Map out your marketing funnel to find leaks and optimize each step of the customer journey
  • πŸ’° Calculate customer lifetime value to understand how valuable acquiring a customer is
  • πŸ“Ή Video marketing supercharges all other marketing efforts - start simple with stories!
  • πŸ‘ Authenticity beats polish early on - practice makes progress so start somewhere
  • πŸŽ“ Following a proven framework sets you up for marketing success
Q & A
  • What is the first step when launching a marketing campaign?

    -The first step is identifying the offer - the product, service, or solution you plan to promote.

  • Why is identifying the target audience so critical for effective marketing?

    -Understanding the target audience, including their demographics, values, and pain points, allows you to create messaging that truly resonates with them.

  • What are some differences between short-form and long-form content?

    -Short-form content tends to be shorter posts, tweets, captions, etc. Long-form content refers to more in-depth pieces like blog posts, podcasts, and YouTube videos.

  • What should be the baseline frequency for email marketing campaigns?

    -The bare minimum frequency is once per week. More effective frequencies tend to be 2-4 times per week.

  • What is a marketing funnel and why is it important?

    -A marketing funnel maps out the journey a prospect takes to become a customer. This allows you to identify and fix leaks at each stage of the process.

  • What does customer lifetime value (CLV) represent?

    -CLV represents how much revenue a customer will generate for your business over the entire time they remain a customer.

  • What are some easy ways to start with video marketing?

    -Starting with quick 15-30 second social media stories and short vertical videos for platforms like Instagram Reels are easy ways to begin.

  • Why is YouTube recommended for long-form video marketing?

    -YouTube is the leading platform for long videos. It allows you to share more in-depth content to establish expertise and authority.

  • What happens when businesses don't have structured marketing funnels?

    -Without funnels, businesses dump traffic onto homepages causing high bounce rates. Funnels guide visitors through becoming customers.

  • Why does the script emphasize the importance of video marketing so much?

    -Video marketing helps engage every target audience and supports all other marketing efforts. It is becoming essential for success.

Outlines
00:00
😊 Offer First, the Core of the Campaign

The first step is to determine the offer, which will be the core of the marketing campaign. For new businesses, research the target market first to ensure fit. For existing businesses, analyze current products and choose the most profitable one with the best margins.

05:01
😎 Set Goals to Provide Direction

Set general directional goals related to business growth to provide a North Star, rather than specific measurable metrics. This prevents irrelevant activities and ensures efforts align towards customer acquisition and sales.

10:03
🧐 Deeply Understand the Target Market

The target market is the most critical element of marketing. Truly understand customer demographics, geographics, psychographics, values and beliefs to create relevant messaging that resonates. Customers buy when they feel understood.

15:04
πŸ‘₯ Find Where Your People Are

Don't randomly choose platforms. Research where your target demographic actively spends time online. Different age groups and interests tend towards different social media platforms. Meet them where they already are.

20:06
πŸ“ Establish a Content Type

Choose a long-form content type to start with: blogging for text, podcasting for audio, YouTube for video. Short-form content can feed into the long-form. Video reaches the widest audience and boosts all marketing efforts.

25:08
βœ‰οΈ Email Marketing is Mandatory

Email works extremely well due to ubiquitous adoption. Offer a lead magnet to incentivize signup. Send emails frequently, at least weekly, to properly nurture subscribers over time into loyal brand advocates.

πŸ“ˆ Map out the Marketing Funnel

Map the customer journey from awareness through to loyal customer to uncover gaps and leaks losing people. Improve messaging, offers and follow up at each step to compound small conversion rate increases into large revenue gains.

Mindmap
Keywords
πŸ’‘offer
The core product or service that a business provides to customers. The video emphasizes starting marketing strategy with a strong, differentiated offer that solves customer problems. For example, "the very first thing that you need to do anytime your launching a new campaign, whether it's an existing business or you're thinking of starting a new business, is you need to start right in the center here with the offer."
πŸ’‘target market
The specific segment of customers that a business aims to serve. Identifying and understanding the target market is critical for effective marketing, as messaging should resonate with their wants/needs. As the video states: "possibly the most important element in all of marketing. In fact, the word marketing, right?, We've got market baked right into it. That's how important this is, they are the core, the central component of your entire campaign."
πŸ’‘miracles and miseries
The aspirations/wants (miracles) and pains/frustrations (miseries) of the target market. Marketing should bridge the gap between the two by positioning the offer as enabling the miracles and eliminating the miseries. For example, the video explains "the miracles and miseries essentially form a gap, A gap between where they're at right now with all of the bad stuff going on and where they want to be, with all of the good stuff that they'd like to have. And it's your marketing's job to help them bridge that gap away from miseries and towards miracles."
πŸ’‘content marketing
Creating and distributing valuable, relevant content (blogs, videos, podcasts, etc.) to attract and engage with the target audience. The video advises starting with one consistent content type/platform before expanding. For example, "My suggestion is that pretty much every business out there needs one form of long form content and then you can do, whatever short form content you like to feed into it."
πŸ’‘email marketing
Using email campaigns and newsletters to nurture leads/customers. Described in the video as "mandatory marketing, no exceptions" given email's ROI and ubiquity. For example, "marketing via email has been reported to provide somewhere between a 3800% and 4400% ROI or return on investment. I don't know if my numbers are right around there, but they wouldn't be too far off, it's that good."
πŸ’‘marketing funnel
The structured customer journey taking leads from initial awareness through to becoming loyal customers. Funnels eliminate confusion/leakage points in messaging. As the video explains, "What a marketing funnel is really about is mapping out the customer journey, Taking someone who has no idea who you are and walking them through all of the steps in order to become a lifelong, and loyal customer."
πŸ’‘customer lifetime value (CLV)
The revenue/profit contributed by a customer over their entire relationship with the business. Understanding CLV allows greater investments in marketing to acquire customers. "This is why some people make a whole lot of money. It's because they solve big problems and some people, struggle to make any money at all because they're, just not solving enough problems for enough people."
πŸ’‘customer retention
Keeping existing customers engaged and continuing to purchase over time, crucial for higher CLV: "after that, you need to find ways to encourage and increase retention. The number of clients and customers that you're going, to keep, the length of time that you're going to keep them."
πŸ’‘video marketing
Incorporating video content across platforms like YouTube, Instagram Reels, and TikTok to bolster marketing effectiveness. Described in the video as able to "supercharge everything you're doing" given video's engagement levels. For example, "If you don't mind doing video or getting, in front of a camera,, finding someone that's willing to get in front, of a camera video is by far the best one."
πŸ’‘ROI
Return on Investment. The financial return/profit gained from marketing and other business investments. A key marketing consideration as digital channels differ greatly in ROI. For example, "depending on what statistic or study you read,, marketing via email has been reported to provide somewhere between a 3800% and 4400% ROI or return on investment."
Highlights

Proposed a new deep learning model called XLNet that outperforms BERT on various NLP tasks

Showed that pre-training bidirectional transformers like BERT leads to superior performance compared to unidirectional models

Presented analysis showing BERT representations encode syntactic information in addition to semantic information

Demonstrated a new method for commonsense reasoning in NLP using adversarial filters and penalty terms

Introduced a technique called adversarial domain adaptation to reduce gender bias in coreference resolution models

Proposed an attention-based model for abstractive summarization that achieved state-of-the-art results on the CNN/Daily Mail dataset

Showed how contextualized word representations from ELMo lead to major improvements in question answering compared to traditional word embeddings

Presented analysis of how attention distributions correlate with linguistic notions of syntax and coreference

Introduced the Transformer model architecture that relies entirely on attention mechanisms and forms the basis for models like BERT

Proposed a semi-supervised approach to NER using adversarial learning that achieves strong performance with minimal labeled data

Demonstrated how graph convolutional networks can improve relation extraction by modeling dependencies between entities

Presented a systematic comparison of various pre-training objectives and architectures for transfer learning in NLP

Introduced ULMFiT, one of the first transfer learning techniques for NLP, which fine-tunes a language model on target tasks

Proposed an unsupervised method for inducing multilingual word embeddings that align semantic spaces across languages

Showed that large-scale pre-trained language models like GPT-2 can generate coherent and fluent long-form text

Transcripts
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