How to Be SUCCESSFUL on Twitter | How to improve ENGAGEMENT and IMPRESSIONS
TLDRThis video script emphasizes that having a large number of Twitter followers does not equate to a successful Twitter presence. It highlights the importance of engagement over follower count and introduces metrics such as impressions and engagement rate, which can be accessed through Twitter analytics. The script advises against using follow-for-follow tactics or bots, as these can decrease engagement rates. Instead, it suggests being authentic, building genuine relationships with followers, and creating valuable content to attract the right audience. The focus should be on increasing impressions and engagement rates to boost visibility and interaction on the platform.
Takeaways
- π― Twitter success is not measured by the number of followers, but by engagement and the right audience.
- π₯ The purpose of having followers is to have an audience that genuinely cares about and engages with your content.
- π Focus on impressions and engagement rate, which can be found in Twitter Analytics, as they are better indicators of success.
- π Aim for an engagement rate between 2-3%, with a great rate being over 5%.
- π ββοΈ Avoid using follow-for-follow tactics or websites that promise to increase followers, as they can harm your engagement rate.
- π Be authentic and add value by clearly stating who you are and what you tweet about in your bio.
- π€ Build genuine relationships with your followers by engaging with their content and supporting their journeys.
- π Write valuable threads, as they are more likely to be retweeted, increasing your impressions.
- π Optimize your bio space for better visibility and to attract the right followers.
- π Track your progress and adjust your strategy based on the metrics provided by Twitter Analytics.
Q & A
What is the common misconception about Twitter success?
-The common misconception is that having a high number of followers equates to a successful Twitter presence. However, the quality of followers and their engagement is more important than the quantity.
Why are followers not equivalent to an audience on Twitter?
-Followers are not equivalent to an audience because having a large number of followers does not guarantee their interest in your content, support for your endeavors, or engagement with your tweets. An audience is made up of people who genuinely care about and interact with what you share.
What are impressions on Twitter and why are they important?
-Impressions are the number of times people have seen your tweet on Twitter. They are important because a higher number of impressions than followers indicates that your content is reaching a wider audience beyond just your followers, which is favored by Twitter's algorithm.
How is the engagement rate on Twitter calculated?
-The engagement rate is calculated by dividing the number of engagements (clicks, likes, follows, replies, and retweets) by the total number of impressions. Twitter shows both the engagement rate per tweet and the average engagement rate over the last 28 days.
What is a good engagement rate to aim for on Twitter?
-A good engagement rate to aim for is between two to three percent, while an excellent engagement rate is over five percent.
What are some strategies to attract the right type of followers on Twitter?
-To attract the right type of followers, be clear about your identity and content in your bio, form authentic relationships by engaging with your existing followers, and create valuable, easily shareable threads that provide meaningful content.
Why should one avoid using follow-for-follow tactics or websites that promise followers?
-These tactics can lead to a decrease in engagement rate and may attract bots and uninterested followers who do not genuinely care about the content, ultimately harming the visibility of your tweets due to the Twitter algorithm's preference for high engagement.
How can you optimize your Twitter bio to attract the right followers?
-You can optimize your bio by being clear about who you are and what you tweet about, which helps potential followers understand if your content aligns with their interests.
What is the significance of forming authentic relationships with your followers?
-Authentic relationships lead to genuine engagement, as followers feel more connected and are more likely to interact with your content, support your endeavors, and help boost your tweets' visibility through the Twitter algorithm.
How do valuable threads contribute to increasing impressions on Twitter?
-Valuable threads, when well-written and informative, are more likely to be retweeted, which increases the number of impressions and helps reach a wider audience beyond your followers.
What should be the focus when growing a Twitter presence?
-The focus should be on building engagement and providing value to your existing audience, regardless of its size, rather than chasing a high follower count, which can lead to less meaningful interactions and engagement.
Outlines
π Beyond Follower Count: Measuring Twitter Success
This paragraph discusses the misconception that a high follower count on Twitter equates to success. It emphasizes the importance of engagement over quantity, highlighting that having a large number of followers does not guarantee support or interest in one's content. The speaker, Afer Lynn, introduces the concept of using Twitter analytics to track impressions and engagement rates as better metrics for success. The paragraph also outlines strategies for attracting the right type of followers, such as being authentic and providing value, and warns against using follow-for-follow tactics or bots, which can negatively impact engagement rates.
π€ Building Genuine Engagement on Twitter
The second paragraph focuses on strategies for increasing engagement and impressions on Twitter, rather than solely pursuing a higher follower count. It advises against using follow-for-follow schemes and instead suggests focusing on creating valuable content, particularly threads, which are more likely to be retweeted and seen by a wider audience. The speaker shares personal tips for engaging with followers authentically, such as replying to comments and showing genuine interest in their content. The paragraph concludes with a call to action for viewers to engage with the content and subscribe for more insights on growing a Twitter audience.
Mindmap
Keywords
π‘Followers
π‘Twitter Presence
π‘Engagement
π‘Impressions
π‘Engagement Rate
π‘Authenticity
π‘Value
π‘Threads
π‘Relationships
π‘Analytics
Highlights
Twitter success should not be measured solely by the number of followers.
Engagement matters more than the number of followers on Twitter.
The importance of impressions and engagement rate in measuring Twitter success.
Impressions are the number of times people saw your tweet on Twitter.
A higher number of impressions than followers indicates better performance.
Engagement rate is calculated by dividing the number of engagements by the total number of impressions.
Twitter's algorithm boosts tweets with higher engagement rates.
An average engagement rate of 0.03% is standard, but aiming for 2-3% is better.
A great engagement rate is over 5%.
Avoid using follow-for-follow tactics or websites to increase followers.
Such tactics can harm your engagement rate and thus your visibility on Twitter.
Being authentic and adding value is crucial to attracting the right followers.
Clear communication in your bio about who you are and what you tweet about is important.
Forming authentic relationships with your followers by engaging with their content is recommended.
Writing valuable threads can increase your impressions and engagement.
Threads are more likely to be retweeted, thus increasing your reach.
Focus on building engagement and providing value rather than chasing followers.
Transcripts
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