What makes a great research poster? [Good and Bad Examples]

Andy Stapleton
18 Jul 202211:01
EducationalLearning
32 Likes 10 Comments

TLDRThis video script offers essential tips for creating an impactful research poster. It emphasizes the importance of a clear, uncluttered design with a logical flow, minimal text, and a focus on visual elements like graphs and schematics. The presenter advises against overuse of words and colors, suggesting the use of online tools for color selection and cautioning against reliance on university templates. The script also highlights the value of a simple, understandable title and conclusions, and mentions the 'better poster' concept by Mike Morrison, which advocates for a QR code for additional information and a clean, sparse layout.

Takeaways
  • ๐ŸŽฏ A great research poster should attract attention for the right reasons and be easy to understand at a glance.
  • ๐Ÿ“ข At poster sessions, people often wander around aimlessly, so your poster needs to stand out and provide a clear path for them to follow.
  • ๐Ÿ“ Maintain a simple and obvious flow with a column structure or similar layout to avoid over-complicating the poster.
  • ๐Ÿšซ Avoid cramming the poster with too many words; focus on figures, graphs, and schematics with minimal text for explanation.
  • โœ‚๏ธ Be ruthless in cutting down the text until you reach the bare essentials, ensuring the poster is not information-overloaded.
  • ๐Ÿท๏ธ Make the title and conclusions bold and easily readable to quickly convey the main points of the research.
  • ๐ŸŒˆ Use color wisely, with no more than three colors, to make the poster visually appealing without being overwhelming.
  • ๐Ÿ–Œ๏ธ Consider using online tools like Coolors for color palette generation to streamline the design process.
  • ๐Ÿ“˜ Avoid relying too heavily on university-provided templates, which may prioritize branding over effective communication of research.
  • ๐Ÿ” Look for inspiration from well-designed posters online, such as those featured on 'Animate Your Science', to understand what makes a poster stand out.
  • ๐Ÿ“ˆ Embrace the 'better poster' concept proposed by Mike Morrison, which emphasizes clear communication and minimal text, possibly using QR codes for additional information.
Q & A
  • What is the primary purpose of a research poster at a conference?

    -The primary purpose of a research poster is to attract attention and communicate research findings in a concise and visually appealing manner, providing a shortcut for attendees to quickly understand the research without being overwhelmed by information.

  • Why is it important for a poster to have an obvious flow?

    -An obvious flow is important because it guides the viewer through the poster in a logical sequence, making it easier to understand and retain the information presented.

  • What is the common mistake made by students when creating research posters?

    -A common mistake is cramming the poster full of words. Posters should primarily rely on figures, graphs, and schematics with minimal text for explanation, as people at poster sessions are less interested in reading large amounts of text.

  • How should text be minimized on a research poster?

    -Text should be minimized by being ruthless and cutting down to the bare bones. The poster should convey information with figures and visuals, using text only for necessary explanations or highlights.

  • Why is it recommended to avoid using university-provided templates for research posters?

    -University-provided templates often prioritize the institution's branding over effective communication of research. They may include too much text and not enough visual elements, which can make the poster less appealing and harder to understand quickly.

  • What role does the title of a research poster play in attracting viewers?

    -The title plays a crucial role in attracting viewers as it should quickly convey the topic and interest of the research. It should be simple, clear, and easily readable from a distance.

  • How can color be effectively used in a research poster design?

    -Color should be used sparingly, with no more than three colors to maintain visual clarity and focus. An online tool like Coolors can help generate a harmonious color palette for the poster.

  • What is the significance of including a QR code on a research poster?

    -A QR code can provide additional information or resources related to the research, allowing viewers to access more detailed content easily without overwhelming the poster itself with excessive text or data.

  • What is the 'better poster' idea proposed by Mike Morrison and how does it differ from traditional poster designs?

    -The 'better poster' idea by Mike Morrison emphasizes minimal text and maximal visual communication, with a focus on a single, large, eye-catching visual element and a QR code for further information. It differs from traditional designs by reducing text and prioritizing quick, easy understanding.

  • What advice is given for ensuring a poster is not too wordy?

    -The advice given is to continually cut down on the words until only the most essential information remains. A good test for simplicity is to use speech-to-text functionality to see if the title can be easily recognized and understood when spoken aloud.

  • How can researchers find inspiration for effective poster design?

    -Researchers can find inspiration by looking at examples from sources like 'Animate Your Science' and studying award-winning conference posters, which often demonstrate effective use of visuals, minimal text, and clear presentation of information.

Outlines
00:00
๐ŸŽจ Creating an Attractive Research Poster

This paragraph discusses the importance of creating a research poster that stands out at conferences or university sessions. It emphasizes the need for a poster that is not just informative but also visually appealing. The speaker highlights that people often wander around poster sessions and may not engage with every poster, so it's crucial to make your poster eye-catching. The key elements of a great poster include a clear flow, minimal text, and a focus on figures, graphs, and schematics. The speaker also advises against using too many words and suggests being ruthless in cutting down text until only the essentials remain. Additionally, the title and conclusions should be easily readable and understandable at a glance. The speaker recommends using a limited color palette and avoiding overly complicated university templates.

05:01
๐Ÿ” Analyzing Effective Poster Designs

In this paragraph, the speaker critiques common poster designs found during research poster sessions, noting that many are overly text-heavy and overwhelming. The speaker suggests that effective posters should be primarily visual, with clear figures and graphs that convey information at a glance. They recommend using simple colors and avoiding excessive text. The speaker also mentions the importance of being able to read a poster from a distance, emphasizing the need for large, eye-catching visuals. They reference the work of 'Animate Your Science' as an example of excellent poster design and encourage viewers to check out their blog for more tips. Additionally, the speaker discusses a proposal by Mike Morrison for a new poster style that emphasizes communication and simplicity, featuring a QR code for additional information. The speaker laments that this style has not become widespread but hopes for a future where poster designs are more in line with Morrison's vision.

10:03
๐Ÿ“š Tips for Avoiding Common Poster Pitfalls

The final paragraph wraps up the discussion on creating effective research posters by summarizing key points and offering advice on avoiding common pitfalls. The speaker reiterates the importance of simplicity, clarity, and visual appeal in poster design. They caution against overcomplicating the title and conclusions and warn against adding too many words, which can confuse the message. The speaker also promotes the idea of using QR codes to provide additional information without cluttering the poster. They recommend checking out 'Academia Insider' for further resources, including an ebook on academic writing and a PhD survival guide. The speaker invites viewers to share their thoughts in the comments and encourages them to explore the mentioned resources for more insights on creating impactful research posters.

Mindmap
Keywords
๐Ÿ’กResearch Poster
A research poster is a visual representation of academic research, typically displayed at conferences or universities. It's designed to communicate complex information in a concise and accessible manner. In the video, the presenter emphasizes the importance of making a research poster that stands out and effectively communicates its content, avoiding being 'crammed full of information' and instead focusing on figures, graphs, and a clear narrative flow.
๐Ÿ’กPoster Session
A poster session is an event at academic conferences where researchers present their work through posters. It's a social setting where attendees can engage with the presenters and their research. The script describes the poster session as a somewhat awkward experience where people 'wander around aimlessly,' highlighting the need for a poster that can attract attention and facilitate conversation.
๐Ÿ’กFlow
In the context of a research poster, flow refers to the logical and coherent progression of information that guides the viewer through the poster. The video script stresses the importance of an 'obvious flow,' suggesting a simple structure like a column format, to ensure that viewers can easily follow the presentation from start to finish.
๐Ÿ’กFigures
Figures in a research poster are visual elements like graphs, charts, and diagrams that represent data or concepts. The script criticizes the common mistake of 'cramming it full of words' and instead advocates for a poster 'based on figures,' as they are more engaging and easier to digest at a glance, which is crucial for a poster session environment.
๐Ÿ’กSchematic
A schematic is a simplified, visual representation of a system or process, often used in research posters to illustrate complex ideas or experimental setups. The video mentions schematics as part of the poster's visual elements that should be accompanied by minimal text, helping to convey information succinctly and effectively.
๐Ÿ’กTitle
The title of a research poster is its headline, meant to quickly inform viewers about the topic and purpose of the research. The video script advises making the title and conclusions 'bolded' and easily readable, so that viewers can quickly grasp the essence of the research without having to read through extensive text.
๐Ÿ’กColor
Color is a design element used in research posters to attract attention and organize information. The script warns against 'going crazy with color,' suggesting a limited color palette to maintain visual harmony and ensure that the poster is not overwhelming. It also mentions using online tools like Coolors for color selection to streamline the design process.
๐Ÿ’กTemplate
A template is a pre-designed layout that can be used as a starting point for creating a research poster. The video criticizes university-supplied templates for being more focused on branding than on effective communication of research, advising researchers to either modify these templates or avoid them altogether to create a more impactful poster.
๐Ÿ’กQR Code
A QR code is a type of barcode that can be scanned with a smartphone to access digital content. The script suggests incorporating a QR code on the poster for providing additional information, reflecting a modern approach to supplementing the physical poster with digital resources, which aligns with the 'better poster' idea proposed by Mike Morrison.
๐Ÿ’กDesign Thinking
Design thinking is a problem-solving approach that emphasizes empathy, creativity, and iterative testing. In the context of the video, design thinking is applied to the creation of research posters, with the presenter suggesting using online tools for color selection and advocating for a simplified, visually appealing design that avoids information overload.
๐Ÿ’กBetter Poster
The 'better poster' is a concept introduced by Mike Morrison, which advocates for a new style of research poster that is more visually appealing and less text-heavy. The video script describes this concept as having a large, eye-catching visual, sparse information on the side, and a QR code for additional details, representing a shift towards more effective communication at poster sessions.
Highlights

A great research poster attracts attention for all the right reasons.

Understanding the dynamics of a poster session is crucial for effective presentation.

People often wander around poster sessions aimlessly, making it important to stand out.

Instead of just standing by your poster, make it engaging to draw people in.

A great poster should have an obvious flow, guiding viewers through the content.

Avoid over-complicating the poster with too much text; focus on figures, graphs, and schematics.

Be ruthless in cutting down words until you reach the bare bones of your message.

The title and conclusions should be easily readable and understandable at a glance.

Keep the title simple and avoid using complex or fancy words.

Use color strategically, with no more than three colors to avoid overwhelming the viewer.

Consider using an online tool like coolers to help select a harmonious color palette.

Avoid relying too heavily on university-provided templates, which may prioritize branding over clarity.

Observe the quintessential view of research posters to understand what stands out and what doesn't.

A poster that is mainly figures and graphs with a clear flow is more likely to attract attention.

Overuse of words can make a poster difficult to read from a distance, reducing its impact.

The best poster designs often feature large, eye-catching visuals with minimal text.

Check out 'Animate Your Science' for examples of award-winning conference poster designs.

Mike Morrison's 'Better Poster' idea emphasizes large, clear communication with a QR code for more information.

The 'Better Poster' layout places important information centrally with additional details on the sides.

QR codes can be used effectively on posters to provide additional information without cluttering the design.

Avoid the common pitfall of overloading the poster with too many words, which can detract from its clarity.

Transcripts
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