How To make CAROUSEL Posts on X (Twitter)

Chris Darafeev
26 Feb 202405:50
EducationalLearning
32 Likes 10 Comments

TLDRThe video script introduces a lesser-known feature on a social media platform, demonstrating how to utilize the ad tools for creating engaging carousel posts without actually running an ad. It guides viewers through the process of selecting a campaign, using the creatives section, and adding payment methods to access the tools. The key focus is on composing a carousel post with multiple images and links, enhancing user interaction and content engagement. The tutorial also touches on the potential of repurposing the created content and encourages viewers to explore the platform's features for organic growth and creative expression.

Takeaways
  • 🚀 The ad tools on X can be utilized for more than just promotions and ads; they can also be used to create engaging Carousel posts.
  • 📍 To access the ad tools, navigate to your profile, click the 'more' button, and select 'professional tools' followed by 'ads'.
  • 💳 A payment method must be added to the account, but it won't be charged when creating non-promotional content.
  • 🎨 In the ad tools, selecting 'creatives' and then 'composer' is the pathway to creating a Carousel post without running an actual ad.
  • 🔄 Changing the destination to 'website' and selecting 'collection' or 'media' allows for the creation of a Carousel post with a mix of images and links.
  • 🖼️ You can add up to six images, comprising of one large 'hero' image and five smaller icons, to create a visually appealing Carousel.
  • 🔗 Each image in the Carousel can be linked to different content, such as blog posts or YouTube videos, providing a diverse range of information.
  • 📝 The headline and description for each Carousel item can be customized to reflect the content it links to, enhancing user engagement.
  • 📌 Once the Carousel post is set up, it can be tweeted directly from the composer, and additional photos can be added if desired.
  • 📈 The use of ad tools for creative content can potentially increase visibility and engagement, as the platform's algorithm may favor such posts.
  • 👥 Encouraging viewers to interact with the post, such as by liking it, can signal to the algorithm that the content is valuable and should be shown to more users.
Q & A

  • What is the primary purpose of the ad tools on X?

    -The primary purpose of the ad tools on X is to run promotions and ads.

  • How can the ad tools on X be used for non-ad purposes?

    -The ad tools on X can also be used to create engaging content like carousel posts, which can be utilized for sharing multiple pieces of content in a single post.

  • What is the first step to access the ad tools on X?

    -To access the ad tools on X, go to your profile, click the 'more' button, and then click on 'professional tools' followed by 'ads'.

  • What is required to use the ad tools on X if you haven't added a payment method?

    -If you haven't added a payment method, you need to add a credit or debit card. However, adding a card does not mean it will be charged; it's just required to access the ad tools.

  • What is a collection in the context of the ad tools on X?

    -A collection in the ad tools on X is a feature that allows you to create a post with a combination of a main square image (like a hero image) and several smaller icon images, similar to a carousel.

  • How many photos can be added in total for a collection post on X?

    -You can add up to six photos in total for a collection post on X, with one large main image and five smaller icon images.

  • How can you link different content to each image in a collection post?

    -You can link individual URLs to each of the images in a collection post, directing users to different blog posts, YouTube videos, or other content when they interact with the images.

  • What is the benefit of using the ad tools to create a carousel post on X?

    -Using the ad tools to create a carousel post on X allows for a more interactive and engaging user experience, as it enables the sharing of multiple pieces of content in a single post and provides direct links to various resources.

  • How can you reuse the ad tools setup for future posts?

    -Once you've set up your content using the ad tools, you can name the setup and save it for future use. This allows you to make subtle changes and repost it as needed.

  • What is the significance of the 'promoted only' option in the ad tools on X?

    -The 'promoted only' option is used when you actually want to run a promoted tweet or ad. However, for creating carousel posts without promoting them, this option is not needed; you can simply use the tools without selecting 'promoted only'.

  • How can you rearrange the order of images in a collection post on X?

    -After you've loaded all the images you want to use in a collection post, you can drag and drop them to rearrange their order as desired.

Outlines
00:00
🚀 Leveraging X's Ad Tools for Carousel Posts

The paragraph introduces the audience to the lesser-known capabilities of X's advertising tools, which are not only for running promotions and ads but also for creating engaging carousel posts. The speaker demonstrates how to access these tools by navigating to the profile, selecting 'professional tools,' and then 'ads.' They clarify that the goal is not to run an ad but to utilize the creative tools. The process involves selecting a campaign, which doesn't matter, and proceeding to 'creatives' to use the composer. The speaker also addresses the necessity of adding a payment method, even if it won't be charged, to access the tweet composer. They explain how to create a collection post with a main image and smaller icons, linking each to different content such as blog posts or YouTube videos. The speaker emphasizes the ease of use and the potential to create a dynamic, interactive post that can direct users to various resources.

05:01
🌟 Customizing Carousel Posts and Future Plans on X

In this paragraph, the speaker discusses the flexibility of the carousel post format on X, highlighting the ability to rearrange and use the images as desired, including setting one as a cover photo. They invite the audience to share their experiences with X's ad tools and any successful strategies they've employed. The speaker expresses enthusiasm for showcasing innovative uses of the platform and encourages viewers to subscribe for more content on X's features and updates. They also tease upcoming content about growth strategies on the platform, hinting at exploring unconventional methods for expanding reach and engaging the audience.

Mindmap
Keywords
💡Ad tools
Ad tools refer to the features and functionalities provided on social media platforms, such as X, that allow users to create and manage advertisements. In the context of the video, the speaker demonstrates how to utilize these tools for non-ad purposes, specifically to create engaging carousel posts that can attract more user interaction.
💡Carousel posts
Carousel posts are a type of social media content that allows users to swipe through a series of images or videos within a single post. They are designed to increase engagement by providing a more dynamic and interactive experience for viewers. In the video, the speaker explains how to create a carousel post by using the ad tools on X, which involves adding multiple images and linking them to different content.
💡Professional tools
Professional tools on social media platforms are a set of features intended for businesses and content creators to manage their presence more effectively. These tools often include analytics, ad creation, and post scheduling options. In the video, the speaker navigates to 'professional tools' to access the ad tools, which are typically used for promotional activities but can also be leveraged for creating engaging content like carousel posts.
💡Payment method
A payment method refers to the means by which a user can make transactions or handle financial obligations on a platform. In the context of the video, adding a payment method is necessary to access certain features, even if no actual charges are incurred. The speaker mentions adding a debit or credit card, but emphasizes that the card will not be charged when using the ad tools for content creation purposes.
💡Creatives
Creatives in the context of social media and advertising refer to the visual and textual content used to engage an audience, such as images, videos, and copy. In the video, the speaker uses the term to describe the process of selecting and uploading various images and linking them to different URLs, which is a crucial step in creating an interactive carousel post.
💡Collection
In the context of the video, a collection refers to a specific type of carousel post that includes a primary, larger image or 'hero' image accompanied by several smaller images or icons. This format allows users to create a visually appealing and interactive post that can direct viewers to various linked content, enhancing user engagement and providing multiple access points to different resources.
💡Destination
In the context of social media content creation, a destination is the URL or link that a user is directed to when they interact with a specific part of a post. The video explains how to set a destination for each image in a carousel post, allowing users to navigate to different pieces of content, such as websites or blog posts, by interacting with the individual images.
💡Headline
A headline in the context of social media or advertising is a short, attention-grabbing phrase or title that accompanies a piece of content to summarize its main message or attract user engagement. In the video, the speaker emphasizes the importance of creating compelling headlines for each element of the carousel post to entice users to click through to the linked content.
💡Engagement
Engagement in social media refers to the interactions and responses from users to a post, such as likes, comments, shares, or clicks. The video highlights the creation of carousel posts as a strategy to increase engagement by providing a more dynamic and interactive experience, encouraging users to explore the various linked content.
💡Algorithm
An algorithm in the context of social media platforms is a set of rules or processes that determine how content is displayed or ranked in users' feeds, often based on factors like user interaction and relevance. The video implies that certain actions, such as liking a video, can signal to the platform's algorithm to show the content to more people.
💡Growth
Growth in the context of social media refers to the increase in a user's or a page's reach, engagement, and follower count. The video touches on the topic of growth by mentioning an upcoming discussion about strategies for expanding one's presence on the platform, including some unconventional methods that may be necessary for achieving growth.
Highlights

Using ad tools for creative content beyond promotions and ads.

Accessing professional tools from the profile menu.

The importance of having a payment method on file for ad features, even without running an actual ad.

Creating carousel posts with the ad tools without promoting a tweet.

Adding multiple images to a post for a carousel effect.

Linking individual URLs to each image in the carousel.

Utilizing the ad composer for non-promotional content creation.

Setting a destination for the carousel post to a website.

Choosing the collection creative type for a hero and icon images layout.

Adding up to six individual photos to a collection post.

Customizing the headline and link for each image in the carousel.

Creating a dynamic and interactive post with multiple links for various content.

The ability to pin a carousel post to the profile for ongoing engagement.

Editing and reusing ad tool creations for future posts.

Enhancing visibility with the algorithm by engaging with the content through likes.

Customizing the cover image with the ad tools for personal branding.

Sharing and spotlighting innovative uses of ad tools on the platform.

Transcripts

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SocialMediaCarouselPostsAdToolsContentCreationDigitalMarketingUserEngagementPlatformFeaturesSocialStrategyTechTipsOnlineGrowth