This is How 80% of My New Books Become Number 1 New Releases....

Chris Raydog

7 May 202323:18

EducationalLearning

32 Likes 10 Comments

TLDRIn this video, the speaker discusses strategies for increasing the chances of a book becoming a number one new release on Amazon. The focus is on the importance of buyer traffic, an appealing book cover, and aggressive ad campaigns followed by optimization (AAA and OA strategy). The speaker shares personal experiences, including a case study on a shaped word search book for kids, and emphasizes the need for a strong launch period. The video also touches on the use of a software for creating unique word search puzzles and offers a new case study for those who purchase the software. The speaker is transparent about the risks and learning opportunities inherent in the publishing process, and encourages viewers to participate in an upcoming live case study session for further insights.

Takeaways

📈 Focus on becoming a number one new release, not necessarily a bestseller, as it indicates a successful launch and audience response.
🔍 Use a BX BSR extension to check buyer traffic and sales volume in your chosen niche to ensure its viability.
🎨 The importance of a great book cover cannot be overstated; it should be in theme with what's selling on Amazon and give your book an initial boost.
🚀 Implement aggressive ad campaigns (AAA) during the launch period to gain visibility and then optimize (OA) these campaigns for long-term success.
💰 Be prepared to spend more during the initial ad campaign phase to secure a strong launch, but aim to reduce costs over time while maintaining sales.
📉 After an aggressive launch, reduce the cost per click and optimize the ad campaigns to find a balance where you're comfortable with the number of clicks and sales.
🧩 Consider creating books for more specific or niche audiences to stand out in the market and potentially rank higher with less advertising spend.
📝 Document your process and learnings in a case study, especially when trying new strategies or entering different niches.
🔑 The key to a successful book launch includes buyer traffic, a great cover, aggressive ad campaigns, and optimization.
🌐 Look into ranking your book on different marketplaces like the US, UK, and Canada to increase visibility and sales opportunities.
📅 Timing is crucial; ensure your book cover and content are ready before launching to avoid rushing the process and compromising quality.
📝 Offer additional bonuses like a case study with the purchase of certain software to add value and encourage engagement with your audience.

Q & A

What is the primary goal of the video?
-The primary goal of the video is to discuss strategies for giving books the best chance of becoming a number one new release, focusing on aspects like creating a shaped word search, using software for book creation, and leveraging aggressive ad campaigns.
What does the speaker claim about the success rate of their new book releases?
-The speaker claims that around 80% of their new book releases become a number one new release at some point.
What is the significance of becoming a number one new release?
-Becoming a number one new release is a strong indication that the book has been launched well, the audience is responding positively to the book, and it provides the author with additional credibility during the release period.
What are the key components mentioned for creating a successful book launch?
-The key components mentioned include buyer traffic in the niche, a great book cover, aggressive ad campaigns (AAA), and optimizing those ad campaigns (OA).
Why is the book cover considered important in the book launch process?
-The book cover is important because it needs to be in theme with what is already selling on Amazon and should have a punchy, appealing look to attract potential buyers and stand out in the marketplace.
What does the speaker suggest regarding the niche for the word search book they are releasing?
-The speaker suggests that they are being ambitious by choosing a broad niche for the word search book, which could make it harder to achieve a number one new release status but also presents an opportunity to learn from the experience.
How does the speaker plan to differentiate their word search book in the market?
-The speaker plans to differentiate their word search book by creating shaped word searches that are unique and fun, aiming to stand out in the marketplace and resonate with the audience.
What is the strategy for ad campaigns during the book launch period?
-The strategy involves initially running aggressive ad campaigns to boost visibility and sales, followed by optimizing the campaigns to reduce costs per click while maintaining a satisfactory number of clicks and sales.
What is the importance of ranking a book on the first page of Amazon search results?
-Ranking a book on the first page of Amazon search results is crucial as it significantly increases the book's visibility, leading to more sales and a higher chance of becoming a number one new release.
How does the speaker plan to approach the case study for the word search book?
-The speaker plans to document the entire process of launching the word search book, including the strategies implemented, challenges faced, and the results achieved, with the aim of learning from the experience and sharing insights with the audience.
What is the potential bonus content the speaker is considering for the case study?
-The speaker is considering creating an additional seasonal niche book, such as a summer word search, exclusively for the case study group if there is enough interest and willingness from the audience to invest in it.
What is the deadline for the software launch offer and the case study?
-The deadline for the software launch offer and the case study is 11:59 PM Eastern Time on the 8th of May.

Outlines

00:00

📚 Achieving #1 New Release Status with Strategic Book Launch

The speaker introduces the video's focus on strategies to increase the chances of books becoming number one new releases. They discuss their current work on a word search book and the use of older books as examples. The importance of buyer traffic, a compelling book cover, and aggressive advertising campaigns (AAA) followed by optimization (OA) are highlighted. The speaker shares their success rate of about 80% for new releases and emphasizes the significance of a strong launch and audience response as indicators of a well-executed book launch.

05:00

🎨 The Crucial Role of Book Cover Design in Book Sales

The speaker underscores the importance of a book's cover in attracting buyers and its role in the sales performance. They discuss their process of working with a designer to refine the book cover, emphasizing the need for it to resonate with the Amazon audience. The speaker also talks about their ambitious goal of launching a word search book for kids in a broad niche and the associated risks and learning opportunities.

10:02

📈 Balancing Aggressive Marketing with Campaign Optimization

The speaker delves into the specifics of their advertising strategy, which involves an initial aggressive campaign to boost visibility and sales, followed by a gradual optimization to reduce costs. They share their experiences with ad spending, click responses, and finding a balance where the book remains competitive on the marketplace. The focus is on maintaining a book's ranking on the first page and ensuring consistent sales through smart ad management.

15:03

🎯 Targeting Specific Niches for More Efficient Ranking

The speaker explores the concept of niche targeting as a strategy to rank books on Amazon without excessive ad spending. They suggest focusing on less competitive niches, such as seasonal word searches, to stand out and achieve a higher ranking with a unique selling proposition. The speaker also discusses their plans for a new case study involving a word search book and the potential for including additional seasonal niche books if there's enough interest.

20:05

🚀 Leveraging Amazon's Advertising for New Book Launches

The speaker simplifies the process of book publishing on Amazon by focusing on the fundamentals, such as keyword targeting, niche selection, and effective advertising. They stress the importance of offering what the audience is searching for and using Amazon's advertising platform to gain visibility. The speaker also mentions the launch of a software tool for creating shaped word search puzzles and offers a case study as an additional incentive for those who purchase the software.

Mindmap

Keywords

💡Number One New Release

A 'Number One New Release' is a designation on Amazon given to new books that have reached the top of the sales rankings in a specific category during a certain period. In the video, the speaker emphasizes the importance of achieving this status as it indicates a successful book launch, positive audience response, and added credibility for the author. The speaker discusses strategies to increase the chances of their books becoming number one new releases.

💡Word Search Book

A 'Word Search Book' is a type of puzzle book that contains word search puzzles where the objective is to find hidden words within a grid of letters. The video's speaker is creating a word search book for kids, which is a broad and ambitious niche. This book serves as a case study for the strategies discussed in the video to achieve a successful book launch.

💡Buyer Traffic

Buyer traffic refers to the volume of potential customers who are actively searching for products within a particular niche or category on a marketplace like Amazon. The video emphasizes the necessity of having buyer traffic in the niche you're entering to ensure your book has the potential to become a number one new release. It's mentioned that one can use a BSR (Best Sellers Rank) extension to gauge buyer traffic.

💡Book Cover

The 'Book Cover' is the visual exterior of a book and plays a crucial role in attracting potential readers. In the context of the video, the speaker discusses the iterative process of designing a book cover that resonates with the audience and stands out in the Amazon marketplace. A great book cover is deemed essential for a successful book launch.

💡Aggressive Ad Campaigns (AAA)

Aggressive Ad Campaigns, abbreviated as AAA in the video, refer to the initial marketing strategy where the author invests heavily in advertising to boost the book's visibility and sales. The speaker mentions using aggressive ad campaigns during the launch period to achieve a high ranking for the book, and then optimizing these campaigns to reduce costs over time.

💡Optimizing Ad Campaigns (OA)

Optimizing Ad Campaigns, or OA, involves refining and adjusting the initial aggressive ad campaigns to improve their efficiency and reduce costs. The video discusses finding a balance where the ad campaigns remain effective in driving sales while not incurring excessive expenses. This includes reducing the cost per click and ensuring the campaign continues to generate a satisfactory number of clicks and sales.

💡BSR Extension

A 'BSR Extension' is a tool that allows users to determine the sales rank (BSR) of products in Amazon's vast marketplace. The speaker in the video suggests using a BSR extension to quickly assess the sales volume and buyer traffic for a given niche, which is critical information for someone looking to launch a successful book.

💡Shaped Word Search

A 'Shaped Word Search' is a specific type of word search puzzle where the words, when found, form a particular shape or pattern within the grid. The video's speaker is creating a word search book with a unique shaped design to differentiate it from other word search books and make it more appealing to potential customers.

💡Niche Down

To 'Niche Down' means to focus on a more specific, targeted segment within a broader market. The video discusses the benefits of niching down as a strategy to reduce competition and advertising costs. By creating books for more specific niches, such as 'Halloween word search' or 'Christmas word search for adults', the speaker aims to achieve better rankings with less expenditure.

💡Case Study

A 'Case Study' is a detailed analysis of a particular subject or project. In the video, the speaker is conducting a case study around the launch of their word search book. This involves documenting the strategies, ad campaigns, and results of the book launch to share insights and learnings with the audience. The case study serves as a practical example of the discussed strategies in action.

💡Software Launch

A 'Software Launch' refers to the release of a new software product to the market. The video mentions a software called the 'Shaped Word Search Generator' that the speaker is using to create their word search puzzles. The launch of this software is accompanied by a special offer to participate in a new case study, which is a key focus of the video's content.

Highlights

The video discusses strategies for giving books the best chance of becoming a number one new release.

The presenter shares personal experience, having achieved number one new release status for around 80% of their books.

Buyer traffic, a great book cover, aggressive ad campaigns, and optimizing those campaigns are identified as key factors for success.

The importance of choosing the right niche with significant buyer traffic is emphasized for achieving a new release status.

The presenter is creating a shaped word search for kids, an ambitious project in a very broad niche.

The process of refining a book cover design through iterative feedback with a designer is discussed.

A strong launch period with aggressive advertising is crucial for long-term success and ranking of the book.

The presenter has spent $7000 on ads, providing insights into effective ad campaign strategies.

An example of reducing cost per click while maintaining ad campaign effectiveness is given.

The presenter discusses the potential of niche marketing, such as seasonal word searches, for achieving new release status with less competition.

The presenter plans to document their ambitious strategy in a case study, including both successes and failures.

A shaped word search generator software is mentioned, which will be reviewed in the description for creating unique word searches.

The presenter offers a case study with the purchase of the shaped word search generator software, including live implementation.

The case study will cover launching strategies for different marketplaces like the US, UK, and Canada.

The presenter expresses willingness to create an additional seasonal niche book if there's enough interest from the audience.

The video concludes with information about the software launch and a call for audience suggestions for the upcoming case study.

Transcripts

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Related Tags

Book Marketing Amazon Ranking Ad Campaigns Niche Selection Case Study Word Search Software Review Publishing Tips Launch Strategy Content Creation Book Cover Design