How to Make a Visual Poem

Getty Museum
10 Apr 201305:09
EducationalLearning
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TLDRThis script explores the concept of visual poetry, a form of artistic expression that transcends traditional written poetry by incorporating visual elements. It discusses historical movements like Dadaism and Futurism, which challenged conventional poetic structures, and highlights contemporary poets and artists such as Douglas Kearney, Ardengo Soffici, and Carrie Mae Weems, who use typography, photographs, and juxtaposition to create powerful visual narratives. The script encourages viewers to experiment with their own visual poems by manipulating text and images, referencing poets, and considering the impact of borrowed titles on art's meaning.

Takeaways
  • πŸ“œ Poetry has evolved from being memorized and spoken to being written down and visually represented in various forms.
  • 🎨 Visual poetry, as exemplified by Douglas Kearney's 'The Black Automaton, in Tag, Refugee,' uses font style, size, and placement to emphasize certain lines and create a unique reading experience.
  • πŸ“ The poet appropriates popular song lyrics to create a dialogue between contemporary culture and the poem, challenging traditional poetic forms.
  • πŸ” Visual poets often break up text and rearrange words to emphasize important parts, inviting readers to engage with the text in a new way.
  • 🎭 The Dadaists and Futurists were early adopters of visual poetry, rejecting traditional forms and emphasizing the visual aspects of language.
  • πŸ–ΌοΈ Visual poetry can also incorporate images, as seen in the work of Carrie Mae Weems, who juxtaposes text with photographs to create a powerful commentary on history and identity.
  • πŸ“· Kansuke Yamamoto's work demonstrates how visual poetry can be created through the manipulation of photographic negatives and collage techniques, without digital tools.
  • 🌐 The concept of visual poetry extends beyond text and images, including the use of borrowed titles from quotes, films, or poems to add layers of meaning.
  • 🌟 Visual poetry is not limited to a specific form or medium; it can be found in various artistic expressions and even in everyday life.
  • πŸ’‘ Creating a visual poem involves experimenting with text and images, challenging conventional arrangements, and finding new ways to convey meaning.
  • πŸ”‘ The significance of visual poetry lies in its ability to transform and reinterpret traditional poetic elements, offering a multisensory experience to the audience.
Q & A
  • What is a visual poem?

    -A visual poem is a form of poetry that uses visual elements such as font style, size, placement, and imagery to convey meaning and create an aesthetic experience beyond the textual content.

  • Why did poets like Douglas Kearney enlarge, tilt, and overlap letters in their poems?

    -This technique is used to emphasize certain parts of the poem, draw attention to specific words or lines, and create a unique visual impact that complements the meaning of the text.

  • What is the significance of using popular song lyrics in visual poetry?

    -Incorporating popular song lyrics can add layers of meaning and cultural context to the poem, as well as engage readers who are familiar with the original songs.

  • How did the Dadaists approach poetry differently from traditional poets?

    -Dadaists rejected traditional poetic forms and used techniques like cutting up words and arranging them by chance, challenging the conventional notions of what poetry should be.

  • What is the Futurist movement, and how did it influence visual poetry?

    -The Futurist movement was an artistic and social movement that emphasized the importance of modern technology and speed. It influenced visual poetry by focusing on the shapes of letters and words as integral parts of the poem's meaning.

  • What technique did Carrie Mae Weems use to create her visual poetry series 'From Here I Saw What Happened And I Cried'?

    -Weems used a combination of appropriated photographs from different eras, enlarging and re-printing them in red, and framing them with glass etched with her own words to create a powerful juxtaposition of text and image.

  • How does the juxtaposition of text and image in visual poetry change the viewer's experience of the artwork?

    -The juxtaposition of text and image can create a new narrative, evoke different emotions, and prompt the viewer to consider the relationship between the visual elements and the textual content in a more profound way.

  • What is the significance of transforming a personal photograph in visual poetry?

    -Transforming a personal photograph allows the poet to add a layer of personal meaning and context to the image, making it a more intimate and emotionally resonant part of the visual poem.

  • How did Kansuke Yamamoto create his visual poetry without the use of computers?

    -Yamamoto manipulated negatives in a photography darkroom and used collage techniques to create unexpected juxtapositions, demonstrating that visual poetry can be crafted through traditional photographic methods.

  • What is the connection between Kansuke Yamamoto's work and the poetry of Hideo Oguma?

    -Yamamoto referred to his photographs as visual poetry and often used titles derived from the works of poets like Hideo Oguma, showing an interplay between visual and textual elements in his art.

  • How does borrowing a title from a quote, film, or poem change the meaning of a visual poem?

    -A borrowed title can add an additional layer of meaning, context, or emotional resonance to the visual poem, influencing how the audience interprets and connects with the artwork.

  • Where can we find visual poetry in our daily lives?

    -Visual poetry can be found in various forms such as graphic design, album covers, social media posts, and even in the layout and presentation of written text in books and magazines.

Outlines
00:00
🎨 The Evolution of Poetry to Visual Forms

This paragraph introduces the concept of visual poetry, contrasting traditional memorized and spoken poetry with modern visual representations. It highlights the work of contemporary poet Douglas Kearney, who uses font style, size, and placement to emphasize certain lines in his poem 'The Black Automaton, in Tag, Refugee.' The paragraph also discusses the use of popular song lyrics within the poem and encourages the reader to experiment with altering their own written text to create a visual poem, emphasizing parts through changes in the text's presentation.

πŸ“œ Dadaism and Futurism: Breaking Traditional Poetic Molds

The second paragraph delves into the historical context of visual poetry, mentioning the Dadaists and Futurists, two artistic movements that challenged traditional poetic forms. The Dadaists, active in the 1920s, rejected conventional views on poetry and embraced chance in their compositions. Ardengo Soffici, an Italian Futurist, is cited as an example of an artist who believed in the importance of letter shapes and word forms in conveying a poem's meaning. This paragraph also touches on the idea of appropriating existing works to create new meanings.

πŸ–ΌοΈ Visual Poetry Through Image and Text Juxtaposition

This section discusses the use of visual elements in conjunction with text to create a visual poem, as demonstrated by contemporary artist Carrie Mae Weems. Her series 'From Here I Saw What Happened And I Cried' is highlighted, where she uses photographs from the 1800s and contemporary portraits, manipulating them with red ink and framing them with her own words etched on glass. The paragraph explores how these changes in presentation alter the viewer's experience of the portraits and encourages the reader to transform a personal photograph and juxtapose it with their own words to convey a deeper message.

🌌 Kansuke Yamamoto: The Dreamlike World of Visual Poetry

The final paragraph presents the work of Kansuke Yamamoto, a poet and artist who created visual poetry through the manipulation of photographic negatives and collage techniques in his darkroom. Yamamoto's work is characterized by dreamlike images and unexpected juxtapositions, often titled with references to poetry, as seen in his piece titled after a poem by Hideo Oguma. The paragraph invites the reader to create their own visual poem by combining images in imaginative ways and titling the work with words from a favorite quote, film, or poem, pondering on how a borrowed title can change the artwork's interpretation.

Mindmap
Keywords
πŸ’‘Visual Poem
A visual poem is a form of poetry that emphasizes visual presentation and layout as integral parts of the poem's meaning. It is a departure from traditional text-based poetry, using typography, spacing, and imagery to convey emotions and ideas. In the video, visual poems are exemplified through the works of poets like Douglas Kearney and Ardengo Soffici, who use enlarged, tilted, and overlapped letters to create a visual impact and alter the reader's experience of the text.
πŸ’‘Dadaists
The Dadaists were a group of artists and writers in the 1920s who rejected traditional artistic norms and embraced chaos and irrationality in their work. They are relevant to the video's theme as they pioneered the use of visual poetry by cutting up words and arranging them by chance, challenging the conventional understanding of poetry. The script mentions how Dadaists broke a lot of rules in poetry, reflecting their influence on the evolution of visual poetry.
πŸ’‘Futurists
Futurism was an artistic and social movement that began in Italy in the early 20th century, emphasizing themes of technology, speed, youth, and objects such as cars and airplanes. The Futurists, like the Dadaists, are mentioned in the script as they also reacted against tradition and believed in the importance of the shapes of letters and words in conveying a poem's meaning, which is a key aspect of visual poetry.
πŸ’‘Appropriation
Appropriation in art refers to the use of pre-existing objects or images with little or no transformation. In the context of the video, poets like Douglas Kearney and Carrie Mae Weems appropriate popular song lyrics and historical photographs, respectively, to create new meanings and commentaries. The script discusses how Kearney uses popular song lyrics in his visual poem, and Weems uses photographs to juxtapose text and image, creating a powerful visual narrative.
πŸ’‘Juxtaposition
Juxtaposition is the act of placing two or more elements, images, or ideas side by side to highlight their differences or to create a new meaning. In the video, the concept is central to the creation of visual poetry, as seen in the works of Carrie Mae Weems, who juxtaposes text and image to create a new narrative about the history of slavery and contemporary African American portraits.
πŸ’‘Typography
Typography is the art and technique of arranging type to make written language legible and appealing. It is a key element in visual poetry, as it can dramatically affect the reader's perception and interpretation of the text. The script illustrates this with examples of how poets like Douglas Kearney use font style, size, and placement to emphasize certain parts of the poem.
πŸ’‘Collage
Collage is a technique of composing artworks by pasting various different materials such as paper, photographs, or fabric onto a supporting surface. In the video, Kansuke Yamamoto is mentioned as using collage techniques to create unexpected juxtapositions in his visual poetry, manipulating negatives in a photography darkroom to achieve dreamlike effects.
πŸ’‘Negative Manipulation
Negative manipulation refers to the process of altering photographic negatives to create specific visual effects before the final print is made. Kansuke Yamamoto, as discussed in the script, used this technique in his darkroom to create unique visual poems without the aid of modern digital tools.
πŸ’‘Contemporary Art
Contemporary art refers to art produced in the time period of the late 20th century to the present day. The script mentions several contemporary artists, such as Douglas Kearney and Carrie Mae Weems, who are creating visual poems that challenge and expand the traditional boundaries of poetry.
πŸ’‘Cultural Commentary
Cultural commentary in art involves using creative works to reflect on and critique societal norms, history, and identity. The script discusses how visual poetry can serve as a form of cultural commentary, as seen in the works of Carrie Mae Weems, who uses visual poetry to explore themes of slavery and African American identity.
πŸ’‘Artistic Movements
Artistic movements are groups of artists with a shared vision or style that influence the development of art over a period of time. The script references movements like Dadaism and Futurism, which had a significant impact on the evolution of visual poetry and challenged traditional artistic conventions.
Highlights

Poetry evolved from memorization and oral recitation to written forms and beyond.

Introduction to 'The Black Automaton, in Tag, Refugee' by Douglas Kearney as an example of visual poetry.

Kearney's use of enlarged, tilted, and overlapped letters to create visual effects in poetry.

The significance of font style, size, and placement in emphasizing certain lines of a poem.

Kearney's appropriation of popular song lyrics to create a dialogue within his poetry.

Invitation to transform a personal note or text message into a visual poem.

The role of altering words to emphasize important parts of a poem.

Historical context of the Dadaists and their rejection of traditional poetry forms.

The Dadaist method of cutting up words and using chance to create poetry.

Ardengo Soffici's visual poetry as part of the Futurist movement.

Futurist belief in the importance of letter and word shapes in conveying a poem's meaning.

Carrie Mae Weems' series 'From Here I Saw What Happened And I Cried' and its use of appropriated photographs.

Weems' technique of enlarging, re-printing, and re-framing photographs with etched words.

The impact of changes in a portrait's presentation on the viewer's experience.

Activity suggestion to transform a personal photograph and juxtapose it with words.

Kansuke Yamamoto's approach to creating visual poetry through manipulated negatives and collage techniques.

Yamamoto's reference to poets and poetry in his work titles, emphasizing the connection to traditional poetry.

The process of creating a visual poem using cut-out images and borrowed titles.

Discussion on what constitutes a visual poem and comparison between Yamamoto's and Man Ray's works.

Encouragement to explore visual poetry in everyday life and personal experiences.

Transcripts
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