Farm Shop Tour: Our Cottage Industry Business | Heartway Farms | Homemade | Handcrafted

Heartway Farms
18 Nov 202013:35
EducationalLearning
32 Likes 10 Comments

TLDRThe video script offers a tour of Heartway Farms' self-serve farm shop, which has transitioned from an outdoor cooler to a pole barn to provide a variety of homemade goods. The shop features a range of products including fresh eggs, honey, hot fudge, hot chocolate mix, and bath and body items. The script highlights the honor system in place, the family's commitment to community, and the seasonal offerings that change with the weather. It showcases the family's dedication to quality and the personal touch of homemade crafts, inviting viewers to visit if in the area.

Takeaways
  • 🏡 The family moved to the location with the intention of raising food for themselves and their community, starting with a cooler at the top of their driveway.
  • 🌧️ They faced issues with the cooler, such as it getting wet in the rain and being too small to hold all their products, leading to frequent stock-outs.
  • 🛠️ This year, they decided to move their farm shop into one side of their pole barn, improving the setup with a painted floor and power washing.
  • 👀 The farm shop is self-serve and operates on an honor system, which the family finds effective despite some past thefts.
  • 💰 Customers are surprised by the trust-based system, but the family has found most people to be trustworthy and has chosen to continue this way.
  • 🍯 The shop offers a variety of products including eggs, honey, homemade jams, and other seasonal items like salted caramel sauce and hot fudge.
  • 🧶 Marie crochets items for sale, which have become more successful since moving into the barn, prompting discussions about an Etsy shop.
  • 🐓 They raise and process their own chickens, selling whole chickens in the freezer section of the shop.
  • 🐦 Duck eggs are available for customers with allergies to chicken eggs, and they are larger and have a different flavor and texture.
  • 🛒 The shop also sells natural bath and body products, such as homemade soaps, lip balm, and lotion, made by Julianne.
  • 🎨 There is a seasonal table for items like pumpkins and gourds, and a sign table featuring handcrafted signs made from repurposed wood.
Q & A
  • What was the initial method used by the family to sell their extra produce?

    -Initially, the family used a cooler at the top of their driveway to sell their extra produce such as eggs, honey, and crocheted items.

  • What were some of the issues with using a cooler for selling produce?

    -The cooler had issues with getting wet when it rained and was too small to hold many items, which resulted in running out of products like eggs frequently.

  • Why did the family decide to move their farm shop into the pole barn?

    -The family moved their farm shop into the pole barn to provide a better space that is not affected by weather conditions and can accommodate more products.

  • How does the farm shop operate in terms of customer service?

    -The farm shop operates on a self-serve and honor system, with customers being able to make payments themselves and take change as needed.

  • What is special about the hot fudge and caramel sauce mentioned in the script?

    -The hot fudge and caramel sauce are homemade and are suggested to be great on ice cream, apples, or by themselves, indicating their high quality and versatility.

  • What is the significance of the elderberry syrup in the farm shop?

    -The elderberry syrup is homemade by Marie and is kept in the fridge to maintain its quality, suggesting it is a valued and popular product in the shop.

  • Why do customers buy duck eggs from the farm shop?

    -Many customers buy duck eggs because they are often allergic to chicken eggs, and duck eggs provide an alternative that they can consume.

  • What are some of the homemade products available at the farm shop?

    -The farm shop offers homemade products such as raw honey, lip balm, gold lotion, soaps, and various bath and body products made with natural ingredients.

  • What is unique about the crocheted items sold at the farm shop?

    -The crocheted items are unique because they are handmade by Marie, offering custom work and a variety of items like baby clothes, bonnets, booties, and stuffed animals.

  • How does the family manage the temperature-sensitive products in their shop?

    -The family manages temperature-sensitive products by keeping them in a controlled environment like a fridge, which helps prevent items like lip balm from melting and eggs from freezing.

  • What kind of seasonal items can be found at the farm shop?

    -Seasonal items at the farm shop include produce like tomatoes, potatoes, onions, and during the fall season, pumpkins and gourds are available.

  • What is special about the homemade signs sold at the farm shop?

    -The homemade signs are special because they are made from repurposed barn wood or antique wood and are hand-written freehand without stencils, showcasing the artists' skill and creativity.

Outlines
00:00
🏡 Farm Shop Introduction and Transition to Self-Serve System

The video script begins with the narrator discussing their initial intent to raise food for their family and offer surplus to the local community. Initially, they set up a cooler at the top of their driveway with items like eggs and honey. However, due to limitations such as size and weather damage, they transitioned to a self-serve farm shop in their pole barn. The shop is clean and well-organized, with a focus on trust and the honor system. The narrator invites viewers to take a tour of the shop, highlighting its benefits and the community's positive response to the self-serve model.

05:00
🍯 Seasonal Products and the Self-Serve Farm Shop Experience

This paragraph delves into the variety of products available in the farm shop, which changes with the seasons. The narrator mentions homemade jams, salted caramel sauce, hot fudge, and hot chocolate mix as some of the items that have been popular. They also discuss the shop's self-serve system, which includes a self-pay mechanism and the option for customers to make change themselves. The paragraph also touches on the challenges of managing the cooler system, such as dealing with extreme weather conditions and the occasional theft, but emphasizes the overall trustworthiness of their customers.

10:00
🧶 Crocheting and Handmade Goods in the Farm Shop

The script then shifts focus to the handmade items crafted by Marie, including baby clothes, bonnets, booties, and stuffed animals. The narrator praises the quality and appeal of these items, noting that they have become a significant part of the farm shop's offerings. The paragraph also discusses the potential for an Etsy shop for Marie's creations and the influence of Aunt Jenny, who taught Marie how to crochet. The video script highlights the success of moving these items from the cooler to the shop, where they have flourished.

🎨 Artisanal and Seasonal Offerings at Heartway Farms

The final paragraph introduces the viewers to the artisanal and seasonal items available at the farm shop. It features homemade signs made from repurposed wood by friends of the family, as well as seasonal produce displayed on a dedicated table. The narrator expresses their appreciation for the craftsmanship of the signs and the joy of sharing seasonal produce with the community. The script concludes with an invitation for viewers to visit the farm shop if they are in the area and a reminder to subscribe and enable notifications for future videos.

Mindmap
Keywords
💡Farm Shop
A farm shop is a retail outlet located on a farm, selling products that are grown, reared, caught, brewed, or processed on the same farm or nearby. In the video, the farm shop is a central theme, showcasing how the family operates a self-serve system for selling their homemade and farm-produced goods. The shop is described as being moved into one side of their pole barn, indicating a direct link between the farm's production and the consumer.
💡Self-Serve
Self-serve refers to a system where customers can serve themselves without the assistance of a salesperson. In the context of the video, the farm shop operates on a self-serve basis, with an honor system for payment. This is highlighted as a trust-based approach, where customers are expected to pay for what they take, as evidenced by the lack of staff during transactions.
💡Honor System
The honor system is a method of operation based on trust, where customers are relied upon to act honestly, especially in paying for goods. The video mentions that the farm shop uses an honor system for sales, which implies that customers are trusted to pay the correct amount for the items they take, reflecting a sense of community and mutual trust.
💡Crocheted Items
Crocheted items are products made using the craft of crochet, which involves using a crochet hook to interlock loops of yarn, thread, or other materials. In the video, Marie's crocheted items are a significant part of the farm shop's offerings, including baby clothes, bonnets, and stuffed animals, showcasing the family's diverse talents and the shop's artisanal nature.
💡Seasonal Produce
Seasonal produce refers to fruits, vegetables, and other agricultural products that are available during certain times of the year. The video mentions a seasonal table in the farm shop where items like pumpkins and gourds are displayed, emphasizing the farm's commitment to offering products that are fresh and in season.
💡Eggs
Eggs are a common food item and are a primary product sold at the farm shop. The video discusses the sale of both chicken and duck eggs, with a focus on the latter being an alternative for people with allergies to chicken eggs. The discussion of eggs also touches on the challenges of selling them in extreme weather conditions, which led to the establishment of the indoor farm shop.
💡Homemade Products
Homemade products are items made within the home or on the farm, often with a focus on natural ingredients and traditional methods. The video script describes various homemade products available in the farm shop, such as jams, jellies, hot fudge, hot chocolate mix, and natural bath and body products, highlighting the family's dedication to offering high-quality, handcrafted items.
💡Elderberry Syrup
Elderberry syrup is a product made from the elderberry fruit, often used for its flavor and potential health benefits. In the video, Marie makes elderberry syrup which is kept in the fridge in the farm shop, indicating a homemade, possibly health-conscious product that is part of their offerings.
💡Raw Honey
Raw honey refers to honey that has not been heated or processed, preserving its natural enzymes and flavors. The video mentions raw honey sold in one-pound jars as a popular item in the farm shop, emphasizing the farm's focus on natural and unprocessed products.
💡Natural Bath and Body Products
Natural bath and body products are items used for personal care that are made with natural ingredients and without synthetic additives. The video describes homemade soaps, lip balm, and lotion made with natural ingredients like cocoa butter, jojoba oil, and beeswax, reflecting the farm shop's commitment to providing health-conscious and eco-friendly options.
💡Community
Community refers to a group of people living in the same place or having common interests. Throughout the video, the concept of community is emphasized, with the family expressing their desire to provide food and products not just for themselves but also to offer to the local community. The farm shop serves as a hub for sharing their produce and homemade goods with neighbors and visitors.
Highlights

The family's desire to raise food for themselves and offer surplus to the local community.

Initial setup of a cooler at the top of the driveway for self-service selling of eggs, honey, and crocheted items.

Challenges faced with the cooler system, including limited space and damage from rain.

Transition to a farm shop within a pole barn to improve selling conditions and organization.

Introduction of a self-serve and honor system in the farm shop, trusting customers to pay correctly.

Positive community response to the honor system, with instances of customers leaving extra money.

Seasonal offerings in the farm shop, such as homemade jams, hot fudge, and hot chocolate mix.

The creation of salted caramel sauce as a fall seasonal item, suitable for various desserts.

The availability of duck eggs as an alternative for customers allergic to chicken eggs.

Comparison of duck and chicken eggs in terms of size, flavor, and usage.

Inclusion of homemade and natural bath and body products, such as soaps and lip balm, in the shop.

Julianne's homemade soaps and the variety of scents and types available.

Marie's crocheted items, including baby clothes, bonnets, booties, and stuffed animals.

The success of moving Marie's crochet items into the farm shop, leading to increased sales.

The family's consideration of starting an Etsy shop for Marie's crochet work due to its quality.

Seasonal table featuring items like pumpkins and gourds, reflecting the harvest of the season.

Friends Megan and Sarah's handcrafted wooden signs, adding a personal touch to the farm shop.

Invitation for customers to visit the farm shop and engage with the family.

Encouragement for viewers to subscribe and enable notifications for future Heartway Farms videos.

Transcripts
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