How to Be SUCCESSFUL on Twitter | How to improve ENGAGEMENT and IMPRESSIONS

NFTs Simplified
9 Sept 202106:01
EducationalLearning
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TLDRThis video script emphasizes that having a large number of Twitter followers does not equate to a successful Twitter presence. It highlights the importance of engagement over follower count and introduces metrics such as impressions and engagement rate, which can be accessed through Twitter analytics. The script advises against using follow-for-follow tactics or bots, as these can decrease engagement rates. Instead, it suggests being authentic, building genuine relationships with followers, and creating valuable content to attract the right audience. The focus should be on increasing impressions and engagement rates to boost visibility and interaction on the platform.

Takeaways
  • 🎯 Twitter success is not measured by the number of followers, but by engagement and the right audience.
  • 👥 The purpose of having followers is to have an audience that genuinely cares about and engages with your content.
  • 📈 Focus on impressions and engagement rate, which can be found in Twitter Analytics, as they are better indicators of success.
  • 🚀 Aim for an engagement rate between 2-3%, with a great rate being over 5%.
  • 🙅‍♀️ Avoid using follow-for-follow tactics or websites that promise to increase followers, as they can harm your engagement rate.
  • 🌟 Be authentic and add value by clearly stating who you are and what you tweet about in your bio.
  • 🤝 Build genuine relationships with your followers by engaging with their content and supporting their journeys.
  • 📝 Write valuable threads, as they are more likely to be retweeted, increasing your impressions.
  • 🛠 Optimize your bio space for better visibility and to attract the right followers.
  • 📈 Track your progress and adjust your strategy based on the metrics provided by Twitter Analytics.
Q & A

  • What is the common misconception about Twitter success?

    -The common misconception is that having a high number of followers equates to a successful Twitter presence. However, the quality of followers and their engagement is more important than the quantity.

  • Why are followers not equivalent to an audience on Twitter?

    -Followers are not equivalent to an audience because having a large number of followers does not guarantee their interest in your content, support for your endeavors, or engagement with your tweets. An audience is made up of people who genuinely care about and interact with what you share.

  • What are impressions on Twitter and why are they important?

    -Impressions are the number of times people have seen your tweet on Twitter. They are important because a higher number of impressions than followers indicates that your content is reaching a wider audience beyond just your followers, which is favored by Twitter's algorithm.

  • How is the engagement rate on Twitter calculated?

    -The engagement rate is calculated by dividing the number of engagements (clicks, likes, follows, replies, and retweets) by the total number of impressions. Twitter shows both the engagement rate per tweet and the average engagement rate over the last 28 days.

  • What is a good engagement rate to aim for on Twitter?

    -A good engagement rate to aim for is between two to three percent, while an excellent engagement rate is over five percent.

  • What are some strategies to attract the right type of followers on Twitter?

    -To attract the right type of followers, be clear about your identity and content in your bio, form authentic relationships by engaging with your existing followers, and create valuable, easily shareable threads that provide meaningful content.

  • Why should one avoid using follow-for-follow tactics or websites that promise followers?

    -These tactics can lead to a decrease in engagement rate and may attract bots and uninterested followers who do not genuinely care about the content, ultimately harming the visibility of your tweets due to the Twitter algorithm's preference for high engagement.

  • How can you optimize your Twitter bio to attract the right followers?

    -You can optimize your bio by being clear about who you are and what you tweet about, which helps potential followers understand if your content aligns with their interests.

  • What is the significance of forming authentic relationships with your followers?

    -Authentic relationships lead to genuine engagement, as followers feel more connected and are more likely to interact with your content, support your endeavors, and help boost your tweets' visibility through the Twitter algorithm.

  • How do valuable threads contribute to increasing impressions on Twitter?

    -Valuable threads, when well-written and informative, are more likely to be retweeted, which increases the number of impressions and helps reach a wider audience beyond your followers.

  • What should be the focus when growing a Twitter presence?

    -The focus should be on building engagement and providing value to your existing audience, regardless of its size, rather than chasing a high follower count, which can lead to less meaningful interactions and engagement.

Outlines
00:00
📈 Beyond Follower Count: Measuring Twitter Success

This paragraph discusses the misconception that a high follower count on Twitter equates to success. It emphasizes the importance of engagement over quantity, highlighting that having a large number of followers does not guarantee support or interest in one's content. The speaker, Afer Lynn, introduces the concept of using Twitter analytics to track impressions and engagement rates as better metrics for success. The paragraph also outlines strategies for attracting the right type of followers, such as being authentic and providing value, and warns against using follow-for-follow tactics or bots, which can negatively impact engagement rates.

05:02
🤝 Building Genuine Engagement on Twitter

The second paragraph focuses on strategies for increasing engagement and impressions on Twitter, rather than solely pursuing a higher follower count. It advises against using follow-for-follow schemes and instead suggests focusing on creating valuable content, particularly threads, which are more likely to be retweeted and seen by a wider audience. The speaker shares personal tips for engaging with followers authentically, such as replying to comments and showing genuine interest in their content. The paragraph concludes with a call to action for viewers to engage with the content and subscribe for more insights on growing a Twitter audience.

Mindmap
Keywords
💡Followers
In the context of the video, 'followers' on Twitter are individuals who choose to receive updates from a user's account. While a common measure of success, the speaker argues that having a large number of followers does not necessarily equate to a successful Twitter presence. Instead, the focus should be on attracting and maintaining an engaged audience that genuinely cares about the content being shared.
💡Twitter Presence
A 'Twitter presence' refers to the visibility, influence, and impact a user has on the Twitter platform. It encompasses various aspects such as the number of followers, the engagement with tweets, and the overall reach of the content posted. The video emphasizes that a successful Twitter presence is not just about the quantity of followers but the quality of engagement and the authenticity of the interactions.
💡Engagement
Engagement on Twitter refers to the interactions users have with a tweet, such as clicks, likes, replies, follows, and retweets. It is a more accurate measure of a user's success on the platform than the number of followers because it reflects the level of interest and involvement from the audience. High engagement indicates that followers find the content valuable and are more likely to share it, thus increasing the user's reach and influence.
💡Impressions
Impressions on Twitter are the total number of times a tweet is seen by users. This metric is important because it indicates the potential reach of a user's content. The video suggests that aiming for a high number of impressions is beneficial as it means more people are exposed to the tweets, which can lead to increased engagement and a more effective Twitter presence.
💡Engagement Rate
The 'engagement rate' is a metric that measures the level of interaction on a tweet by calculating the number of engagements (clicks, likes, follows, replies, retweets) in relation to the total number of impressions. A higher engagement rate signifies that a larger proportion of users who see the tweet are interacting with it, which is a strong indicator of content quality and audience interest.
💡Authenticity
Authenticity in the context of social media refers to the genuine expression of one's self, values, and content. The video emphasizes the importance of being authentic and adding value to the audience by sharing meaningful content, rather than resorting to tactics that may artificially inflate follower counts but do not result in genuine engagement.
💡Value
In the context of the video, 'value' refers to the usefulness, relevance, and quality of the content that a user shares on Twitter. Providing value means that the tweets are informative, entertaining, or otherwise engaging to the audience, which in turn encourages followers to interact with the content and share it with their own networks.
💡Threads
Threads on Twitter are chains of connected tweets that form a single narrative or discussion. They are favored by the platform's algorithm and can lead to higher engagement rates because they provide more in-depth content that encourages followers to read and interact with multiple tweets in a sequence.
💡Relationships
Building relationships on Twitter involves forming genuine connections with followers by engaging with their content, replying to their interactions, and showing interest in their activities. This approach fosters a sense of community and loyalty, leading to higher engagement rates and a more supportive audience.
💡Analytics
Twitter Analytics is a tool provided by the platform that allows users to track and analyze the performance of their tweets and overall account. It provides metrics such as impressions, engagements, and engagement rate, which are crucial for understanding the success of a Twitter presence and making informed decisions about content strategy.
Highlights

Twitter success should not be measured solely by the number of followers.

Engagement matters more than the number of followers on Twitter.

The importance of impressions and engagement rate in measuring Twitter success.

Impressions are the number of times people saw your tweet on Twitter.

A higher number of impressions than followers indicates better performance.

Engagement rate is calculated by dividing the number of engagements by the total number of impressions.

Twitter's algorithm boosts tweets with higher engagement rates.

An average engagement rate of 0.03% is standard, but aiming for 2-3% is better.

A great engagement rate is over 5%.

Avoid using follow-for-follow tactics or websites to increase followers.

Such tactics can harm your engagement rate and thus your visibility on Twitter.

Being authentic and adding value is crucial to attracting the right followers.

Clear communication in your bio about who you are and what you tweet about is important.

Forming authentic relationships with your followers by engaging with their content is recommended.

Writing valuable threads can increase your impressions and engagement.

Threads are more likely to be retweeted, thus increasing your reach.

Focus on building engagement and providing value rather than chasing followers.

Transcripts

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