Introducing Campaigns: Marketing campaigns instantly made with AI

16 Jun 202347:17
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TLDRIn this webinar, participants were introduced to Jasper Campaigns, a new feature that leverages AI to rapidly create marketing campaigns. The presenter, Austin Distal, demonstrated how Jasper's AI stays on-brand while generating content, saving time and effort. Through live examples, including a SaaS webinar, a Black Friday membership campaign, and a retail product launch, Austin showcased Jasper's ability to produce high-performing marketing assets in minutes, not weeks, emphasizing its value for marketing teams looking to streamline their campaign creation process.

  • πŸ“’ Welcome to the webinar on creating marketing campaigns instantly with AI using Jasper Campaigns.
  • πŸš€ Jasper Campaigns is a new feature that allows for the rapid generation of marketing assets, reducing the time from weeks to minutes.
  • 🌐 The webinar attracted over 200 participants, showcasing the interest in AI-assisted marketing solutions.
  • πŸ€– AI is designed to stay on brand and write factually about products, audience, and services, ensuring marketing goals are met.
  • πŸ“ Campaign creation involves a three-stage process: prep, create, and distribute, similar to cooking a meal.
  • πŸ’‘ Importance of research and understanding the audience before creating a campaign is emphasized.
  • πŸ“Š Jasper's AI analyzes campaign briefs and brand voice to generate high-performing marketing copy.
  • πŸ“† Live demo showcased the creation of campaigns for a SaaS webinar, a Black Friday membership deal, and a retail product launch.
  • πŸ“ˆ Jasper's output is SEO optimized and can integrate with tools like Surfer SEO for further enhancement.
  • 🌍 Jasper works in over 30 languages, aiding in localization and international marketing efforts.
  • πŸ”§ The webinar concluded with a Q&A session and encouragement for participants to create their first campaign using Jasper.
Q & A
  • What is the main feature of Jasper Campaigns introduced in the webinar?

    -The main feature of Jasper Campaigns is the ability to instantly generate all the assets needed for an upcoming marketing campaign in just a few minutes, not weeks.

  • How does Jasper Campaigns ensure that the generated content stays on brand?

    -Jasper Campaigns analyzes the brand's style guide or any provided content to understand the brand's tone of voice and then generates content that matches this tone, ensuring that the content stays on brand.

  • What are the three stages in marketing campaigns as mentioned in the webinar?

    -The three stages in marketing campaigns are the prep stage, the create stage, and the distribute stage.

  • What type of campaigns were demonstrated during the webinar?

    -Three types of campaigns were demonstrated: a SaaS webinar campaign, a membership Black Friday campaign, and a retail product launch.

  • How can users add their team members to Jasper Campaigns?

    -Users can add their team members by inviting them to join Jasper Campaigns, which allows for collaboration and efficient content generation for the marketing campaigns.

  • What is the role of AI in the content creation process within Jasper Campaigns?

    -AI in Jasper Campaigns plays a crucial role by generating high-performing marketing copy based on the provided campaign brief and brand voice, saving time and ensuring the content is on-brand and factually accurate.

  • What is the purpose of the campaign brief in Jasper Campaigns?

    -The campaign brief serves as a guide for the AI, providing essential information about the company, the campaign's goals, target audience, key messages, and other relevant details that help generate accurate and on-brand content.

  • How does Jasper Campaigns handle the distribution phase of a marketing campaign?

    -While Jasper Campaigns focuses mainly on the creation of marketing assets, it also provides tools for scheduling and publishing the content, and users are responsible for monitoring the success of the campaigns and analyzing the results over time.

  • What is the significance of the brand voice in Jasper Campaigns?

    -The brand voice is significant as it ensures that the AI-generated content aligns with the company's unique tone and style, making the content sound like it was written by the company itself or its representatives.

  • How can users utilize Jasper Campaigns for SEO optimization?

    -Users can integrate Jasper Campaigns with Surfer SEO to optimize their content for search engines. The integration helps in identifying content gaps and suggests improvements to rank higher on Google.

  • What are some of the different types of content assets that Jasper Campaigns can generate?

    -Jasper Campaigns can generate a variety of content assets including promotional emails, tweets, LinkedIn posts, Facebook ads, press releases, landing page copy, and even podcast scripts.

🎀 Introduction and Welcome to Jasper Campaigns Webinar

The webinar begins with a warm welcome to the participants, highlighting the announcement of a new feature called Jasper Campaigns. The host, Austin Distal, acknowledges the diverse audience and encourages interaction through chat and Q&A. He introduces the team and sets the stage for a product demonstration, emphasizing that the webinar will be educational rather than promotional. The focus is on showcasing how Jasper can help create marketing campaigns efficiently with the help of AI.

πŸš€ Understanding the Marketing Campaign Process with Jasper

Austin explains the three stages of marketing campaigns: prep, create, and distribute, likening them to the steps of cooking. He emphasizes the importance of research, audience understanding, and setting clear goals and metrics before creating a campaign. The webinar demonstrates how Jasper can be used to streamline the creation of campaign assets, including the delegation of tasks to specialists and the review process. Jasper's ability to generate high-performing marketing assets in minutes, not weeks, is highlighted.

πŸ“ Crafting the Perfect Campaign Brief for Jasper

The webinar delves into the process of creating a campaign brief for Jasper. Austin illustrates how to include company background, target audience, key messages, and call to action in the brief. He emphasizes the importance of providing Jasper with detailed information to ensure that the generated content aligns with the brand's voice and objectives. The demonstration shows how to input this information into Jasper and how it can be used to generate various marketing materials.

πŸ–‹οΈ Generating Marketing Assets with Jasper Campaigns

Austin demonstrates the practical application of Jasper Campaigns by creating a campaign for a hypothetical webinar on remote work. He guides the audience through selecting the brand voice, inputting the campaign brief, and generating various marketing assets such as email sequences and social media posts. The focus is on the efficiency and quality of the content produced, showcasing how Jasper can save time and enhance marketing efforts.

🌐 Case Study: Marketing Campaigns for a Travel Company

The webinar presents a case study of a travel company called, illustrating how Jasper Campaigns can be used to create marketing materials for a Black Friday sale. Austin demonstrates the process of creating a campaign brief, selecting content types, and generating assets like ads, emails, and tweets. The example highlights Jasper's ability to produce targeted, engaging content that resonates with the brand's audience and aligns with marketing objectives.

🎯 Leveraging Jasper for Product Launch Campaigns

Austin uses the example of a new VR headset called Goggles by Orange to show how Jasper Campaigns can be utilized for product launches. He explains how to create a brand voice by uploading a style guide, generating a campaign brief, and producing a variety of content including tweets, LinkedIn posts, Google Ads, and landing page copy. The demonstration emphasizes Jasper's capability to generate SEO-optimized content and adapt to different marketing channels.

πŸ“Œ Q&A and Future of Jasper Campaigns

The webinar concludes with a live Q&A session where Austin addresses common questions about Jasper Campaigns. He discusses the potential for future use cases, the flexibility of campaign briefs, the distinction between Jasper and other AI tools, and the integration with Surfer SEO for optimization. Austin also provides insights on how to get started with Jasper, encouraging participants to upload their style guides and collaborate with their teams for enhanced content creation.

πŸŽ‰ Final Thoughts and Encouragement to Use Jasper Campaigns

In the final segment, Austin thanks the audience for their participation and encourages them to create their first campaign using Jasper. He reiterates the benefits of using Jasper Campaigns to save time and improve marketing performance. He also mentions the availability of the webinar recording and additional training resources on YouTube, inviting the audience to continue learning and engaging with Jasper's features.

πŸ’‘AI Marketing Campaigns
AI Marketing Campaigns refer to the use of artificial intelligence to automate and optimize marketing strategies. In the context of the video, it highlights how AI can be utilized to instantly generate marketing assets, saving time and increasing efficiency for marketing teams. The video showcases how AI can craft content that aligns with a company's brand voice and messaging, thereby personalizing the marketing efforts.
πŸ’‘Brand Voice
Brand Voice refers to the unique tone and style that a company uses to communicate its identity and values to its audience. It's a critical component of branding and helps in establishing a connection with the target audience. In the video, the concept of brand voice is central to how the AI tool Jasper is used to generate content that resonates with the company's ethos and speaks to the audience in a consistent and recognizable manner.
πŸ’‘Campaign Brief
A Campaign Brief is a document that outlines the key elements of a marketing campaign, including the campaign's objectives, target audience, key messages, and any specific requirements or constraints. It serves as a guide for the team and helps to ensure that all campaign materials are aligned with the overall strategy. In the video, creating a campaign brief is emphasized as a crucial step in utilizing AI for marketing campaigns, as it provides the necessary information for the AI to generate relevant and on-brand content.
πŸ’‘SEO Optimization
SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking on search engines like Google. It involves various strategies and techniques to ensure that content is easily discoverable by search engines and appealing to users. In the context of the video, SEO optimization is discussed as an important aspect of content generation, where the AI tool can produce content that is not only aligned with the brand voice but also optimized to rank well on search engines.
πŸ’‘Content Creation
Content Creation refers to the process of producing and publishing various forms of content, such as written articles, images, videos, or podcasts, to communicate with an audience. It is a fundamental aspect of marketing and is used to engage, inform, and persuade consumers. In the video, content creation is the primary focus, with AI being leveraged to streamline the process, generate high-quality content quickly, and tailor it to specific marketing channels and objectives.
πŸ’‘Marketing Channels
Marketing Channels are the various platforms and methods used to reach and communicate with a target audience. These can include social media, email marketing, content marketing, and paid advertising, among others. In the video, marketing channels are discussed in relation to how AI can assist in creating content tailored to each channel's specific requirements and best practices, ensuring that the marketing efforts are effective across different platforms.
πŸ’‘Instant Campaign Creation
Instant Campaign Creation refers to the rapid development of marketing campaigns using AI tools, which can generate all the necessary marketing materials within minutes rather than weeks. This concept is central to the video's message, highlighting the efficiency and speed at which AI can facilitate the marketing process, allowing for quick turnaround times without compromising on quality or brand consistency.
πŸ’‘Team Collaboration
Team Collaboration refers to the process where multiple individuals work together towards a common goal, often involving the sharing of ideas, resources, and responsibilities. In the context of the video, team collaboration is emphasized as a key benefit of using AI in marketing campaigns, as it allows for multiple team members to contribute to the content generation process, ensuring a diverse range of inputs and streamlined workflow.
πŸ’‘Performance Marketing
Performance Marketing is a digital marketing strategy focused on driving measurable results, such as clicks, conversions, or sales. It involves the use of various online marketing channels and tactics to optimize for performance metrics. In the video, performance marketing is implied as the AI tool Jasper is designed to generate content that not only aligns with the brand's voice but also aims to drive engagement and conversions, thereby enhancing the overall performance of the marketing campaigns.
πŸ’‘Multi-Language Support
Multi-Language Support refers to the ability of a tool or platform to function effectively in multiple languages, catering to a diverse user base. This capability is particularly useful for global marketing campaigns or for companies operating in multilingual environments. In the video, multi-language support is mentioned as one of the features of the AI tool Jasper, indicating its versatility and applicability for international marketing efforts.

Introduction to Jasper Campaigns, a new AI feature designed to revolutionize marketing campaigns.

Jasper Campaigns allows for the instant generation of marketing assets, reducing the time from weeks to minutes.

The webinar demonstrates how AI can stay on brand while writing, ensuring factual accuracy about products, audience, and business.

Jasper's brand voice feature analyzes a company's style guide or public brand materials to mimic the company's writing style.

The platform includes a campaign brief where users can input details about their company, audience, and campaign goals.

Jasper Campaigns can generate a variety of marketing materials, including emails, tweets, Facebook ads, and press releases.

The AI tool integrates with Surfer SEO to optimize content for search engines, ensuring content ranks highly on Google.

Jasper supports over 30 languages, enabling users to input content in one language and generate it in another for localization purposes.

The webinar showcases a live demo of creating a marketing campaign for a SaaS webinar, highlighting the efficiency and ease of use.

Jasper's ability to understand and reference specific company details, such as the CEO's name and event dates, sets it apart from other AI tools.

The platform's versatility is demonstrated by creating campaigns for different industries, including a travel company and a product launch.

Jasper's Chrome and Edge extensions allow users to generate content directly within other applications, streamlining the content creation process.

The webinar emphasizes the importance of a style guide for maintaining brand consistency across all generated content.

Users are encouraged to add their team members to Jasper for a collaborative approach to content generation.

The recording of the webinar will be available on YouTube, along with additional product education resources.

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