MAILCHIMP TUTORIAL 2023 (For Beginners) - Step by Step Email Marketing Guide

The video begins with a welcome and an introduction to a comprehensive guide on using Mailchimp. The speaker intends to cover everything from basic email campaigns to advanced features such as website creation, running ads, and graphic design. The tutorial is aimed at beginners and aims to transform them into experts by the end of the video. The speaker emphasizes the versatility and power of Mailchimp, highlighting its usefulness for personal branding, fundraising, online stores, and small businesses. The tutorial starts with a walkthrough on how to sign up for a Mailchimp account and the different tiers of service offered.

The speaker delves into the Mailchimp dashboard, explaining the various features and tools available to users. The focus is on the audience management, which includes viewing subscriber counts, tagged groups, and contact details. The speaker also discusses sign-up forms and how to integrate them into various platforms such as WordPress and Shopify. The form builder is introduced, allowing users to create custom sign-up forms and the importance of tags for segmenting the email list is highlighted. Additionally, the speaker touches on the survey feature, a tool for gathering data and insights from the audience.

This section focuses on the customization options available for Mailchimp forms and surveys. The speaker demonstrates how to create a form with various fields such as email address, first name, last name, and birthday. The process of adding checkboxes and customizing form fields is explained. The speaker also shows how to create and design surveys, including the types of questions that can be asked and how to use auto-tagging based on survey responses. The importance of aesthetics and user experience in form design is emphasized, with tips on how to make forms more engaging and effective.

The speaker moves on to discuss the 'Campaigns' section in Mailchimp, which is central to sending emails to the audience. The different types of campaigns and templates available are outlined, along with the reporting features that provide analytics on campaign performance. The process of creating a campaign, from selecting the audience to setting up the email content, is detailed. The speaker also mentions the potential need to upgrade the Mailchimp plan to access more advanced features and templates. The importance of segmenting the email list for better engagement and conversion rates is reiterated.

Automation is the focus of this section, where the speaker explains how to set up automated email sequences based on specific triggers such as sign-ups or birthdays. The concept of 'customer journeys' is introduced, which involves creating a series of automated emails based on customer actions or milestones. The speaker demonstrates how to create a simple automation sequence and emphasizes the power of automation in saving time and increasing efficiency. The potential applications of automation in marketing, such as abandoned cart reminders and personalized birthday offers, are discussed.

The speaker shifts focus to Mailchimp's website building capabilities, highlighting how users can create a simple website or landing page within the platform. The process of selecting a domain, customizing the website's appearance, and adding pages is detailed. The speaker demonstrates how to edit individual sections of the website, change text, add images, and include call-to-action buttons. The integration of sign-up forms into the website is also covered, emphasizing the importance of a professional and user-friendly online presence.

The speaker concludes the tutorial by summarizing the key points covered and encourages viewers to explore Mailchimp further. Additional features such as the content studio for managing media assets and the creative assistant for designing banners and social media posts are briefly mentioned. The speaker also touches on the account settings and the options for upgrading the Mailchimp plan as the user's needs grow. The video ends with a call to action for viewers to like and subscribe for more content.