Mind-Blowing Twitter Statistics and Facts (2021)

Neighbourhood
1 Sept 202003:22
EducationalLearning
32 Likes 10 Comments

TLDRThis video script emphasizes the importance of social media marketing in business strategies and highlights Twitter as a potentially overlooked platform. It provides key statistics on Twitter's user base, engagement, and advertising effectiveness, suggesting that despite competition from giants like Facebook and Instagram, understanding Twitter's specifics can significantly enhance a brand's digital marketing strategy. The video encourages viewers to utilize the information to craft effective social media strategies and shares resources for further assistance.

Takeaways
  • 📈 Social media marketing is crucial for any business strategy, but using every platform isn't always the best approach.
  • 🌐 Twitter, despite its complexity, should be considered as a part of your social media marketing strategy.
  • 👥 Twitter has 326 million monthly active users, indicating a substantial audience to tap into.
  • 💬 With 500 million tweets sent daily, Twitter is a fast-paced platform that requires timely and relevant content.
  • 🔄 46% of Twitter users are daily active, showing high engagement potential.
  • 😆 The crying-laughing emoji is the most used on Twitter, reflecting the platform's emotional and relatable nature.
  • 📸 Tweets with images receive 150% more retweets, emphasizing the importance of visual content.
  • 🔖 Hashtags can increase engagement by up to 1065%, showing their powerful role in content discovery.
  • 📈 Paid Twitter ad engagement has increased by 50% year on year, indicating growing effectiveness of advertising on the platform.
  • 💰 The cost per engagement for advertisers on Twitter has decreased by 14%, making it a more cost-effective option.
  • 🎯 Twitter ads are 11% more effective at engaging audiences during live events, highlighting its utility for real-time marketing.
Q & A

  • What is the significance of social media marketing in business strategies?

    -Social media marketing is crucial as it forms the cornerstone of every business marketing strategy, helping businesses to connect with their audience effectively.

  • Is it necessary to use every social media network for marketing?

    -While it's important to consider all options, using every social media network is not always the best approach. It's more beneficial to identify which platforms align with your brand and target audience.

  • What are some key statistics to understand when planning a Twitter marketing strategy?

    -Key statistics include the number of monthly active users, daily tweet volume, total accounts created, user engagement, and the effectiveness of Twitter advertising.

  • How many monthly active users does Twitter have?

    -Twitter has 326 million monthly active users.

  • How often do Twitter users engage with the platform?

    -46% of Twitter users are on the platform every single day.

  • What is the impact of using images and hashtags in tweets?

    -Tweets with images get 150% more retweets, and tweets with hashtags can see up to 1065% increased engagement compared to similar tweets without hashtags.

  • How has engagement with paid Twitter ads changed over the past year?

    -Engagement with paid Twitter ads has increased by 50% year on year as of Q3 2018.

  • What is the cost per engagement for advertisers on Twitter?

    -The cost per engagement for advertisers on Twitter has decreased by 14% over the same time period as the Q3 2018 stats.

  • How effective are Twitter ads during live events?

    -Twitter ads are up to 11% better at mentally engaging audiences during live events.

  • Why should businesses not overlook Twitter in their social media strategy?

    -Despite the effectiveness of platforms like Facebook and Instagram, Twitter should not be overlooked as it can be a valuable option for certain industries, products, or brands when used correctly.

  • What additional resources does Neighbourhood offer for social media strategy?

    -Neighbourhood offers a blog with more tools, tips, and templates to help businesses find, sell, and keep their customers, in addition to their video content.

Outlines
00:00
📈 The Importance of Social Media Marketing and Twitter Statistics

This paragraph discusses the significance of social media marketing in modern business strategies, emphasizing that while not every platform is suitable for every business, it's crucial to evaluate all options. It introduces Hannah from Neighbourhood, a brand that assists businesses in connecting with their audience. The focus then shifts to Twitter, highlighting its complexity due to its fast-paced nature and character limitations. The paragraph underscores the necessity of understanding key statistics for successful Twitter marketing, such as the number of monthly active users, daily tweet volume, total accounts, and daily user engagement. It also touches on the effectiveness of Twitter advertising, including the impact of emojis, images, and hashtags on engagement.

Mindmap
Keywords
💡Social media marketing
Social media marketing refers to the process of promoting a business or brand through various social media platforms to increase awareness, engagement, and sales. In the context of the video, it is the central theme, emphasizing the importance of integrating social media into a company's overall marketing strategy and considering all available platforms, including Twitter, to reach the right audience effectively.
💡Twitter marketing
Twitter marketing is the specific branch of social media marketing that focuses on leveraging the Twitter platform to connect with customers, share content, and drive business results. It involves creating and executing a strategy that takes into account the platform's unique characteristics, such as its character limit and fast-paced nature.
💡Monthly active users
Monthly active users (MAUs) refers to the number of unique individuals who access and use a social media platform for a specific purpose at least once a month. This metric is crucial for understanding the potential reach and audience size of a platform, which in turn informs marketing strategies and advertising efforts.
💡Engagement
Engagement in the context of social media refers to the interactions users have with content, such as likes, comments, shares, and clicks. High engagement levels indicate that users find the content valuable, relevant, and interesting, which is a key goal for marketers aiming to build strong connections with their audience.
💡Cost per engagement
Cost per engagement (CPE) is a metric used in advertising to measure the average amount spent to gain a single engagement or interaction from users. It is calculated by dividing the total advertising cost by the number of engagements, providing insight into the efficiency and effectiveness of an advertising campaign.
💡Hashtags
Hashtags on social media platforms, including Twitter, are used to categorize content and make it easily discoverable by other users interested in the same topic. They help in increasing the reach of posts and fostering conversations around specific themes or events.
💡Live events
Live events refer to real-time happenings that are broadcasted or shared on social media platforms, allowing users to engage with the content as it unfolds. These events can include anything from product launches to live streams of conferences or sports games, and they offer unique opportunities for brands to connect with their audience in a more immediate and interactive way.
💡Advertising strategy
An advertising strategy is a well-planned approach that outlines the goals, target audience, message, and channels for promoting a product or service through advertisements. It is essential for maximizing the return on investment (ROI) and ensuring that marketing efforts are aligned with the overall business objectives.
💡Brands
Brands represent the identity of a company, product, or service, encompassing its name, logo, design, and overall perception in the market. A strong brand helps in building customer loyalty, differentiating from competitors, and driving long-term business growth.
💡Target audience
The target audience refers to the specific group of consumers a business aims to reach with its marketing efforts. Identifying and understanding the target audience is crucial for tailoring messages and content to resonate with them, leading to more effective marketing campaigns.
Highlights

Social media marketing is essential for every business marketing strategy.

Not using every social media network is a strategic choice.

Twitter marketing can be complex due to its character limit and fast-paced nature.

Understanding key statistics is crucial for a successful Twitter advertising strategy.

Twitter has 326 million monthly active users.

500 million tweets are sent daily on Twitter.

1.3 billion total accounts have been created on Twitter since its launch.

46% of Twitter users are active on the platform every day.

The crying laughing emoji is the most frequently used on Twitter with 2.3 billion uses.

The global average time spent per visit on Twitter is just over nine minutes.

Tweets with images get 150% more retweets.

Tweets with hashtags can result in up to 1065% increased engagement.

Engagement with paid Twitter ads increased 50% year on year as of Q3 2018.

Cost per engagement for advertisers on Twitter decreased by 14% in the same period.

Twitter ads are 11% more effective at engaging audiences during live events.

Despite the popularity of platforms like Facebook and Instagram, Twitter should not be overlooked.

Understanding target audience and key stats can lead to an effective social media strategy including Twitter.

Sharing the video and subscribing to the blog can provide more tools and tips for Twitter advertising.

Transcripts

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SocialMediaMarketingTwitterStatsBrandEngagementAdvertisingStrategyUserBehaviorContentOptimizationDigitalMarketingROILiveEventsNeighbourhood