2 Hour Design & Chat with Me!
TLDRThe streamer works on designing a PDF portfolio to showcase their design work and potentially use as a media kit when pitching to brands. They customize a template in Pitch, a presentation software, adding personal branding elements like colors and fonts. They showcase previous client work like a Western Digital campaign with poster designs. They also highlight personal projects, and discuss dealing with client work never fully being produced. The streamer takes timed breaks to chat, hoping the community works on their own projects as well. They aim to help creatives avoid burnout.
Takeaways
- 😀 Jesse is hosting a sponsored design stream using Pitch to create a PDF portfolio
- 👨🎨 He discusses designer burnout and wanting to help creatives reset and regain momentum
- 🎥 The stream focuses on designing the portfolio while chatting and taking breaks
- 🖥️ He works through multiple design templates and options provided by Pitch
- 💼 The portfolio will showcase his client work and also serve as a media kit
- 📊 It includes an overview of his YouTube and social media metrics
- 🏆 He talks about some previous successful projects like his Western Digital campaign
- 🔨 He steps through his process for some of the portfolio pieces and poster designs
- 🤝 He reiterates the goal to connect over design and avoid creative burnout issues
- 😊 He thanks viewers for participating and says he may do more streams in the future
Q & A
What is the main purpose of this video?
-The main purpose is to design a new portfolio PDF while chatting and taking breaks to prevent burnout. It's also sponsored by Pitch to highlight their platform.
What projects are shown in the portfolio?
-The portfolio includes branding work like Western Digital's social campaign, a personal collage project called "Skate Not Stirred", and a blues legends poster series.
What design tools does the presenter use?
-The presenter uses Adobe Illustrator for the logo design and Pitch for designing the portfolio slides and layout.
How does the presenter try to prevent burnout?
-The presenter works in 30 minute intervals then takes 5 minute breaks. He also mentions the Pomodoro technique.
What is the smiley face logo that appears?
-It's the presenter's personal logo that he Vectorized in Illustrator to place on the title slide.
What other business does the presenter have outside of design?
-The presenter also creates YouTube videos and other content. He shows his follower counts as part of a 'media kit'.
What music has the presenter been listening to lately?
-He mentions getting back into hardcore and punk music after moving back to his hometown near friends that got him into it.
What upcoming collaboration is hinted at?
-The presenter has an upcoming collaboration with a music-related content creator, but does not specify who.
What book is featured?
-The featured book is a collection of interviews with typography designers and studios.
Does the presenter commit to doing more live streams?
-He says he may do more live streams quarterly or maybe monthly. He also wants to do one at 100k subscribers.
Outlines
🎤 Setting up the live stream
The first paragraph is the speaker setting up the live stream, doing mic checks, adjusting audio levels and music, greeting viewers, confirming everything is working properly from a technical perspective.
🤝 Explaining the sponsorship by Pitch
The second paragraph explains that the live stream is sponsored by Pitch, a company focused on helping designers deal with burnout and creative block when pitching to clients. The speaker shares some background and his personal experiences with creative burnout.
🌴 Discussing Pitch presentation templates
The third paragraph showcases some of the presentation templates available in Pitch that the speaker may use. He likes that they are more modern and versatile for designers compared to some other presentation builders.
👔 Starting to design a new portfolio PDF
The fourth paragraph marks the beginning of the speaker working on the actual design project for the stream - a new portfolio PDF he can send to potential clients. He discusses including different types of work samples beyond just client work.
📊 Adding a metrics overview slide
In paragraph five, the speaker starts working on a slide with social media and newsletter metrics that could function as a media kit to help pitch to brands about sponsored content opportunities.
🎨 Showcasing first portfolio project example
The sixth paragraph has the speaker beginning to showcase portfolio examples, starting with a social media campaign project he did for Western Digital. He shares some background on the artwork and assets used.
👕 Displaying personal branding project
Paragraph seven features the speaker starting to design slides for another portfolio project - some personal branding and identity work he did for a tech festival concept. He discusses the logo design and visual system.
🎸 Considering developing a band to design for
In paragraph eight, the speaker responds to a viewer question about getting into music work. He explains he may need to start his own band to fully get into that type of design, giving some examples of designers he knows who have done that.
⏱️ Taking a 5 minute break
The speaker takes a 5 minute break in paragraph nine to chat with viewers, explain his use of timed breaks to manage burnout, and answer some questions.
🤝 Addressing living in LA and getting freelance work
Paragraph ten features the speaker responding to some questions about moving to LA, his income improvement from going freelance, and when he focuses more on client vs. YouTube work.
📷 Showcasing collage poster project
In paragraph eleven, the speaker starts sharing details and images related to a hand-cut collage poster project that's also featured in his portfolio.
❓ Asking if others have had projects not fully materialize
The speaker asks viewers in paragraph twelve if they've ever experienced working hard on branding and design work only to have the final executions not fully materialize in real life.
📈 Breaking things into priority buckets
Paragraph thirteen has the speaker advising someone asking how to avoid spreading themselves too thin on various projects. He discusses treating time and energy like finite resources and prioritizing accordingly.
🛹 Showcasing artist brand identity project
In paragraph fourteen, the speaker starts displaying slides related to a branding and style guide project he did for an artist's brand - showcasing logo design and visual development work.
❔ Considering doing more live streams in future
Paragraph fifteen has the speaker addressing the question of potentially doing more live streams. He's open to quarterly or even monthly streams focusing on different design software.
🎨 Displaying music festival branding project
The speaker continues showcasing portfolio projects in paragraph sixteen, this time focusing on branding and logo design work done for a music festival concept.
😕 Discussing frustration when branding isn't fully actualized
Paragraph seventeen has the speaker venting about his frustration when extensive branding work he's done doesn't get fully actualized in the real world for various reasons.
📚 Sharing book recommendation
In paragraph eighteen, the speaker responds to a question asking what design books he'd recommend by sharing details about an interview book focused on typography designers.
👵🏽 Starting blues legends poster project
The speaker starts a new poster project based on blues legends in paragraph nineteen, discussing his exploration of different styles and looks across the series.
❓ Considering 100K subscriber celebration stream
In paragraph twenty, the speaker replies to feedback about enjoying the live streams. He says he may do a 100K celebration one, but they take a lot of energy so he likely won't do them super often.
🎸 Showcasing full blues legends poster series
Paragraph twenty-one features the speaker displaying all the posters he designed for the blues legends project, analyzing which he felt were most and least successful.
🤝 Thanking Pitch and wrapping up stream
In the final paragraph, the speaker thanks Pitch again for sponsoring, hopes viewers got work done during the stream, and wraps up - saying he may stream more design work in the future.
Mindmap
Keywords
💡burnout
💡presentation
💡portfolio
💡template
💡case study
💡consistency
💡approval
💡print design
💡social media
💡metrics
Highlights
Using Pitch templates to design a PDF portfolio to showcase work
Taking breaks to prevent burnout, following Pomodoro technique
Showcasing Western Digital social campaign with vintage poster designs
Hand-cutting collages for personal projects to push creativity
Taking time during slower client periods to recharge and work on personal projects
Prioritizing time and tasks based on available energy and importance
Aspiring to work on vinyl packaging and album art regardless of budget constraints
Using the alphabet superset challenge to stay consistent with personal projects
Restrictions breed creativity in personal projects
Repetition in personal projects helps creative growth
Taking design breaks to prevent burnout
Considering more live design streams for the community
100K subscriber celebration stream idea
Appreciating the community joining the stream
Transcripts
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