Introducing Campaigns: Marketing campaigns instantly made with AI

The webinar begins with a warm welcome to the participants, highlighting the announcement of a new feature called Jasper Campaigns. The host, Austin Distal, acknowledges the diverse audience and encourages interaction through chat and Q&A. He introduces the team and sets the stage for a product demonstration, emphasizing that the webinar will be educational rather than promotional. The focus is on showcasing how Jasper can help create marketing campaigns efficiently with the help of AI.

Austin explains the three stages of marketing campaigns: prep, create, and distribute, likening them to the steps of cooking. He emphasizes the importance of research, audience understanding, and setting clear goals and metrics before creating a campaign. The webinar demonstrates how Jasper can be used to streamline the creation of campaign assets, including the delegation of tasks to specialists and the review process. Jasper's ability to generate high-performing marketing assets in minutes, not weeks, is highlighted.

The webinar delves into the process of creating a campaign brief for Jasper. Austin illustrates how to include company background, target audience, key messages, and call to action in the brief. He emphasizes the importance of providing Jasper with detailed information to ensure that the generated content aligns with the brand's voice and objectives. The demonstration shows how to input this information into Jasper and how it can be used to generate various marketing materials.

Austin demonstrates the practical application of Jasper Campaigns by creating a campaign for a hypothetical webinar on remote work. He guides the audience through selecting the brand voice, inputting the campaign brief, and generating various marketing assets such as email sequences and social media posts. The focus is on the efficiency and quality of the content produced, showcasing how Jasper can save time and enhance marketing efforts.

The webinar presents a case study of a travel company called Going.com, illustrating how Jasper Campaigns can be used to create marketing materials for a Black Friday sale. Austin demonstrates the process of creating a campaign brief, selecting content types, and generating assets like ads, emails, and tweets. The example highlights Jasper's ability to produce targeted, engaging content that resonates with the brand's audience and aligns with marketing objectives.

Austin uses the example of a new VR headset called Goggles by Orange to show how Jasper Campaigns can be utilized for product launches. He explains how to create a brand voice by uploading a style guide, generating a campaign brief, and producing a variety of content including tweets, LinkedIn posts, Google Ads, and landing page copy. The demonstration emphasizes Jasper's capability to generate SEO-optimized content and adapt to different marketing channels.

The webinar concludes with a live Q&A session where Austin addresses common questions about Jasper Campaigns. He discusses the potential for future use cases, the flexibility of campaign briefs, the distinction between Jasper and other AI tools, and the integration with Surfer SEO for optimization. Austin also provides insights on how to get started with Jasper, encouraging participants to upload their style guides and collaborate with their teams for enhanced content creation.

In the final segment, Austin thanks the audience for their participation and encourages them to create their first campaign using Jasper. He reiterates the benefits of using Jasper Campaigns to save time and improve marketing performance. He also mentions the availability of the webinar recording and additional training resources on YouTube, inviting the audience to continue learning and engaging with Jasper's features.