The Speaking Expert: How To Speak So Everyone Hears You! Julian Treasure

All The Diary Of A CEO Episodes
21 Sept 2022102:25
EducationalLearning
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TLDRIn this insightful conversation, Julian Treasure, the renowned sound expert and author of the popular TED Talk 'How to be Heard,' discusses the importance of effective communication and conscious listening in personal and professional settings. Treasure shares his journey from sound agency owner to a global speaker, emphasizing the transformative power of his TED Talk which has been viewed millions of times. He highlights the seven deadly sins of speaking and offers practical advice on improving vocal skills, including breathing techniques and the use of storytelling. The discussion also delves into the psychological impact of sound on behavior and emotions, and the critical role of sound in branding. Treasure advocates for a world where individuals prioritize conscious listening to foster understanding and bridge divides.

Takeaways
  • πŸ—£οΈ The importance of speaking and listening skills in personal and professional life cannot be overstated, yet they are often overlooked and not taught in formal education.
  • 🎀 Julian Treasure's TED Talk on 'How to be Heard' is the 6th most listened to TED Talk, highlighting the universal desire to be understood and acknowledged.
  • 🚫 The seven deadly sins of speaking are common mistakes that hinder effective communication, which should be avoided for better engagement.
  • πŸ’‘ To speak with authority, one must be conscious of their voice's quality, delivery, and the need to adjust to the cultural context of the audience.
  • 🎭 Public speaking proficiency comes from practice and experience; it's less about extroversion and more about mastering the art of communication.
  • πŸ”„ Confidence in speaking can be developed over time, similar to learning a new skill like riding a bike.
  • πŸ’­ The act of listening is more complex than it seems, involving reflection, validation, and the ability to be fully present in the moment.
  • 🌍 In a world that values being right over understanding, conscious listening can bridge divides and promote empathy and cooperation.
  • πŸ”Š The impact of sound on our lives is profound, influencing our physiology, emotions, cognition, and behavior, yet it is often an unconsidered aspect of our environment.
  • 🎢 A well-crafted sonic brand or jingle can significantly contribute to brand recognition and emotional association, sticking with people long-term.
  • 🏞️ Engaging in physical activities like hiking or climbing, especially in nature, offers both mental and physical health benefits and can be a fulfilling life goal.
Q & A
  • What are the seven deadly sins of speaking mentioned by Julian Treasure?

    -The seven deadly sins of speaking are not explicitly listed in the transcript, but Julian Treasure is known for discussing them in his TED Talk on how to speak so that people listen.

  • How does Julian Treasure suggest one can speak with authority in various aspects of life?

    -Julian Treasure suggests that speaking with authority involves mastering the skills of speaking and listening, understanding the vocal toolbox, and being conscious of how one's voice is used.

  • What is the biggest complaint in relationships according to the transcript?

    -The biggest complaint in relationships, as mentioned in the transcript, is that one partner feels they are never listened to by the other.

  • How does Julian Treasure describe the importance of listening?

    -Julian Treasure describes listening as a crucial skill that is fundamental to happiness, well-being, and effective communication. He emphasizes that we should pay more attention to speaking and listening as these skills are not typically taught in schools.

  • What was the impact of Julian Treasure's TED Talk on his career?

    -The impact of Julian Treasure's TED Talk was significant; it became one of the most-watched TED Talks, leading to a shift in his career from running an audio branding company to becoming a public speaker, author, and advocate for better listening and speaking practices.

  • What advice does Julian Treasure give for engaging with people and building relationships through speaking?

    -Julian Treasure advises that one should focus on speaking with clarity, confidence, and engagement. He also emphasizes the importance of listening to understand others and to incorporate active listening practices such as reflection and validation.

  • How does Julian Treasure's personal experience with sound and speaking influence his teachings?

    -Julian Treasure's personal experience with sound and speaking, including his background in sound effects and his practice of giving multiple TED Talks, has made him an expert in the field. His experiences have shaped his teachings on the importance of voice modulation, clarity, and the impact of sound on listeners.

  • What is the significance of the acronym 'FLAG' that Julian Treasure uses to describe his values?

    -The acronym 'FLAG' stands for Faith, Love, Acceptance, and Gratitude. These values represent Julian Treasure's personal moral compass and guide his approach to life and communication.

  • How does Julian Treasure define 'faith' in the context of his values?

    -In the context of his values, Julian Treasure defines 'faith' not as religious belief, but as a conviction that all will be well. This faith gives him the courage to take on challenges, believing that even if things don't go as planned, he can handle whatever comes his way.

  • What is the importance of storytelling in communication, according to Julian Treasure?

    -According to Julian Treasure, storytelling is a powerful tool in communication. It can encapsulate complex ideas in an engaging and memorable way, making it easier for the audience to understand and connect with the message being conveyed.

Outlines
00:00
πŸ—£οΈ The Art of Speaking Effectively

This paragraph discusses the importance of speaking effectively and the impact it has on personal and professional life. Julian Treasure, the author of 'How to Be Heard,' emphasizes that while speaking and listening skills are crucial, they are often neglected. He highlights the 'seven deadly sins of speaking' and shares his journey of delivering TED Talks, which have significantly influenced his career and public speaking skills.

05:00
🎀 Transforming Your Voice for Public Speaking

In this paragraph, the speaker shares personal experiences and insights on improving one's voice for public speaking. He talks about his TED Talk on speaking and being heard, which became the sixth most listened to TED Talk. The speaker emphasizes the importance of mastering the skills of speaking and listening, and how they affect happiness and well-being. He also discusses the power of the human voice and offers practical advice on using vocal coaching and breathing exercises to enhance one's speaking voice.

10:00
πŸ’‘ The Power of Authenticity in Communication

This paragraph focuses on the significance of authenticity in communication. The speaker discusses the impact of his TED Talk on his life and career, and how it shifted his focus towards public speaking and writing. He reflects on the importance of being genuine and the need for people to feel heard and validated. The speaker also talks about the ego's need for affirmation and how being listened to is a part of that. He emphasizes the importance of being authentic and the positive impact it has on the world.

15:01
🎭 The Role of Intonation and Emotional Resonance in Speech

The speaker in this paragraph delves into the technical aspects of speaking, such as intonation and emotional resonance. He emphasizes the importance of variety in speech to keep the audience engaged. The speaker also discusses cultural differences in communication and the need to adjust one's speaking style accordingly. He shares personal anecdotes and offers tips on how to improve one's speaking skills, including breathing exercises, being comfortable with silence, and recording oneself to review and improve.

20:03
πŸ—£οΈ Confidence and the Art of Public Speaking

In this paragraph, the speaker discusses the common challenge of confidence in public speaking. Despite being an introvert, the speaker has delivered successful TED Talks and emphasizes that confidence can be developed through practice. He shares his experiences and offers advice on overcoming fear and nervousness, using them as a catalyst for peak performance. The speaker also talks about the importance of authenticity and being oneself on stage, as well as the value of vulnerability in connecting with the audience.

25:04
πŸ’­ The Dangers of Inauthenticity and the Need for Empathy

The speaker in this paragraph explores the concept of authenticity and its importance in modern society. He discusses the negative impacts of inauthenticity and virtue signaling, particularly on social media. The speaker also talks about the human need to be right and how it can lead to dehumanization and bias. He emphasizes the importance of empathy and understanding different perspectives, sharing personal experiences from his podcast where he has seen the mental toll of inauthenticity on guests.

30:05
🌟 The Impact of Sound and Listening on Our Lives

In this paragraph, the speaker discusses the profound impact of sound on our lives, emotions, and behaviors. He talks about the four ways sound affects us: physically, emotionally, cognitively, and behaviorally. The speaker also emphasizes the importance of conscious listening and how it can lead to understanding and conflict resolution. He shares his passion for listening and the positive changes it can bring to the world, including personal growth and coexistence with differing viewpoints.

35:06
🏞️ Embracing Life's Challenges and the Desire for Growth

The speaker in this paragraph reflects on personal growth and the desire to take on new challenges. He shares his admiration for an elderly man who completed climbing all the Munros, a set of Scottish peaks, and expresses his own aspiration to conquer at least one Munro a year. The speaker discusses the beauty of walking in nature, the benefits of exercise, and the satisfaction of achieving personal goals. He also invites the podcast host to join him in this endeavor, highlighting the joy of shared experiences and the pursuit of a healthier lifestyle.

Mindmap
Keywords
πŸ’‘Sound Effects
Sound effects refer to the use of audio elements to enhance the experience of a medium, such as a TED Talk or a podcast. In the video, Julian Treasure discusses how sound effects can be used to captivate an audience and make a talk more memorable. For example, he mentions his TED Talk about sound and how he used sound effects to engage the audience and illustrate his points effectively.
πŸ’‘Audio Branding
Audio branding involves creating a unique and recognizable sound identity for a brand, which can include jingles, sonic logos, or specific sound motifs associated with the brand. In the video, Julian Treasure emphasizes the importance of audio branding in creating a memorable and consistent brand image. He mentions Intel's 'bong' sound as a successful example of audio branding that has high brand recognition.
πŸ’‘Active Listening
Active listening is a communication technique that involves fully concentrating on, understanding, and responding to a speaker, improving mutual understanding and trust. In the video, Julian Treasure discusses the importance of active listening in communication and conflict resolution, emphasizing the need to validate and reflect on what the speaker is saying to build empathy and understanding.
πŸ’‘Public Speaking
Public speaking is the art of speaking to a group of people, typically to inform, influence, or entertain. In the video, Julian Treasure shares his expertise on public speaking, highlighting the importance of vocal variety, storytelling, and engaging the audience. He also discusses common fears associated with public speaking and offers advice on how to overcome them.
πŸ’‘Listening Evangelist
A listening evangelist is someone who passionately advocates for the importance of listening skills in communication and interpersonal relationships. In the video, Julian Treasure describes himself as a listening evangelist, emphasizing his mission to raise awareness about the power of conscious listening and its impact on personal and professional success.
πŸ’‘Sound Design
Sound design refers to the process of creating and selecting sounds for multimedia productions, such as films, video games, and podcasts, to enhance the narrative and user experience. In the video, Julian Treasure discusses the impact of sound design on perception and behavior, highlighting how it can influence emotions, cognition, and actions.
πŸ’‘Conflict Resolution
Conflict resolution is the process of finding a peaceful solution to disagreements or arguments between parties. In the video, Julian Treasure talks about the role of active listening in conflict resolution, explaining that understanding and validating the other person's perspective is crucial for finding common ground and resolving disputes.
πŸ’‘Vocal Coaching
Vocal coaching involves working with a professional to improve one's voice quality, control, and use in speaking or singing. In the video, Julian Treasure suggests that vocal coaching can help individuals enhance their speaking skills, overcome vocal challenges, and use their voice more effectively in public speaking or everyday communication.
πŸ’‘Personal Branding
Personal branding refers to the process of creating a unique and memorable identity that sets an individual apart in their professional or social life. In the video, the concept of personal branding is discussed in the context of public speaking and storytelling, where individuals use their personal experiences and narratives to connect with audiences and establish a distinct presence.
πŸ’‘Echo Chambers
Echo chambers are environments, often online, where individuals are exposed only to information or opinions that reinforce their existing beliefs, leading to a polarization of views. In the video, the term is used to describe how social media can contribute to the formation of echo chambers by allowing users to follow only those who share their perspectives, thus limiting exposure to diverse ideas.
Highlights

Julian Treasure, author of 'How to Be Heard', shares insights on effective communication and the importance of speaking and listening skills.

Treasure's Ted Talk is the sixth most listened to Ted Talk of all time, emphasizing the widespread interest in improving communication skills.

The 'Seven Deadly Sins of Speaking' highlights common mistakes in communication that hinder effective messaging and relationship-building.

Treasure emphasizes the lack of formal teaching on speaking and listening skills, despite their critical role in personal and professional success.

Confidence in speaking can be developed through practice and understanding the value of one's message.

Treasure's personal journey from running a sound agency to becoming a global speaker and author demonstrates the transformative power of effective communication.

The impact of social media on the way we communicate, creating echo chambers that can limit our exposure to diverse perspectives.

The importance of being authentic and honest in communication, as well as the potential pitfalls of virtue signaling and inauthenticity.

Treasure's experience with his TED Talk's success underscores the universal desire to be heard and the power of speaking with authority and clarity.

The significance of vocal variety, breathing practices, and the 'vocal toolbox' in enhancing public speaking and personal communication.

The role of cultural sensitivity in communication, adjusting one's speaking style to resonate with diverse audiences.

The importance of active listening and validation in conflict resolution and relationship-building, emphasizing empathy over invalidation.

Treasure's personal values of Faith, Love, Acceptance, and Gratitude (FLAG) serve as a moral compass and guide for living an authentic life.

The psychological and emotional impact of sound on our lives, influencing our feelings, cognition, and behavior.

The concept of 'audio branding' and its role in creating a memorable and impactful sonic identity for brands.

The importance of conscious listening in fostering understanding, coexistence, and personal growth, as well as the dangers of unexamined information bubbles.

Transcripts
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