How to Use X/Twitter Analytics

Jacob C Edmunds
7 Dec 202310:05
EducationalLearning
32 Likes 10 Comments

TLDRThe video script offers an insightful guide to understanding X analytics, detailing the basic and advanced metrics available for users to track their account's performance. It addresses common concerns about declining impressions and emphasizes the importance of content quality and consistency. The video also highlights the platform's evolving analytics features, providing tips on reaching and maintaining the 5 million impression threshold for monetization, and explains how to export data for further analysis.

Takeaways
  • 📊 Understanding X analytics involves examining various metrics available in the platform's backend.
  • 🔍 Accessing basic analytics requires going to settings, then premium, and finally analytics.
  • 📉 A decrease in impressions could be due to several factors, including shadow banning, fewer posts, or the need for better content.
  • 🚫 It's advised not to panic at the sight of decreasing metrics, as consistent improvement is rare unless going viral.
  • 🔎 The detailed analytics page provides a comprehensive view of impressions, engagements, and other metrics.
  • 🎯 For monetization, aiming for 55,000 impressions per day can help reach the 5 million impression threshold in three months.
  • 📈 The platform does not require maintaining the 5 million impression threshold after monetization, as shown by the speaker's account.
  • 💡 Exporting data allows for a 30-day window of analytics, which can be extended by adjusting the date range.
  • 📊 The detailed breakdown by tweet provides insights into individual tweet performance, including impressions and engagement metrics.
  • 📹 Video analytics offer metrics like views, total minutes viewed, and retention, useful for creators uploading their own video content.
Q & A

  • What is the main focus of the video?

    -The main focus of the video is to provide an in-depth breakdown of the different metrics and analytics available in the backend of an X account and how to interpret them.

  • How can you access the basic analytics on X?

    -To access the basic analytics, go to the settings, click 'More', then 'Premium', and finally 'Analytics'.

  • What metrics are covered in the basic analytics section?

    -The basic analytics section covers about 10 different metrics based on the last seven days of activity.

  • Why might someone's impressions be going down on their X account?

    -Impressions might go down due to reasons such as being shadow banned, posting less frequently, or needing to improve content quality.

  • How can you reach the detailed analytics page on X?

    -You can reach the detailed analytics page by typing 'analytics.twitter.com' directly into your URL if logged into X, clicking 'Access your post analytics' from the dashboard, or going to 'Settings' > 'Creator Studio' > 'Analytics'.

  • What is the significance of the 5 million impressions threshold?

    -The 5 million impressions threshold is a target to reach within a three-month period for monetization purposes, but it's not necessary to maintain this threshold once monetized.

  • How can you track your progress towards the 5 million impressions goal?

    -You can track your progress by checking the daily breakdown of impressions in the detailed analytics page and aiming for about 55,000 impressions per day.

  • What other metrics are available in the detailed analytics page besides impressions?

    -Other metrics available include engagements, link clicks, retweets, likes, replies, user profile clicks, and video views and retention.

  • How can you export data from the analytics page?

    -You can export data by clicking the 'Export data' button, which allows you to export up to 30 days of data at a time, either by tweet or by day.

  • What is the difference between the analytics of X and Instagram?

    -The analytics of X are not as detailed as Instagram's. For example, Instagram provides better metrics for tracking user engagement and content performance.

  • What is the purpose of the Events Manager tab in X analytics?

    -The Events Manager tab is a feature in X analytics that allows users to manage and track events related to their account, although the video creator has not used it personally.

Outlines
00:00
📊 Navigating X Analytics: A Guide to Understanding Your Metrics

This segment introduces the basics of analytics within the X platform, guiding viewers on how to access and interpret various metrics through the platform's analytics dashboard. The speaker highlights the process of accessing basic and more detailed analytics, including impression counts and comparisons with previous periods. Emphasis is placed on not panicking over fluctuations in metrics such as impressions, acknowledging the multitude of factors that can influence these numbers. The video also covers how to access detailed analytics, set daily goals for metrics like impressions to achieve larger targets, and the utility of exporting data for deeper analysis.

05:03
🔍 Maintaining Monetization: Insights Beyond the 5 Million Impression Threshold

The second paragraph shifts focus to the monetization aspects of the X platform, specifically addressing concerns about maintaining the 5 million impression threshold for monetization. It provides evidence that surpassing this threshold is not necessary for continued monetization, supported by the speaker's own analytics. Additional details cover the breadth of metrics available for posts, including engagement rates and specific actions like link clicks and retweets. The importance of exporting data for comprehensive analysis is reiterated, with an emphasis on the usefulness of certain metrics for understanding revenue sources. The video concludes with an overview of video metrics on the platform and encourages viewer engagement through comments, subscriptions, and likes.

Mindmap
Keywords
💡Basic Analytics
Basic analytics refer to the fundamental metrics provided by a platform to track user engagement and performance. In the context of the video, it involves a straightforward method to access these metrics by navigating through the platform's settings. The speaker describes going to the settings, clicking on 'premium', and then 'analytics' to view basic analytics such as impressions over the last seven days. This process illustrates how users can start to understand their account's reach and growth, making basic analytics crucial for anyone looking to optimize their online presence.
💡Impressions
Impressions measure the number of times content is displayed, regardless of whether it was clicked or not. The video emphasizes impressions as a key metric, noting the speaker's account received 324,000 impressions in the last seven days. Impressions are used to gauge the visibility of content, and fluctuations in this metric can indicate changes in content reach or audience engagement. The speaker also addresses concerns about impressions decreasing, suggesting various reasons for such trends.
💡Shadow Ban
A shadow ban is an informal term for when a user's content is silently restricted by the platform, making it less visible or discoverable to others without notifying the user. The video mentions shadow banning as a potential reason for a decrease in impressions. This concept is critical for creators to understand, as it can significantly impact content reach and engagement without clear indicators from the platform.
💡Detailed Analytics
Detailed analytics offer an in-depth look at user engagement and performance metrics beyond the basic level. The video discusses accessing these analytics through direct URL navigation or platform settings. Detailed analytics provide insights into impressions, engagement rates, and other crucial metrics over specified time frames, allowing users to analyze and optimize their content strategy with more precision.
💡Engagement Rate
Engagement rate is a key metric that measures the level of interaction users have with content compared to the number of impressions. It includes actions such as likes, comments, and shares. The video highlights the importance of this metric in understanding how actively involved the audience is with the content. A high engagement rate is typically a sign of content that resonates well with the audience.
💡Export Data
The ability to export data allows users to download their performance metrics for further analysis or reporting. In the video, the speaker demonstrates how to export 30 days of data, either by tweet or by day, facilitating a granular look at content performance. This feature is crucial for creators or marketers who need to perform detailed analyses, track progress over time, or report metrics to stakeholders.
💡Monetization
Monetization refers to the process of earning revenue from content. The video addresses concerns about maintaining a certain level of impressions (5 million in 90 days) to stay monetized. The speaker provides evidence that continuous maintenance of this threshold is not necessary once monetized, clarifying the platform's policy. This is significant for creators aiming to generate income through their content without the pressure of hitting constant high metrics.
💡Video Analytics
Video analytics focus on metrics specific to video content, such as views, total minutes viewed, and retention rates. The video discusses accessing these metrics through the platform and their importance in understanding how video content performs. For creators who upload videos, these metrics offer insights into viewer behavior and preferences, which can inform content strategy and optimization.
💡Events Manager
Events manager is a tool mentioned in the video that likely provides capabilities for tracking and analyzing events or actions taken by users. While not detailed in the script, its inclusion suggests the platform offers various specialized tools for analyzing different types of user interactions. Understanding how to utilize such tools can help in strategizing content and engagement.
💡Content Strategy
Content strategy involves planning, creating, distributing, and analyzing content to meet specific goals. The video touches upon various aspects of content strategy, from understanding basic and detailed analytics to optimizing video content and maintaining engagement rates. It emphasizes the importance of using analytics to inform content decisions and improve performance over time.
Highlights

Introduction to X analytics and its metrics breakdown.

Accessing basic analytics through X account settings.

Understanding the 10 different metrics available for the last 7 days of activity.

Addressing concerns about decreasing impressions and potential reasons behind it.

Explanation of the detailed analytics page and how to access it.

Importance of daily goals for reaching the 5 million impressions threshold.

Evidence provided that maintaining the 5 million impressions threshold is not necessary for monetization.

Details on additional metrics such as engagements, link clicks, retweets, likes, and replies.

Option to export data for detailed analysis using tools like Microsoft Excel or Google Sheets.

Explanation of the video section in the analytics dashboard for uploaded videos.

Discussion on the limitations of X analytics compared to platforms like Instagram.

Information about the events manager tab, though not used by the speaker.

Overall summary of the different metrics and analytics available on X platform.

Invitation for viewers to ask questions and engage in the comment section for further assistance.

Encouragement for viewers to subscribe and like the video for continued support.

Transcripts

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X AnalyticsAccount GrowthImpressionsEngagementContent StrategySocial MediaMonetizationTwitter TipsPerformance TrackingVideo Analytics