5 BEST Email Marketing Platforms in 2023

Santrel Media
20 Nov 202309:08
EducationalLearning
32 Likes 10 Comments

TLDRIn this video, the presenter discusses the top five email marketing platforms for 2024, emphasizing that the best choice depends on the business type and subscriber base. Constant Contact is recommended for businesses seeking comprehensive features, while Mend offers affordability and unique offerings like weather-based emails. Beehive is ideal for newsletter creation, HubSpot is suited for enterprises looking for an all-in-one solution, and Brevo is noted for its affordability and additional features like chatbots and SMS marketing. The video aims to help viewers find the best fit for their email marketing needs.

Takeaways
  • 📈 Email marketing has one of the best ROIs and is still a relevant strategy in 2024.
  • 🎯 The best email marketing platform depends on the type of business and target audience.
  • 💰 Constant Contact is a feature-rich platform used by many, including Fortune 500 companies, but it's more expensive.
  • 🌟 Moosend is a cost-effective alternative to Constant Contact with unique features like weather-based emails.
  • 📚 Beehive is ideal for creating newsletters and has a user-friendly interface with a free option for up to 200 subscribers.
  • 🚀 HubSpot is a comprehensive marketing software suitable for larger companies and integrates with CRM and other business operations.
  • 💸 HubSpot's pricing is high, but it offers extensive features and an all-in-one solution for serious marketers.
  • 📧 Sendinblue (Bravo) is an affordable option with additional features like chatbots and SMS marketing.
  • 📊 Each platform has its pros and cons, and the choice should be based on specific business needs and budget.
  • 🔗 Links and potential discount codes for the platforms are provided in the video description for easy access.
  • 🛠️ The video aims to clarify email marketing confusion and future tutorials will be made for maximizing ROI.
Q & A

  • What is the main topic of the video?

    -The main topic of the video is about the best email marketing platforms for 2024.

  • Why is email marketing considered effective despite its age?

    -Email marketing is considered effective because it offers one of the best ROIs (Return on Investment) and is a cost-effective way to reach customers on a regular basis, regardless of the type of business.

  • What are some factors to consider when choosing an email marketing platform?

    -Factors to consider include the type of business, the features needed, the budget, the size of the email list, and the level of expertise with email marketing.

  • What are the pros and cons of using Constant Contact?

    -Pros include a wide range of features, including SMS marketing, and being used by large companies. Cons are the higher pricing compared to other platforms.

  • How much does Constant Contact cost?

    -The standard plan starts at $35 a month, but the cost can go up to $110 per month depending on the number of emails sent.

  • What is unique about Mend and how much does it cost?

    -Mend offers features like weather-based email sending and has high deliverability rates. It costs $9 per month on an annual basis or $7 per month without a contract.

  • Why is Beehive the best option for creating a newsletter?

    -Beehive has a user-friendly interface, making it easy to build and launch a newsletter quickly. It also offers a free option for up to 200 subscribers.

  • What are the key features of HubSpot's email marketing tools?

    -HubSpot offers a wide range of features, integrates with other business tools, and is suitable for larger companies looking for an all-in-one solution.

  • How much does HubSpot cost for email marketing?

    -The professional plan costs $800 per month, but there are individual options starting at $20 per month for CRM.

  • What is Brevo (formerly Sendinblue) known for?

    -Brevo is known for being affordable and offering additional features like chatbots, SMS marketing, and transactional emails.

  • Which platform is recommended for absolute beginners?

    -Moosend is recommended for absolute beginners due to its affordability and ease of use.

  • Which platform is recommended for those who want to take email marketing seriously and have a budget?

    -Constant Contact is recommended for those who want to take email marketing seriously and have a budget, as it offers a wide range of features.

Outlines
00:00
📈 Top 5 Email Marketing Platforms for 2024

This paragraph introduces the topic of the video, highlighting the importance of email marketing and its high ROI. The speaker shares their experience with various email marketing platforms and emphasizes the need for selecting the right platform based on the specific needs of the business. The video aims to provide a condensed list of the top five recommended platforms, with a focus on helping viewers find the best fit for their email marketing strategy. The speaker also mentions that email marketing remains a relevant and cost-effective method for reaching customers, despite misconceptions about its outdated nature. The paragraph sets the stage for an in-depth discussion on the pros and cons of different platforms, starting with Constant Contact, which the speaker's team uses and praises for its extensive features.

05:01
💌 In-Depth Review: Constant Contact and它的 Competitors

This paragraph provides an in-depth review of Constant Contact, an email marketing platform that has been around since 1995. The speaker discusses the platform's numerous features, including email and SMS marketing, and shares personal experience using it. Constant Contact is recommended for businesses looking for a comprehensive set of features, even though it is on the more expensive side. The paragraph also covers the pricing structure of Constant Contact and compares it with another platform called Mend, which offers a more affordable option with a good set of features. The speaker highlights Mend's unique ability to send weather-based emails and its high deliverability rates, making it an excellent choice for beginners or those with smaller email lists.

🚀 Emerging Platforms and Enterprise Solutions

The speaker discusses two additional email marketing platforms: Beehive, which is ideal for creating newsletters, and HubSpot, which is更适合 larger enterprises and offers an all-in-one marketing solution. Beehive is praised for its user-friendly interface and the ability to quickly build and launch a newsletter, even offering a free plan for up to 200 subscribers. HubSpot, on the other hand, is described as a comprehensive business software with robust email marketing features that integrate seamlessly with its other tools. While HubSpot is recommended for larger companies or those seeking an all-in-one solution, the speaker notes that it may have a steeper learning curve compared to other platforms. The paragraph emphasizes the importance of choosing the right platform based on the scale and needs of the business.

💬 Affordable Options and Customer Engagement Tools

The final platform discussed in this paragraph is Brevo, formerly known as Sendinblue. The speaker shares their mixed experience with Brevo, noting that it is more affordable but may not offer as many features as some of its competitors. Brevo's pricing is presented as an attractive option for those looking to invest in email marketing without breaking the bank. The platform's unique selling points include chatbots for subscriber engagement through various messaging platforms and transactional emails. The speaker concludes by reiterating the suitability of Mend for beginners and Constant Contact for those willing to invest more budget, while also providing resources and potential discount codes for the platforms discussed.

Mindmap
Keywords
💡Email Marketing
Email marketing refers to the strategy of sending promotional messages or newsletters to a group of people via email. It is a powerful tool for direct marketing and is highlighted in the video as having one of the best ROIs (Return on Investment) in the industry. The speaker emphasizes the importance of email marketing for businesses of all sizes, from local shops to e-commerce businesses, to keep in touch with customers on a regular basis.
💡ROI (Return on Investment)
ROI is a financial metric used to measure the probability of gaining a return from an investment. In the context of the video, it refers to the effectiveness and profitability of email marketing campaigns. The speaker claims that email marketing is one of the most cost-effective ways to reach customers, implying that it offers a high ROI.
💡Constant Contact
Constant Contact is one of the email marketing platforms discussed in the video. It has been around since 1995 and offers a wide range of features not only for email marketing but also for SMS marketing. The platform is praised for its comprehensive features, making it suitable for businesses that are already familiar with email marketing. However, it is noted to be more expensive than some other options.
💡MOOSE
MOOSE is an email marketing platform described as more affordable than Constant Contact, while still offering a good range of features. It is highlighted for its unique ability to send weather-based emails and its high deliverability rates. MOOSE is recommended for beginners and those with smaller email lists due to its lower price point and ease of use.
💡Beehive
Beehive is an email marketing platform that stands out for its user-friendly interface and is particularly recommended for those looking to create a newsletter. The platform offers a free option for up to 200 subscribers and is praised for its continuous development of new features. It is ideal for those wanting to start a daily or regular newsletter similar to Morning Brew.
💡HubSpot
HubSpot is a comprehensive marketing software that includes email marketing tools. It is one of the largest marketing software companies in the world and is used by many large enterprises. HubSpot integrates with other business tools like CRMs and offers advanced features not found in consumer-level software. It is recommended for companies looking for an all-in-one solution, but it has a steeper learning curve compared to other platforms.
💡Sendinblue (Brevo)
Sendinblue, also referred to as Brevo in the video, is an email marketing service provider based in France. It offers a range of features including email campaigns, SMS marketing, live chat, and chatbots. While it is more affordable than some other platforms, it may not have as many features as platforms like MailChimp or Constant Contact. Brevo is recommended for those looking for a balance between affordability and functionality.
💡Pricing
Pricing in the context of the video refers to the cost associated with using different email marketing platforms. Each platform has its own pricing structure, which often depends on the number of subscribers, the features offered, and the scale of the email marketing efforts. Pricing is a crucial factor for businesses when choosing an email marketing platform, as it directly impacts the budget and potential ROI.
💡Features
Features refer to the capabilities and functionalities provided by the email marketing platforms discussed in the video. These can range from basic email campaign creation and sending, to more advanced options like SMS marketing, CRM integration, chatbots, and personalized email sending based on weather or other conditions.
💡Deliverability Rates
Deliverability rates refer to the percentage of emails sent that are successfully delivered to the recipient's inbox. High deliverability rates are crucial in email marketing as they ensure that the messages are actually reaching the intended audience. A platform with high deliverability rates minimizes the risk of emails being marked as spam or not delivered at all.
💡Ease of Use
Ease of use refers to how user-friendly and intuitive a platform is. In the context of the video, it is an important factor for beginners or those with smaller email lists who may not have extensive experience with email marketing. Platforms that are easy to use allow businesses to quickly start and manage their email marketing campaigns without a steep learning curve.
Highlights

The video discusses the top five email marketing platforms for 2024.

Email marketing has one of the best ROIs and is a cost-effective way to reach customers regularly.

Constant Contact is recommended for businesses looking for a platform with many features and has been around since 1995.

Constant Contact offers email and SMS marketing, and is used by many large companies.

The standard plan for Constant Contact starts at $35 a month, with costs depending on the number of emails sent.

Moosend is a more affordable option with unique features like weather-based email sending.

Moosend has high deliverability rates and offers CRM tools, landing pages, and subscription forms.

Moosend's pricing is as low as $9 per month on an annual basis, making it a great option for beginners and small lists.

BeeHive is the best platform for creating newsletters and has an intuitive interface for easy setup.

BeeHive offers a free option for up to 200 subscribers, and has built-in ads for monetization.

HubSpot is a comprehensive marketing software used by large companies and integrates with other business operations.

HubSpot's email marketing tools offer advanced features and tie in with CRM, sales, service, and commerce platforms.

Brevo (formerly Sendinblue) is an affordable option with additional features like chatbots and SMS marketing.

Brevo's pricing ranges from $25 to $65 a month and includes sales and transactional email platforms.

For absolute beginners, Moosend is recommended, while Constant Contact is best for those with a budget and looking for many features.

The video provides resources and links in the description for viewers to start with any of the discussed platforms and potential discount codes.

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Email MarketingPlatform ComparisonROI MaximizationBusiness SolutionsConstant ContactMoosendBeeHiveHubSpotSendinblueMarketing Strategies