Book Dozens of Appointments W/ Cold Email {GHL Walkthrough}

The speaker introduces a hands-off solution for marketing agencies struggling to land clients. This is the second part of a video series, and the speaker suggests watching the first part for an overview of why the strategy works so well. The speaker's cold email strategy has been effective for the past two years in booking appointments and landing high-ticket clients. The setup for this strategy will be walked through in the video, including a little cost involved. The speaker emphasizes the importance of having a system for client acquisition, which is a common trait among successful agencies.

The speaker provides a step-by-step guide on setting up the cold email system. It starts with creating a sub-account in the GoDaddy account and naming it according to the niche for the cold emailing. The speaker advises purchasing a domain similar to the agency name and setting up a G Suite email with the new domain. The next step involves configuring custom fields for the lead list, emphasizing the importance of personal lines and business names. The speaker also explains how to create workflows for cold emailing and set up triggers and email templates.

The speaker discusses the effectiveness of personalization in cold emails, highlighting how mentioning the recipient's company and personal line can grab their attention. The speaker explains how to create a campaign, detailing the process of setting up email sequences and the importance of scaling according to the client's requirements and goals. The speaker also talks about the importance of using case studies and offering free trials to prove results. The process of adding contacts to a pipeline and tracking campaign progress is also covered.

The speaker shares the process of sourcing leads for the waterproofing niche, explaining the criteria for the leads and the process of ordering a list. The speaker emphasizes the importance of personal lines in making the campaign effective and outlines the steps for uploading the leads to the system. The speaker also discusses the process of warming up the email domain to ensure emails land in the inbox and shares a preview of how the uploaded contacts will be managed in the workflows.

The speaker demonstrates how to test the cold email workflow using personal emails to ensure everything is working as expected. The speaker shows how to add contacts to a specific workflow and track their progress through the pipeline. The speaker also explains how to handle responses and book appointments, emphasizing the importance of manual handling in the beginning to avoid overwhelming the system. The speaker concludes by discussing plans for a follow-up video that will show the results of the campaign.