18 Graphic Design Trends 2024 [Explained]

Matt Thorne
22 Mar 202317:09
EducationalLearning
32 Likes 10 Comments

TLDRThe transcript discusses upcoming graphic design trends including neo-brutalism, pop futurism with a 1980s aesthetic, evolutions of the Y2K style, creative typography fusions, a return to retro vintage design, modern surrealism with abstract shapes, 'still tripping' psychedelic visuals, chaotic new maximalism, highly detailed artificial morphism powered by AI, more realistic photographic branding, a comeback of the rough grunge look, incorporation of spiritual and cosmic themes, as well as revivals of styles like Art Deco and Art Nouveau.

Takeaways
  • ๐Ÿ˜€ Neo-brutalism combines traditional layouts with bold colors and typography
  • ๐Ÿ˜ฎ Pop futurism features 80's aesthetics like glows, gradients and cyberpunk themes
  • ๐Ÿ‘พ Y2K evolution brings back 90's colors, pixels and early internet feels
  • ๐ŸŽจ Typography is becoming more experimental, expressive and creative
  • ๐Ÿ‘“ Retro vintage style uses geometric shapes and minimalist layouts
  • ๐Ÿ˜ต Modern surrealism blurs lines between physical and digital with weird textures
  • ๐ŸŒ€ Still tripping depicts psychedelic and dystopian imagery
  • ๐Ÿ’ฅ New maximalism features explosive colors, shapes and general chaos
  • ๐Ÿ–ฅ๏ธ Artificial morphism combines photography and AI generative art
  • โ›“๏ธ New grunge has a rough, vintage look with sprays, scraps and textures
Q & A
  • What is neo-brutalism in graphic design?

    -Neo-brutalism combines traditional layout concepts with solid colors, simple yet unique typography. It's not afraid to use pure black with other colors.

  • What is the Y2K aesthetic in graphic design?

    -The Y2K aesthetic refers to the design style of the late 1990s and early 2000s as the internet emerged. It's characterized by bright, bold colors, pixelated imagery, cybernetic themes, holograms, glitches, and a futuristic look.

  • What is typo fusion?

    -Typo fusion refers to creative and experimental typography that goes beyond categorizing fonts as just serif or sans serif. It combines different fonts, styles, textures, and effects.

  • What is modern surrealism in graphic design?

    -Modern surrealism uses abstract shapes, airbrushing effects, and unusual textures to create designs with a strange, dreamlike quality.

  • What is the still tripping/trippy style?

    -The still tripping/trippy style has psychedelic, surreal imagery with bright colors and warped effects to give an illusion of an alternate reality.

  • What is new maximalism?

    -New maximalism features explosive colors, optical illusions, chaotic shapes - a bold, overwhelming aesthetic compared to minimalism.

  • What is artificial morphism?

    -Artificial morphism combines elements of skeuomorphism and neumorphism with AI-generated art in a photorealistic style.

  • What is photographic branding?

    -Photographic branding features more realistic product photos rather than heavily edited or stylized images to connect better with consumers.

  • What is the modern mystic style?

    -The modern mystic style incorporates cosmic, spiritual, and magical themes through use of symbols, geometry, and mystical color palettes.

  • What are some ways classic Art Deco style is being modernized?

    -Some modern takes on Art Deco fuse retro texture and grain with playful typography and bolder colors.

Outlines
00:00
๐Ÿ˜€ Neo-brutalism design trend

Paragraph 1 discusses the neo-brutalism design trend which combines solid colors, simple typography, and bold contrasts. It emerged as a modern take on brutalism style. Some brands have rebranded themselves in this style like Gumroad.

05:02
๐Ÿ˜ Retro vintage design trend

Paragraph 2 talks about the resurgence of 1980s advertising style with geometric shapes, grainy textures, minimalist layouts, and line art. Brands like Nike and Absolut Vodka have adapted this into branding.

10:05
๐Ÿคฏ Artificial morphism through AI art

Paragraph 3 covers artificial morphism which uses AI to generate highly detailed, textured, and surreal imagery. Tools like DALL-E 2 are pushing this forward to create illustrations, fonts, textures and more.

15:07
๐Ÿ˜Ž Modern and neoclassical design fusion

Paragraph 4 discusses neoclassical design trend which combines modern geometric simplicity with symmetry, rectilinear forms and restrained ornamentation from classical Greek/Roman art.

Mindmap
Keywords
๐Ÿ’กgraphic design
Graphic design refers to the art and practice of planning and projecting ideas and experiences with visual and textual content. It is a key theme in the video which discusses the latest graphic design trends and styles. Examples from the script include web design, posters, branding, and packaging.
๐Ÿ’กtrends
Trends refer to the latest popular styles and directions in graphic design. Identifying and understanding trends is important for designers to create relevant and inspiring work. The video analyzes trends like neo-brutalism, pop futurism, typo fusion, and artificial morphism.
๐Ÿ’กneo-brutalism
Neo-brutalism is a graphic design trend that combines traditional layouts with bold, high-contrast colors, typography and raw, organic textures. The video highlights gumroad's rebrand as an example, though questions if the style suits their brand.
๐Ÿ’กpop futurism
Pop futurism incorporates nostalgic 1980s retro neon glow gradients, textures and illustrated cyberpunk themes. The video positively notes the trend's playful evolution beyond copying the 80s aesthetic.
๐Ÿ’กtypo fusion
Typo fusion refers to the trend towards more experimental, expressive and creative typography. The video argues that individual expression is more important than specific font choices.
๐Ÿ’กartificial morphism
Artificial morphism combines high fidelity renderings with surreal morphing tools to create highly detailed, textured and multi-style imagery. The video shows AI generated sneakers and fonts as examples.
๐Ÿ’กphotographic branding
Photographic branding incorporates more realistic product photos, rather than heavily edited images, often displayed full screen with typography and illustrations.
๐Ÿ’กnew grunge
New grunge features a rough, distressed aesthetic incorporating textures, muted colors, paint splats and scraps. The video links it to activism and notes adoption by esports and soccer teams.
๐Ÿ’กmodern mystic
Modern mystic incorporates astrology, magic, spirituality and cosmic themes into abstract, symbolic and mysterious designs. The video shows new age, occult and mystic branding examples.
๐Ÿ’กArt Nouveau
Art Nouveau is a retro style from the late 19th century distinguished by flowing organic lines and natural forms. The video positively highlights liquor and coffee brand examples.
Highlights

Trends should give you some Sparks of inspiration for your next project

Neo-brutalism combines traditional layout concepts with solid colors simple yet unique typography

Y2K Evolution refers back to the Y2K aesthetic which is the design style of the late 90s and early 2000s

Typography in general is becoming a lot more experimental, expressive and creative

Stickers are great for using as accents to a brand to extend the message

Surrealism is an enduringly popular design approach because of its novelty and endless original weirdness

Lots of airbrushing, abstract shapes and textures in modern surrealism design

Designers are using new maximalism as an escape from uninspiring routine

Artificial morphism is making a huge impact with highly detailed, highly textured surreal imagery

People are opting to engage more with realistic product imagery rather than high contrast

New grunge trend is all about rough, rugged and slightly vintage aesthetic

Incorporating mystic and otherworldly themes such as spirituality and astrology in graphic design

Geominimalism uses geometric shapes, vivid colors and blocked off graphics

Minimal utilitarian style conveys functionality and practicality in a clear manner

Neoclassical trend inspired by classical art and architecture with symmetry and geometric shapes

Transcripts
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